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In search of happiness
Andy Dexter
Read of the day5 min read
Sensory overload
Consumer insight and research drives business strategy and innovation at International Flavors and Fragrances (IFF) in its quest to create sensory experiences across product categories for consumers.
Steve Knoops
Opinion
A home to the tribes
Ryan Howard
News
Global market research growth highest since 2010
Outra opens doors with Simon Hay, Lynton Crosby and Jim Messina at top
Jane Bainbridge
Feature
Making online spend work in the long term
Tom Ewing
Adults spend 8 hours a day on media
Mind the gap
Sinead Hasson
Consolidation is coming
Jon Priest
News Round Up
Google pays $1.1bn for HTC’s Pixel
Gracenote teams with interactive TV ad companies
Wunderman acquires majority stake in Pierry
Vision Critical adds to Sparq 3
Cello’s results show solid first half of 2017
The Round Up
Hausruckinger joins The NPD Group
Jobs
Resources Group VP, European Operations – International MR Group £100000–130000
Spalding Goobey Associates Global Consumer Insight Manager, Innovations – FMCG Clientside c. £65–75,000 + bonus + excellent benefits
Credos, Advertising Association Research Executive £25,000 to 30,000
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Most Popular
Machines may do the learning, but people do the teaching
Patricio Pagani
Google and Facebook face disruption from GDPR
Turner launches delineate to ‘disrupt’ insight business
Lastminute.com releases consumer insights tool
GfK overhauls structure and invests in digitisation
Bronwen Morgan
WPP acquires Design Bridge
Isobar launches VR measurement and analytics tool
Ingleton replaces Rhall as CEO, insights at Kantar
Coplin exits Microsoft
He’s not the man he was
Jake Goretzki
ComScore reduces board to five and delays financials
EU papers show data expectations post Brexit
@RESEARCH LIVE
Google pays $1.1bn for HTC’s Pixel https://t.co/undHwhK9yl #mrx #marketresearch
Gracenote teams with interactive TV ad companies https://t.co/Idco5Zl9cb #mrx #marketresearch
Wunderman acquires majority stake in Pierry https://t.co/jMt70hZ2qY #mrx #marketresearch
Harold Wilson took over as President of MRS from 1978-81 @Hetan Shah @TweetMRS #mrx https://t.co/zkV5NUkX4R
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
