Read of the Day

US insights industry reaches $89.3bn

New York

The US insights and analytics industry grew 7.8% in 2025 to hit $89.3bn, increasing at twice the rate of the country’s economy, according to figures from the Insights Association.

Elliot Pigram joins Øutlier as co-owner

Elliot Pigram Sam Lipscomb Outlier

Nielsen agrees $2.15bn DoubleVerify acquisition

Kantar’s Wayne Levings named as next YouGov CEO

7 AugLiam Kay-McClean

Opinion

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Delphi-authority-RLjul26

AI and authority – who owns understanding?

The MRS Delphi report Who owns understanding? grappled with what generative AI means for insight. Over the next few weeks, Research Live will publish the report’s perspectives. This week: Rose Tomlins and Ian Ralph.

7 AugRose Tomlins

Changing how we do pricing research can win CMO praise

yellow star with pound sign against blue background

Research makes financial anxiety visible

29 JulKim Lambert

couple managing finances

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Beyond job titles: Why responsible AI in B2B recruitment starts with validated participant selection

23 JunSimon Glanville

Ronin Image 1

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Writer's Opinion

In an atomised, AI-first world, human connection matters more than ever, but is harder to do well.”

Louise McLaren

Write For Us

Interviews

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How I work: Scott Clement, polling director, Washington Post

3 Aug Liam Kay-McClean

Ben Warner

How I work: Ben Warner, co-founder, Electric Twin

5 May Liam Kay-McClean

paul zwillenberg

Paul Zwillenberg: ‘Brand is the competitive edge that AI can’t replace’

27 Mar Liam Kay-McClean

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Popular

Synthetic data survey responses ‘significantly different’ to humans, finds study

DSIT to be abolished in government reshuffle

Delphi perspectives: Why do we need research when we have got AI?

From stated opinion to lived behaviour: AI redefines quality in data research

‘My work worlds complement each other beautifully’: The rise of side projects

Terms of engagement: Decision governance

Themes

More Themes

Person choosing response to question

Synthetic data ‘significantly different’ to humans

Research with people still outperforms surveys featuring synthetic respondents, according to a new study from Strat7.

15 JulLiam Kay-McClean

Industry trends

Qual highlights profession in transition

8 JulKatie McQuater

sticky notes spelling out 'time to change'

The rise of side projects

23 JulKatie McQuater

collage showing watering can watering brain with plant sapling

‘Fight between truth and lies’ in the UK

16 JunLiam Kay-McClean

Deborah Mattinson speaking at the IJMR event

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