Read of the Day

Kantar’s Wayne Levings named as next YouGov CEO

Handshake

International research and data analytics group YouGov has appointed Wayne Levings as chief executive, with Levings assuming the role early next year and replacing Stephan Shakespeare.

7 AugLiam Kay-McClean

Nielsen agrees $2.15bn DoubleVerify acquisition

AI and authority – who owns understanding?

7 AugRose Tomlins

Delphi-authority-RLjul26

Measuring joy: ‘Insight a spreadsheet never gives you’

6 AugGosia Wilda

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Opinion

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Changing how we do pricing research can win CMO praise

By reshaping how insight can support marketers on pricing, teams can make more impact and receive greater recognition, says Jack Miles.

Dephi perspectives: AI and positioning

31 JulEddie O’Brien

Delphi-postioning-RLjul26

Research makes financial anxiety visible

29 JulKim Lambert

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Beyond job titles: Why responsible AI in B2B recruitment starts with validated participant selection

23 JunSimon Glanville

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Writer's Opinion

In an atomised, AI-first world, human connection matters more than ever, but is harder to do well.”

Louise McLaren

Write For Us

Interviews

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How I work: Scott Clement, polling director, Washington Post

3 Aug Liam Kay-McClean

Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

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Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Synthetic data survey responses ‘significantly different’ to humans, finds study

DSIT to be abolished in government reshuffle

What 18 displaced insight leaders can teach us about the profession’s future

Research with displaced insight professionals highlights a profession in transition

Delphi perspectives: Why do we need research when we have got AI?

YouGov launches two-layer AI and survey tool

Themes

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Person choosing response to question

Synthetic data ‘significantly different’ to humans

Research with people still outperforms surveys featuring synthetic respondents, according to a new study from Strat7.

15 JulLiam Kay-McClean

Industry trends

Qual highlights profession in transition

8 JulKatie McQuater

sticky notes spelling out 'time to change'

The rise of side projects

23 JulKatie McQuater

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‘Fight between truth and lies’ in the UK

16 JunLiam Kay-McClean

Deborah Mattinson speaking at the IJMR event

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