GDQ names two new partner organisations
JMRA was created in 1975 and supports the development of the marketing research industry in Japan and internationally.
As part of its work, JMRA supports ethical research practices, provides professional training, promotes research quality standards and encourages cooperation between research organisations.
EPHMRA focuses on developing and sharing best practice, supporting professional development and guiding on standards and ethics for the health market research and analytics industry.
The addition of the two bodies to the GDQ will help bring new opportunities for research practitioners, suppliers, research buyers and their representative associations to exchange knowledge and support more consistent data quality practices across markets.
The GDQ was founded in 2023 and is a coordinated international effort to address risks to data quality across market and social research, consumer insights and analytics.
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