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Researchers can help businesses deliver AI value

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The sector has a distinctive role in an AI world but must evolve its language to clearly convey the link between its skills and what businesses need, says MRS CEO Jane Frost.

22 JunJane Frost

UK consumer confidence stays low

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What gets lost when everything starts to look the same

18 JunPaige Waldie

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‘Fight between truth and lies’ in the UK

16 JunLiam Kay-McClean

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Opinion

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What does ‘good’ look like in 2026?

Good insight informs decisions, creates alignment and keeps people at the heart, says James Endersby.

16 JunJames Endersby

48 teams, 104 matches, infinite screens: The World Cup shift

11 JunMatt Roberts

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The research system is broken, not the researchers

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The research bottleneck has moved. It is time analysis caught up

9 JunMatteo Cera

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Writer's Opinion

In an atomised, AI-first world, human connection matters more than ever, but is harder to do well.”

Louise McLaren

Write For Us

Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

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Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

‘Intentional’ relationship needed with AI to help insight thrive, panel hears

Five quality signals every DIY survey should meet (before you trust the results)

Accenture and AlphaSense announce investment and partnership

What are we going to talk about now?

Terms of engagement: Agentic commerce

Address concerns on use of client data in AI, says guidance from industry bodies

Themes

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Inclusive research

The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Living in a culture of futurelessness

11 FebAnnie Auerbach

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The big debate: Synthetic audiences

29 JanChristian Walsh

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