The self-service Priceagent platform allows teams to test and validate pricing using consumer feedback, giving access to insights on buyers’ willingness to pay across around 130 markets.

The funding will boost hiring and the global rollout of the self-serve platform.

Priceagent is headquartered in Stockholm with an office in Los Angeles.

Companies using the platform include Ticketmaster, Circana and Tripadvisor.

Robert Tinterov, chief executive and co-founder of Priceagent, said: “We’re here to put an end to ‘hope-and-copy’ pricing and show companies exactly what they should charge, based on real customer willingness to pay, not guesswork. As trade wars intensify, this information is needed more than ever.

“We’re turning years of consulting expertise into scalable tech. This funding lets us bring that power to more teams, more quickly.”