Read of the Day

The insight behind the Currys ‘Sigh of Relief’ ad

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Currys’ ‘Sigh of Relief’ integrated accessibility from the outset, highlighting the role of participatory approaches in producing inclusive, joyful creative.

10 AprKatie McQuater

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 AprLiam Kay-McClean

Thor Olof Philogène

Hallucinate or die: Qual must feel the room

8 AprPeter Totman

Sun behind clouds

Value for money at the Alan Turing Institute ‘not yet satisfactory', finds UKRI review

7 AprLiam Kay-McClean

The British Library

Opinion

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wooden cube with silhouette of person and arrows pointing in four directions to dotted swirling lines

Foresight is challenged by misunderstandings. Insight is part of the fix

Foresight isn't just about trends or predictions. Pippa Goodman breaks down some common misconceptions.

2 AprPippa Goodman

The era of intent

31 MarChris Leo

Man wlaking past concrete pillars

What will become of young researchers?

25 MarJude Terry

messy tangle of lines leading to neat circles

When quality becomes a requirement, not a differentiator

23 MarPatrick Comer

Data quality abstract image

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Writer's Opinion

Trust is a currency. Communities who have been ignored won’t magically open up because you emailed them a 15-minute survey.

Annabelle Jones

Write For Us

Interviews

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paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

jon ronson on steps

Jon Ronson: ‘You want to try to understand’

18 Mar Katie McQuater

Emily Kucharski

WholeSum’s Emily Kucharski on finding richer signals

19 Mar Katie McQuater

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Popular

Kantar CEO Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

Jon Ronson: ‘You don't want to just demonise somebody. You want to try to understand’

Q&A: WholeSum’s Emily Kucharski on finding richer signals

What will become of young researchers in an AI world?

What is the value of an agency today?

Kantar appoints new UK executive MD

Themes

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Hedge-maze-RL-26

Advertisement feature

Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Living in a culture of futurelessness

11 FebAnnie Auerbach

heart drawn on rainy steamed up window

The big debate: Synthetic audiences

29 JanChristian Walsh

Iclusion_diversity_people_crowd_crop

Industry sizing

UK research & evidence market worth £18.74bn

10 MarLiam Kay-McClean

Music stage with drums

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Email: info@criteria.co.uk

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