Are pollsters ready for the election?
Read of the day3 min read
Has the cookie crumbled?
Where the cookie breadcrumb trail linking people online to real world individuals was based on assumption, data onboarding provides more certainty by matching through deterministic processes.
Majority unaware that search algorithms limit their content access
The job market – never judge a book by its cover
Success begins before you say a word
Lack of measurement standards holding back digital ads
Hearts and minds
Challenger polling company opinion.life launches
Young researcher Q&A: Sabrina Salvador
News Round Up
Crimson Hexagon deepens Twitter partnership
Branded Research adds insights department
WPP Digital buys Deeplocal
Marketers feel overwhelmed by time spent analysing data
ComScore adds free viewability measurement
The Round Up
Why is common sense so rare?
Global Insights Director – CLIENTSIDE – Global Consumer Brand
Qualitative Research Manager – Insight & Innovation Consultancy
Qualitative Consultant – Shopper & Customer Journey (1 month)
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Daily Weekly Both
Google’s Bacuvier named as new dunnhumby CEO
Flamingo to close seven of its eight offices
Voice technology could drive stronger emotional brand connections
BBC Media Action launches data portal
Marketing budgets grow but not for market research
Laying the foundation
ComScore picked by Google for brand safety
Best before data
Crimson Hexagon expands Twitter partnership https://t.co/6q0nOhNMq2 #mrx #marketresearch
Branded Research adds insights department https://t.co/2y3TtuinhN #mrx #marketresearch
WPP Digital buys Deeplocal https://t.co/kYSoCxbPLl #mrx #marketresearch
That's a good rule for we marketers and researchers #mrx https://t.co/mWfswqNSyS
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON