Read of the Day

YouGov report pulled due to survey fraud

members of congregation shown from behind, sitting on pews in church

UK – The Bible Society has withdrawn a report on church attendance after YouGov found that its 2024 polling for the study contained fraudulent responses.

‘Brand is the competitive edge that AI can’t replace’

27 MarLiam Kay-McClean

paul zwillenberg

The era of intent

31 MarChris Leo

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MRS opens nominations for new Sir Bob Worcester award

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Opinion

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What will become of young researchers?

It’s the time spent at the edges, exploring nuance and marginal details, that helps researchers unravel the human experience, says Jude Terry.

25 MarJude Terry

What is the value of an agency today?

16 MarLouise McLaren

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When quality becomes a requirement, not a differentiator

23 MarPatrick Comer

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AI makes fluency easy. Judgement takes work

3 MarOlivia Radcliffe

Progress over perfection post-it note development learning career_mar26_crop

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Writer's Opinion

Trust is a currency. Communities who have been ignored won’t magically open up because you emailed them a 15-minute survey.

Annabelle Jones

Write For Us

Interviews

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Deborah Mattinson

Deborah Mattinson on insight and politics

14 Jan Liam Kay-McClean

Pamela Forbus

How I work: Pamela Forbus, Mondelez

11 Dec Ben Bold

michael brown ipg mediabrands

How I work: Michael Brown, IPG Mediabrands

20 Nov Ben Bold

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Popular

A new lens: How AI personas helped Ipsos understand the 2024 election

Kantar CEO Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

MRS names four new board members

Thinks Insight & Strategy joins Avenir Global

How research teams can own more of the marketing value chain

Kantar appoints new UK executive MD

Themes

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Industry trends

Research Live Industry Report 2026: The agency view

16 DecKatie McQuater

pink arrows pointing different directions on a dark yellow background

How is AI impacting the future workforce?

21 OctKatie McQuater

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Being prepared: The future of foresight

19 NovSarah Wild

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Town/Country: London
Email: info@criteria.co.uk

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