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Sharcc Group acquires research consultancy

Jigsaw pieces

Research business Sharcc Group has acquired a majority stake in data analytics and experience research companies Touchstone Partners and Shoppercentric for an undisclosed amount.

Terms of engagement: Decision governance

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Crnrstone Research renamed as Pureprofile Qual

Monica Geagea and Nathan Saville

New Northern Ireland leadership for Ipsos

Opinion

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The problem with quant was never the humans

Simulation is only as good as the humans behind it, writes Andrew Cooper, CEO at Verve.

Is AI making it easier for organisations to become confidently wrong?

9 JulJames Tattersfield

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Beyond job titles: Why responsible AI in B2B recruitment starts with validated participant selection

23 JunSimon Glanville

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Why does brand tracking have a one-size-fits-all approach?

6 JulChris Hope

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Writer's Opinion

In an atomised, AI-first world, human connection matters more than ever, but is harder to do well.”

Louise McLaren

Write For Us

Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

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Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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MRS names 16 Research Heroes for 2026

Combatting misinformation a ‘fight between truth and lies', event hears

Under-16s in the UK to be banned from social media

Industry data quality benchmarking shows high survey removal rates

Reckitt’s Elaine Rodrigo and Ipsos’ Kelly Beaver among 2026 MRS Honorary Fellows

Salesforce to acquire AI customer service business

Themes

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Inclusive research

The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Living in a culture of futurelessness

11 FebAnnie Auerbach

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The big debate: Synthetic audiences

29 JanChristian Walsh

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