Read of the Day

Calls for public inquiry after researcher’s death

cambridge university

UK – There have been calls for a public inquiry into the media coverage surrounding former Cambridge professor Jason Arday, who was found dead on Friday.

The future won’t wait for us to catch up

14 AugJosephine Hansom

Delphi-ai-structure-RLjul26

Australian research industry bodies propose merger

12 AugKatie McQuater

australia on globe with sunrise

IncQuery launches pre-survey checking tool

Opinion

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What GEO means for insights marketing, and why PR just got a promotion

The emergence of AI-based search is changing the game for marketing. Lucy Davison outlines what this means for businesses in the sector.

11 AugLucy Davison

AI and authority – who owns understanding?

7 AugRose Tomlins

Delphi-authority-RLjul26

Changing how we do pricing research can win CMO praise

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Beyond job titles: Why responsible AI in B2B recruitment starts with validated participant selection

23 JunSimon Glanville

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Writer's Opinion

In an atomised, AI-first world, human connection matters more than ever, but is harder to do well.”

Louise McLaren

Write For Us

Interviews

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How I work: Scott Clement, polling director, Washington Post

3 Aug Liam Kay-McClean

Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

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Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

DSIT to be abolished in government reshuffle

From stated opinion to lived behaviour: AI redefines quality in data research

‘My work worlds complement each other beautifully’: The rise of side projects

Ipsos names Kelly Beaver as new CEO

Terms of engagement: Generative engine optimisation

Delphi perspectives: AI and organisational emotion – efficiency or anxiety?

Themes

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Person choosing response to question

Synthetic data ‘significantly different’ to humans

Research with people still outperforms surveys featuring synthetic respondents, according to a new study from Strat7.

15 JulLiam Kay-McClean

Industry trends

Qual highlights profession in transition

8 JulKatie McQuater

sticky notes spelling out 'time to change'

The rise of side projects

23 JulKatie McQuater

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‘Fight between truth and lies’ in the UK

16 JunLiam Kay-McClean

Deborah Mattinson speaking at the IJMR event

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