Read of the Day

‘Intentional’ relationship with AI vital

People looking at each other

AI is a “once-in-a-lifetime opportunity” for the insight sector but market research needs to embrace the technology and find out how to elevate its use to thrive in the age of AI, a webinar hosted by the Market Research Society (MRS) has heard.

26 MayLiam Kay-McClean

A matter of life and death: Research in the assisted dying debate

Palace of Westminster

Madano appoints head of insights

Terms of engagement: Synthetic panels

Opinion

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Book

Storytelling matters in the AI age

The more things become automated, the more that storytelling is becoming invaluable to the market research industry.

19 MayGrant Feller

How do we build more inclusive AI?

18 MaySabrina Trinquetel

Iceberg

Learning from each other: What I’ve gained from both sides of mentoring

11 MayJudith Rose

two people having cups of coffee while moving hands, with notebooks and phone

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Generative AI changed everything. Fully synthetic audiences didn't

27 AprSamuel Cohen

Fairgen-article

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Writer's Opinion

It’s easy to position oneself as embracing change. It’s harder to recognise opportunities and apply a critical lens... without carrying a risk of losing relevance and appeal.”

Louise McLaren

Write For Us

Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Generative AI changed everything. Fully synthetic audiences didn't

People are posting less. Brands should be listening harder

Terms of engagement: Digital twins

SurveyMonkey integrates with Anthropic for AI surveys

Qualtrics completes Press Ganey Forsta acquisition

UK public stuck in pessimistic mindset but greater demographic variance in outlook

Themes

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Hedge-maze-RL-26

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Inclusive research

The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Living in a culture of futurelessness

11 FebAnnie Auerbach

heart drawn on rainy steamed up window

The big debate: Synthetic audiences

29 JanChristian Walsh

Iclusion_diversity_people_crowd_crop

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