The tool, called Price Check, provides users with a pricing study using standardised questions, which is generated using AI.

Results include demand and revenue curves that help pinpoint optimal pricing and identify demand drop-off points.

Priceagent is based in Stockholm with an office in Los Angeles, and is a self-service pricing platform that provides analysis on the impact on consumers of changes to pricing strategy.

Robert Tinterov, chief executive and co-founder at Priceagent, said: “Whether you’re an enterprise brand or a growing startup, you should be able to understand your customers’ willingness to pay right now, not next quarter.”