Read of the Day

Synthetic data ‘lacks logical consistency’

Strategic insight and customer analytics group Strat7 has published a white paper evaluating the performance and reliability of synthetic data in market research – finding that it struggles when subjected to complex analysis.

1 JulKatie McQuater

MRS issues AI guidance for client-side researchers

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New CEO at Savanta

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How I work: Vidisha Gaglani, CEO, Streetbees

2 JulLiam Kay-McClean

Vidisha Gaglani

Opinion

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Insights at sea: Research reflections from Cannes Lions

In the latest of our perspectives from Cannes Lions, Devora Rogers reflects on the exchange of ideas.

30 JunDevora Rogers

Playing the long game – do we really know our true potential?

26 JunSamantha Elliott

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Clients are asking for ISO 20252 – are you ready to answer?

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Seven core ingredients to creating customer-led transformation

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Writer's Opinion

The types of soft skills we develop during training can’t even be called ‘soft’ in this day and age. They are survival skills in this weird world that is taking shape with AI.

Louise Pasteur de Faria

Write For Us

Interviews

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Kathryn Blanshard: ‘The art of storytelling, persuasion and relationships is key’

19 Jun Katie McQuater

How I work: Aaron Kechley, CEO, Zappi

12 Jun Liam Kay-McClean

Joshua Proctor

Joshua Proctor: ‘What we do is about niches and untold stories’

2 Jun Liam Kay-McClean

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Popular

Why research needs anthropologists (more than ever)

Synthetic data ‘lacks logical consistency’, finds Strat7 study

Insight insiders: The Good Side’s Kathryn Blanshard on independent thinking & proving insight’s worth

How I work: Aaron Kechley, CEO, Zappi

Mark Read to leave WPP after seven years as CEO

Statistics Authority recommends the government conducts England and Wales census

Themes

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jane frost

The research sector must increase vigilance to create better data

MRS chief executive Jane Frost launches a call to action for those in the research sector.

1 MayJane Frost

‘We are arbiters of truth’

21 MayKatie McQuater

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How can UX be more inclusive?

29 AprLiam Kay-McClean

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‘This is a problem for democracy’

6 JunChristian Walsh

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