Read of the Day

Degrees of separation

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The research sector is right to worry about who it hires. It is wrong to blame the degree, says Dan Nunan.

19 OctDan Nunan

Dynata adds to executive leadership team

19 OctLiam Kay-McClean

Toluna names next chief executive

15 OctLiam Kay-McClean

Four permanently barred from Insights Association

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Opinion

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The future skill every researcher needs, and no, it’s not AI

Being valuable isn't about being a ‘safe pair of hands’ or being good at AI, says Zoe Fenn.

Two steps forward sometimes requires a step back

13 OctJosh Glendinning

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The overlooked side of data quality

6 OctBob Fawson

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The number was right. The reading was wrong

16 OctMary Kyriakidi

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Writer's Opinion

One of the most interesting forms of push-back might come when we take a step back and interrogate why we’re all so busy trying to move faster and be more productive. ”

Louise McLaren

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Interviews

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Joshua Nu'u Steele

How I work: Ideally co-founder Joshua Nu'u Steele

29 Sep Liam Kay-McClean

How I work: Scott Clement, polling director, Washington Post

3 Aug Liam Kay-McClean

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Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Research Live & MRS Awards finalists announced for 2026

2026 Oppies winners announced

Salesforce to buy Listen Labs

Marketers plan to invest more in AI visibility

AI insight has led to bad decisions for half of UK marketers, finds GWI

Qualtrics uses Press Ganey data for healthcare launch

Themes

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illustration of hands holding magnifying glass and lightbulb over brain

Crafting the insight skills to stay ahead

The insight sector is going through a moment of flux. What skills will help current and future researchers adapt to this brave new world?

19 AugLiam Kay-McClean

Behavioural science

BeSci should speak in the language of users

28 SepLiam Kay-McClean

Benjamin Buckby speaking at MRS Behavioural Science Summit 2026

Synthetic can’t substitute measurement, finds study

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What GEO means for insights marketing, and why PR just got a promotion

11 AugLucy Davison

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