News and trends about mobile research and data collection.
MRC publishes standards for digital place based audience measurement
US – The Digital Place Based Advertising Association (DPAA) has announced that the Media Rating Council (MRC) has published standards for measurement of its audiences.
Marketers lack confidence in mobile
UK – Marketers are still struggling to get to grips with the way their consumers use mobiles, according to a report by the Mobile Marketing Association and RadiumOne.
Caitlin Moran: ‘the internet is like a baby: incredibly angry about things that don’t matter’
UK - Speaking at Impact 2017, Caitlin Moran suggested hope lay in today’s social media institutions metaphorically “burning to the ground” before being rebuilt.