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Qualtrics completes Press Ganey Forsta acquisition

Stethoscope

Experience management firm Qualtrics has completed the acquisition of healthcare experience business Press Ganey Forsta for $6.75bn.

How do we build more inclusive AI?

18 MaySabrina Trinquetel

KS&R launches index to measure synthetic data performance

Synthetic data abstract image

Terms of engagement: Synthetic personas

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Opinion

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Learning from each other: What I’ve gained from both sides of mentoring

From thinking out loud to sharing different perspectives, Judith Rose reflects on the experience of being a mentee, and now mentor.

11 MayJudith Rose

Using AI agents with survey data

8 MayMatt Gibbs

Robots building a car

People are posting less. Brands should listen harder

6 MayMike Norris

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Generative AI changed everything. Fully synthetic audiences didn't

27 AprSamuel Cohen

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Writer's Opinion

It’s easy to position oneself as embracing change. It’s harder to recognise opportunities and apply a critical lens... without carrying a risk of losing relevance and appeal.”

Louise McLaren

Write For Us

Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Generative AI changed everything. Fully synthetic audiences didn't

People are posting less. Brands should be listening harder

Walking the AI tightrope: Reflections from the sector

Terms of engagement: Digital twins

The right safeguards can protect public opinion polls from AI pollution

IFF Research opts for four-day working week

Themes

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Inclusive research

The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Living in a culture of futurelessness

11 FebAnnie Auerbach

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The big debate: Synthetic audiences

29 JanChristian Walsh

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Town/Country: London
Email: info@criteria.co.uk

We are an independent solution focused partner with a can-do attitude! We add value to your project at every stage from the initial enquiry to completion with each project having . . .

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