Burdett (pictured left) has returned to Kantar as senior partner in its consulting practice, having previously spent four years at Kantar Consulting.

Directly prior to rejoining Kantar, Burdett was chief strategy officer at purpose agency Given, helping the company grow before it was sold to Anthesis, where he was made managing director of its brand and communications division, as well as other past roles at Henley Centre Headlight Vision and The Futures Company. 

Solomon (pictured right) has been appointed as partner and head of commercial strategy in Kantar’s consulting arm, and will be tasked with supporting brand and commercial strategy, while also extending Kantar’s integrated consulting offer into new sectors and categories. 

Before joining Kantar, Solomon had senior roles at Sony – where he led the brand’s expansion into mobile – as well as at Carlsberg, Centrica and SABMiller. 

Natalie Vander Vorst, managing partner, consulting, UK and Ireland at Kantar, said: “Globally our clients are facing numerous challenges from bumps in international trade and economic headwinds to fast-changing consumer behaviour and expectations. 

“That’s why we’re investing in bolstering our practice with two brilliant senior hires, so we can continue to provide the guidance our clients need to keep growing.” 

Burdett said: “I’m looking forward to working with our team to help clients answer their most pressing business questions, navigate uncertainty, unlock new sources of growth and find ways for their brands to connect to culture in a meaningful and different way.”  

Solomon added: “Any consultant would want Kantar’s data and insight at their fingertips, and I’m excited to be joining a team with a track record of leveraging the business’ IP to add value for clients. I’m looking forward to bringing a pragmatic, client-side lens to commercial strategy to focus on what brands really need right now.”