Read of the Day

Advertising investment hits £11.7bn in Q1

Advertising

Advertising investment in the UK for the first quarter of 2026 has risen 9.3% year-on-year to a total of £11.7bn, according to the latest quarterly Expenditure Report from the Advertising Association and Warc.

Barb names head of strategic developments

Research makes financial anxiety visible

29 JulKim Lambert

couple managing finances

Terms of engagement: Model context protocol

Opinion

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Delphi-chrissie-RLjul26

AI and organisational emotion – efficiency or anxiety?

The MRS Delphi report curated a range of reflections on what generative AI means for insight. Over the next few weeks, Research Live will publish the report’s perspectives. This week: Chrissie Tarbotton and Shane Hanson.

24 JulChristina Tarbotton

How AI redefines quality in data research

20 JulTrevor Sumner

Telescope

The world is on fire. Are you OK?

15 JulLouise McLaren

woman working at laptop in hot weather next to fan

Advertisement feature

Beyond job titles: Why responsible AI in B2B recruitment starts with validated participant selection

23 JunSimon Glanville

Ronin Image 1

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Writer's Opinion

In an atomised, AI-first world, human connection matters more than ever, but is harder to do well.”

Louise McLaren

Write For Us

Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

MRS names 16 Research Heroes for 2026

Synthetic data survey responses ‘significantly different’ to humans, finds study

Reckitt’s Elaine Rodrigo and Ipsos’ Kelly Beaver among 2026 MRS Honorary Fellows

DSIT to be abolished in government reshuffle

What 18 displaced insight leaders can teach us about the profession’s future

Why does brand tracking have a one-size-fits-all approach?

Themes

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Person choosing response to question

Synthetic data ‘significantly different’ to humans

Research with people still outperforms surveys featuring synthetic respondents, according to a new study from Strat7.

15 JulLiam Kay-McClean

Industry trends

Qual highlights profession in transition

8 JulKatie McQuater

sticky notes spelling out 'time to change'

The rise of side projects

23 JulKatie McQuater

collage showing watering can watering brain with plant sapling

‘Fight between truth and lies’ in the UK

16 JunLiam Kay-McClean

Deborah Mattinson speaking at the IJMR event

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