Read of the Day

Rise in UK profit warnings citing uncertainty

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UK – More than half of the profit warnings issued by UK-listed businesses in the second quarter of the year have referenced policy change and geopolitical uncertainty, according to EY-Parthenon.

How AI redefines quality in data research

20 JulTrevor Sumner

Why do we need research when we have AI?

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Bobby Duffy named winner of inaugural Sir Robert Worcester award

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Opinion

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The world is on fire. Are you OK?

Louise McLaren says we must not shy away from addressing the emotional and physical toll of global heating.

15 JulLouise McLaren

Is AI making it easier for organisations to become confidently wrong?

9 JulJames Tattersfield

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Beyond job titles: Why responsible AI in B2B recruitment starts with validated participant selection

23 JunSimon Glanville

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Why does brand tracking have a one-size-fits-all approach?

6 JulChris Hope

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Writer's Opinion

In an atomised, AI-first world, human connection matters more than ever, but is harder to do well.”

Louise McLaren

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Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

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Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

MRS names 16 Research Heroes for 2026

Synthetic data survey responses ‘significantly different’ to humans, finds study

Industry data quality benchmarking shows high survey removal rates

Reckitt’s Elaine Rodrigo and Ipsos’ Kelly Beaver among 2026 MRS Honorary Fellows

What 18 displaced insight leaders can teach us about the profession’s future

Why does brand tracking have a one-size-fits-all approach?

Themes

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

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The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

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Living in a culture of futurelessness

11 FebAnnie Auerbach

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The big debate: Synthetic audiences

29 JanChristian Walsh

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Featured Company from the RBG Directory

Town/Country: London
Email: info@criteria.co.uk

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