Read of the Day

The overlooked side of data quality

five gold stars

Bob Fawson asks whether the sector is missing a trick by not focusing more on high-quality participants.

6 OctBob Fawson

Stravito and Langston pair up on personas

silhouettes of graphic heads with thought bubbles

Keeping researchers thinking

5 OctAlexandra Kuzmina

Norstat rebrands three recent acquisitions

Opinion

More opinion

hourglass with sand

Don’t put the future on hold

With businesses facing multiple pressures, foresight can fall by the wayside. But looking ahead builds collective readiness for what comes next, says Pippa Goodman.

1 OctPippa Goodman

Marketing’s forgotten instruction manual

24 SepSam Salama

close-up of dictionary definition of 'respect'

Curiosity is the human advantage

21 SepNicki Morley

New ideas abstract image

Do pollsters manufacture opinion?

17 SepRobert Struthers

pop art illustration of someone with question mark popping out of the top of their head

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Writer's Opinion

One of the most interesting forms of push-back might come when we take a step back and interrogate why we’re all so busy trying to move faster and be more productive. ”

Louise McLaren

Write For Us

Interviews

Read More Interviews

Joshua Nu'u Steele

How I work: Ideally co-founder Joshua Nu'u Steele

29 Sep Liam Kay-McClean

How I work: Scott Clement, polling director, Washington Post

3 Aug Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Police to investigate Reform UK donations

New Qualtrics platform will use digital twins to simulate experience

Ipsos reaffirms strategic plans under Kelly Beaver

2026 Oppies winners announced

From social data to digital evidence: our language needs to evolve

Are pollsters manufacturing opinion?

Themes

More Themes

Person choosing response to question

Synthetic data ‘significantly different’ to humans

Research with people still outperforms surveys featuring synthetic respondents, according to a new study from Strat7.

15 JulLiam Kay-McClean

Industry trends

Qual highlights profession in transition

8 JulKatie McQuater

sticky notes spelling out 'time to change'

The rise of side projects

23 JulKatie McQuater

collage showing watering can watering brain with plant sapling

‘Fight between truth and lies’ in the UK

16 JunLiam Kay-McClean

Deborah Mattinson speaking at the IJMR event

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