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UK research & evidence market worth £18.74bn

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The UK research and evidence market is worth £18.74bn to the UK economy each year, according to research commissioned by the Market Research Society (MRS) to mark its 80th anniversary year.

10 MarLiam Kay-McClean

MRS names four new board members

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Are we losing our research participants?

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How AI personas helped understand the 2024 election

4 MarLiam Kay-McClean

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Opinion

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AI makes fluency easy. Judgement takes work

Olivia Radcliffe reflects on the impact AI has had on her experience of working in research.

3 MarOlivia Radcliffe

Mamdani’s win is a wake-up call for research

19 FebAnnabelle Jones

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How research teams can own more of the marketing value chain

5 MarDavid Tripepi

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Is AI-guided conversation the next era of brand insight?

2 MarJoe Razza

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Writer's Opinion

Reinvention doesn’t have to be radically different. It can be a sideways step within the same sector, or even within the same role.

Louise McLaren

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Interviews

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Deborah Mattinson

Deborah Mattinson on insight and politics

14 Jan Liam Kay-McClean

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How I work: Pamela Forbus, Mondelez

11 Dec Ben Bold

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How I work: Michael Brown, IPG Mediabrands

20 Nov Ben Bold

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Popular

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What happens when surveys become conversational?

Salesforce acquires Momentum

Themes

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Industry trends

Research Live Industry Report 2026: The agency view

As part of the latest annual Research Live Industry Report, a cross-section of research agency leaders discussed what has worked well for them in an increasingly complex environment, sharing insight on the sector’s collective challenges and opportunities.

16 DecKatie McQuater

‘Cutting through the noise’: The client view

23 DecKatie McQuater

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How is AI impacting the future workforce?

21 OctKatie McQuater

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Being prepared: The future of foresight

19 NovSarah Wild

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