Read of the Day

Sharcc Group acquires insight business

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Insight-focused holding company Sharcc Group has acquired behavioural insight business Silent Customer for an undisclosed amount.

Reflexive research can build better connection

11 JunLiam Kay-McClean

Address concerns on client data in AI, says guidance

10 JunLiam Kay-McClean

48 teams, 104 matches, infinite screens: The World Cup shift

11 JunMatt Roberts

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Opinion

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The journey, not the destination

Columnist Louise McLaren reflects on the industry’s human connections.

10 JunLouise McLaren

Researching ‘silent spenders’ requires reshaping norms

9 JunAlex Holmes

feet pointing at a white arrow pointing straight ahead and a yellow arrow pointing right on a pavement

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Five quality signals every DIY survey should meet

1 JunSteve Wigmore

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The research bottleneck has moved. It is time analysis caught up

9 JunMatteo Cera

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Writer's Opinion

The demand for insight, evidence and understanding is only increasing. The question for agency leaders is simple: are we adapting by default – or are we adapting with intent?

Paul Griffiths

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Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Qualtrics completes Press Ganey Forsta acquisition

Creating cohesion through community insight

‘Intentional’ relationship needed with AI to help insight thrive, panel hears

Terms of engagement: Synthetic personas

Five quality signals every DIY survey should meet (before you trust the results)

Tell it like it is: Why storytelling matters in the AI age

Themes

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Inclusive research

The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Living in a culture of futurelessness

11 FebAnnie Auerbach

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The big debate: Synthetic audiences

29 JanChristian Walsh

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