Carlsson (pictured) joined Priceagent as an advisor in 2024, and will now serve as both board member and interim chief product officer, having also invested into the company.

Prior to taking up his new role, Carlsson worked at Cint, guiding product strategy, international expansion and multiple acquisitions.

Carls has previous experience at Amazon and Walmart, being head of EU pricing at the former and helping to design pricing strategy at the latter.

In addition, Carls worked on pricing optimisation at Symantec and was most recently vice-president of pricing and assortment at Autodoc.

Carlsson said: “Priceagent has built a platform that democratises advanced pricing insights, bringing the kind of data and tools once reserved for global consultancies into the hands of everyday decision-makers.

“That’s why I went from advisor to investor to interim CPO. I believe in what they’re building and where it’s going.”

Carls said: “I have spent my career solving pricing challenges at large brands, so I immediately recognised the power of Priceagent.

“It’s fast, scalable and grounded in real willingness-to-pay, something I wish I had in my previous positions. I’m excited to help bring this capability to every company that wants to price smarter.”