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Market research news and opinion from the Middle East and Africa.
News
Language research project ceases as generative AI has ‘polluted the data’
An open-source project looking up the frequency of words online to analyse language popularity will no longer be updated, as its creator says generative artificial intelligence has ‘polluted’ the data.
Katie McQuater
Feature
Tech alone isn't enough to be insight-led
PepsiCo has worked with Zappi for years to digitise its approach to consumer insights. Research Live speaks to PepsiCo’s Stephan Gans and Zappi’s Ryan Barry to discuss insights maturity and why people are key to organisations becoming more consumer-centric.
Katie McQuater
Feature
Essential safeguards: Neurodiversity
To coincide with National Inclusion Week, MRS standards and compliance manager Julie Corney outlines new guidance on neurodiversity for researchers.
Julie Corney
News Round Up
See All NewsMedia evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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The world's leading job site for research and insight
Resources Group
Senior Research Manager -High Impact Social Research
£44–49,000 + excellent benefits
Resources Group
Consumer Insights Specialist (Associate Director equiv.) – International Insights Agency
c. £50–60,000
Resources Group
Research Consultant – Social Research (UK based Remote Working)
£28–£35,000 + good benefits
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Senior Research Manager -High Impact Social Research
£44–49,000 + excellent benefits
Resources Group
Consumer Insights Specialist (Associate Director equiv.) – International Insights Agency
c. £50–60,000
Resources Group
Research Consultant – Social Research (UK based Remote Working)
£28–£35,000 + good benefits
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON