Read of the Day

Walking the AI tightrope

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With AI developments continuing at pace, columnist Louise McLaren takes a moment to hear from others across the sector on how they see it shaping the future of research and insight.

21 AprLouise McLaren

Terms of engagement: Agentic AI

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Ideally raises $10m for US expansion

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The future of insights depends on data access

20 AprJohn Bird

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Opinion

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We need to build a qualitative renaissance

Mark Thorpe says qual needs a fundamental re-positioning.

14 AprMark Thorpe

Hallucinate or die: Qual must feel the room

8 AprPeter Totman

Sun behind clouds

Foresight is challenged by misunderstandings. Insight is part of the fix

2 AprPippa Goodman

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The era of intent

31 MarChris Leo

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Writer's Opinion

If younger researchers are becoming ‘system engineers’, where is the space to sit in a room and wrestle with ambiguity together?”

Jude Terry

Write For Us

Interviews

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Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

Emily Kucharski

WholeSum’s Emily Kucharski on finding richer signals

19 Mar Katie McQuater

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Popular

Kantar CEO Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

What will become of young researchers in an AI world?

UK qualitative researchers write to MRS over AI ‘threat’

Accenture acquires Spanish AI business

‘Ethical, safe and consistent’: Research with vulnerable participants

Kantar launches AI-based conversational research tool

Themes

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Living in a culture of futurelessness

11 FebAnnie Auerbach

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The big debate: Synthetic audiences

29 JanChristian Walsh

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Industry sizing

UK research & evidence market worth £18.74bn

10 MarLiam Kay-McClean

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