Read of the day3 min read
‘Tis the season to be... happy!
Christmas has become in the UK what the Super Bowl is in the US – a time of year when a new ad can be a cultural event in its own right. Tom Ewing of BrainJuicer reveals what emotional triggers have been most effective this year.
MRS Awards 2016 winners announced
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Why the MRS Awards matter
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Christmas ads in the UK are a cultural event, says @tomewing. He reveals which emotional buttons are best pressed:… https://t.co/28cE3H2F2t
Buzzback joins ZappiStore https://t.co/EloK4vdMZ0 #mrx #marketresearch
MRS Awards 2016 winners announced https://t.co/q9XKEmuwgD #mrx #marketresearch
RT @MDCPartners: Congrats to @northstarlondon on winning the PRS Qualitative Excellence Award last night! #MRSAwards https://t.co/Qo0nDPwUrk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON