Middle East & Africa market research | News & insight

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Middle East and Africa

Emirates tops global consumer recommendation rankings

Accenture merges strategy, consulting and creative units and restructures management

Safiyo to join Ackwest

Global ad spend projections downgraded

The types of soft skills we develop during training can’t even be called ‘soft’ in this day and age. They are survival skills in this weird world that is taking shape with AI.

Human8 names business development lead in UK

Apple tops BrandZ for 2025 as US tech brands perform well

NIQ expands product insights to new countries

Lack of insight hampers creativity

Kasi Insight and Moonlook partner on African consumer and creative insights

Zappi launches DIY AI concept agents

Ipsos revenue rises in Q1

Ipsos launches survey of ‘influential’ individuals

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