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Europe catches up to North America in AI readiness

Europe

Europe is closing the AI readiness gap with North America but there is a growing divide between smaller and larger firms that is threatening to hold the continent back, according to the inaugural Accenture AI Progress Barometer.

Diverse insights provide the best recipe for innovation success

30 JunNick Coates

Creativity is growth: Cannes Lions 2026

29 JunGrant Feller

DMA’s Chris Combemale to retire

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Opinion

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A case for kinetic research

A more kinetic practice asks researchers to recognise cultural pressure while it is still forming, before it becomes a nostalgic loop, write Marie Lena Tupot and Tim Stock.

25 JunMarie Lena Tupot

People and planet: How sustainability supports inclusion

24 JunLian Mico

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The real challenge with synthetic insights isn't AI

26 JunSteve Phillips

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Beyond job titles: Why responsible AI in B2B recruitment starts with validated participant selection

23 JunSimon Glanville

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Writer's Opinion

In an atomised, AI-first world, human connection matters more than ever, but is harder to do well.”

Louise McLaren

Write For Us

Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Five quality signals every DIY survey should meet (before you trust the results)

Accenture and AlphaSense announce investment and partnership

Terms of engagement: Agentic commerce

Address concerns on use of client data in AI, says guidance from industry bodies

48 teams, 104 matches, infinite screens: The World Cup shift

Scrolling or reading: How does our media diet shape how we think or feel?

Themes

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Inclusive research

The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Living in a culture of futurelessness

11 FebAnnie Auerbach

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The big debate: Synthetic audiences

29 JanChristian Walsh

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Email: info@criteria.co.uk

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