Read of the Day

News report on Reform donations prompts polling questions

Westminster

Several polls are being referred to the Market Research Standards Board after a Channel 4 News programme accused political party Reform UK of using foreign donations to fund polling.

4 SepLiam Kay-McClean

Delphi perspectives: From AI capability to human choice

4 SepDr Zsolt Kiss

Delphizsolt-k-RLaug26

Conveo secures $50m funding

2 SepKatie McQuater

Dieter De Mesmaeker and Hendrik Van Hove

New CEO at 2CV

Opinion

More opinion

arrows pointing in one direction interrupted by question marks

We’re quietly replacing evidence with synthetic confidence

Constrained budgets and rising demand is turning artificial assurance into the default, says Michael Turner.

1 SepMichael Turner

Delphi perspectives: Fostering a hybrid practice

adrian sanger and sarah de caux

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AI can generate the options. Only people can validate the choice

1 SepSteve Wigmore

Kantar-sponsored-article-sept26-3

Advertisement feature

Same data. Same AI. What is left that is yours?

27 AugThe GetWhy team

Get-why-article-26

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Writer's Opinion

As an industry, we often talk about understanding audiences, but understanding audiences means understanding the cultural forces shaping their lives.”

Kim Lambert

Write For Us

Interviews

Read More Interviews

How I work: Scott Clement, polling director, Washington Post

3 Aug Liam Kay-McClean

Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

What GEO means for insights marketing, and why PR just got a promotion

Insight recruitment consultancy Talent Hatch launches

Synthetic respondents can’t replace human measurement, finds Prolific study

The new world: Crafting the insight skills to stay ahead

Cint becomes privately owned

Kantar’s Wayne Levings named as next YouGov CEO

Themes

More Themes

Person choosing response to question

Synthetic data ‘significantly different’ to humans

Research with people still outperforms surveys featuring synthetic respondents, according to a new study from Strat7.

15 JulLiam Kay-McClean

Industry trends

Qual highlights profession in transition

8 JulKatie McQuater

sticky notes spelling out 'time to change'

The rise of side projects

23 JulKatie McQuater

collage showing watering can watering brain with plant sapling

‘Fight between truth and lies’ in the UK

16 JunLiam Kay-McClean

Deborah Mattinson speaking at the IJMR event

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