Read of the Day

‘Be curious instead of judgemental’: Jon Ronson

jon ronson on stage at MRS Annual Conference 2026

Empathy, curiosity and seeing people within the context of societal change are key for researchers to reach objective truth – but they must also retain their critical thinking, journalist and author Jon Ronson said in the MRS Annual Conference closing keynote.

11 MarKatie McQuater

Acacia Avenue joins Accord

Ipsos’ Kelly Beaver: ‘There’s a real sense of optimism drain’

10 MarLiam Kay-McClean

Kelly Beaver speaking at MRS Annual Conference

Foresight ‘about connecting businesses to a future state’

Foresight panel at MRS Annual Conference

Opinion

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AI makes fluency easy. Judgement takes work

Olivia Radcliffe reflects on the impact AI has had on her experience of working in research.

3 MarOlivia Radcliffe

Mamdani’s win is a wake-up call for research

19 FebAnnabelle Jones

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How research teams can own more of the marketing value chain

5 MarDavid Tripepi

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Is AI-guided conversation the next era of brand insight?

2 MarJoe Razza

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Writer's Opinion

Reinvention doesn’t have to be radically different. It can be a sideways step within the same sector, or even within the same role.

Louise McLaren

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Interviews

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Deborah Mattinson

Deborah Mattinson on insight and politics

14 Jan Liam Kay-McClean

Pamela Forbus

How I work: Pamela Forbus, Mondelez

11 Dec Ben Bold

michael brown ipg mediabrands

How I work: Michael Brown, IPG Mediabrands

20 Nov Ben Bold

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Popular

WPP to consolidate operating model in major restructure plans

In sickness and in health: How public engagement informed the NHS 10-year plan

Salesforce acquires Momentum

Kantar Media rebrands as Fifty5Blue

Finding cultural fluency: Thoughts from the MRS Cultural Insights conference

Dear research industry: Mamdani’s win is your wake-up call

Themes

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Industry trends

Research Live Industry Report 2026: The agency view

As part of the latest annual Research Live Industry Report, a cross-section of research agency leaders discussed what has worked well for them in an increasingly complex environment, sharing insight on the sector’s collective challenges and opportunities.

16 DecKatie McQuater

‘Cutting through the noise’: The client view

23 DecKatie McQuater

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How is AI impacting the future workforce?

21 OctKatie McQuater

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Being prepared: The future of foresight

19 NovSarah Wild

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