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Market research news and opinion from Latin America.
Feature
Generative AI: Threat or useful addition to the research toolkit?
Since the launch of ChatGPT late last year, the past few weeks have seen a flurry of interest in generative artificial intelligence (AI) as a means of creating content, with potentially far-reaching consequences for market research. Research Live explores the technology and its possible implications.
Katie McQuater
News
Netflix and Nielsen agree measurement deal for three countries
Nielsen has expanded its relationship with Netflix to include linear and streaming audience data across the US, Mexico and Poland.
Feature
Bringing people together: How research can build human-centric businesses
Insight is being used to bring the whole picture of humanity – with all its multifaceted, real, messy perspectives – to organisations.
Rob Gray
OpenAI builds tool to pinpoint text written by AI https://t.co/4gg5R8rj8j #mrx #marketresearch
New research director at CMR https://t.co/YkHxyZqUbl #mrx #marketresearch
Research Defender makes promotions https://t.co/Dn9dEmHm5o #mrx #marketresearch
The world's leading job site for research and insight
University College London
Research Fellow (Surveys)
£38308–46155
Spalding Goobey Associates
Associate Director – Quantitative Research – High Quality Insight Consultancy
£50 – 60,000 + Bens
Resources Group
Research Manager – Consumer Tech-based Consumer Insights
£30,000–£38,000
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The world's leading job site for research and insight
University College London
Research Fellow (Surveys)
£38308–46155
Spalding Goobey Associates
Associate Director – Quantitative Research – High Quality Insight Consultancy
£50 – 60,000 + Bens
Resources Group
Research Manager – Consumer Tech-based Consumer Insights
£30,000–£38,000
OpenAI builds tool to pinpoint text written by AI https://t.co/4gg5R8rj8j #mrx #marketresearch
New research director at CMR https://t.co/YkHxyZqUbl #mrx #marketresearch
Research Defender makes promotions https://t.co/Dn9dEmHm5o #mrx #marketresearch
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
University College London
Research Fellow (Surveys)
£38308–46155
Spalding Goobey Associates
Associate Director – Quantitative Research – High Quality Insight Consultancy
£50 – 60,000 + Bens
Resources Group
Research Manager – Consumer Tech-based Consumer Insights
£30,000–£38,000
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Todays #CX #UX #MR conference opens with Sophie Dennis from @UKHSA and @Krupa_ITS from Insights that Shine on bridg… https://t.co/l447SAk7lr
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON