Read of the Day

Savanta adds to senior team

Michelle Yaiser and Stephen DiMarco

Market research and consumer insights company Savanta has appointed Michelle Yaiser as chief product officer and Stephen DiMarco as chief commercial officer, both based in Boston, US.

Terms of engagement: Generative engine optimisation

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Nick Baker founds advisory consultancy What Humans Do

22 JulLiam Kay-McClean

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DSIT to be abolished in government reshuffle

Opinion

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Telescope

How AI redefines quality in data research

By shifting focus to what people demonstrably do rather than what they say, AI can help research understand the world as it is.

20 JulTrevor Sumner

Why do we need research when we have AI?

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The world is on fire. Are you OK?

15 JulLouise McLaren

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Is AI making it easier for organisations to become confidently wrong?

9 JulJames Tattersfield

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Writer's Opinion

In an atomised, AI-first world, human connection matters more than ever, but is harder to do well.”

Louise McLaren

Write For Us

Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

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Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

MRS names 16 Research Heroes for 2026

Synthetic data survey responses ‘significantly different’ to humans, finds study

Industry data quality benchmarking shows high survey removal rates

Reckitt’s Elaine Rodrigo and Ipsos’ Kelly Beaver among 2026 MRS Honorary Fellows

What 18 displaced insight leaders can teach us about the profession’s future

DSIT to be abolished in government reshuffle

Themes

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Inclusive research

The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Living in a culture of futurelessness

11 FebAnnie Auerbach

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The big debate: Synthetic audiences

29 JanChristian Walsh

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Town/Country: London
Email: info@criteria.co.uk

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