Read of the Day

Anne Cunliffe joins The Nursery to lead research ops

anne cunliffe

UK – Research consultancy The Nursery has appointed Anne Cunliffe as head of research operations.

Changing how we do pricing research can win CMO praise

yellow star with pound sign against blue background

One Minute to Midnight names leader for IP practice

How I work: Scott Clement, polling director, Washington Post

3 AugLiam Kay-McClean

Opinion

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Delphi-postioning-RLjul26

Dephi perspectives: AI and positioning

The MRS Delphi report Who owns understanding? curated a range of reflections on what generative AI means for insight. This week, Eddie O'Brien and Dr Ben Warner tackle AI and positioning.

31 JulEddie O’Brien

Research makes financial anxiety visible

29 JulKim Lambert

couple managing finances

Have we been segmenting researchers all wrong?

28 JulSam Salama

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Beyond job titles: Why responsible AI in B2B recruitment starts with validated participant selection

23 JunSimon Glanville

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Writer's Opinion

In an atomised, AI-first world, human connection matters more than ever, but is harder to do well.”

Louise McLaren

Write For Us

Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

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Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

MRS names 16 Research Heroes for 2026

Synthetic data survey responses ‘significantly different’ to humans, finds study

DSIT to be abolished in government reshuffle

Reckitt’s Elaine Rodrigo and Ipsos’ Kelly Beaver among 2026 MRS Honorary Fellows

What 18 displaced insight leaders can teach us about the profession’s future

Why does brand tracking have a one-size-fits-all approach?

Themes

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Person choosing response to question

Synthetic data ‘significantly different’ to humans

Research with people still outperforms surveys featuring synthetic respondents, according to a new study from Strat7.

15 JulLiam Kay-McClean

Industry trends

Qual highlights profession in transition

8 JulKatie McQuater

sticky notes spelling out 'time to change'

The rise of side projects

23 JulKatie McQuater

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‘Fight between truth and lies’ in the UK

16 JunLiam Kay-McClean

Deborah Mattinson speaking at the IJMR event

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