Market research news and opinion from Latin America.
‘People thought history didn’t matter anymore. Now it’s back’
UK – Amid political upheaval, the world is rediscovering the value of history, said historian and broadcaster Dan Snow this morning at Impact 2017, the MRS’s annual conference.
Caitlin Moran: ‘the internet is like a baby: incredibly angry about things that don’t matter’
UK - Speaking at Impact 2017, Caitlin Moran suggested hope lay in today’s social media institutions metaphorically “burning to the ground” before being rebuilt.
Digital ads must be relevant, better-targeted and controllable to cut through the clutter
UK - Advertising must be relevant, better-targeted and consumer-controllable, according to Facebook and Twitter, with representatives from the social networks, and market researchers arguing the case for genuinely compelling content in an increasingly busy digital space.