Goldrick brings around 25 years’ experience in insight and analytics, and was most recently chief client director at Ipsos. 

She has also held senior roles at Kantar and worked with brands across sectors including FMCG, beauty, financial services and technology.

MM-Eye has made the appointment to strengthen its expertise in understanding premium, luxury and high-value audiences.

Goldrick will work across MM-Eye’s client portfolio, bringing her experience to existing relationships and helping to develop the company’s offer to premium and luxury brands.

Damien Field, managing director at MM-Eye, said: “Rosaleen brings the breadth of experience and perspective that comes from working at the highest levels of one of the world’s leading insight businesses.

“Rosaleen gives our clients a particularly powerful combination: the experience and exposure of a major global agency, allied with the agility and close senior involvement of an employee-owned business.”