Read of the Day

Safeguards can protect opinion polls from AI

abstract multiple question marks

Andrew Gordon says the threat of AI agents to survey research is overblown.

23 AprAndrew Gordon

UK consumer confidence remains at ‘record low’

Liverpool city centre

Terms of engagement: Agentic AI

AI graphic surrounded by rings and two hands, on a pale orange background

The future of insights depends on data access

20 AprJohn Bird

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Opinion

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Walking the AI tightrope

With AI developments continuing at pace, columnist Louise McLaren takes a moment to hear from others across the sector on how they see it shaping the future of research and insight.

21 AprLouise McLaren

We need to build a qualitative renaissance

14 AprMark Thorpe

hands selecting question mark and signs pointing in different directions

Hallucinate or die: Qual must feel the room

8 AprPeter Totman

Sun behind clouds

Foresight is challenged by misunderstandings. Insight is part of the fix

2 AprPippa Goodman

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Writer's Opinion

If younger researchers are becoming ‘system engineers’, where is the space to sit in a room and wrestle with ambiguity together?”

Jude Terry

Write For Us

Interviews

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Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

Emily Kucharski

WholeSum’s Emily Kucharski on finding richer signals

19 Mar Katie McQuater

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Popular

Kantar CEO Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

What will become of young researchers in an AI world?

Accenture acquires Spanish AI business

UK qualitative researchers write to MRS over AI ‘threat’

PeakMetrics raises $6m for narrative intelligence

Foresight is challenged by misunderstandings. Insight is part of the fix

Themes

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Living in a culture of futurelessness

11 FebAnnie Auerbach

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The big debate: Synthetic audiences

29 JanChristian Walsh

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Industry sizing

UK research & evidence market worth £18.74bn

10 MarLiam Kay-McClean

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