Read of the Day

Curiosity is the human advantage

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AI in the wrong hands simply gets you to mediocrity faster. Nicki Morley argues that curiosity is the skill needed to make the technology shine.

21 SepNicki Morley

Tapestry hires head of qual for North America

Former Lacuna Agency MD joins MM-Eye

18 SepLiam Kay-McClean

Do pollsters manufacture opinion?

17 SepRobert Struthers

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Opinion

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From social data to digital evidence

With a more complex internet landscape, we need new language for understanding, says new columnist Jillian Ney.

16 SepDr Jillian Ney

We reach for culture too early

10 SepSarah Clerkson

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Avoiding the fluency trap

9 SepKim Malcolm

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What ISO certification can and cannot do for your organisation

17 SepJuliana Wood

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Writer's Opinion

One of the most interesting forms of push-back might come when we take a step back and interrogate why we’re all so busy trying to move faster and be more productive. ”

Louise McLaren

Write For Us

Interviews

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How I work: Scott Clement, polling director, Washington Post

3 Aug Liam Kay-McClean

Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

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Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Synthetic respondents can’t replace human measurement, finds Prolific study

News report on Reform donations prompts polling questions

AI, automation and data quality additions to ISO 20252

Police to investigate Reform UK donations

Same data. Same AI. What is left that is yours?

Anthropic to fund research on AI and wellbeing

Themes

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Person choosing response to question

Synthetic data ‘significantly different’ to humans

Research with people still outperforms surveys featuring synthetic respondents, according to a new study from Strat7.

15 JulLiam Kay-McClean

Industry trends

Qual highlights profession in transition

8 JulKatie McQuater

sticky notes spelling out 'time to change'

The rise of side projects

23 JulKatie McQuater

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‘Fight between truth and lies’ in the UK

16 JunLiam Kay-McClean

Deborah Mattinson speaking at the IJMR event

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