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Market research news and opinion from Latin America.
Feature
Tech alone isn't enough to be insight-led
PepsiCo has worked with Zappi for years to digitise its approach to consumer insights. Research Live speaks to PepsiCo’s Stephan Gans and Zappi’s Ryan Barry to discuss insights maturity and why people are key to organisations becoming more consumer-centric.
Katie McQuater
Feature
Essential safeguards: Neurodiversity
To coincide with National Inclusion Week, MRS standards and compliance manager Julie Corney outlines new guidance on neurodiversity for researchers.
Julie Corney
News
Jon Puleston joins Ipsos
Ipsos has appointed longstanding Kantar researcher Jon Puleston to the newly created role of chief methodologist.
Katie McQuater
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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The world's leading job site for research and insight
Resources Group
Senior Research Executive – Events and Audience Insights
up to £33,000 + Benefits
Spalding Goobey Associates
Project Manager, Quantitative
£25–40,000 depending on experience
Resources Group
Research Manager (Omnibus) – up to £50K + Bens – 12 month contract
up to £50K + Bens
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Senior Research Executive – Events and Audience Insights
up to £33,000 + Benefits
Spalding Goobey Associates
Project Manager, Quantitative
£25–40,000 depending on experience
Resources Group
Research Manager (Omnibus) – up to £50K + Bens – 12 month contract
up to £50K + Bens
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON