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Innovations

How innovation in market research and data analytics is leading to better customer insight.

Melanie Courtright
Features

Melanie Courtright: ‘Uncertainties increase demand for insights’

The US insights market boomed after Covid, but challenges are on the horizon. Insights Association CEO Melanie Courtright tells Liam Kay-McClean that companies that can capitalise on societal, technological, quality and economic pressures will flourish.   

16 AprLiam Kay-McClean
News

Data Quality Co-op platform launches

15 Apr
Data-Quality_crop
News

NIQ buys AI sensory platform for CPG innovation

14 Apr
colourful smoothie drinks in glass bottles surrounded by fresh fruit
Features

‘We are sparring partners to our clients’: Kantar’s Nicki Morley on innovation and insight

2 AprLiam Kay-McClean
Nicki Morley
Writer's Opinion

Self-awareness is a vital aspiration for a qualitative researcher, sharpening their performance across the breadth of the qualitative role, as well helping them better manage the job’s emotional demands.

Peter Totman
Contributor
Write For Us
News

Synthetic data ‘unlikely to replace’ primary data, says report

28 MarLiam Kay-McClean
Syntheticdata abstract image
News

Toluna rebrands three agencies under single identity

26 MarLiam Kay-McClean
Rebrand
News

Carbon Arc raises $56m funding for insights exchange

24 Mar
Datasets
Opinion

Breaking free from algorithmic loops

20 MarTim Stock
Hands holding data points in shape of a brain
News

Stravito launches new features for gen AI platform

20 Mar
AI chip
Opinion

Immersing ourselves in AI: A Texas takeover at SXSW

19 MarJames Turner
austin texas skyline at sunset
News

Qualtrics releases AI agents for CX

19 Mar
AI data abstract image
News

Touchstone Research releases AI survey tools

10 Mar
Aaron Burch
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