Read of the Day

Why do we need research when we have AI?

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Over the next few weeks, Research Live will publish the latest Delphi report’s perspectives. To kick off: MRS CEO Jane Frost and Unilever’s Marie Robelin.

Data and analytics consulting firm TruStrata launched

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Bobby Duffy named winner of inaugural Sir Robert Worcester award

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Synthetic data ‘significantly different’ to humans

15 JulLiam Kay-McClean

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Opinion

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The world is on fire. Are you OK?

Louise McLaren says we must not shy away from addressing the emotional and physical toll of global heating.

15 JulLouise McLaren

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The problem with quant was never the humans

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Beyond job titles: Why responsible AI in B2B recruitment starts with validated participant selection

23 JunSimon Glanville

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Why does brand tracking have a one-size-fits-all approach?

6 JulChris Hope

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Writer's Opinion

In an atomised, AI-first world, human connection matters more than ever, but is harder to do well.”

Louise McLaren

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Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

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Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

MRS names 16 Research Heroes for 2026

Industry data quality benchmarking shows high survey removal rates

Reckitt’s Elaine Rodrigo and Ipsos’ Kelly Beaver among 2026 MRS Honorary Fellows

Synthetic data survey responses ‘significantly different’ to humans, finds study

Salesforce to acquire AI customer service business

What 18 displaced insight leaders can teach us about the profession’s future

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Inclusive research

The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Living in a culture of futurelessness

11 FebAnnie Auerbach

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The big debate: Synthetic audiences

29 JanChristian Walsh

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Email: info@criteria.co.uk

We are an independent solution focused partner with a can-do attitude! We add value to your project at every stage from the initial enquiry to completion with each project having . . .

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