Webster began his career in research and insight at Nielsen before moving to KPMG Nunwood, Brass and Tuned In. He later held commercial roles at Dynata, Viga, Savanta and, most recently, Potentia.

Market research agency Savanta launched Clariti earlier this year. The business offers data collection services in the UK, US, Canada and the Netherlands, supported by a client services team.

In his new role, Webster will lead new business for Clariti, which was launched earlier this year by market research agency Savanta.

David Berry, leading general management at Clariti, said: “Bringing Chris’s experience and knowledge into Clariti shows our ambition and intent to expand across the industry. We’re delighted to have him on board.”