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Market research news and opinion from North America.
News
Julia Glidden appointed Ipsos Public Affairs US group president
Former Microsoft and IBM executive Julia Glidden has joined Ipsos as group president of the company’s US Public Affairs practice.
News
Comscore patents predictive modelling tool
Media evaluation firm Comscore has been granted a patent on its linear and connected television predictive modelling tool Personifying Viewership Data.
News
Personal and cultural relevance drive purchase intention, study finds
Personally and culturally relevant advertising on social and video platforms increase the likelihood of consumer purchases, according to research from Warc Advisory and TikTok.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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The world's leading job site for research and insight
Spalding Goobey Associates
Insight Manager – Small Businesses
To £43,000 + bens
Hopkins Van Mil
Research Manager (Social Research and Engagement)
£32,000–£42,000 per year dependent on experience. Reviewed annually.
Resources Group
Research Manager – Environment, Education, Housing, Wellbeing – Social Research Agency
£38 – 48,000 + great benefits
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Spalding Goobey Associates
Insight Manager – Small Businesses
To £43,000 + bens
Hopkins Van Mil
Research Manager (Social Research and Engagement)
£32,000–£42,000 per year dependent on experience. Reviewed annually.
Resources Group
Research Manager – Environment, Education, Housing, Wellbeing – Social Research Agency
£38 – 48,000 + great benefits
Newsletter
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You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON