Read of the Day

Surveys ‘up against’ social media for attention

Smartphone

Survey design needs to consider how best to compete with social media and streaming, with research challenging for people’s time with a range of entertainment options, an MRS webinar on mobile optimisation has heard.

14 NovLiam Kay-McClean

Merger between Discuss and Voxco

Daniel Graff-Radford

Hannah Rogers joins SAM Research

ONS to focus on ‘quality over quantity’

busy London street

Opinion

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question marks on colourful cue cards in jar

The questions that keep data honest

Alex Owens shares several key questions for clients and suppliers to be asking to ensure data credibility.

11 NovAlex Owens

Where human intelligence should start

7 NovTom O'Dwyer

Human research abstract image

Thinking in space and time

5 NovLouise McLaren

Lightbulb exploding with ideas

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Why awareness isn't enough: shifting brand growth focus to category entry points

Cep-2025

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Writer's Opinion

It’s boring to give feedback. No-one likes to do it when it’s bad news. It might even be painful for the hyper-empaths. But it does matter, today more than ever.

Louise McLaren

Write For Us

Interviews

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Prince Eduzo, Adnan Dahir and Ahmed Taha

A foot in the door: Building a research internship

9 Sep Liam Kay-McClean

Brad Anderson

Qualtrics’ Brad Anderson: ‘Research is going to fundamentally change’

24 Jul Liam Kay-McClean

How I work: Aaron Kechley, CEO, Zappi

12 Jun Liam Kay-McClean

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Popular

LLMs could simulate human survey responses, finds study

Generative AI models mostly inaccurate when sourcing statistical data, finds trial

Time to grow: How is AI impacting the future research workforce?

Qualtrics CEO steps aside

Ex-Behaviorally execs launch consumer insight consultancy

Trust in news media could be boosted by including image provenance

Themes

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Fieldwork in Yemen © ORB

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Insights at war: Research in times of conflict

Localised, nuanced research is critical for understanding an unpredictable world. Christian Walsh reports.

How is AI impacting the future workforce?

21 OctKatie McQuater

graphic of pair of hands holding orange and yellow flowers

Governance required for better data, hears podcast

6 OctLiam Kay-McClean

Microphone

Synthetic data ‘lacks logical consistency’

1 JulKatie McQuater

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Town/Country: London
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