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Welcome to the world of Qual 3.0
Jem Fawcus
Market research news and opinion from Latin America.
News
UK aid and Unilever in £100m hand washing campaign
Jane Bainbridge
Open Data Institute calls for Covid-19 data transparency
Ipsos 2019 revenue exceeds €2bn but warns on Coronavirus effect for 2020
Market research business Ipsos has reported revenues of more than €2bn in 2019 – its highest ever and a 14.5% increase on the previous year.
Kantar gets Colombia audience measurement contract
Feature
The route to local understanding
Tim Phillips
Data, insights and consulting firm, Kantar, has agreed with the Ministry of Information Technology and Communications of Colombia (Mintic) to measure digital audiences of eight regional TV channels.
For market research to yield genuine and accurate insights, cross-cultural understanding is essential. This requires considerable translation expertise.
Kids Insight opens in Brazil
QualWorld pushes global expansion
Independent healthcare qualitative fieldwork agency, QualWorld, has extended its physical presence to 12 countries globally, including Sweden, Poland and India.
News Round Up
Katie McQuater announced as new editor of Impact and Research LIve
Mark Ritson on Covid-19: “A tactical challenge but a strategic opportunity”
CMR appoints head of insights
Eva Tsai joins Voxpopme board
Pulse raises $6.5m in Series A funding
Half of marketers plan to improve privacy approach
S4 Capital to acquire Circus Marketing
@RESEARCH LIVE
Katie McQuater announced as new editor of Impact and Research LIve https://t.co/hT2THea9Ys #mrx #marketresearch
"This enforced stop ‘n’ think moment is an opportunity for us all to have a retrospective view of our activities,"… https://t.co/BD2GpY3eWm
Mark Ritson on Covid-19: “A tactical challenge but a strategic opportunity” https://t.co/67reksjlBc #mrx #marketresearch
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Most Popular
Covid-19: Keeping track of attitudes and behaviour
Unilever reveals the ‘secret sauce’ driving innovation and growth
Catherine Turner
MRS recommends pausing face-to-face research as industry responds to Covid-19
Katie McQuater
Extinction Rebellion’s Paddy Loughman on the promise in the peril
Why ethics matter more than rules in the IoT age
Deloitte buys Bistech
Towards inclusive market research
Covid-19 will accelerate digital transformation says Sorrell
New board members at MRS
Not disagreeing... https://t.co/JqR9E9OaxW
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
