Read of the day3 min read
A Picture Paints a Thousand Words
Using skill sets not usually found in the sector can bring new thinking to identifying insights, as one consultancy discovered when it called on the talents of a photojournalist.
‘Tis the season to be... happy!
MRS Awards 2016 winners announced
Brexit and the Bull
2017 – the year of Trump, Brexit, mental illness and shrinking chocolate bars
Global ad expenditure to reach $547bn in 2017
Who won Black Friday?
Making a choice
A match made in the future?
News Round Up
Business estimates bad data leads to 6% revenue loss
Harpeth Marketing adds to management team
UK shoppers most likely to have loyalty cards but least likely to use them
Be Heard Group acquires Kameleon
Over half of consumers don't feel accurately portrayed by advertising
The Round Up
Playing the long game
Visuality Group Limited
You will receive a competitive salary and benefits along with excellent progression opportunities
Business Development Manager – Global Market Research Services
Research Manager – Strategic Quantitative Research
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Daily Weekly Both
Lexalytics adds Excel text analytics tool
Let me ask you a question
Trump win defies pollsters’ predictions
Liz Nelson on the challenges facing the research industry
Don't worry, measure happy
Quadrangle restructures ahead of new strategy focus
Think outside the brand
The art of managing knowledge
Why the MRS Awards matter
How #research helped @twitter conquer the world
Business estimates bad data leads to 6% revenue loss https://t.co/bVi3xU9XbQ #mrx #marketresearch
Harpeth Marketing adds to management team https://t.co/Z3Q3970umk #mrx #marketresearch
UK shoppers most likely to have loyalty cards but least likely to use them https://t.co/uGcYopJEzk #mrx #marketresearch
RT @RussADonaldson: .@juliemccl telling us how market research is bigger than the music industry! @TweetMRS NI network visiting @PwC_NI ear…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON