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The Kite Factory launches insight-led consultancy

Channel 4 CEO Alex Mahon to leave the business

Strive for players, not respondents

Marketing spend on research falls in Q1

To break free from algorithmic loops, researchers and analysts must move toward living foresight models.

ReachTV and Nielsen to work on airport ad measurement

Ipsos launches survey of ‘influential’ individuals

Barb launches interim overnight ratings for ads

Ad spend falls for professional news brands

Comscore gets MRC accreditation for TV measurement

The Very Group launches data-led creative studio

Pulsar develops search tool for public opinion

Kantar Media to run Swedish TV and online video measurement

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