Read of the Day

Marketing’s forgotten instruction manual

close-up of dictionary definition of 'respect'

Looking at the origins of everyday industry terms can remind us of lessons we might have forgotten, writes Sam Salama.

24 SepSam Salama

Leadership change at Yonder

Ross McAuley yonder sept 26_crop

New CEO at Suzy as Matt Britton steps back

Curiosity is the human advantage

21 SepNicki Morley

New ideas abstract image

Opinion

More opinion

pop art illustration of someone with question mark popping out of the top of their head

Do pollsters manufacture opinion?

Polling is back under the spotlight following recent controversies. However, the transparency debate skirts a more fundamental question: are even well-meaning pollsters manufacturing opinion, rather than measuring it?

17 SepRobert Struthers

From social data to digital evidence

16 SepDr Jillian Ney

person holding phone, graphic of speech bubble with message icons

We reach for culture too early

10 SepSarah Clerkson

little girl eating dinner in restaurant

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What ISO certification can and cannot do for your organisation

17 SepJuliana Wood

Iso-article-sept26

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Writer's Opinion

One of the most interesting forms of push-back might come when we take a step back and interrogate why we’re all so busy trying to move faster and be more productive. ”

Louise McLaren

Write For Us

Interviews

Read More Interviews

How I work: Scott Clement, polling director, Washington Post

3 Aug Liam Kay-McClean

Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

News report on Reform donations prompts polling questions

AI, automation and data quality additions to ISO 20252

Police to investigate Reform UK donations

Same data. Same AI. What is left that is yours?

Anthropic to fund research on AI and wellbeing

MFour appoints ex-Amazon analytics head to grow first-party data and AI capabilities

Themes

More Themes

Person choosing response to question

Synthetic data ‘significantly different’ to humans

Research with people still outperforms surveys featuring synthetic respondents, according to a new study from Strat7.

15 JulLiam Kay-McClean

Industry trends

Qual highlights profession in transition

8 JulKatie McQuater

sticky notes spelling out 'time to change'

The rise of side projects

23 JulKatie McQuater

collage showing watering can watering brain with plant sapling

‘Fight between truth and lies’ in the UK

16 JunLiam Kay-McClean

Deborah Mattinson speaking at the IJMR event

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