Market research news and opinion from the Middle East and Africa.
Brand loyalty becoming increasingly fickle
US – Over three quarters ( 77%) of consumers retract their loyalty more quickly than they did three years ago, according to a new study from Accenture.
WPP launches Health & Wellness
UK – WPP has formed a sub-holding company WPP Health & Wellness to unite its health and wellness offering under one banner and increase partnerships with clients in this area.
Havas’ Meaningful Brands outperform stock market by 206%
UK – Google, PayPal and WhatsApp have secured the top places as the most Meaningful Brands 2017 in Havas’s global study looking at brand performance and wellbeing.
Baroness Susan Greenfield on research, consciousness & why a generation is being changed by social media and gaming… https://t.co/psKpbbZICa