Read of the Day

MRS names four new board members

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Four candidates have been elected to join the Market Research Society main board.

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Are we losing our research participants?

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Thinks Insight & Strategy joins Avenir Global

4 MarLiam Kay-McClean

Michael Evans, Viki Cooke and Ben Shimshon

How AI personas helped understand the 2024 election

4 MarLiam Kay-McClean

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Opinion

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Progress over perfection post-it note development learning career_mar26_crop

AI makes fluency easy. Judgement takes work

Olivia Radcliffe reflects on the impact AI has had on her experience of working in research.

3 MarOlivia Radcliffe

Mamdani’s win is a wake-up call for research

19 FebAnnabelle Jones

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How research teams can own more of the marketing value chain

5 MarDavid Tripepi

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Is AI-guided conversation the next era of brand insight?

2 MarJoe Razza

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Writer's Opinion

Reinvention doesn’t have to be radically different. It can be a sideways step within the same sector, or even within the same role.

Louise McLaren

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Interviews

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Deborah Mattinson

Deborah Mattinson on insight and politics

14 Jan Liam Kay-McClean

Pamela Forbus

How I work: Pamela Forbus, Mondelez

11 Dec Ben Bold

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How I work: Michael Brown, IPG Mediabrands

20 Nov Ben Bold

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Popular

Living in a culture of futurelessness

Electric Twin raises $10m in funding round

WPP to consolidate operating model in major restructure plans

In sickness and in health: How public engagement informed the NHS 10-year plan

What happens when surveys become conversational?

Salesforce acquires Momentum

Themes

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Industry trends

Research Live Industry Report 2026: The agency view

As part of the latest annual Research Live Industry Report, a cross-section of research agency leaders discussed what has worked well for them in an increasingly complex environment, sharing insight on the sector’s collective challenges and opportunities.

16 DecKatie McQuater

‘Cutting through the noise’: The client view

23 DecKatie McQuater

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How is AI impacting the future workforce?

21 OctKatie McQuater

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Being prepared: The future of foresight

19 NovSarah Wild

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