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Where is the value?
Rory Sutherland
Market research news and opinion from North America.
News
Savanta lines up Americas team
OdinText rebrands to OdinAnswers
Customer experience analytics platform OdinText is rebranding to OdinAnswers to reflect its focus on extracting insights from customer data.
ARF rescinds award given to Cambridge Analytica
MFour adds customer experience in-store tool
Mobile research company MFour has launched a tool to capture consumers’ in-store shopping experiences.
Facebook ‘unintentionally’ collected user email contacts
The Advertising Research Foundation (ARF) has rescinded an award it gave to Cambridge Analytica for big data in 2017, saying the company was ‘not fully transparent’ in its application.
Facebook has admitted that it ‘unintentionally’ uploaded the email contact lists of up to 1.5 million users without their consent.
Strum launches financial services data insights platform
Financial services marketing consultancy Strum (previously Weber Marketing Group) has launched a business intelligence data analytics platform for financial executives, Strum Platform.
MRC and CMAC outline China audience measurement plan
News Round Up
Ardent Fieldwork adds two directors
Majority want spreading fake news a crime
YouGov adds affiliate partners in four countries
Marketing budgets boosted but forecast negative
Methodify partners on AI research and adds to team
Market Strategies International-Morpace co-CEO steps down
Omnicom revenue down 4% in Q1 2019
Advertising business Omnicom has reported worldwide revenue of $3.47bn in the first quarter of 2019, down 4.4% from $3.63bn in the same period the previous year.
@RESEARCH LIVE
Savanta lines up Americas team https://t.co/tG25gJd0x4 #mrx #marketresearch
Sustainability is shifting as once niche habits and views are becoming mainstream. But these attitudes are far from… https://t.co/DOs5LW415G
Significance testing is outdated and has origins irrelevant to modern businesses, leading to false confidence, hind… https://t.co/o2wkhz2Zvy
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Sustainability is shifting as once niche habits and views are becoming mainstream. But these attitudes are far from… https://t.co/LjyHr3O848
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