Read of the Day

WholeSum’s Emily Kucharski on finding richer signals

Emily Kucharski

Research Live speaks to Emily Kucharski, co-founder at qualitative data analysis platform WholeSum, to hear about the opportunity that scaling text analysis offers research.

19 MarKatie McQuater

Jon Ronson: ‘You want to try to understand’

18 MarKatie McQuater

jon ronson on steps

From data to meaning: The forces reshaping insight

18 MarJames Endersby

Stepping stones

Ackwest acquires UK consumer panel

Opinion

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What is the value of an agency today?

People buy people, says columnist Louise McLaren, as she considers the value of the agency model in 2026.

16 MarLouise McLaren

AI makes fluency easy. Judgement takes work

3 MarOlivia Radcliffe

Progress over perfection post-it note development learning career_mar26_crop

Fermizing and foxes: How to make – and spot – a good prediction

25 FebAlex Holmes

Red fox

Advertisement feature

How research teams can own more of the marketing value chain

5 MarDavid Tripepi

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Writer's Opinion

Trust is a currency. Communities who have been ignored won’t magically open up because you emailed them a 15-minute survey.

Annabelle Jones

Write For Us

Interviews

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Deborah Mattinson

Deborah Mattinson on insight and politics

14 Jan Liam Kay-McClean

Pamela Forbus

How I work: Pamela Forbus, Mondelez

11 Dec Ben Bold

michael brown ipg mediabrands

How I work: Michael Brown, IPG Mediabrands

20 Nov Ben Bold

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Popular

WPP to consolidate operating model in major restructure plans

Kantar Media rebrands as Fifty5Blue

Salesforce acquires Momentum

ONS outlines details of health, wellbeing and climate statistics cuts

Thinks Insight & Strategy joins Avenir Global

Data watchdogs warn over AI-generated images

Themes

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Industry trends

Research Live Industry Report 2026: The agency view

As part of the latest annual Research Live Industry Report, a cross-section of research agency leaders discussed what has worked well for them in an increasingly complex environment, sharing insight on the sector’s collective challenges and opportunities.

16 DecKatie McQuater

‘Cutting through the noise’: The client view

23 DecKatie McQuater

figure standing at multi-directional colourful arrows

How is AI impacting the future workforce?

21 OctKatie McQuater

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Being prepared: The future of foresight

19 NovSarah Wild

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