Read of the Day

DMA’s Chris Combemale to retire

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Chris Combemale, former chief executive and current director of policy and affairs at the Data & Marketing Association UK (DMA), will retire in September after more than 24 years supporting the organisation.

‘End of an era’ for cheap goods

25 JunLiam Kay-McClean

A case for kinetic research

25 JunMarie Lena Tupot

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Survey removal rates remain high

24 JunKatie McQuater

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Opinion

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People and planet: How sustainability supports inclusion

Lian Mico reflects on the link between sustainability and inclusion, sharing her perspectives on the recent MRS Voices4All Conference.

24 JunLian Mico

Researchers can help businesses deliver AI value

22 JunJane Frost

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The real challenge with synthetic insights isn't AI

26 JunSteve Phillips

Zappi-synth

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Beyond job titles: Why responsible AI in B2B recruitment starts with validated participant selection

23 JunSimon Glanville

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Writer's Opinion

In an atomised, AI-first world, human connection matters more than ever, but is harder to do well.”

Louise McLaren

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Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

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Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Five quality signals every DIY survey should meet (before you trust the results)

Accenture and AlphaSense announce investment and partnership

Terms of engagement: Agentic commerce

What are we going to talk about now?

Address concerns on use of client data in AI, says guidance from industry bodies

Adapt with intent: What should agency leaders do next?

Themes

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Inclusive research

The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Living in a culture of futurelessness

11 FebAnnie Auerbach

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The big debate: Synthetic audiences

29 JanChristian Walsh

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