Market research news and opinion from the Asia Pacific region.
Brand loyalty becoming increasingly fickle
US – Over three quarters ( 77%) of consumers retract their loyalty more quickly than they did three years ago, according to a new study from Accenture.
Dentsu reports organic growth up 5%
JAPAN – Tokyo-based advertising network Dentsu has reported revenues up 2.4% to ¥838.4bn and gross profit of ¥789bn for the year ended 31 December 2016.
Kantar TNS hires Sanchez in Asia Pacific
SINGAPORE – Global insights business Kantar TNS has appointed Stephane Sanchez as regional head of customer strategies in Asia Pacific based in Singapore.
Baroness Susan Greenfield on research, consciousness & why a generation is being changed by social media and gaming… https://t.co/psKpbbZICa