New business, contract wins and partnerships.
Barb gives Kantar Media Dovetail Fusion contract
UK – The Broadcasters’ Audience Research Board (Barb) has awarded the Dovetail Fusion contract – its cross-device content evaluation – to Kantar Media.
Mobile video ethnography agency RealLife Research launches
US – RealLife Research has been founded by qualitative research veteran, Frank Hines, specialising in video mobile ethnographic research.
Football Association looks for additional agency partners
UK – The Football Association has announced it will open its doors for two days in March to run back-to-back sessions where research agencies can pitch.