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Features

Feature articles, opinion and the latest trends in market research and customer understanding.

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Features

Giving room and arriving with respect: The qualitative researcher in Africa

Following her exploration of how qualitative research is practiced across Africa, Mpho Mpofu shares what she has learned.

30 SepMpho Mpofu
Features

How I work: Ideally co-founder Joshua Nu'u Steele

29 SepLiam Kay-McClean
Joshua Nu'u Steele
Features

Crafting the insight skills to stay ahead

19 AugLiam Kay-McClean
illustration of hands holding magnifying glass and lightbulb over brain
Features

Measuring joy: ‘Insight a spreadsheet never gives you’

6 AugGosia Wilda
graphic of person jumping for joy
Writer's Opinion

One of the most interesting forms of push-back might come when we take a step back and interrogate why we’re all so busy trying to move faster and be more productive. ”

Louise McLaren
Write For Us
Features

How I work: Scott Clement, polling director, Washington Post

3 AugLiam Kay-McClean
Scott Clement
Features

Terms of engagement: Model context protocol

29 Jul
Bridge
Features

The rise of side projects

23 JulKatie McQuater
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Features

Terms of engagement: Generative engine optimisation

22 Jul
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Features

Terms of engagement: Decision governance

14 Jul
arrows pointing in one direction with stop signs guiding them, against a patterned orange background
Features

Madeleine Davies – Research Hero

7 Jul
Madeleine Davies-rh26
Features

Priya Minhas – Research Hero

7 Jul
Features

Cornelius Barry – Research Hero

7 Jul
Cornelius Barry-rh26
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