Read of the Day

Accenture invests in AI research company

accenture offices

US – Accenture has made an investment in AI-based customer research platform Wevo.

Christmas ads bring nostalgia & reality

3 DecCaroline Bartlett

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MRS Awards 2025 winners announced

Jane Frost, CEO of MRS, presenting on stage at the MRS Awards 2025

Omnicom and Interpublic merger completed

Opinion

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Arrow breaking through a maze

AI has broken the research agency model: What’s next?

As budgets tighten, many client teams are being incentivised to save time and money on research by using more AI tools and online platforms. Rob Harrison-Plastow argues that this poses a risk and a challenge to the industry.

1 DecRob Harrison-Plastow

Balancing innovation with responsibility

27 NovEmily Jackson

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The questions that keep data honest

11 NovAlex Owens

question marks on colourful cue cards in jar

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Why awareness isn't enough: shifting brand growth focus to category entry points

Cep-2025

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Writer's Opinion

It’s boring to give feedback. No-one likes to do it when it’s bad news. It might even be painful for the hyper-empaths. But it does matter, today more than ever.

Louise McLaren

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Interviews

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michael brown ipg mediabrands

How I work: Michael Brown, IPG Mediabrands

20 Nov Ben Bold

Prince Eduzo, Adnan Dahir and Ahmed Taha

A foot in the door: Building a research internship

9 Sep Liam Kay-McClean

How I work: Aaron Kechley, CEO, Zappi

12 Jun Liam Kay-McClean

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Popular

Discover.ai ceases operations

Consultancy AI platform Ascentra Labs raises $2m

Konovo launches AI healthcare survey tool

Accenture and OpenAI partner on AI for business

Global retail media ad market set to hit $200bn

MRS Awards 2025 winners announced

Themes

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Fieldwork in Yemen © ORB

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Insights at war: Research in times of conflict

Localised, nuanced research is critical for understanding an unpredictable world. Christian Walsh reports.

How is AI impacting the future workforce?

21 OctKatie McQuater

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Governance required for better data, hears podcast

6 OctLiam Kay-McClean

Microphone

Synthetic data ‘lacks logical consistency’

1 JulKatie McQuater

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Featured Company from the RBG Directory

Town/Country: London
Email: info@criteria.co.uk

We are a solution focused fieldwork partner with a can-do attitude. We add value to your project at every stage from the initial enquiry to completion with each project . . .

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