Read of the Day

Toluna names next chief executive

Amy Fenton

Consumer insights and market research technology business Toluna has appointed Amy Fenton as chief executive, effective immediately.

15 OctLiam Kay-McClean

Four permanently barred from Insights Association

Writing with pen

Foresight can demonstrate value in an uncertain world, conference hears

15 OctLiam Kay-McClean

Panel at Foresight conference. Credit: Will Amlot

UK marketers boost their research budgets

15 OctKatie McQuater

Opinion

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making a choice

The future skill every researcher needs, and no, it’s not AI

Being valuable isn't about being a ‘safe pair of hands’ or being good at AI, says Zoe Fenn.

Two steps forward sometimes requires a step back

13 OctJosh Glendinning

Person walking up stairs

The overlooked side of data quality

6 OctBob Fawson

five gold stars

Keeping researchers thinking

5 OctAlexandra Kuzmina

Vaccine

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Writer's Opinion

One of the most interesting forms of push-back might come when we take a step back and interrogate why we’re all so busy trying to move faster and be more productive. ”

Louise McLaren

Write For Us

Interviews

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Joshua Nu'u Steele

How I work: Ideally co-founder Joshua Nu'u Steele

29 Sep Liam Kay-McClean

How I work: Scott Clement, polling director, Washington Post

3 Aug Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Research Live & MRS Awards finalists announced for 2026

From social data to digital evidence: our language needs to evolve

2026 Oppies winners announced

Are pollsters manufacturing opinion?

Marketers plan to invest more in AI visibility

Salesforce to buy Listen Labs

Themes

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illustration of hands holding magnifying glass and lightbulb over brain

Crafting the insight skills to stay ahead

The insight sector is going through a moment of flux. What skills will help current and future researchers adapt to this brave new world?

19 AugLiam Kay-McClean

Behavioural science

BeSci should speak in the language of users

28 SepLiam Kay-McClean

Benjamin Buckby speaking at MRS Behavioural Science Summit 2026

Synthetic can’t substitute measurement, finds study

Synthetic_data_personas_artificial_intelligence_crop

What GEO means for insights marketing, and why PR just got a promotion

11 AugLucy Davison

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