Read of the Day

Kantar Media rebrands as Fifty5Blue

patrick behar

UK – Kantar Media has changed its name to Fifty5Blue, dropping the Kantar branding after it separated from Kantar Group last year.

Fermizing and foxes: How to make – and spot – a good prediction

25 FebAlex Holmes

Salesforce to buy Momentum

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Mamdani’s win is a wake-up call for research

19 FebAnnabelle Jones

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Opinion

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Finding cultural fluency

Ipsos’ Oliver Sweet looks back at the key themes and highlights from the recent MRS Cultural Insights Conference.

16 FebOliver Sweet

Living in a culture of futurelessness

11 FebAnnie Auerbach

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What happens when surveys become conversational?

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When speed meets decision quality: designing collaboration between product and insights teams

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Writer's Opinion

Reinvention doesn’t have to be radically different. It can be a sideways step within the same sector, or even within the same role.

Louise McLaren

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Interviews

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Deborah Mattinson

Deborah Mattinson on insight and politics

14 Jan Liam Kay-McClean

Pamela Forbus

How I work: Pamela Forbus, Mondelez

11 Dec Ben Bold

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How I work: Michael Brown, IPG Mediabrands

20 Nov Ben Bold

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Popular

Living in a culture of futurelessness

Unlimited brand dropped by Accenture Song

The big debate: Do we need to speak to people to understand them?

Oracle’s Jason Maynard joins Qualtrics as CEO

Electric Twin raises $10m in funding round

What do women want?

Themes

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Industry trends

Research Live Industry Report 2026: The agency view

As part of the latest annual Research Live Industry Report, a cross-section of research agency leaders discussed what has worked well for them in an increasingly complex environment, sharing insight on the sector’s collective challenges and opportunities.

16 DecKatie McQuater

‘Cutting through the noise’: The client view

23 DecKatie McQuater

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How is AI impacting the future workforce?

21 OctKatie McQuater

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Being prepared: The future of foresight

19 NovSarah Wild

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