Read of the Day

MRS names 15 Research Heroes for 2025

Research Heroes 2025

This year’s wave of Research Heroes includes professionals from every aspect of the research process – from strategists to telephone recruiters, heads of innovation to area supervisors.

Ipsos UK CEO Kelly Beaver: ‘Real people are the core and heart of our industry’

Kelly Beaver on stage at the MRS Data-Driven Insights Conference in July 2025, pictured with Katie McQuater

Cannes: Creativity without insight feels totally wrong

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Synthetic data ‘lacks logical consistency’

1 JulKatie McQuater

Opinion

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sunset over Cannes seafront with palm trees in foreground, and sea and mountains on the horizon

Insights at sea: Research reflections from Cannes Lions

In the latest of our perspectives from Cannes Lions, Devora Rogers reflects on the exchange of ideas.

30 JunDevora Rogers

Playing the long game – do we really know our true potential?

26 JunSamantha Elliott

chess board against yellow background

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Clients are asking for ISO 20252 – are you ready to answer?

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Seven core ingredients to creating customer-led transformation

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Writer's Opinion

The types of soft skills we develop during training can’t even be called ‘soft’ in this day and age. They are survival skills in this weird world that is taking shape with AI.

Louise Pasteur de Faria

Write For Us

Interviews

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Vidisha Gaglani

How I work: Vidisha Gaglani, CEO, Streetbees

2 Jul Liam Kay-McClean

Kathryn Blanshard: ‘The art of storytelling, persuasion and relationships is key’

19 Jun Katie McQuater

How I work: Aaron Kechley, CEO, Zappi

12 Jun Liam Kay-McClean

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Popular

Why research needs anthropologists (more than ever)

MRS names 15 Research Heroes for 2025

Synthetic data ‘lacks logical consistency’, finds Strat7 study

Insight insiders: The Good Side’s Kathryn Blanshard on independent thinking & proving insight’s worth

How I work: Aaron Kechley, CEO, Zappi

Mark Read to leave WPP after seven years as CEO

Themes

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jane frost

The research sector must increase vigilance to create better data

MRS chief executive Jane Frost launches a call to action for those in the research sector.

1 MayJane Frost

‘We are arbiters of truth’

21 MayKatie McQuater

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How can UX be more inclusive?

29 AprLiam Kay-McClean

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‘This is a problem for democracy’

6 JunChristian Walsh

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