Read of the Day

New CEO at Comscore

Boardroom

Media planning and evaluation firm Comscore has named Matt McLaughlin as chief executive effective immediately, replacing Jon Carpenter.

Ipsos to form advisory board

What are we going to talk about now?

27 MayLouise McLaren

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Youth strategy consultancy All Three Points launches

28 MayLiam Kay-McClean

Opinion

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Lightbulb with seedlings inside

What should agency leaders do next?

Simply keeping up with change will not be enough for agencies to thrive in future. Paul Griffiths reflects on discussions at the MRS Leaders Forum.

27 MayPaul Griffiths

A matter of life and death: Research in the assisted dying debate

Palace of Westminster

Storytelling matters in the AI age

19 MayGrant Feller

Book

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Generative AI changed everything. Fully synthetic audiences didn't

27 AprSamuel Cohen

Fairgen-article

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Writer's Opinion

It’s easy to position oneself as embracing change. It’s harder to recognise opportunities and apply a critical lens... without carrying a risk of losing relevance and appeal.”

Louise McLaren

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Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

People are posting less. Brands should be listening harder

Qualtrics completes Press Ganey Forsta acquisition

SurveyMonkey integrates with Anthropic for AI surveys

UK public stuck in pessimistic mindset but greater demographic variance in outlook

How I work: Ben Warner, co-founder, Electric Twin

Using AI agents with survey data: Six principles for getting it right

Themes

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Hedge-maze-RL-26

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Inclusive research

The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Living in a culture of futurelessness

11 FebAnnie Auerbach

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The big debate: Synthetic audiences

29 JanChristian Walsh

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