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The pollsters’ challenges
Jane Bainbridge
Market research news and opinion from the Middle East and Africa.
News
Two thirds of the world’s population will use mobile devices by 2022
Ipsos MENA appoints new CEO of IIS & Operations
Feature
All Together Now
Borderless Access launches panels in Kenya and Vietnam
Mobile behind 20% lift in online video viewing
The argument for a diverse workforce may have been won, but there is still a long way to go before it is the norm. The MRS’s new president and Aviva inclusion champion, Jan Gooding, talks to Jane Bainbridge about good practice and measuring success
KENYA/ VIETNAM – Survey and panel provider Borderless Access has launched proprietary online panels in Kenya and Vietnam.
UK – Online video viewing has been predicted to rise 20% in 2017, driving by mobile devices, according to Zenith’s Online Video Forecasts 2017.
Changes at top of GfK
GERMANY – GfK has announced that Dr. Gerhard Hausruckinger, who was responsible for consumer choices sector on its management board, is leaving the company after seven years.
Global mobile advertising hit €63bn in 2016
News Round Up
Marketing data company Segment raises $64m
Impact Radius hires four
Eyeota partners with Nativo
MRSS buys Market Probe
Omnicom Group sees revenues slide
UK and US political turbulence dents reputation
Britons now associate advertising with fake news
@RESEARCH LIVE
Ross Antrobus, head of research & insight at @FA, talks to @JaneBainbridge about working for a brand with 'no edges… https://t.co/KswniLrZi2
Two thirds of the world's population will use mobile devices by 2022 https://t.co/meLFFLXxB3 #mrx #marketresearch
Marketing data company Segment raises $64m https://t.co/8MJ4PkrhQX #mrx #marketresearch
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Opinion
‘OK Google, start the survey’
Zoe Dowling
Join the Dots launches specialist qual unit
Netquest names Caldwell as UK MD
ICO rules that NHS DeepMind trial failed data protection law
Consumers open to fintech but data privacy concerns remain
Accenture acquires Clearhead
Post-election fall in consumer confidence
Kantar Media to include programmatic ad data
Almost half intend to activate GDPR personal data rights
Hope is not a strategy: @JaneVHales reflects on what a recent @AQRUK event conveyed about the innovation process https://t.co/vclDe6Zasv
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
