This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here
Sort by: Newest Oldest Relevance
Where is the value?
Rory Sutherland
Latest news about how the energy sector is using market research to better understand its customers.
Feature
Our most-read features of 2018: compassionate capitalism, Shell and GDPR
News
Turquoise in research partnership with EDF
Innovation key to brand value
The road ahead
Katie McQuater
Allto Consulting wins Ofwat project
Brands which people consider to be the most innovative grew their brand value 25% more than their rivals, according to the 2018 BrandZ data from WPP’s Kantar Millward Brown.
James Johnstone, global customer insights director at Shell, thinks the term market research is too limiting. As Shell faces disruption, it’s insight that will help him understand petrol-station shopping behaviour.
Leeds-based market research and insight specialists, Allto Consulting, has been appointed by Ofwat, the economic regulator of the water industry in England and Wales, for a new project.
BE 360: stopping our taps running dry
Crawford Hollingworth
BMG Research hires research director
News Round Up
Savanta lines up Americas team
OdinText rebrands to OdinAnswers
Ardent Fieldwork adds two directors
ARF rescinds award given to Cambridge Analytica
Majority want spreading fake news a crime
British brand value grows by 3%
Mapping brains to measure storytelling
Jane Bainbridge
@RESEARCH LIVE
Savanta lines up Americas team https://t.co/tG25gJd0x4 #mrx #marketresearch
Sustainability is shifting as once niche habits and views are becoming mainstream. But these attitudes are far from… https://t.co/DOs5LW415G
Significance testing is outdated and has origins irrelevant to modern businesses, leading to false confidence, hind… https://t.co/o2wkhz2Zvy
The world's leading job site for research and insight
Resources Group Marketing Manager – Media, FMCG and Media £35,000–£40,000
Elizabeth Norman International Associate Brand Strategy Director £70000–85000.00
Resources Group Account Executive – Research Sample £30,000–£35,000 +Bonus
Newsletter
Sign up for the latest news and opinion. You will be asked to create an account which also gives you free access to premium Impact content.
Daily Weekly Both
View all energy articles (37) >
Most Popular
Opinion
Beyond ping-pong and happy hour
Ben Hogg
Bankers reportedly line up financing for Kantar sale
Q&A with Mandy Pooler, CMO, Kantar
Q&A with Barrie Brien, chief executive, Strat7
ResearchBods and Bonamy Finch merge to form STRAT7
Taking a different view
EQT reportedly eyes Kantar bid
The death of the middle ground
Caroline Hayter
Sustainability is shifting as once niche habits and views are becoming mainstream. But these attitudes are far from… https://t.co/LjyHr3O848
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
