GWI links consumer data with ChatGPT
The integration follows GWI’s similar recent link-up with Anthropic’s Claude AI assistant.
Through the move, GWI’s model context protocol (MCP) is connected with Open AI.
According to GWI, the move will mean that GWI users will be able to access “reliable, representative” data and insights, “without leaving their conversation with ChatGPT”.
GWI’s MCP is the company’s interpretation of an open standard launched by Anthropic in 2024. GWI’s MCP offers a standardised interface for large language models and AI systems to incorporate market research insights from GWI data.
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