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Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
Latest news about how charities are using market research to grow their business.
News
Charities see ad campaign effectiveness plummet
Charity sector campaign effectiveness has fallen to its lowest level for five years, according to analysis from the Data & Marketing Association (DMA) in partnership with data and insight company REaD Group.
Liam Kay
Feature
Steve Phillips, Zappi: ‘B Corp is a movement we should all get behind’
Zappi has joined a growing list of insights firms to opt for B Corp status to showcase its ethical credentials. The company’s CEO explains why Zappi took the plunge.
Liam Kay
News
Businesses must embrace social causes for the right reasons
Businesses need to demonstrate they are getting involved in social or charitable causes because they are “at the heart” of their purpose, according to a Market Research Society Impact 2022 conference panel.
Liam Kay
Featured company
What does effective charity marketing look like? Ian Gibbs of Data Stories Consulting and the @DMA UK examines best… https://t.co/Mm3Y922gul
Gekko partners with CloudArmy on neuroscience https://t.co/H3HVoPywM8 #mrx #marketresearch
Voxco adds three tools to its insights platform https://t.co/lTsB6ACI24 #mrx #marketresearch
The world's leading job site for research and insight
The Fire Fighters Charity
Research Assistant
£35,031
Spalding Goobey Associates
Associate Director – Quantitative – Technology Market Research Experts
Highly Competitive salary + bonus + generous benefits
Resources Group
Quantitative Research Director (Econometrics) – Education Sector Research (Charity)
c. £60,000 base plus additional skills adjustment (to £8000)
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
The Fire Fighters Charity
Research Assistant
£35,031
Spalding Goobey Associates
Associate Director – Quantitative – Technology Market Research Experts
Highly Competitive salary + bonus + generous benefits
Resources Group
Quantitative Research Director (Econometrics) – Education Sector Research (Charity)
c. £60,000 base plus additional skills adjustment (to £8000)
What does effective charity marketing look like? Ian Gibbs of Data Stories Consulting and the @DMA UK examines best… https://t.co/Mm3Y922gul
Gekko partners with CloudArmy on neuroscience https://t.co/H3HVoPywM8 #mrx #marketresearch
Voxco adds three tools to its insights platform https://t.co/lTsB6ACI24 #mrx #marketresearch
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
The Fire Fighters Charity
Research Assistant
£35,031
Spalding Goobey Associates
Associate Director – Quantitative – Technology Market Research Experts
Highly Competitive salary + bonus + generous benefits
Resources Group
Quantitative Research Director (Econometrics) – Education Sector Research (Charity)
c. £60,000 base plus additional skills adjustment (to £8000)
Featured company
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
RT @researchlive: What does effective charity marketing look like? Ian Gibbs of Data Stories Consulting and the @DMA_UK examines best pract…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON