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Where is the value?
Rory Sutherland
Market research news and opinion from the United Kingdom.
News
Savanta lines up Americas team
Opinion
Significance testing is insignificant to modern marketing
Jack Miles
Ardent Fieldwork adds two directors
UK – Independent market research fieldwork agency, Ardent Fieldwork, has appointed Karen Beardon and Viki Hallahan as directors.
ARF rescinds award given to Cambridge Analytica
Majority want spreading fake news a crime
The Advertising Research Foundation (ARF) has rescinded an award it gave to Cambridge Analytica for big data in 2017, saying the company was ‘not fully transparent’ in its application.
Three quarters of British adults think it should be a criminal offence to deliberately spread fake news according to research from Ipsos Mori for King’s College London.
Five tips on building a great research career
Sinead Hasson
YouGov adds affiliate partners in four countries
News Round Up
OdinText rebrands to OdinAnswers
MFour adds customer experience in-store tool
Facebook ‘unintentionally’ collected user email contacts
Strum launches financial services data insights platform
MRC and CMAC outline China audience measurement plan
Omnicom revenue down 4% in Q1 2019
Marketing budgets boosted but forecast negative
@RESEARCH LIVE
Savanta lines up Americas team https://t.co/tG25gJd0x4 #mrx #marketresearch
Sustainability is shifting as once niche habits and views are becoming mainstream. But these attitudes are far from… https://t.co/DOs5LW415G
Significance testing is outdated and has origins irrelevant to modern businesses, leading to false confidence, hind… https://t.co/o2wkhz2Zvy
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Beyond ping-pong and happy hour
Ben Hogg
Bankers reportedly line up financing for Kantar sale
Katie McQuater
Feature
Q&A with Mandy Pooler, CMO, Kantar
Q&A with Barrie Brien, chief executive, Strat7
ResearchBods and Bonamy Finch merge to form STRAT7
Taking a different view
Jane Bainbridge
EQT reportedly eyes Kantar bid
The death of the middle ground
Caroline Hayter
Sustainability is shifting as once niche habits and views are becoming mainstream. But these attitudes are far from… https://t.co/LjyHr3O848
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
