Kathoria (pictured, right) replaces Eden Lanser (pictured, left), who has led the business for the past five years and has spent two decades with Kantar. Lanser will move to a consultant and advisory role, continuing to work with the business and its clients.

Based in Johannesburg, Kathoria has been with Kantar Consulting in South Africa since 2022, most recently in the role of partner, brand growth strategy. Her career in brand leadership and consulting has included a UK-based senior role at Unilever.

She will report to Mark Visser, global head of Kantar Consulting.

Kantar said the appointment will increase the connection between the South African business and Kantar Consulting’s global network.

Visser said: “Yasmin brings extensive global brand leadership and consulting experience, grounded in a deep understanding of people and culture. She has been an important part of the growth of our South African business, and I’m looking forward to working with her as she takes on this new role. I’d also like to thank Eden for his leadership and the strong foundation he has built.”

Adeola Tejumola, executive managing director, Middle East, Africa & Türkiye, Kantar, added: “Yasmin’s appointment strengthens the connection between Kantar Consulting and Kantar South Africa. Her combination of commercial experience and human understanding will be valuable as we continue to work together to help our clients find new opportunities for growth.”