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Fraud alert: ghost completes
JD Deitch
Market research news and opinion from Latin America.
News
Seven in 10 people worry about data sharing, study finds
Liam Kay
Feature
How do different cultures handle crisis uncertainty?
Oliver Sweet
Amazon remains world’s top brand for 2020
Eyeota and Amobee partner on social audiences
Four in 10 multinational advertisers delay spend
Amazon has maintained its place as the world’s most valuable brand, according to the WPP and Kantar’s BrandZ global brand ranking.
Audience technology platform Eyeota has partnered with adtech company Amobee to make its audience segments available for activation on social media platforms.
Over 40% of multinational advertisers surveyed by the World Federation of Advertisers (WFA) said they are deferring campaign spend by six months.
Global partnership formed for AI research
Campaign spend falls during pandemic, according to study
News Round Up
Inc & Co acquires Insight Analysis
Nielsen revenues fall 8.1% in Q2
Field Sauce launches kids and youth division
More representative national samples needed, says open letter
Physical distancing behavioural science toolkit published
Transition career platform launches for marketing industries
Study of CMOs highlights lack of data ethics policy
@RESEARCH LIVE
Whether you are working remotely, in the office, or a blend of both, there are lessons to be learned from this peri… https://t.co/8qQxIu3DvI
Inc & Co acquires Insight Analysis https://t.co/JwfBjub3Zn #mrx #marketresearch
Nielsen revenues fall 8.1% in Q2 https://t.co/izNmgd5TFG #mrx #marketresearch
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Nielsen to cut 3,500 jobs
Katie McQuater
ICO releases first two regulatory sandbox reports
Salama joins Morning Consult board of directors
SAP to launch Qualtrics IPO
Vision Critical receives $20m investment
IPA Bellwether: Market research industry analysis
Kantar launches cross-industry ad effectiveness platform
Government awards research contract without tender
Streetbees appoints COO amid expansion plans
RT @ImpactMRS: Working in the same way as before seems a remote prospect, but how can we embed lessons learned now into longer-term models?…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
