Read of the Day

Christmas ads bring nostalgia & reality

blurred photograph of outdoor festive Christmas star light decorations in a Christmas market

Caroline Bartlett looks at the cultural themes to emerge from this year’s festive advertising campaigns as brands look to tap into our collective Christmas spirit.

3 DecCaroline Bartlett

MRS Awards 2025 winners announced

Jane Frost, CEO of MRS, presenting on stage at the MRS Awards 2025

Stagwell appoints CEO for Harris Quest

Jonathan Gardner

Omnicom and Interpublic merger completed

Opinion

More opinion

Arrow breaking through a maze

AI has broken the research agency model: What’s next?

As budgets tighten, many client teams are being incentivised to save time and money on research by using more AI tools and online platforms. Rob Harrison-Plastow argues that this poses a risk and a challenge to the industry.

1 DecRob Harrison-Plastow

Balancing innovation with responsibility

27 NovEmily Jackson

person using outdoor tap to fill water jug in local community

The questions that keep data honest

11 NovAlex Owens

question marks on colourful cue cards in jar

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Why awareness isn't enough: shifting brand growth focus to category entry points

Cep-2025

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Writer's Opinion

It’s boring to give feedback. No-one likes to do it when it’s bad news. It might even be painful for the hyper-empaths. But it does matter, today more than ever.

Louise McLaren

Write For Us

Interviews

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michael brown ipg mediabrands

How I work: Michael Brown, IPG Mediabrands

20 Nov Ben Bold

Prince Eduzo, Adnan Dahir and Ahmed Taha

A foot in the door: Building a research internship

9 Sep Liam Kay-McClean

How I work: Aaron Kechley, CEO, Zappi

12 Jun Liam Kay-McClean

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Popular

Discover.ai ceases operations

Consultancy AI platform Ascentra Labs raises $2m

Konovo launches AI healthcare survey tool

Global retail media ad market set to hit $200bn

Lack of time for work a concern for researchers, says report

Accenture and OpenAI partner on AI for business

Themes

More Themes

Fieldwork in Yemen © ORB

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Insights at war: Research in times of conflict

Localised, nuanced research is critical for understanding an unpredictable world. Christian Walsh reports.

How is AI impacting the future workforce?

21 OctKatie McQuater

graphic of pair of hands holding orange and yellow flowers

Governance required for better data, hears podcast

6 OctLiam Kay-McClean

Microphone

Synthetic data ‘lacks logical consistency’

1 JulKatie McQuater

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Town/Country: London
Email: info@criteria.co.uk

We are a solution focused fieldwork partner with a can-do attitude. We add value to your project at every stage from the initial enquiry to completion with each project . . .

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