The acquisition will combine SightX’s end-to-end research platform and analytics with Rep Data’s response quality infrastructure, meaning that any surveys programmed or analysed in SightX will use Rep Data’s data quality tools, such as Research Defender. 

The financial terms have not been disclosed.

The agreement follows a deal earlier this year for Rep Data to acquire Austrian in-survey data quality tool provider ReDem, as well as instigating subsequent changes to the company’s European leadership structure.

Patrick Stokes (pictured), chief executive and founder at Rep Data, said that the latest acquisition would bring the two companies together “in a single workflow”, with SightX supporting teams with survey building and Rep Data making sure “the data behind those results is real, defensible and ready to act on”. 

Tim Lawton, co-founder and co-chief executive at SightX, said: “The best research changes how companies think, how products are built, and how markets evolve.

“This integrated offering makes research not only accessible, but trustworthy. Being part of Rep Data allows us to deliver on that promise at scale.”