Read of the Day

The future won’t wait for us to catch up

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The MRS Delphi report Who owns understanding? grappled with what generative AI means for insight. Over the next few weeks, Research Live will publish the report’s perspectives. This week: Josephine Hansom and Alex Owens.

14 AugJosephine Hansom

Comscore revenue down in Q2

13 AugLiam Kay-McClean

Calculator on laptop

Australian research industry bodies propose merger

12 AugKatie McQuater

australia on globe with sunrise

IncQuery adds survey analysis tool

Opinion

More opinion

magnifying glass and shapes

What GEO means for insights marketing, and why PR just got a promotion

The emergence of AI-based search is changing the game for marketing. Lucy Davison outlines what this means for businesses in the sector.

11 AugLucy Davison

AI and authority – who owns understanding?

7 AugRose Tomlins

Delphi-authority-RLjul26

Changing how we do pricing research can win CMO praise

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Advertisement feature

Beyond job titles: Why responsible AI in B2B recruitment starts with validated participant selection

23 JunSimon Glanville

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Writer's Opinion

In an atomised, AI-first world, human connection matters more than ever, but is harder to do well.”

Louise McLaren

Write For Us

Interviews

Read More Interviews

How I work: Scott Clement, polling director, Washington Post

3 Aug Liam Kay-McClean

Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Synthetic data survey responses ‘significantly different’ to humans, finds study

DSIT to be abolished in government reshuffle

Delphi perspectives: Why do we need research when we have got AI?

From stated opinion to lived behaviour: AI redefines quality in data research

‘My work worlds complement each other beautifully’: The rise of side projects

Ipsos names Kelly Beaver as new CEO

Themes

More Themes

Person choosing response to question

Synthetic data ‘significantly different’ to humans

Research with people still outperforms surveys featuring synthetic respondents, according to a new study from Strat7.

15 JulLiam Kay-McClean

Industry trends

Qual highlights profession in transition

8 JulKatie McQuater

sticky notes spelling out 'time to change'

The rise of side projects

23 JulKatie McQuater

collage showing watering can watering brain with plant sapling

‘Fight between truth and lies’ in the UK

16 JunLiam Kay-McClean

Deborah Mattinson speaking at the IJMR event

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