Gallate has previously held roles such as global chairman and chief executive at Havas Digital, and chief marketing officer and global executive vice-president at Merkle.

Other prior experience includes spells as regional chief executive at Havas across Asia-Pacific, India and the Middle East.

Currently, Gallate serves as chief executive at MKTG2.U and as a senior operating executive at Mountaingate Capital. He serves on the boards of Tinuiti, Real Chemistry, Podean, Samy, WebFX, Walker Sands, Bond Loyalty, Horizon Services and Anteriad. 

Gallate will advise Rep Data on expanding its reach among enterprise and mid-market businesses and help build relationships with potential clients.

Patrick Stokes, chief executive and founder at Rep Data, said: “George has spent his career helping companies see what’s possible and then figuring out how to get there. He understands how technology changes businesses, but he also knows that growth comes from understanding customers, building the right relationships and delivering something people genuinely need.

“We’ve made a significant investment in bringing our research capabilities together, and George brings the experience and perspective to help us take that next step.”