Read of the Day

What are we going to talk about now?

yellow speech bubbles containing question marks and exclamation marks against a purple background

Has the industry become too bogged down in AI debates? Columnist Louise McLaren wants to hear more about ideas and impact.

Ampere Analysis gains investment and makes acquisition

New CEO at Dunnhumby

What should agency leaders do next?

27 MayPaul Griffiths

Lightbulb with seedlings inside

Opinion

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Palace of Westminster

A matter of life and death: Research in the assisted dying debate

The Assisted Dying Bill offered a relatively rare opportunity for research to directly participate in law-making, Alex Morrison argues.

Storytelling matters in the AI age

19 MayGrant Feller

Book

How do we build more inclusive AI?

18 MaySabrina Trinquetel

Iceberg

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Generative AI changed everything. Fully synthetic audiences didn't

27 AprSamuel Cohen

Fairgen-article

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Writer's Opinion

It’s easy to position oneself as embracing change. It’s harder to recognise opportunities and apply a critical lens... without carrying a risk of losing relevance and appeal.”

Louise McLaren

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Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

People are posting less. Brands should be listening harder

Qualtrics completes Press Ganey Forsta acquisition

SurveyMonkey integrates with Anthropic for AI surveys

UK public stuck in pessimistic mindset but greater demographic variance in outlook

How I work: Ben Warner, co-founder, Electric Twin

Using AI agents with survey data: Six principles for getting it right

Themes

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Hedge-maze-RL-26

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Inclusive research

The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Living in a culture of futurelessness

11 FebAnnie Auerbach

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The big debate: Synthetic audiences

29 JanChristian Walsh

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