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Research is the answer to the ad gender stereotyping problem
Tom Ewing
Read of the day6 min read
A safe bet
At Paddy Power Betfair, 5,000 people counts as a qualitative sample. Katherine Feres, the company’s head of market data and insight, talks about how she’s working to persuade executives of the power of small samples.
Bronwen Morgan
Opinion
Disruptors defined
Virginia Monk
Feature
Reflecting the gender spectrum
Anna Wates
Paradise Lost
Simon Atkinson
Learning from Dr Smelser
Jim Longo
Ambition anxiety
Mark Bagnall
Young researcher Q&A: Lewis Reeves
BE360: Living healthier lifestyles
Crawford Hollingworth
In the Mix
Tim Phillips
News Round Up
News
CallMiner expands multi-language speech analytics support
OnePoint Global unveils new mobile survey platform interface
Australians suffering from social media fatigue
US B2B marketing automation more advanced than Europe
Nielsen adds new online content ratings for media publishers
The Round Up
Virtually reality
Tim Holmes
Jobs
Spalding Goobey Associates Associate Director, Quant – Strategic Insight Consultancy Up to £55,000 + benefits
Resources Group Research Consultant – Online Community Provider £40000–45000
Resources Group Qualitative Research Manager – Innovative agency! £35000–40000
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Mission critical
Danielle Pinnington
@RESEARCH LIVE
CallMiner expands multi-language speech analytics support https://t.co/6VxUEv1xLl #mrx #marketresearch
OnePoint Global unveils new mobile survey platform interface https://t.co/eM0cTJd9yM #mrx #marketresearch
Australians suffering from social media fatigue https://t.co/avclfaza7l #mrx #marketresearch
RT @WomenInResearch: Welcome #market #researcher Phyllis MacFarlane to our #Top10 #Female #Market #Research #Pioneers list for 2017! #mrx h…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
