Read of the Day

Rebecca Szew becomes GBK Collective client chief

rebecca szew

US – Marketing strategy, consumer behaviour and analytics consultancy GBK Collective has promoted Rebecca Szew to partner and chief client officer.

Finding cultural fluency

16 FebOliver Sweet

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Gallup stops approval ratings for US presidents

Electric Twin raises $10m in funding round

Electric Twin team

Opinion

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Living in a culture of futurelessness

Young people are feeling the effects of a collective backwards cultural gaze, research from Starling and Tapestry has found. Annie Auerbach and Adam Chmielowski call on brands and insight leaders to step up.

11 FebAnnie Auerbach

What do women want?

4 FebKym Loeb

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What happens when surveys become conversational?

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When speed meets decision quality: designing collaboration between product and insights teams

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Writer's Opinion

Reinvention doesn’t have to be radically different. It can be a sideways step within the same sector, or even within the same role.

Louise McLaren

Write For Us

Interviews

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Deborah Mattinson

Deborah Mattinson on insight and politics

14 Jan Liam Kay-McClean

Pamela Forbus

How I work: Pamela Forbus, Mondelez

11 Dec Ben Bold

michael brown ipg mediabrands

How I work: Michael Brown, IPG Mediabrands

20 Nov Ben Bold

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Popular

Goodbye B2C, hello B2CA: How do we research a non-human buyer?

Unlimited brand dropped by Accenture Song

Ipsos to invest €1bn in tech, AI and data in new growth strategy

The big debate: Do we need to speak to people to understand them?

AI offers a ‘big saving’ but not a researcher replacement, hears conference

Living in a culture of futurelessness

Themes

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Industry trends

Research Live Industry Report 2026: The agency view

As part of the latest annual Research Live Industry Report, a cross-section of research agency leaders discussed what has worked well for them in an increasingly complex environment, sharing insight on the sector’s collective challenges and opportunities.

16 DecKatie McQuater

‘Cutting through the noise’: The client view

23 DecKatie McQuater

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How is AI impacting the future workforce?

21 OctKatie McQuater

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Being prepared: The future of foresight

19 NovSarah Wild

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Town/Country: London
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