Read of the Day

From social data to digital evidence

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With a more complex internet landscape, we need new language for understanding, says new columnist Jillian Ney.

16 SepDr Jillian Ney

Ipsos reaffirms strategic plans under Kelly Beaver

15 SepKatie McQuater

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Smart Data Foundry closes its doors

15 SepKatie McQuater

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Former American Express insight leader joins Strat7

Opinion

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We reach for culture too early

Sarah Clerkson cautions against mistaking structure for culture.

10 SepSarah Clerkson

Avoiding the fluency trap

9 SepKim Malcolm

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AI can generate the options. Only people can validate the choice

1 SepSteve Wigmore

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Same data. Same AI. What is left that is yours?

27 AugThe GetWhy team

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Writer's Opinion

As an industry, we often talk about understanding audiences, but understanding audiences means understanding the cultural forces shaping their lives.”

Kim Lambert

Write For Us

Interviews

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How I work: Scott Clement, polling director, Washington Post

3 Aug Liam Kay-McClean

Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

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Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Synthetic respondents can’t replace human measurement, finds Prolific study

The new world: Crafting the insight skills to stay ahead

News report on Reform donations prompts polling questions

Insight recruitment consultancy Talent Hatch launches

Cint becomes privately owned

AI, automation and data quality additions to ISO 20252

Themes

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Person choosing response to question

Synthetic data ‘significantly different’ to humans

Research with people still outperforms surveys featuring synthetic respondents, according to a new study from Strat7.

15 JulLiam Kay-McClean

Industry trends

Qual highlights profession in transition

8 JulKatie McQuater

sticky notes spelling out 'time to change'

The rise of side projects

23 JulKatie McQuater

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‘Fight between truth and lies’ in the UK

16 JunLiam Kay-McClean

Deborah Mattinson speaking at the IJMR event

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