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Alain de Botton in seven
Read of the day1 min read
Online ads need 14 seconds of screen time to be viewable
A new eye-tracking study has revealed that online ads must be on screen for 14 seconds 'to have any chance of being looked at'.
Opinion
The job market – data is changing the day job
Sinead Hasson
Feature
Nothing like a timeline to focus the mind
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BE Bites: Impulsive young minds
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News
A quarter of consumers actively ignoring branded content
The Ambition Gap
Matt Taylor
Rise of the machines
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Know your must-haves and delighters
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News Round Up
Nielsen adds PPM to local TV measurement
UK digital ad spend set to continue double digit growth
Marketing Sciences Unlimited hires Hiett for client services role
Join the Dots on BBC roster
MRS launches mentoring scheme
The Round Up
Research Live awards judging line-up revealed
Jobs
Resources Group Quant RM – Full-Service Insight Consultancy £30000–40000
Resources Group Quantitative Senior Research Executive – Brand & Communications £28000–32000
Hasson Associates Senior Research Executive – International FMCG Research £28000–34000
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@RESEARCH LIVE
Nielsen adds PPM to local TV measurement https://t.co/oNMXYtTowb #mrx #marketresearch
The rise of data means the research world is changing fast, says @SineadH, so make sure you don't get left behind:… https://t.co/Ix9yuLuG6q
UK digital ad spend set to continue double digit growth https://t.co/QB7VEDK1Am #mrx #marketresearch
I truly value the camaraderie I’ve experienced in #MRX, says @MRIAARIM Emerging Leader Award-winner Deborah Klotz: https://t.co/Nkk0DVzEcn
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
