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In search of happiness
Andy Dexter
Market research news and opinion from the Middle East and Africa.
News
Facebook seeks accreditation for ad metrics
Robert Langkjaer-Bain
Lightspeed hires French as EMEA CEO
Wizer raises $4m in Series A round
ISRAEL – Artificial intelligence (AI)-based research company Wizer has completed its $4 million Series A round of funding, led by tech venture capital firm, State of Mind Ventures.
Feature
Learning from the margins
Jim Mott
Esomar and GRBN issue mobile research guidelines
PAKISTAN – Speaking to those on the edges of society can be as valuable to brands as interacting with those in their target demographics, as Jim Mott of BAMM learned when conducting research with truck drivers in Pakistan.
UK – Esomar and the Global Research Business Network (GRBN) have launched guidelines for market, opinion and social research and data analytics sectors, highlighting the best practices for conducting mobile research.
Lida wins Costa Coffee loyalty brief
Smartphones and wearables see record global demand
News Round Up
Outra opens doors with Simon Hay, Lynton Crosby and Jim Messina at top
Changes at top for Kantar Public
Nielsen appoints De Luca to board
One in five Brits don’t want a smartphone
Hausruckinger joins The NPD Group
Havas buys social media agency Blink
Columinate adds non-conscious insights methodology
SOUTH AFRICA – Johannesburg-based insights agency Columinate has launched its latest methodology measuring research participants’ non-conscious attitudes and behaviours towards brands.
@RESEARCH LIVE
Successful business should include a happiness measure @andydexter #mrx https://t.co/LC5pBA7u02 https://t.co/5XeBpmMtQE
Outra opens doors with Simon Hay, Lynton Crosby and Jim Messina at top https://t.co/rKeFNu991a #mrx #marketresearch
Changes at top for Kantar Public https://t.co/x6QV8jPQJU #mrx #marketresearch
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Resources Group VP, European Operations – International MR Group £100000–130000
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Opinion
Machines may do the learning, but people do the teaching
Patricio Pagani
Google and Facebook face disruption from GDPR
Turner launches delineate to ‘disrupt’ insight business
Jane Bainbridge
Lastminute.com releases consumer insights tool
GfK overhauls structure and invests in digitisation
Bronwen Morgan
WPP acquires Design Bridge
Isobar launches VR measurement and analytics tool
Ingleton replaces Rhall as CEO, insights at Kantar
Coplin exits Microsoft
@Helen_Estelle Congratulations Helen, well done!
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
