Read of the Day

People are posting less. Brands should listen harder

person reading a book on couch next to basket containing switched-off phone and tablet

As people change how they behave online, a better balance of craft and code can evolve social media insight.

6 MayMike Norris

How I work: Ben Warner, co-founder, Electric Twin

5 MayLiam Kay-McClean

Affordability dominates US public’s financial concerns

woman using wallet with dollars

Ipsos launches AI moderation within creative development research

Opinion

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If your brand was a city, would anyone come back to it?

Thinking of loyalty as a place, rather than a contract, can sharpen brands’ customer strategies, says Jo Zukunft.

28 AprJo Zukunft

Safeguards can protect opinion polls from AI

23 AprAndrew Gordon

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Walking the AI tightrope

21 AprLouise McLaren

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Generative AI changed everything. Fully synthetic audiences didn't

27 AprSamuel Cohen

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Writer's Opinion

If younger researchers are becoming ‘system engineers’, where is the space to sit in a room and wrestle with ambiguity together?”

Jude Terry

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Interviews

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How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

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Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

Emily Kucharski

WholeSum’s Emily Kucharski on finding richer signals

19 Mar Katie McQuater

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How I work: Thor Olof Philogène, CEO and founder, Stravito

Accenture acquires Spanish AI business

PeakMetrics raises $6m for narrative intelligence

Hallucinate or die: Qual researchers must feel the room, not read the transcript

We need to build a qualitative renaissance

Challenging expectations: The insight behind the Currys ‘Sigh of Relief’ ad

Themes

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Inclusive research

The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Living in a culture of futurelessness

11 FebAnnie Auerbach

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The big debate: Synthetic audiences

29 JanChristian Walsh

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Email: info@criteria.co.uk

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