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Research is the answer to the ad gender stereotyping problem
Tom Ewing
Read of the day2 min read
Despite complaints in some quarters, the ASA’s new guidelines on removing sexist gender stereotypes from ads is following public sentiment. System 1’s Tom Ewing discusses how research can help advertisers tap into positive emotions for better long-term brand building.
Opinion
It takes a village to care for a patient
Dinisha Cherodian
Feature
A football Focus
Jane Bainbridge
News
Female stereotypes blighting advertising
Ipsos MENA appoints new CEO of IIS & Operations
All Together Now
BE360: debt free faster
Crawford Hollingworth
What next for pollsters?
Bronwen Morgan
Ads are 80% more likely to be seen on newsbrand sites
News Round Up
Skim expands to Sweden
CNN and Turner Sports subscribe to Nielsen’s OOH reporting service
UK consumer confidence drops to post-Brexit levels
Insights Association forms international chapter
Sport England creates online evaluation framework
The Round Up
Young researcher Q&A: Benjamin Moncrieffe
Jobs
Spalding Goobey Associates Qualitative Research Manager, UK and International – Innovation Up to c.£42,000 doe + bonus + excellent benefits
Spalding Goobey Associates User Experience SRE /RM – Media Owner | Contractor Upto £300 per day doe
Spalding Goobey Associates Associate Director, Quant – Innovation £43–48,000 + benefits
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@RESEARCH LIVE
Skim expands to Sweden https://t.co/qXN8KsXo9z #mrx #marketresearch
CNN and Turner Sports subscribe to Nielsen's OOH reporting service https://t.co/ukOPqPzpfI #mrx #marketresearch
UK consumer confidence drops to post-Brexit levels https://t.co/TKUIRSJ61q #mrx #marketresearch
RT @FairtradeLondon: Here's a great blog from @bradhtweet about how YOU can support #Fairtrade @coopuk & what we can all achieve TOGETHER h…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
