The programme will represent shares equivalent to 6.7% of the company’s share capital, based on the closing price of €34.46 per share on 27^th February

Ipsos said that the share buyback programme would operate in addition to recurring share buybacks implemented to offset the dilution resulting from free share plans granted to managers and employees. 

The company added that it reserved the right to suspend the share buyback programme at any time, depending on market conditions or the implementation of its investment strategy. 

The launch of the buyback programme follows the release of Ipsos’ financial results for 2025, which were published last month.

The results showed that revenue rose 3.4% in 2025 to hit a total of €2.52bn, with 0.6% organic growth for the year, as well as an operating margin of €309m.

However, in its financial results, Ipsos said that the level of growth “remains below our ambitions”, owing to political uncertainty and tighter budgetary constraints on governments worldwide impacting on public affairs activity and the company’s performance.

Last year also saw a number of leadership changes at Ipsos, including Ben Page leaving as chief executive, replaced by Jean Laurent Poitou, and the resignation of Didier Truchot as chairman of Ipsos’ board of directors for health reasons.

Ipsos is also planning to invest €1bn in its operations over the next five years, primarily through acquisitions and investments, as part of a new growth strategy.