News and trends about mobile research and data collection.
Mobile set to become top screen for UK video viewing
UK – Mobile is already level with desktops and laptops for video viewing in the UK and is set to become the most popular screen, according to a new report.
ComScore mobile viewability measurement gains MRC accreditation
US – ComScore has been granted accreditation by the Media Ratings Council (MRC) for its mobile viewability measurement across display, video, web and apps.
Over half of Snapchat users open brand stories
DENMARK – Over half of Snapchat users will open a brand’s story and 88% will watch the story to the end, according to a new quarterly report from independent Snapchat insight provider Snaplytics.
Baroness Susan Greenfield on research, consciousness & why a generation is being changed by social media and gaming… https://t.co/psKpbbZICa