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In search of happiness
Andy Dexter
New business, contract wins and partnerships.
News
Outra opens doors with Simon Hay, Lynton Crosby and Jim Messina at top
Jane Bainbridge
Confirmit partners with Infobip to extend mobile surveys
SSI partners with LiveRamp
US – Survey data and tech business SSI has announced its data will now be available to brands on Axciom’s LiveRamp IdentityLink.
Turner launches delineate to ‘disrupt’ insight business
LivingLens and Cello Health Insight in partnership
UK – Video mining and analytics software company, LivingLens, has announced a two-year partnership with Cello Health Insight, following a successful year’s trial.
UK – Former chief operating officer of Edelman Intelligence James ‘JT’ Turner has launched research and insights agency, delineate, with offices in London and Manchester.
Adform partners with Research Now on first-party data
US – Independent ad tech platform business Adform has joined forces with Research Now for better audience targeting and ad performance data.
Toluna partners with HK airline
News Round Up
Changes at top for Kantar Public
Nielsen appoints De Luca to board
One in five Brits don’t want a smartphone
Hausruckinger joins The NPD Group
Kantar Worldpanel expands panel with smartphone app
FlexMR extends into Spain
Brass expands insight business
@RESEARCH LIVE
Successful business should include a happiness measure @andydexter #mrx https://t.co/LC5pBA7u02 https://t.co/5XeBpmMtQE
Outra opens doors with Simon Hay, Lynton Crosby and Jim Messina at top https://t.co/rKeFNu991a #mrx #marketresearch
Changes at top for Kantar Public https://t.co/x6QV8jPQJU #mrx #marketresearch
Jobs
Resources Group VP, European Operations – International MR Group £100000–130000
Spalding Goobey Associates Global Consumer Insight Manager, Innovations – FMCG Clientside c. £65–75,000 + bonus + excellent benefits
Credos, Advertising Association Research Executive £25,000 to 30,000
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Daily Weekly Both
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Opinion
Machines may do the learning, but people do the teaching
Patricio Pagani
Google and Facebook face disruption from GDPR
Lastminute.com releases consumer insights tool
GfK overhauls structure and invests in digitisation
Bronwen Morgan
WPP acquires Design Bridge
Isobar launches VR measurement and analytics tool
Ingleton replaces Rhall as CEO, insights at Kantar
Coplin exits Microsoft
@Helen_Estelle Congratulations Helen, well done!
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
 and Paul McGann (r)_crop[crop:592x296+0+0;h:250;q:75;id:2038352].jpg)
