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Fraud alert: ghost completes
JD Deitch
Market research news and opinion from the Middle East and Africa.
News
Seven in 10 people worry about data sharing, study finds
Liam Kay
Feature
How do different cultures handle crisis uncertainty?
Oliver Sweet
Decoding cravings
Katie McQuater
Amazon remains world’s top brand for 2020
Eyeota and Amobee partner on social audiences
South African retailer Woolworths wanted to know what South Africans are eating – and why – and turned to a chatbot for answers.
Amazon has maintained its place as the world’s most valuable brand, according to the WPP and Kantar’s BrandZ global brand ranking.
Audience technology platform Eyeota has partnered with adtech company Amobee to make its audience segments available for activation on social media platforms.
Four in 10 multinational advertisers delay spend
Global partnership formed for AI research
News Round Up
SAP to launch Qualtrics IPO
Ad spend forecast to fall almost £4bn in 2020
Former Nielsen exec joins MediaMath
Ipsos Canada CEO named CRIC chair
Future Thinking UK rebranded as Savanta
OpinionWay expands to sub-Saharan Africa
Ipsos launches Iraq online panel
Ipsos has expanded its Middle East and North Africa (MENA) online access panel to include Iraq.
@RESEARCH LIVE
The Covid-19 restrictions led to an increase in board game purchases, and classic games dominated sales. Did the pa… https://t.co/eQZj1YITuB
SAP to launch Qualtrics IPO https://t.co/Co2Xhtajdw #mrx #marketresearch
Former Nielsen exec joins MediaMath https://t.co/V6OZiicXvN #mrx #marketresearch
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Nielsen to cut 3,500 jobs
Salama joins Morning Consult board of directors
ICO releases first two regulatory sandbox reports
Ipsos Mori restarts face-to-face research
IPA Bellwether: Market research industry analysis
Vision Critical receives $20m investment
Kantar launches cross-industry ad effectiveness platform
Government awards research contract without tender
Barb extends research contract tender process
RT @TweetMRS: Let's start the week with some good news - here are the finalists for this year's #Oppies! The winners will be revealed on 24…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
