Market research news and opinion from North America.
SteelHouse releases free viewability tool
US — Advertising and creative software firm SteelHouse has launched a free analytics tool that allows marketers to verify if an ad has been seen on screen.
Market Strategies appoints tech and telecoms lead
US – Market research consultancy Market Strategies International has promoted Paul Hartley to the role of senior vice-president, managing director of its technology and telecommunications division.
More than half of US households now mobile-only
US — Over half ( 52%) of US adults now live in households with mobile phones but no landline telephone, according to a GfK MRI survey.
Nielsen in deal with AT&T on set-top box data
US – Global performance management company Nielsen has announced a multi-year agreement to include anonymised set-top box data from homes subscribing to AT&T’s services into its TV ratings.