Read of the Day

Research with vulnerable participants

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MRS has updated its guidance on research participant vulnerability. Julie Corney outlines new requirements for practitioners.

24 MarJulie Corney

Savanta launches synthetic personas

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WholeSum’s Emily Kucharski on finding richer signals

19 MarKatie McQuater

Emily Kucharski

Jon Ronson: ‘You want to try to understand’

18 MarKatie McQuater

jon ronson on steps

Opinion

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Data quality abstract image

When quality becomes a requirement, not a differentiator

Organisations need to think about fraud prevention and data quality standards not just as operational functions, but as organisational ones.

23 MarPatrick Comer

From data to meaning: The forces reshaping insight

18 MarJames Endersby

Stepping stones

What is the value of an agency today?

16 MarLouise McLaren

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Advertisement feature

How research teams can own more of the marketing value chain

5 MarDavid Tripepi

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Writer's Opinion

Trust is a currency. Communities who have been ignored won’t magically open up because you emailed them a 15-minute survey.

Annabelle Jones

Write For Us

Interviews

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Deborah Mattinson

Deborah Mattinson on insight and politics

14 Jan Liam Kay-McClean

Pamela Forbus

How I work: Pamela Forbus, Mondelez

11 Dec Ben Bold

michael brown ipg mediabrands

How I work: Michael Brown, IPG Mediabrands

20 Nov Ben Bold

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Popular

WPP to consolidate operating model in major restructure plans

Kantar Media rebrands as Fifty5Blue

A new lens: How AI personas helped Ipsos understand the 2024 election

Thinks Insight & Strategy joins Avenir Global

MRS names four new board members

Kantar appoints new UK executive MD

Themes

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Industry trends

Research Live Industry Report 2026: The agency view

As part of the latest annual Research Live Industry Report, a cross-section of research agency leaders discussed what has worked well for them in an increasingly complex environment, sharing insight on the sector’s collective challenges and opportunities.

16 DecKatie McQuater

‘Cutting through the noise’: The client view

23 DecKatie McQuater

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How is AI impacting the future workforce?

21 OctKatie McQuater

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Being prepared: The future of foresight

19 NovSarah Wild

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