‘Collective Innovation’ is an end-to-end innovation research programme bringing together the company’s innovation testing services, trends and innovation strategists and data specialists, and its qualitative practice.

Data from Ipsos Global Trends research in 2024 found that 77% of consumers are ‘open to trying new things'. Further research from the company’s concept testing database found that 75% of concepts are not relevant enough to cause behaviour change compared with consumers’ most often purchased products.

The new proposition’s offerings include AI-boosted multi-data synthesis and workshops, ethnography and social data, and insights from the company’s global trends programme.

Virginia Weil, Ipsos global service line leader, innovation, and Billie Ing, Ipsos global head of practices, Strategy3, said: “We are thrilled to expand our global innovation practice by incorporating diverse data sources, validated research methods and dedicated advisory services.”