Latin America market research | News insight & analysis

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Latin America

Accenture merges strategy, consulting and creative units and restructures management

Esomar Council adds members from North America and Latam

Global ad spend projections downgraded

Human8 names business development lead in UK

A story that makes the headlines has shape: it’s timely, valuable and engaging. It has a clear point of view.

Apple tops BrandZ for 2025 as US tech brands perform well

NIQ expands product insights to new countries

Lack of insight hampers creativity

Zappi launches DIY AI concept agents

Ad spend falls for professional news brands

Using utility to drive change

Flexibility vs fatigue

Advertising growth forecasts fall due to economic turbulence

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