The technology consulting giant said that the acquisition would add to its data, AI and operations infrastructure, with Sagacity bringing differentiated data assets, AI-supported technology and customer intelligence skills. 

More than 140 staff will join Accenture Song’s UK and Ireland team following the acquisition.

Data and customer intelligence company Sagacity was founded in 2005 by Anita Dougall, Malka Townshend and Harry Dougall, and is headquartered in London.

Sohel Aziz, senior managing director at Accenture Song, UK and Ireland, said: “Our clients are increasingly looking to connect data, AI and operations to drive growth and reinvent customer experiences.

“Sagacity’s deep expertise and outcome-focused approach will enhance our ability to help clients turn insight into action and achieve measurable results through intelligent customer operations.”

Anita Dougall, chief executive and co-founder at Sagacity, said: “Joining Accenture represents an exciting opportunity to accelerate the impact of our people, data and technology.

“By combining our expertise, data and know-how with Accenture’s scale and innovation capabilities, we can help more organisations deliver meaningful business results.”