Read of the Day

Creativity is growth: Cannes Lions 2026

Cannes

As he returns from this year’s Cannes Lions Festival of Creativity, Grant Feller considers whether creativity took centre stage.

29 JunGrant Feller

DMA’s Chris Combemale to retire

Boardroom_chairs_table_May26_crop

‘End of an era’ for cheap goods

25 JunLiam Kay-McClean

A case for kinetic research

25 JunMarie Lena Tupot

wave forming about to crash

Opinion

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wooden interlocking puzzle pieces, one with leaf shape, one with person, one with lightbulb

People and planet: How sustainability supports inclusion

Lian Mico reflects on the link between sustainability and inclusion, sharing her perspectives on the recent MRS Voices4All Conference.

24 JunLian Mico

Researchers can help businesses deliver AI value

22 JunJane Frost

blurred business meeting with four participants

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The real challenge with synthetic insights isn't AI

26 JunSteve Phillips

Zappi-synth

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Beyond job titles: Why responsible AI in B2B recruitment starts with validated participant selection

23 JunSimon Glanville

Ronin Image 1

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Writer's Opinion

In an atomised, AI-first world, human connection matters more than ever, but is harder to do well.”

Louise McLaren

Write For Us

Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Five quality signals every DIY survey should meet (before you trust the results)

Accenture and AlphaSense announce investment and partnership

Terms of engagement: Agentic commerce

Address concerns on use of client data in AI, says guidance from industry bodies

48 teams, 104 matches, infinite screens: The World Cup shift

Scrolling or reading: How does our media diet shape how we think or feel?

Themes

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Hedge-maze-RL-26

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Inclusive research

The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Living in a culture of futurelessness

11 FebAnnie Auerbach

heart drawn on rainy steamed up window

The big debate: Synthetic audiences

29 JanChristian Walsh

Iclusion_diversity_people_crowd_crop

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Town/Country: London
Email: info@criteria.co.uk

We are an independent solution focused partner with a can-do attitude! We add value to your project at every stage from the initial enquiry to completion with each project having . . .

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