GWI expands agentic offer
GWI’s agentic portfolio will now link the company’s consumer attitudinal and behavioural data to AI assistants and agents via either model context protocol (MCP) or an API.
The company said the move would offer clients more control and structured insight in a familiar interface.
It follows the company linking its model context protocol with OpenAI last year.
The company’s updated agentic portfolio includes tools that identify the right customer and datasets, guided workflows and tools to apply global filters and taxonomy beneath queries.
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