Read of the Day

SurveyMonkey adds Claude integration

glass-fronted surveymonkey office building

US – Survey software business SurveyMonkey has launched a connector for AI company Anthropic’s Claude, to allow users to conduct survey work within the generative AI model.

People are posting less. Brands should listen harder

6 MayMike Norris

person reading a book on couch next to basket containing switched-off phone and tablet

Women in Research rebrands to reflect changing sector

wire new website screengrab

How I work: Ben Warner, co-founder, Electric Twin

5 MayLiam Kay-McClean

Opinion

More opinion

aerial view of dozens of pedestrians walking across a street crossing

If your brand was a city, would anyone come back to it?

Thinking of loyalty as a place, rather than a contract, can sharpen brands’ customer strategies, says Jo Zukunft.

28 AprJo Zukunft

Safeguards can protect opinion polls from AI

23 AprAndrew Gordon

abstract multiple question marks

Walking the AI tightrope

21 AprLouise McLaren

person walking on tightrope against blue sky

Advertisement feature

Generative AI changed everything. Fully synthetic audiences didn't

27 AprSamuel Cohen

Fairgen-article

Load More

Writer's Opinion

If younger researchers are becoming ‘system engineers’, where is the space to sit in a room and wrestle with ambiguity together?”

Jude Terry

Write For Us

Interviews

Read More Interviews

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

Emily Kucharski

WholeSum’s Emily Kucharski on finding richer signals

19 Mar Katie McQuater

Load More

Popular

How I work: Thor Olof Philogène, CEO and founder, Stravito

Accenture acquires Spanish AI business

PeakMetrics raises $6m for narrative intelligence

Hallucinate or die: Qual researchers must feel the room, not read the transcript

We need to build a qualitative renaissance

Challenging expectations: The insight behind the Currys ‘Sigh of Relief’ ad

Themes

More Themes

Hedge-maze-RL-26

Advertisement feature

Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Inclusive research

The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Living in a culture of futurelessness

11 FebAnnie Auerbach

heart drawn on rainy steamed up window

The big debate: Synthetic audiences

29 JanChristian Walsh

Iclusion_diversity_people_crowd_crop

Load More

Powered by The Research
Buyers Guide

FIND YOUR NEXT AGENCY.

Advanced Search

Newsletter

Stay connected with the latest insights and trends...

Sign Up

Featured Company from the RBG Directory

Town/Country: London
Email: info@criteria.co.uk

We are an independent solution focused partner with a can-do attitude! We add value to your project at every stage from the initial enquiry to completion with each project having . . .

Read More