Read of the Day

Terms of engagement: Digital twins

Digital twins image

In this series, Research Live unpicks the emerging terms you need to understand, in plain English. Here, we look at digital twins.

Safeguards can protect opinion polls from AI

23 AprAndrew Gordon

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Consumer confidence drops as economic concerns continue

Stock market graph

Google Cloud to invest $750m in partners’ AI development

Opinion

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Walking the AI tightrope

With AI developments continuing at pace, columnist Louise McLaren takes a moment to hear from others across the sector on how they see it shaping the future of research and insight.

21 AprLouise McLaren

The future of insights depends on data access

20 AprJohn Bird

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Generative AI changed everything. Fully synthetic audiences didn't

27 AprSamuel Cohen

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We need to build a qualitative renaissance

14 AprMark Thorpe

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Writer's Opinion

If younger researchers are becoming ‘system engineers’, where is the space to sit in a room and wrestle with ambiguity together?”

Jude Terry

Write For Us

Interviews

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Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

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Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

Emily Kucharski

WholeSum’s Emily Kucharski on finding richer signals

19 Mar Katie McQuater

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Popular

Accenture acquires Spanish AI business

UK qualitative researchers write to MRS over AI ‘threat’

PeakMetrics raises $6m for narrative intelligence

Hallucinate or die: Qual researchers must feel the room, not read the transcript

Foresight is challenged by misunderstandings. Insight is part of the fix

We need to build a qualitative renaissance

Themes

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Hedge-maze-RL-26

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Living in a culture of futurelessness

11 FebAnnie Auerbach

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The big debate: Synthetic audiences

29 JanChristian Walsh

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Industry sizing

UK research & evidence market worth £18.74bn

10 MarLiam Kay-McClean

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