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In search of happiness
Andy Dexter
Market research news and opinion from Latin America.
News
Technology biggest concern for business influencers
Jane Bainbridge
Lego, Microsoft and Google top CSR reputation ranking
Feature
Sensory overload
Rob Gray
Global market research growth highest since 2010
Facebook seeks accreditation for ad metrics
Robert Langkjaer-Bain
Consumer insight and research drives business strategy and innovation at International Flavors and Fragrances (IFF) in its quest to create sensory experiences across product categories for consumers. Rob Gray speaks to its global head of insight, Stan Knoops
THE NETHERLANDS – Global turnover of the traditional market research sector was $44.5 billion in 2016, an increase of 2.3% after inflation, according to Esomar’s annual Global Market Research Report.
US – Facebook is seeking accreditation from the Media Rating Council (MRC), as part of its efforts to win back the trust of advertisers.
Esomar and GRBN issue mobile research guidelines
Lida wins Costa Coffee loyalty brief
News Round Up
Unruly takes emotion targeting tool to SE Asia advertisers
Kleffmann restructures AgriGlobal team
Nielsen in collaboration with clypd
Macromill buys Acturus to merge into MetrixLab
Majority ‘very selective’ about sharing their data with brands
Smartphones and wearables see record global demand
Global consumer confidence on the rise
@RESEARCH LIVE
Top tips on managing stress when working in market research by @albert bernard @UMLondon #mrx #wellbeing… https://t.co/Nye04obEDV
Unruly takes emotion targeting tool to SE Asia advertisers https://t.co/zZ8UQDiKwh #mrx #marketresearch
Technology biggest concern for business influencers https://t.co/8iIocZiqp9 #mrx #marketresearch
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Opinion
Machines may do the learning, but people do the teaching
Patricio Pagani
Google and Facebook face disruption from GDPR
Turner launches delineate to ‘disrupt’ insight business
Lastminute.com releases consumer insights tool
GfK overhauls structure and invests in digitisation
Bronwen Morgan
WPP acquires Design Bridge
Isobar launches VR measurement and analytics tool
Gender inequality persists in the MR industry, survey finds
Coplin exits Microsoft
RT @DJS_Utilities: There's still time to complete our very short #survey on #vulnerability in the #water & #energy sectors @TweetMRS #MRSli…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
