Read of the Day

The future of insights depends on data access

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The expansion of AI means strategic data sources can be organised consistently so they are easier to search, compare and investigate.

20 AprJohn Bird

We need to build a qualitative renaissance

14 AprMark Thorpe

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PeakMetrics raises $6m for narrative intelligence

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MRS launches Research Heroes 2026

Opinion

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Sun behind clouds

Hallucinate or die: Qual must feel the room

Qualitative researchers must have faith in their human skills in an age dominated by AI.

8 AprPeter Totman

Foresight is challenged by misunderstandings. Insight is part of the fix

2 AprPippa Goodman

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The era of intent

31 MarChris Leo

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What is the value of an agency today?

16 MarLouise McLaren

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Writer's Opinion

If younger researchers are becoming ‘system engineers’, where is the space to sit in a room and wrestle with ambiguity together?”

Jude Terry

Write For Us

Interviews

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Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

Emily Kucharski

WholeSum’s Emily Kucharski on finding richer signals

19 Mar Katie McQuater

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Popular

Kantar CEO Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

What will become of young researchers in an AI world?

UK qualitative researchers write to MRS over AI ‘threat’

Accenture acquires Spanish AI business

‘Ethical, safe and consistent’: Research with vulnerable participants

Kantar launches AI-based conversational research tool

Themes

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Living in a culture of futurelessness

11 FebAnnie Auerbach

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The big debate: Synthetic audiences

29 JanChristian Walsh

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Industry sizing

UK research & evidence market worth £18.74bn

10 MarLiam Kay-McClean

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