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The pollsters’ challenges
Jane Bainbridge
Market research news and opinion from Latin America.
Feature
All Together Now
News
Mobile behind 20% lift in online video viewing
Changes at top of GfK
GERMANY – GfK has announced that Dr. Gerhard Hausruckinger, who was responsible for consumer choices sector on its management board, is leaving the company after seven years.
Global mobile advertising hit €63bn in 2016
UK and US political turbulence dents reputation
BELGIUM – Mobile advertising increased 60.5% to reach €63 billion ($83bn) in 2016 according to figures from IAB Europe, the IAB and HIS Markit.
UK – Amid the political turmoil hitting the UK – thanks to Brexit – and the US – thanks to Donald Trump – both countries have seen their reputation fall according to the Reputation Institute’s Country RepTrak.
Britons now associate advertising with fake news
WPP’s [m]Platform promotes Bullis
News Round Up
Ipsos MENA appoints new CEO of IIS & Operations
Omnicom Group sees revenues slide
Time Inc teams with Parse.ly
Collaborata appoints strategic advisors
Voxpopme partners with Kantar
Global ad spend to hit $563bn in 2017
MRS, Kantar TNS and Cando among Ginny Valentine winners
US – The Research Liberation Front has announced the winners of this year’s Ginny Valentine Badge of Courage Awards for Bravery in Market Research.
@RESEARCH LIVE
Ipsos MENA appoints new CEO of IIS & Operations https://t.co/6uJ0byKasf #mrx #marketresearch
Omnicom Group sees revenues slide https://t.co/aAkDSXq424 #mrx #marketresearch
Time Inc teams with Parse.ly https://t.co/xxGIqk4eVL #mrx #marketresearch
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Obituary: Suzy Aronstam
Join the Dots launches specialist qual unit
Opinion
‘OK Google, start the survey’
Zoe Dowling
Trax and Nielsen team up for ‘game changing’ FMCG insights
Netquest names Caldwell as UK MD
European associations form audience measurement coalition
ICO rules that NHS DeepMind trial failed data protection law
Schlesinger buys BDI Research in Spain
Consumers open to fintech but data privacy concerns remain
@TheResearchClub Thanks guys! We look forward to seeing you there.
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
