Market research news and opinion from Europe.
Ipsos year-on-year revenues remain stable
FRANCE – Ipsos reported overall revenue of €1,783m for 2016, virtually the same as figures from 2015 (€1,785m), and organic growth of 3%.
GSMA unveils ‘big data for social good’ initiative
GLOBAL – The GSMA, which represents the interests of mobile operators worldwide, has launched an initiative to use mobile operators’ big data capabilities to address humanitarian crises.
Safety in numbers
Car manufacturer Volvo’s long- term vision is to protect its customers while making them feel special. Understanding how to do that involves immersing its employees in customers’ lives. By Bronwen Morgan
Accenture to buy SinnerSchrader
GERMANY – Global professional services company Accenture has announced it intends to acquire digital agency SinnerSchrader as part of its expansion of Accenture Interactive.
Verve makes UK and Romanian promotions
UK – Community panel specialist Verve has promoted Eugen Tuchendria and Tom Brand to associate directors as part of a raft of promotions across its UK and Romanian teams.
Baroness Susan Greenfield on research, consciousness & why a generation is being changed by social media and gaming… https://t.co/psKpbbZICa