Market research news and opinion from North America.
Nielsen and Google in joint digital media ROI measurement
US – Nielsen has become part of Google’s Marketing Mix Model Partner programme allowing it to collect Google ad impression and spend data.
Research Now hires Pappachen for new strategy role
US – Research Now has appointed George Pappachen, formerly of Kantar Media, to the newly-created role of executive vice president, corporate development and strategy.
Toluna unveils quick turnaround healthcare research offer
US – Toluna has announced the launch of RapidResultsRx, a new approach to gathering ‘quick-turn’ insight from medical professionals.
MarketSight and Critical Mix form partnership
US – Global data and analytics software company MarketSight has formed a strategic partnership with data and insights company Critical Mix.