Read of the Day

Basis hires B2B International’s Wilcock

Conor Wilcock

Insight consultancy Basis has appointed Conor Wilcock as managing director for its business-to-business (B2B) practice.

New CEO at Qualtrics

3 FebLiam Kay-McClean

What do women want?

4 FebKym Loeb

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New Southeast Asia MD for Kantar

Opinion

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Human advocacy: Shaping a risky AI reality

Where AI is shaping experience, we need a research approach resembling stewardship of the human experience, says Kate Charles.

3 FebKate Charles

Time for a change? How to land a new insights job in 2026

27 JanSinead Hasson

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How should brands respond to online age restrictions?

23 JanBarny Purvis

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When speed meets decision quality: designing collaboration between product and insights teams

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Writer's Opinion

Reinvention doesn’t have to be radically different. It can be a sideways step within the same sector, or even within the same role.

Louise McLaren

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Interviews

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Deborah Mattinson

Deborah Mattinson on insight and politics

14 Jan Liam Kay-McClean

Pamela Forbus

How I work: Pamela Forbus, Mondelez

11 Dec Ben Bold

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How I work: Michael Brown, IPG Mediabrands

20 Nov Ben Bold

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Popular

“Information is power. If you don’t use it, you don’t have power”: Deborah Mattinson on insight & politics

Unlimited brand dropped by Accenture Song

Ipsos to invest €1bn in tech, AI and data in new growth strategy

Goodbye B2C, hello B2CA: How do we research a non-human buyer?

AI offers a ‘big saving’ but not a researcher replacement, hears conference

Listen Labs raises $69m

Themes

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Industry trends

Research Live Industry Report 2026: The agency view

As part of the latest annual Research Live Industry Report, a cross-section of research agency leaders discussed what has worked well for them in an increasingly complex environment, sharing insight on the sector’s collective challenges and opportunities.

16 DecKatie McQuater

‘Cutting through the noise’: The client view

23 DecKatie McQuater

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How is AI impacting the future workforce?

21 OctKatie McQuater

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Being prepared: The future of foresight

19 NovSarah Wild

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