Dunn will lead the company’s global marketing strategy with the aim of helping to strengthen its market position.

The appointment follows Rep Data’s acquisitions of ReDem, SightX and OWL Solutions this year. Dunn will have a remit to develop a cohesive market story that combines the company’s newly integrated research capabilities.

Dunn’s marketing career includes roles across the insights industry, B2B technology and advertising agencies. She was most recently executive vice-president of marketing and communications at Suzy, and earlier in her career worked at agencies including McCann and BBDO.

Patrick Stokes, chief executive and founder, Rep Data, said: “Melissa knows how to build brands that stand out, connect with enterprise buyers and turn marketing into a powerful driver of growth. She brings the experience, energy and ambition to help us reach new markets and win new customers.”

Dunn said the business had “a much bigger opportunity to help companies put trustworthy insights to work” and said her role would involve introducing the company to new audiences “beyond traditional research and insights teams”.