Read of the Day

Delphi perspectives: Fostering a hybrid practice

adrian sanger and sarah de caux

Following the MRS Delphi report, Research Live is publishing its reflections. In this chapter, Sarah De Caux and Adrian Sanger discuss what combining AI with human intelligence really means in practice.

How does your work make you feel?

26 AugLouise McLaren

colourful balloons against blue sky

Zappi launches synthetic idea screening

Researcher looks at post-it notes on window creativity innovation ideas_crop

Anthropic to fund research on AI and wellbeing

27 AugKatie McQuater

person using smartphone in the dark

Opinion

More opinion

woman drinking coffee in modern, sterile kitchen while looking out window

Your synthetic audience will agree with you

Without questioning who people are before running a simulation, we risk a flatter view and weaker insight, says Leslie Walsh.

26 AugLeslie Walsh

Protect your brand tracker at all costs

24 AugPeter Shreeve

running race tracks

Delphi perspectives: Why reality loops really matter

20 AugMark Thorpe

Delphi-loops7-RLjul26

Advertisement feature

Same data. Same AI. What is left that is yours?

27 AugThe GetWhy team

Get-why-article-26

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Writer's Opinion

As an industry, we often talk about understanding audiences, but understanding audiences means understanding the cultural forces shaping their lives.”

Kim Lambert

Write For Us

Interviews

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How I work: Scott Clement, polling director, Washington Post

3 Aug Liam Kay-McClean

Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

What GEO means for insights marketing, and why PR just got a promotion

Ipsos names Kelly Beaver as new CEO

Insight recruitment consultancy Talent Hatch launches

When financial anxiety becomes normal, research makes it visible

How I work: Scott Clement, polling director, Washington Post

Cint becomes privately owned

Themes

More Themes

Person choosing response to question

Synthetic data ‘significantly different’ to humans

Research with people still outperforms surveys featuring synthetic respondents, according to a new study from Strat7.

15 JulLiam Kay-McClean

Industry trends

Qual highlights profession in transition

8 JulKatie McQuater

sticky notes spelling out 'time to change'

The rise of side projects

23 JulKatie McQuater

collage showing watering can watering brain with plant sapling

‘Fight between truth and lies’ in the UK

16 JunLiam Kay-McClean

Deborah Mattinson speaking at the IJMR event

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