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Trends

Behavioural economics, social media insight, smart data - what are the latest research trends?

purse with a large receipt coming out of it
News

European consumers’ inflation worries ease but remain top concern

US & EUROPE – Inflation remains the biggest concern for consumers across France, Germany, Italy, Spain, and the UK, but its impact has eased on average compared to a year ago, according to sentiment research from McKinsey.

16 Sep
News

Mobile AI tool usage increasing, says Comscore

5 Sep
AI abstract image
Opinion

The not so sweet-spot: Between belonging and backlash 

13 JanSania Haq
colourful jenga pieces
News

Linear TV ad spending drops globally

5 Sep
TV watching
Writer's Opinion

Many insights and strategy decks treat cultural trends like a buffet: grab what’s ‘hot’ and monetise it quickly.

Joey Zeelen
Write For Us
News

Campaign launched to highlight importance of face-to-face research

3 Sep
Focus group
News

Higher inflation for lower-income UK families, says ONS

1 Sep
Money purse
News

Drop in US employee confidence in August, says Glassdoor

29 Aug
Economy
Opinion

Through the AI looking glass: How trust is moving

27 AugJeremy Hollow
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News

UK consumer confidence hits highest score for 2025

22 Aug
Beach
News

Optimism around insight drops, says survey

22 Aug
Flower growing in crack in road
Opinion

Stuck in the middle: Why we need outliers

22 AugJoey Zeelen
Arrow pointing offroad
News

Summer supermarket spending slows, says NIQ

20 Aug
Supermarket basket
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