Read of the Day

New CEO at Qualtrics

Jason Maynard

Experience management company Qualtrics has named Jason Maynard as its new chief executive, effective immediately.

3 FebLiam Kay-McClean

Human advocacy: Shaping a risky AI reality

3 FebKate Charles

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One Strategy Studio acquired by Radius

2 FebKatie McQuater

‘Feedback loop’ launched to tackle data quality

30 JanLiam Kay-McClean

Opinion

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Time for a change? How to land a new insights job in 2026

If you're considering a change in your career in 2026, now could be a great time to start. Sinead Hasson offers some pointers on reflecting, reading the market and putting the right tools in place.

27 JanSinead Hasson

How should brands respond to online age restrictions?

23 JanBarny Purvis

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How do we research a non-human buyer?

20 JanFelicia Hu

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When speed meets decision quality: designing collaboration between product and insights teams

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Writer's Opinion

Reinvention doesn’t have to be radically different. It can be a sideways step within the same sector, or even within the same role.

Louise McLaren

Write For Us

Interviews

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Deborah Mattinson

Deborah Mattinson on insight and politics

14 Jan Liam Kay-McClean

Pamela Forbus

How I work: Pamela Forbus, Mondelez

11 Dec Ben Bold

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How I work: Michael Brown, IPG Mediabrands

20 Nov Ben Bold

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Popular

Preview of 2026: Synthetic data

“Information is power. If you don’t use it, you don’t have power”: Deborah Mattinson on insight & politics

WPP launches AI marketing agents

Ipsos to invest €1bn in tech, AI and data in new growth strategy

Goodbye B2C, hello B2CA: How do we research a non-human buyer?

AI offers a ‘big saving’ but not a researcher replacement, hears conference

Themes

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Insights at war: Research in times of conflict

Localised, nuanced research is critical for understanding an unpredictable world. Christian Walsh reports.

How is AI impacting the future workforce?

21 OctKatie McQuater

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Governance required for better data, hears podcast

6 OctLiam Kay-McClean

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Synthetic data ‘lacks logical consistency’

1 JulKatie McQuater

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Town/Country: London
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