News and trends about mobile research and data collection.
UK internet ad spend reaches £10bn record high
UK – UK internet ad spend has grown at its fastest rate for nine years, crossing the £10bn threshold for the first time, according to a PwC/ IAB (Internet Advertising Bureau) UK report.
IAB names Kuist as senior vice president of research and impact
US – The Interactive Advertising Bureau (IAB) has hired Chris Kuist as senior vice president of research and impact, with a mandate to ‘reshape research for the mobile age'.
Voice technology could drive stronger emotional brand connections
UK – Research from JWT and Mindshare has revealed that emotional activity is twice as high when consumers voice a brand question rather than type it.