Now or Never Insights will aim to help clients identify insights from their data, using quantitative and qualitative research, including consumer and business-to-business surveys.

Stallard will be managing director at Now or Never Insights, and previously worked at Berkeley’s sister agency Arlington Research as chief operating officer, spending the past two years overseeing its US, Australian and German offices, along with its international network, while working closely with the UK team. 

Now or Never Insights has been running research projects in beta, working in both the US and UK as well as other markets. The company is based in Stockbridge, Hampshire and Manhattan in the US.

Stallard said: “Comms teams need research that makes a headline and still stands up when a journalist checks the method. That’s a particular skill, and it’s the one we’ve built the agency around.

“AI has raised the stakes. Clients now want to know if ChatGPT will mention them, and original research that’s properly done gives AI tools something they can’t get anywhere else.”