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The pollsters’ challenges
Jane Bainbridge
Market research news and opinion from North America.
News
Two thirds of the world’s population will use mobile devices by 2022
Marketing data company Segment raises $64m
Eyeota partners with Nativo
US – Audience data company Eyeota has teamed up with native ad tech platform Nativo to give publishers, marketers and agencies audience data.
Omnicom Group sees revenues slide
Time Inc teams with Parse.ly
US – Omnicom Group has reported a second drop in revenue compared with the previous year, driven by slow growth in the US and exchange rates.
US – Media giant Time Inc has joined forces with audience analytics business Parse.ly for data insights of its audience across its brands.
Collaborata appoints strategic advisors
US – Research buyer digital marketplace Collaborata has named Jeffrey Resnick and Tim Hoskins as strategic advisors to its board of directors.
VOD ratings added to Nielsen tool
News Round Up
Impact Radius hires four
MRSS buys Market Probe
Ipsos MENA appoints new CEO of IIS & Operations
Voxpopme partners with Kantar
Grey acquires Sensio
MFour targets growth with new hire
Feature
All Together Now
@RESEARCH LIVE
Ross Antrobus, head of research & insight at @FA, talks to @JaneBainbridge about working for a brand with 'no edges… https://t.co/KswniLrZi2
Two thirds of the world's population will use mobile devices by 2022 https://t.co/meLFFLXxB3 #mrx #marketresearch
Marketing data company Segment raises $64m https://t.co/8MJ4PkrhQX #mrx #marketresearch
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Opinion
‘OK Google, start the survey’
Zoe Dowling
Join the Dots launches specialist qual unit
Netquest names Caldwell as UK MD
ICO rules that NHS DeepMind trial failed data protection law
Consumers open to fintech but data privacy concerns remain
Accenture acquires Clearhead
Post-election fall in consumer confidence
Kantar Media to include programmatic ad data
Almost half intend to activate GDPR personal data rights
Hope is not a strategy: @JaneVHales reflects on what a recent @AQRUK event conveyed about the innovation process https://t.co/vclDe6Zasv
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
