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Ronin names APAC sales chief

Tavis Urquhart cropped

Research business Ronin International has appointed Tavis Urquhart as sales director for APAC, as it seeks to grow its business across the region.

Terms of engagement: Synthetic panels

Behave extends reach into mainland Europe with German launch

Storytelling matters in the AI age

19 MayGrant Feller

Opinion

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Iceberg

How do we build more inclusive AI?

Knowing the best ways to interrogate and use AI tools will be key to ensuring we don’t inadvertently perpetuate bias in society.

18 MaySabrina Trinquetel

Learning from each other: What I’ve gained from both sides of mentoring

11 MayJudith Rose

two people having cups of coffee while moving hands, with notebooks and phone

Using AI agents with survey data

8 MayMatt Gibbs

Robots building a car

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Generative AI changed everything. Fully synthetic audiences didn't

27 AprSamuel Cohen

Fairgen-article

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Writer's Opinion

It’s easy to position oneself as embracing change. It’s harder to recognise opportunities and apply a critical lens... without carrying a risk of losing relevance and appeal.”

Louise McLaren

Write For Us

Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Generative AI changed everything. Fully synthetic audiences didn't

People are posting less. Brands should be listening harder

Terms of engagement: Digital twins

The right safeguards can protect public opinion polls from AI pollution

IFF Research opts for four-day working week

SurveyMonkey integrates with Anthropic for AI surveys

Themes

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Hedge-maze-RL-26

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Inclusive research

The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Living in a culture of futurelessness

11 FebAnnie Auerbach

heart drawn on rainy steamed up window

The big debate: Synthetic audiences

29 JanChristian Walsh

Iclusion_diversity_people_crowd_crop

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