Market research news and opinion from the Middle East and Africa.
Kantar Worldpanel expands measurement of OOH food consumption
GLOBAL — Kantar Worldpanel has extended its specialist panels measuring the purchase and consumption of food and drink outside the home to France, Brazil, Mexico and Thailand.
Automation and big data are industry game changers, says Grit report
GLOBAL — Automation and big data are ‘clear game changers in market research', with AI and storytelling not far behind, according to the latest Greenbook Research Industry Trends (Grit) report, covering Q3-Q4 2016.
UK Gen Z proves most difficult to engage
UK — Generation Z (aged 16-19 ) is more difficult to engage than other generations, especially in the UK, according to new research from Kantar Millward Brown.
Alex Stil made [M]Platform EMEA president
US – WPP’s Group M has announced its leader team for its recently launched media planning, data analytics and digital services [m]Platform in Europe, Middle East and Africa.