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BE360: what’s up Doc?
Crawford Hollingworth
Read of the day2 min read
The focus group is dead. Long live the focus group
Researchers shouldn't ditch their traditional methods, but enhance and develop them in tandem with data-driven techniques, writes Steve King.
Steve King
Feature
The choices we make
Jane Bainbridge
News
Marketing budgets ‘paralysed’ by uncertainty
Katie McQuater
Hard to swallow
Bronwen Morgan
Opinion
Insight The Apprentice way
Rhiannon Price
Charles Trevail made Interbrand CEO
Alibaba invests $15bn in research labs
Understanding Halfords’ customer journey
Research and creativity go hand in hand
Paddy Sutton
News Round Up
Research bodies criticise Apple for Safari tracking restrictions
Tuohy joins Eyeota as data supply director
Interbrand and C Space establish Collaboration Lab
Adcity launches OOH global tech platform
Government review outlines plan for UK to become AI ‘world leader’
The Round Up
Research Now and SSI to merge
Jobs
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Most Popular
Global market research growth highest since 2010
Transformation through insight
Ray Poynter
Ignite Collective opens its doors
The great debate comes down to evidence
Adam Pemberton
Dentsu Aegis signs up YouGov for audience insight
Marketing effectiveness at critical juncture
Christian Walsh
Toddlers take possession of digital devices
@RESEARCH LIVE
Researchers shouldn’t ditch the focus group, says Steve King @blackswandata #MRX https://t.co/bqYZiUyMBV https://t.co/95AUioRhD7
Research bodies criticise Apple for Safari tracking restrictions https://t.co/VK2mRsYt2T #mrx #marketresearch
Tuohy joins Eyeota as data supply director https://t.co/97DdhmySWW #mrx #marketresearch
RT @HelenOldfield: And the winners are @EdelmanIntel. Big Congratulations and well done to runners up @PwC_UK @KantarTNS Babs team @ECStaff…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
