In the new role, London-based Goddard will focus on growing Rep Data’s presence across Europe, working with agencies and consultancies.

Previously at Walr, where he led the company’s European new business and growth teams, he has also held senior roles at Savanta, including responsibility for its global data collection business across sales, operations and commercial strategy.

Goddard’s appointment follows Rep Data’s recent expansion through the additions of SightX, ReDem and OWL Solutions.

Florian Kögl, managing director, Europe at Rep Data, said: “The research market is incredibly relationship-driven, and clients want partners who understand both their business and the pressures they’re facing around quality, speed and technology.

“Adam knows the European market and the people in it extremely well, and he understands how the industry operates here day to day.”