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Survey removal rates remain high

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Survey removal rates remain high in online sample, according to the most recent data quality benchmarking study by the Global Data Quality initiative, while GRBN buyer satisfaction research has pointed to perceived quality issues in B2B online sample.

24 JunKatie McQuater

MRS Delphi report to take 360° view of AI in research

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Ronin names global operations lead

People and planet: How sustainability supports inclusion

24 JunLian Mico

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Opinion

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Researchers can help businesses deliver AI value

The sector has a distinctive role in an AI world but must evolve its language to clearly convey the link between its skills and what businesses need, says MRS CEO Jane Frost.

22 JunJane Frost

What gets lost when everything starts to look the same

18 JunPaige Waldie

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The research system is broken, not the researchers

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Beyond job titles: Why responsible AI in B2B recruitment starts with validated participant selection

23 JunSimon Glanville

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Writer's Opinion

In an atomised, AI-first world, human connection matters more than ever, but is harder to do well.”

Louise McLaren

Write For Us

Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

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Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

‘Intentional’ relationship needed with AI to help insight thrive, panel hears

Five quality signals every DIY survey should meet (before you trust the results)

Accenture and AlphaSense announce investment and partnership

What are we going to talk about now?

Terms of engagement: Agentic commerce

Address concerns on use of client data in AI, says guidance from industry bodies

Themes

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Inclusive research

The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Living in a culture of futurelessness

11 FebAnnie Auerbach

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The big debate: Synthetic audiences

29 JanChristian Walsh

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