Read of the Day

July’s consumer confidence rises led by optimism over economy

Beach

Consumer confidence has surged six points in July, with all five measures on the GfK Consumer Confidence Index seeing increases compared to the previous month.

The rise of side projects

23 JulKatie McQuater

collage showing watering can watering brain with plant sapling

AI and organisational emotion – efficiency or anxiety?

24 JulChristina Tarbotton

Delphi-chrissie-RLjul26

Claire Rainey to leave Virgin Media O2

23 JulLiam Kay-McClean

Opinion

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Telescope

How AI redefines quality in data research

By shifting focus to what people demonstrably do rather than what they say, AI can help research understand the world as it is.

20 JulTrevor Sumner

Why do we need research when we have AI?

Delphi-jane-RLjul26

The world is on fire. Are you OK?

15 JulLouise McLaren

woman working at laptop in hot weather next to fan

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Beyond job titles: Why responsible AI in B2B recruitment starts with validated participant selection

23 JunSimon Glanville

Ronin Image 1

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Writer's Opinion

In an atomised, AI-first world, human connection matters more than ever, but is harder to do well.”

Louise McLaren

Write For Us

Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

MRS names 16 Research Heroes for 2026

Synthetic data survey responses ‘significantly different’ to humans, finds study

Reckitt’s Elaine Rodrigo and Ipsos’ Kelly Beaver among 2026 MRS Honorary Fellows

DSIT to be abolished in government reshuffle

What 18 displaced insight leaders can teach us about the profession’s future

Why does brand tracking have a one-size-fits-all approach?

Themes

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Person choosing response to question

Synthetic data ‘significantly different’ to humans

Research with people still outperforms surveys featuring synthetic respondents, according to a new study from Strat7.

15 JulLiam Kay-McClean

Industry trends

Qual highlights profession in transition

8 JulKatie McQuater

sticky notes spelling out 'time to change'

Address concerns on client data in AI, says guidance

10 JunLiam Kay-McClean

Books

‘Fight between truth and lies’ in the UK

16 JunLiam Kay-McClean

Deborah Mattinson speaking at the IJMR event

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Town/Country: London
Email: info@criteria.co.uk

We are an independent solution focused partner with a can-do attitude! We add value to your project at every stage from the initial enquiry to completion with each project having . . .

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