Read of the Day

Using AI agents with survey data

Robots building a car

Accessing generative AI models is the easy part; turning them into agentic solutions is where value is created. Matt Gibbs offers practical guidance for insights leaders evaluating agentic AI tools.

8 MayMatt Gibbs

Ipsos names behavioural science head for UK public affairs team

Giulia Tagliaferri

People are posting less. Brands should listen harder

6 MayMike Norris

person reading a book on couch next to basket containing switched-off phone and tablet

Women in Research rebrands to reflect changing sector

wire new website screengrab

Opinion

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aerial view of dozens of pedestrians walking across a street crossing

If your brand was a city, would anyone come back to it?

Thinking of loyalty as a place, rather than a contract, can sharpen brands’ customer strategies, says Jo Zukunft.

28 AprJo Zukunft

Safeguards can protect opinion polls from AI

23 AprAndrew Gordon

abstract multiple question marks

Walking the AI tightrope

21 AprLouise McLaren

person walking on tightrope against blue sky

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Generative AI changed everything. Fully synthetic audiences didn't

27 AprSamuel Cohen

Fairgen-article

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Writer's Opinion

If younger researchers are becoming ‘system engineers’, where is the space to sit in a room and wrestle with ambiguity together?”

Jude Terry

Write For Us

Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Accenture acquires Spanish AI business

PeakMetrics raises $6m for narrative intelligence

We need to build a qualitative renaissance

Challenging expectations: The insight behind the Currys ‘Sigh of Relief’ ad

Generative AI changed everything. Fully synthetic audiences didn't

People are posting less. Brands should be listening harder

Themes

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Hedge-maze-RL-26

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Inclusive research

The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Living in a culture of futurelessness

11 FebAnnie Auerbach

heart drawn on rainy steamed up window

The big debate: Synthetic audiences

29 JanChristian Walsh

Iclusion_diversity_people_crowd_crop

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