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In search of happiness
Andy Dexter
News and trends about mobile research and data collection.
News
One in five Brits don’t want a smartphone
Confirmit partners with Infobip to extend mobile surveys
Facebook seeks accreditation for ad metrics
Robert Langkjaer-Bain
Two thirds of digital shopping baskets abandoned
Jane Bainbridge
Lightspeed extends LifePoints availability
US – Digital data collection company Lightspeed has introduced its mobile engagement app, LifePoints, in the UK and Australia.
US – Facebook is seeking accreditation from the Media Rating Council (MRC), as part of its efforts to win back the trust of advertisers.
UK – British retailers are losing out on £3.4 billion worth of goods left in virtual shopping baskets every year, as two thirds of contents are not bought.
Esomar and GRBN issue mobile research guidelines
Smartphones and wearables see record global demand
News Round Up
Outra opens doors with Simon Hay, Lynton Crosby and Jim Messina at top
Changes at top for Kantar Public
Nielsen appoints De Luca to board
Hausruckinger joins The NPD Group
Kantar Worldpanel expands panel with smartphone app
Conversions fall by 12% for every one second delay in website load time
Touchscreens can lead to more impulsive purchases
@RESEARCH LIVE
Successful business should include a happiness measure @andydexter #mrx https://t.co/LC5pBA7u02 https://t.co/5XeBpmMtQE
Outra opens doors with Simon Hay, Lynton Crosby and Jim Messina at top https://t.co/rKeFNu991a #mrx #marketresearch
Changes at top for Kantar Public https://t.co/x6QV8jPQJU #mrx #marketresearch
Jobs
Resources Group VP, European Operations – International MR Group £100000–130000
Spalding Goobey Associates Global Consumer Insight Manager, Innovations – FMCG Clientside c. £65–75,000 + bonus + excellent benefits
Credos, Advertising Association Research Executive £25,000 to 30,000
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Opinion
Machines may do the learning, but people do the teaching
Patricio Pagani
Google and Facebook face disruption from GDPR
Turner launches delineate to ‘disrupt’ insight business
Lastminute.com releases consumer insights tool
GfK overhauls structure and invests in digitisation
Bronwen Morgan
WPP acquires Design Bridge
Isobar launches VR measurement and analytics tool
Ingleton replaces Rhall as CEO, insights at Kantar
Coplin exits Microsoft
@Helen_Estelle Congratulations Helen, well done!
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
