Read of the Day

Address concerns on client data in AI, says guidance

Books

Agencies must put robust policies in place to prevent client data being used to train AI models without permission, according to a guidance note published jointly by MRS, Esomar and the Insights Association.

10 JunLiam Kay-McClean

The journey, not the destination

10 JunLouise McLaren

people working together and taking notes and reviewing documents

Blue Marble, Pye Tait and Qa Research merge

10 JunKatie McQuater

Navigator Insight staff photo

Researching ‘silent spenders’ requires reshaping norms

9 JunAlex Holmes

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Opinion

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What are we going to talk about now?

Has the industry become too bogged down in AI debates? Columnist Louise McLaren wants to hear more about ideas and impact.

27 MayLouise McLaren

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Five quality signals every DIY survey should meet

1 JunSteve Wigmore

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A matter of life and death: Research in the assisted dying debate

26 MayAlex Morrison

Palace of Westminster

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The research bottleneck has moved. It is time analysis caught up

9 JunMatteo Cera

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Writer's Opinion

It’s easy to position oneself as embracing change. It’s harder to recognise opportunities and apply a critical lens... without carrying a risk of losing relevance and appeal.”

Louise McLaren

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Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Qualtrics completes Press Ganey Forsta acquisition

Creating cohesion through community insight

‘Intentional’ relationship needed with AI to help insight thrive, panel hears

Terms of engagement: Synthetic personas

Five quality signals every DIY survey should meet (before you trust the results)

Tell it like it is: Why storytelling matters in the AI age

Themes

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Inclusive research

The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Living in a culture of futurelessness

11 FebAnnie Auerbach

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The big debate: Synthetic audiences

29 JanChristian Walsh

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