Read of the Day

‘Fight between truth and lies’ in the UK

Deborah Mattinson speaking at the IJMR event

UK – British politics faces a fight to “ensure that truth is at the heart of democratic debate” to defend against increasing misinformation and disinformation, an event hosted by the International Journal of Market Research (IJMR) heard.

16 JunLiam Kay-McClean

Under-16s in the UK to be banned from social media

15 JunKatie McQuater

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What does ‘good’ look like in 2026?

16 JunJames Endersby

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Reflexive research can build better connection

11 JunLiam Kay-McClean

Opinion

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The journey, not the destination

Columnist Louise McLaren reflects on the industry’s human connections.

10 JunLouise McLaren

48 teams, 104 matches, infinite screens: The World Cup shift

11 JunMatt Roberts

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The research system is broken, not the researchers

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The research bottleneck has moved. It is time analysis caught up

9 JunMatteo Cera

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Writer's Opinion

The demand for insight, evidence and understanding is only increasing. The question for agency leaders is simple: are we adapting by default – or are we adapting with intent?

Paul Griffiths

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Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

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How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

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Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Qualtrics completes Press Ganey Forsta acquisition

‘Intentional’ relationship needed with AI to help insight thrive, panel hears

Five quality signals every DIY survey should meet (before you trust the results)

Accenture and AlphaSense announce investment and partnership

Tell it like it is: Why storytelling matters in the AI age

What are we going to talk about now?

Themes

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

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The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Living in a culture of futurelessness

11 FebAnnie Auerbach

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The big debate: Synthetic audiences

29 JanChristian Walsh

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We are an independent solution focused partner with a can-do attitude! We add value to your project at every stage from the initial enquiry to completion with each project having . . .

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