Read of the Day

BeSci should speak in the language of users

Benjamin Buckby speaking at MRS Behavioural Science Summit 2026

Behavioural science needs to speak in the language of non-experts and to get inside the delivery system, according to a session at the MRS Behavioural Science Summit 2026 on Haleon’s behavioural science adoption journey.

28 SepLiam Kay-McClean

2026 Oppies winners announced

Marketing’s forgotten instruction manual

24 SepSam Salama

close-up of dictionary definition of 'respect'

Leadership change at Yonder

Ross McAuley yonder sept 26_crop

Opinion

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New ideas abstract image

Curiosity is the human advantage

AI in the wrong hands simply gets you to mediocrity faster. Nicki Morley argues that curiosity is the skill needed to make the technology shine.

21 SepNicki Morley

Do pollsters manufacture opinion?

17 SepRobert Struthers

pop art illustration of someone with question mark popping out of the top of their head

From social data to digital evidence

16 SepDr Jillian Ney

person holding phone, graphic of speech bubble with message icons

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What ISO certification can and cannot do for your organisation

17 SepJuliana Wood

Iso-article-sept26

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Writer's Opinion

One of the most interesting forms of push-back might come when we take a step back and interrogate why we’re all so busy trying to move faster and be more productive. ”

Louise McLaren

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Interviews

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How I work: Scott Clement, polling director, Washington Post

3 Aug Liam Kay-McClean

Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

News report on Reform donations prompts polling questions

AI, automation and data quality additions to ISO 20252

Police to investigate Reform UK donations

New Qualtrics platform will use digital twins to simulate experience

Conveo secures $50m funding

Ipsos reaffirms strategic plans under Kelly Beaver

Themes

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Person choosing response to question

Synthetic data ‘significantly different’ to humans

Research with people still outperforms surveys featuring synthetic respondents, according to a new study from Strat7.

15 JulLiam Kay-McClean

Industry trends

Qual highlights profession in transition

8 JulKatie McQuater

sticky notes spelling out 'time to change'

The rise of side projects

23 JulKatie McQuater

collage showing watering can watering brain with plant sapling

‘Fight between truth and lies’ in the UK

16 JunLiam Kay-McClean

Deborah Mattinson speaking at the IJMR event

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