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In search of happiness
Andy Dexter
Market research news and opinion from North America.
News
Changes at top for Kantar Public
Nielsen appoints De Luca to board
Viga reports staff growth and further US expansion
Havas New York buys The 88
US – Havas Group has acquired New York-based digital/social boutique agency The 88, for an undisclosed amount.
ZappiStore creates client transformation role
US – Automated market research tech company ZappiStore has appointed Jared Carr as its vice-president of strategic client transformation.
UK – Next 15-owned data collection agency Viga has grown its team to 35 people this year – a 200% increase in the past six months – and will open its third US office in Dallas, Texas.
ComScore offers free viewability measurement globally
US – Cross-platform measurement company comScore has extended access to free viewability measurement, which it first launched in April this year, to all regions.
Facebook seeks accreditation for ad metrics
Robert Langkjaer-Bain
News Round Up
Outra opens doors with Simon Hay, Lynton Crosby and Jim Messina at top
One in five Brits don’t want a smartphone
Hausruckinger joins The NPD Group
Kantar Worldpanel expands panel with smartphone app
Teenagers show ‘true self’ on Instagram
Imperium merges with TrueSample
US – Imperium and TrueSample, which both provide data validation services to market research companies, are to merge.
@RESEARCH LIVE
Successful business should include a happiness measure @andydexter #mrx https://t.co/LC5pBA7u02 https://t.co/5XeBpmMtQE
Outra opens doors with Simon Hay, Lynton Crosby and Jim Messina at top https://t.co/rKeFNu991a #mrx #marketresearch
Changes at top for Kantar Public https://t.co/x6QV8jPQJU #mrx #marketresearch
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Opinion
Machines may do the learning, but people do the teaching
Patricio Pagani
Google and Facebook face disruption from GDPR
Turner launches delineate to ‘disrupt’ insight business
Jane Bainbridge
Lastminute.com releases consumer insights tool
GfK overhauls structure and invests in digitisation
Bronwen Morgan
WPP acquires Design Bridge
Isobar launches VR measurement and analytics tool
Ingleton replaces Rhall as CEO, insights at Kantar
Coplin exits Microsoft
@Helen_Estelle Congratulations Helen, well done!
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
