Read of the Day

Reflexive research can build better connection

Interviews

Researchers should avoid an “extractive dynamic” and adopt a more reflexive approach to build better connections with research participants, a session at the Market Research Society’s (MRS’s) Voices4All conference heard.

11 JunLiam Kay-McClean

Address concerns on client data in AI, says guidance

10 JunLiam Kay-McClean

Blue Marble, Pye Tait and Qa Research merge

10 JunKatie McQuater

Navigator Insight staff photo

48 teams, 104 matches, infinite screens: The World Cup shift

11 JunMatt Roberts

person using phone to watch football

Opinion

More opinion

people working together and taking notes and reviewing documents

The journey, not the destination

Columnist Louise McLaren reflects on the industry’s human connections.

10 JunLouise McLaren

Researching ‘silent spenders’ requires reshaping norms

9 JunAlex Holmes

feet pointing at a white arrow pointing straight ahead and a yellow arrow pointing right on a pavement

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Five quality signals every DIY survey should meet

1 JunSteve Wigmore

Article 2_Preferred Image

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The research bottleneck has moved. It is time analysis caught up

9 JunMatteo Cera

Glaut-article-image

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Writer's Opinion

The demand for insight, evidence and understanding is only increasing. The question for agency leaders is simple: are we adapting by default – or are we adapting with intent?

Paul Griffiths

Write For Us

Interviews

Read More Interviews

Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Qualtrics completes Press Ganey Forsta acquisition

Creating cohesion through community insight

‘Intentional’ relationship needed with AI to help insight thrive, panel hears

Terms of engagement: Synthetic personas

Five quality signals every DIY survey should meet (before you trust the results)

Tell it like it is: Why storytelling matters in the AI age

Themes

More Themes

Hedge-maze-RL-26

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Inclusive research

The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Living in a culture of futurelessness

11 FebAnnie Auerbach

heart drawn on rainy steamed up window

The big debate: Synthetic audiences

29 JanChristian Walsh

Iclusion_diversity_people_crowd_crop

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