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The pollsters’ challenges
Jane Bainbridge
News and trends about mobile research and data collection.
News
Two thirds of the world’s population will use mobile devices by 2022
MFour targets growth with new hire
Changes to location data policies set to affect mobile marketers
Mobile behind 20% lift in online video viewing
Personal assistant apps stalling
US – Apple and Android are to introduce changes to their location data gathering policies that could impact mobile marketers.
UK – Online video viewing has been predicted to rise 20% in 2017, driving by mobile devices, according to Zenith’s Online Video Forecasts 2017.
UK – Take up of mobile phone personal assistant apps is stagnating as people switch to standalone home devices such as Amazon Echo and Google Home.
Global mobile advertising hit €63bn in 2016
Zapper partners with NFRN for digital loyalty card
News Round Up
Marketing data company Segment raises $64m
Impact Radius hires four
Eyeota partners with Nativo
MRSS buys Market Probe
Ipsos MENA appoints new CEO of IIS & Operations
ComScore expands measurement in Malaysia
Feature
Zoom in to zoom out
Nathalie Gil
@RESEARCH LIVE
Ross Antrobus, head of research & insight at @FA, talks to @JaneBainbridge about working for a brand with 'no edges… https://t.co/KswniLrZi2
Two thirds of the world's population will use mobile devices by 2022 https://t.co/meLFFLXxB3 #mrx #marketresearch
Marketing data company Segment raises $64m https://t.co/8MJ4PkrhQX #mrx #marketresearch
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Opinion
‘OK Google, start the survey’
Zoe Dowling
Join the Dots launches specialist qual unit
Netquest names Caldwell as UK MD
ICO rules that NHS DeepMind trial failed data protection law
Consumers open to fintech but data privacy concerns remain
Accenture acquires Clearhead
Post-election fall in consumer confidence
Kantar Media to include programmatic ad data
Almost half intend to activate GDPR personal data rights
Hope is not a strategy: @JaneVHales reflects on what a recent @AQRUK event conveyed about the innovation process https://t.co/vclDe6Zasv
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
