Read of the Day

Tapestry and Coherency merge

Ian Wright and Kevin Thompson

Market research and data analytics firm Screen Engine/ASI is bringing two of its agencies, Coherency and Tapestry, together under the Tapestry branding.

29 AprLiam Kay-McClean

Research Live Awards 2026 opens for entries

MRS Awards 2024

Phoebe Fareham to lead Truth’s creative team

28 AprKatie McQuater

If your brand was a city, would anyone come back to it?

28 AprJo Zukunft

aerial view of dozens of pedestrians walking across a street crossing

Opinion

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person walking on tightrope against blue sky

Walking the AI tightrope

With AI developments continuing at pace, columnist Louise McLaren takes a moment to hear from others across the sector on how they see it shaping the future of research and insight.

21 AprLouise McLaren

Safeguards can protect opinion polls from AI

23 AprAndrew Gordon

abstract multiple question marks

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Generative AI changed everything. Fully synthetic audiences didn't

27 AprSamuel Cohen

Fairgen-article

We need to build a qualitative renaissance

14 AprMark Thorpe

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Writer's Opinion

If younger researchers are becoming ‘system engineers’, where is the space to sit in a room and wrestle with ambiguity together?”

Jude Terry

Write For Us

Interviews

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Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

Emily Kucharski

WholeSum’s Emily Kucharski on finding richer signals

19 Mar Katie McQuater

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Popular

Accenture acquires Spanish AI business

UK qualitative researchers write to MRS over AI ‘threat’

PeakMetrics raises $6m for narrative intelligence

Hallucinate or die: Qual researchers must feel the room, not read the transcript

Foresight is challenged by misunderstandings. Insight is part of the fix

We need to build a qualitative renaissance

Themes

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Hedge-maze-RL-26

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Living in a culture of futurelessness

11 FebAnnie Auerbach

heart drawn on rainy steamed up window

The big debate: Synthetic audiences

29 JanChristian Walsh

Iclusion_diversity_people_crowd_crop

Industry sizing

UK research & evidence market worth £18.74bn

10 MarLiam Kay-McClean

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