Read of the Day

Data, data everywhere: Navigating a sea of data

The sea

Are we all biting off more data than we can chew? Adrian Smith considers how the research industry uses data well and the pitfalls to avoid.

16 JanAdrian Smith

Deborah Mattinson on insight and politics

14 JanLiam Kay-McClean

Deborah Mattinson

Ipsos chairman to step down

Empty boardroom

Market research budgets fall in Q4, finds Bellwether

15 JanLiam Kay-McClean

Pound coin and economic chart

Opinion

More opinion

Handshake

Strengthening client-agency relationships in 2026

Agencies should focus on broadening their consultative value this year, says Richard Colwell, sharing perspectives on the changing client relationship from insight professionals around the world.

14 JanRichard Colwell

When research meets reality

7 JanAdina Pintilie-Brown

blurred photo of two people having a difficult conversation, with one taking notes

Career development – it’s personal

15 DecLouise McLaren

interlinked blocks with pictures of people on them

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The best of both worlds: Combining deep tracking with fast-turn research

Kantar-sponsored

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Writer's Opinion

Trusted data doesn’t come from having all the answers. It comes from asking the right questions, again and again.

Alex Owens

Write For Us

Interviews

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Pamela Forbus

How I work: Pamela Forbus, Mondelez

11 Dec Ben Bold

michael brown ipg mediabrands

How I work: Michael Brown, IPG Mediabrands

20 Nov Ben Bold

Prince Eduzo, Adnan Dahir and Ahmed Taha

A foot in the door: Building a research internship

9 Sep Liam Kay-McClean

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Popular

Unilever appoints new CMO

Preview of 2026: Synthetic data

Preview of 2026: AI

Review of 2025: Has clients’ use of insight changed?

Review of 2025: People of the year

WPP launches AI marketing agents

Themes

More Themes

Fieldwork in Yemen © ORB

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Insights at war: Research in times of conflict

Localised, nuanced research is critical for understanding an unpredictable world. Christian Walsh reports.

How is AI impacting the future workforce?

21 OctKatie McQuater

graphic of pair of hands holding orange and yellow flowers

Governance required for better data, hears podcast

6 OctLiam Kay-McClean

Microphone

Synthetic data ‘lacks logical consistency’

1 JulKatie McQuater

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Town/Country: London
Email: info@criteria.co.uk

We are a solution focused fieldwork partner with a can-do attitude. We add value to your project at every stage from the initial enquiry to completion with each project . . .

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