Are pollsters ready for the election?
Read of the day2 min read
The snap election means that polling innovations introduced after 2015’s general election are being put to the test sooner than expected.
Majority unaware that search algorithms limit their content access
The job market – never judge a book by its cover
Success begins before you say a word
Lack of measurement standards holding back digital ads
Hearts and minds
Challenger polling company opinion.life launches
Young researcher Q&A: Sabrina Salvador
Why is common sense so rare?
News Round Up
New regional leaders for GfK Health
BIA/Kelsey partners with comScore on local TV data integration
TV viewing shifts to digital devices
WIRe adds four to its board
Ad expenditure hits £21.4bn in 2016
The Round Up
Best before data
Senior Research Executive
Qualitative Account Manager – Social & Government Research
AUD $60,000–$70,000 + super
Qualitative Account Director – Top Boutique
AUD$90,000–$120,000 + super
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Daily Weekly Both
Google’s Bacuvier named as new dunnhumby CEO
Flamingo to close seven of its eight offices
Voice technology could drive stronger emotional brand connections
BBC Media Action launches data portal
Marketing budgets grow but not for market research
Laying the foundation
ComScore picked by Google for brand safety
Trust in the pack
So stylish :) https://t.co/e7lRrOlOxC
RT @bronwen morgan: After a brief hiatus, @willamlot and I are setting up for another @researchlive video interview, with the brilliant @de…
Majority unaware that search algorithms limit their content access https://t.co/29IbetDVxB #mrx #marketresearch
@EPlanna @SteveMarkRose It'll be online in next week or so.
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON