Market research news and opinion from the United Kingdom.
GSMA unveils ‘big data for social good’ initiative
GLOBAL – The GSMA, which represents the interests of mobile operators worldwide, has launched an initiative to use mobile operators’ big data capabilities to address humanitarian crises.
Consumer ad blocking levels stabilise
UK – The proportion of British online adults currently using ad blocking software has remained at 22% for the last year, according to an IAB UK/YouGov report.
BrainJuicer seeks to rebrand as System1
UK – Following the launch of its System1 advertising agency, BrainJuicer has announced that it intends to adopt the System1 name across the group.
Baroness Susan Greenfield on research, consciousness & why a generation is being changed by social media and gaming… https://t.co/psKpbbZICa