Read of the Day

New UK National Statistician appointed

Andre Loranger

André Loranger has been appointed as the next national statistician for the UK, with a five-year term due to start this autumn.

8 SepLiam Kay-McClean

Ipsos appoints Trinh Tu as UK and Ireland CEO

7 SepLiam Kay-McClean

Strat7 Audiences expands Irish panel

Alison Flannery and Tom Bates

News report on Reform donations prompts polling questions

4 SepLiam Kay-McClean

Opinion

More opinion

arrows pointing in one direction interrupted by question marks

We’re quietly replacing evidence with synthetic confidence

Constrained budgets and rising demand is turning artificial assurance into the default, says Michael Turner.

1 SepMichael Turner

Delphi perspectives: Fostering a hybrid practice

adrian sanger and sarah de caux

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AI can generate the options. Only people can validate the choice

1 SepSteve Wigmore

Kantar-sponsored-article-sept26-3

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Same data. Same AI. What is left that is yours?

27 AugThe GetWhy team

Get-why-article-26

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Writer's Opinion

As an industry, we often talk about understanding audiences, but understanding audiences means understanding the cultural forces shaping their lives.”

Kim Lambert

Write For Us

Interviews

Read More Interviews

How I work: Scott Clement, polling director, Washington Post

3 Aug Liam Kay-McClean

Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

What GEO means for insights marketing, and why PR just got a promotion

Synthetic respondents can’t replace human measurement, finds Prolific study

The new world: Crafting the insight skills to stay ahead

Insight recruitment consultancy Talent Hatch launches

Cint becomes privately owned

Delphi perspectives: AI and commercial structure – the future won't wait for us to catch up

Themes

More Themes

Person choosing response to question

Synthetic data ‘significantly different’ to humans

Research with people still outperforms surveys featuring synthetic respondents, according to a new study from Strat7.

15 JulLiam Kay-McClean

Industry trends

Qual highlights profession in transition

8 JulKatie McQuater

sticky notes spelling out 'time to change'

The rise of side projects

23 JulKatie McQuater

collage showing watering can watering brain with plant sapling

‘Fight between truth and lies’ in the UK

16 JunLiam Kay-McClean

Deborah Mattinson speaking at the IJMR event

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Town/Country: London
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