Read of the Day

Two steps forward sometimes requires a step back

Person walking up stairs

Josh Glendinning argues that the future of insight depends on rediscovering the principles the industry is built upon.

13 OctJosh Glendinning

New exec chair at Thinks Insight & Strategy

Terms of engagement: Synthetic modelling

Modelling mannequin

Three Californian laws amended to reduce insight impact

Sacramento state congress

Opinion

More opinion

five gold stars

The overlooked side of data quality

Bob Fawson asks whether the sector is missing a trick by not focusing more on high-quality participants.

6 OctBob Fawson

Keeping researchers thinking

5 OctAlexandra Kuzmina

Vaccine

Don’t put the future on hold

1 OctPippa Goodman

hourglass with sand

Marketing’s forgotten instruction manual

24 SepSam Salama

close-up of dictionary definition of 'respect'

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Writer's Opinion

One of the most interesting forms of push-back might come when we take a step back and interrogate why we’re all so busy trying to move faster and be more productive. ”

Louise McLaren

Write For Us

Interviews

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Joshua Nu'u Steele

How I work: Ideally co-founder Joshua Nu'u Steele

29 Sep Liam Kay-McClean

How I work: Scott Clement, polling director, Washington Post

3 Aug Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Research Live & MRS Awards finalists announced for 2026

From social data to digital evidence: our language needs to evolve

Ipsos reaffirms strategic plans under Kelly Beaver

2026 Oppies winners announced

Are pollsters manufacturing opinion?

Marketers plan to invest more in AI visibility

Themes

More Themes

Person choosing response to question

Synthetic data ‘significantly different’ to humans

Research with people still outperforms surveys featuring synthetic respondents, according to a new study from Strat7.

15 JulLiam Kay-McClean

Industry trends

Qual highlights profession in transition

8 JulKatie McQuater

sticky notes spelling out 'time to change'

The rise of side projects

23 JulKatie McQuater

collage showing watering can watering brain with plant sapling

‘Fight between truth and lies’ in the UK

16 JunLiam Kay-McClean

Deborah Mattinson speaking at the IJMR event

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