Read of the Day

Qual highlights profession in transition

sticky notes spelling out 'time to change'

The insight profession is going through a transition and there is a need to reassess insight’s value proposition within organisations, according to qualitative research from Aura, the Insight Management Academy and MRS.

8 JulKatie McQuater

MRS names Research Heroes for 2026

Elaine Rodrigo & Kelly Beaver among MRS Hon Fellows

MRS Honorary Fellows 2026

The moderator is part of the method

6 JulAnnabelle Jones

Opinion

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The problem with quant was never the humans

Simulation is only as good as the humans behind it, writes Andrew Cooper, CEO at Verve.

The social media ban: Are we missing the bigger picture?

1 JulLouise McLaren

fragmented images over someone's face while using smartphone

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The real challenge with synthetic insights isn't AI

26 JunSteve Phillips

Zappi-synth

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Why does brand tracking have a one-size-fits-all approach?

6 JulChris Hope

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Writer's Opinion

In an atomised, AI-first world, human connection matters more than ever, but is harder to do well.”

Louise McLaren

Write For Us

Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Address concerns on use of client data in AI, says guidance from industry bodies

MRS names 16 Research Heroes for 2026

48 teams, 104 matches, infinite screens: The World Cup shift

Combatting misinformation a ‘fight between truth and lies', event hears

Under-16s in the UK to be banned from social media

Industry data quality benchmarking shows high survey removal rates

Themes

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Hedge-maze-RL-26

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Inclusive research

The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Living in a culture of futurelessness

11 FebAnnie Auerbach

heart drawn on rainy steamed up window

The big debate: Synthetic audiences

29 JanChristian Walsh

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