Through the new strategic plan, outlined today ( 22^nd January), Ipsos aims to position itself as ‘the AI augmented global market research leader’ through an investment programme focused on technology, AI and data. 

Through acquisitions and strategic investment, Ipsos wants to strengthen its operational capabilities and expand in the data integration and analytics market. It also wants to improve platforms and processes, with the aim of speeding up delivery.

Jean Laurent Poitou was appointed chief executive of Ipsos last year, replacing Ben Page. Since then, the company’s chief financial officer has stepped down, and last week, Ipsos announced that chair Didier Truchot would also step down in February for health reasons., with Laurence Stoclet set to assume the role from March.

As part of its new strategy, the company also wants to further develop its own panels to harness its strengths in this area. In a statement issued on the strategic plan, Ipsos described access to real respondents as “a key differentiator and competitive advantage” and said this is “an essential prerequisite for the proper use of AI-generated synthetic data”.

Ipsos will also put in place more training for employees to upskill them in delivering the company’s operational improvements and the development of its analytical capabilities.

Through the new efforts, Ipsos aims to increase its average organic growth to between 3-4% over the next two years and an operating margin of 13.5% in 2028. The company’s organic growth for 2025, yet to be confirmed by its auditors, is expected to be 0.6%.

Jean Laurent Poitou, chief executive, Ipsos, said: “We are at a pivotal moment. The opportunities presented by tech and AI will allow us to build on our strengths and further reinforce our model.

“This strategic plan will enable us to set a new pace in a rapidly evolving market, embody the future of our industry, and reinforce our leadership. By investing in our platforms and services and leveraging the expertise of our teams, we will gain speed without ever compromising on the rigour and reliability of our research. We will thus respond to a new reality for our clients, who must act ever faster, but with the same level of trust.”