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The changing retail landscape
Jane Bainbridge
Market research news and opinion from North America.
News
Wendy Clark named global CEO of Dentsu Aegis Network
Accenture buys Yesler
Eva Tsai joins Voxpopme board
Video feedback firm, Voxpopme, has appointed executive director of Google Cloud Marketing, Eva Tsai, to its board.
Pulse raises $6.5m in Series A funding
Social research platform Pulse has raised $6.5m in a Series A funding round led by AV8 Ventures, bringing its total funding to $10.5m.
Third of US qual agencies shift to online
Katie McQuater
Almost a third of agencies focusing on qualitative research moved the majority of their face-to-face work online in response to Covid-19 social distancing restrictions, according to research from the Insights Association.
Sales key KPI for advertisers, finds ARF survey
Impact adds partnerships senior role
Global partnership automation firm, Impact, has appointed Michael Head to the newly created role of chief partnerships officer.
News Round Up
CIM updates Chartered status
Esomar calls on leaders to use evidence to tackle Covid-19
Kantar launches audience segments tool
MRS pens second letter to chancellor
UK consumer confidence sees record fall
Anagog raises $10m funding
SurveyMonkey introduces testing tools
Global survey software company, SurveyMonkey, has released Expert Solutions, a suite of market research tools for customers to test product and marketing concepts with a global audience.
@RESEARCH LIVE
Research suggests that people still want to hear from brands during the #Coronavirus outbreak, but it’s about proxi… https://t.co/b7ROXGHs1F
Wendy Clark named global CEO of Dentsu Aegis Network https://t.co/TCTizvyyE6 #mrx #marketresearch
CIM updates Chartered status https://t.co/iZqHZQ5E2d #mrx #marketresearch
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Covid-19: Keeping track of attitudes and behaviour
Unilever reveals the ‘secret sauce’ driving innovation and growth
Catherine Turner
MRS recommends pausing face-to-face research as industry responds to Covid-19
Extinction Rebellion’s Paddy Loughman on the promise in the peril
Why ethics matter more than rules in the IoT age
Deloitte buys Bistech
Covid-19 will accelerate digital transformation says Sorrell
Towards inclusive market research
The future is a foreign country
The #MRSWFH elf has decided there is nothing in this #WFH for her https://t.co/p1V90TXqmN
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
