Businesses will now be able to claim their business on the chatbot, manage their information and access aggregated consumer insights.  

Once verified, companies can update their details and add information about products, including pricing and availability, which will inform the responses ChatGPT gives users about businesses.

Businesses will be able to see insight including the number of mentions and website clicks their business receives, and access common themes across conversations where users have cited their website.

The company said some organisations will be able to build and launch an AI agent through the platform, with this only available to ‘eligible e-commerce and online service businesses’ in the US initially. If a business agent is available, ChatGPT users will be able to start a conversation with it to ask questions about the business, such as comparing products.

According to a blog post from OpenAI, consumer insights for businesses are aggregated and only available once there are enough conversations to meet certain thresholds. The company said: “We don’t share users’ conversations or Business Agent chats with businesses.”

According to the company, the move is part of plans to expand its ChatGPT offer for businesses. “We’re starting with the foundations: accurate business information, useful insights, and conversations that help people make informed decisions,” the post read. “Over time, we plan to expand Businesses in ChatGPT and Business Agents to more markets and business categories, and build tools for organisations with more complex needs.”