The agency works with clients in financial services, technology and professional services on thought leadership, reputation and audience understanding, using quantitative and qualitative methods.

Pryszlak previously spent nine years in agency-side, client-side and research technology roles at Savanta, YouGov and QuestionPro.

The new company said it aims for outputs to be used internally after debriefs, including short-form video summaries and standalone insight pages designed to be shared through apps including Microsoft Teams and Slack.

Pryszlak said: “The industry has spent decades perfecting the report and almost no time on what happens to it. A deck lands, everyone nods and thinks that is it. Every study should be built around the decision it’s meant to inform and the way it will actually travel inside a business and to its customers.”