Market research news and opinion from North America.
IPG Mediabrands makes Kumar data chief
US – Media group IPG Mediabrands has named Arun Kumar its chief data and marketing technology officer as part of an investment to create a more central data and tech infrastructure.
Kantar Millward Brown expands Ignite in US
US – Global research agency Kantar Millward Brown has extended its brand marketing analytics platform, Ignite Network, to improve mobile ad measurement.
Lightspeed Health brings back Cash for business development
US – Healthcare panel specialist Lightspeed Health has appointed Bill Cash as director of business development.