Read of the Day

Creating community cohesion

Street in England

Following a summer of violent unrest, research from British Future and the Belong Network set out to understand the fault lines in social cohesion and explore solutions to finding more common ground.

13 MayLiam Kay-McClean

Terms of engagement: Synthetic personas

speech bubbles in pop art style surrounded by dots and an orange background

Dentsu drops use of Merkle brand in ANZ

Learning from each other: What I’ve gained from both sides of mentoring

11 MayJudith Rose

two people having cups of coffee while moving hands, with notebooks and phone

Opinion

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Robots building a car

Using AI agents with survey data

Accessing generative AI models is the easy part; turning them into agentic solutions is where value is created. Matt Gibbs offers practical guidance for insights leaders evaluating agentic AI tools.

8 MayMatt Gibbs

People are posting less. Brands should listen harder

6 MayMike Norris

person reading a book on couch next to basket containing switched-off phone and tablet

If your brand was a city, would anyone come back to it?

28 AprJo Zukunft

aerial view of dozens of pedestrians walking across a street crossing

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Generative AI changed everything. Fully synthetic audiences didn't

27 AprSamuel Cohen

Fairgen-article

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Writer's Opinion

It’s easy to position oneself as embracing change. It’s harder to recognise opportunities and apply a critical lens... without carrying a risk of losing relevance and appeal.”

Louise McLaren

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Interviews

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Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

Thor Olof Philogène

How I work: Thor Olof Philogène, CEO and founder, Stravito

9 Apr Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

PeakMetrics raises $6m for narrative intelligence

We need to build a qualitative renaissance

Generative AI changed everything. Fully synthetic audiences didn't

People are posting less. Brands should be listening harder

Walking the AI tightrope: Reflections from the sector

Terms of engagement: Digital twins

Themes

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Hedge-maze-RL-26

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Are we losing our research participants?

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood?

Inclusive research

The insight behind the Currys ‘Sigh of Relief’ ad

10 AprKatie McQuater

still from Currys 'Sigh of Relief' ad showing a customer speaking to a Currys member of staff over a laptop, with a BSL interpreter and audio describer present in the background

Living in a culture of futurelessness

11 FebAnnie Auerbach

heart drawn on rainy steamed up window

The big debate: Synthetic audiences

29 JanChristian Walsh

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Featured Company from the RBG Directory

Town/Country: London
Email: info@criteria.co.uk

We are an independent solution focused partner with a can-do attitude! We add value to your project at every stage from the initial enquiry to completion with each project having . . .

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