Read of the Day

Sharcc Group takes majority ownership of insight firms

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UK – Newly formed holding company Sharcc Group has acquired majority stakes in Potentia Insight, DataTree Connexions, SigDiff, Potentia Sports, Pegasus Insight and InsightX.

2 JunKatie McQuater

International expansion for The Data City

The Data City senior management team

Morning Consult adds chief growth officer

New CEO at Comscore

Opinion

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What are we going to talk about now?

Has the industry become too bogged down in AI debates? Columnist Louise McLaren wants to hear more about ideas and impact.

27 MayLouise McLaren

What should agency leaders do next?

27 MayPaul Griffiths

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A matter of life and death: Research in the assisted dying debate

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Five quality signals every DIY survey should meet

1 JunSteve Wigmore

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Writer's Opinion

It’s easy to position oneself as embracing change. It’s harder to recognise opportunities and apply a critical lens... without carrying a risk of losing relevance and appeal.”

Louise McLaren

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Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

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Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

People are posting less. Brands should be listening harder

Qualtrics completes Press Ganey Forsta acquisition

SurveyMonkey integrates with Anthropic for AI surveys

How I work: Ben Warner, co-founder, Electric Twin

Using AI agents with survey data: Six principles for getting it right

Creating cohesion through community insight

Themes

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Inclusive research

The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Living in a culture of futurelessness

11 FebAnnie Auerbach

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The big debate: Synthetic audiences

29 JanChristian Walsh

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