Latest news about how charities are using market research to grow their business.
Shining a light on taboo subjects – how research is informing and effecting change
UK – Research projects are raising understanding of previously taboo subjects and helping bring about changes that improve people’s lives, the MRS conference, Impact 2017 has heard.
Creative research can drive profound and positive change
UK – It’s not every day that researchers feel their work has been a true force for societal good, but Impact 2017 heard three ways that insight has been saving lives, helping rebuild lives, and enabling lives.
GSMA unveils ‘big data for social good’ initiative
GLOBAL – The GSMA, which represents the interests of mobile operators worldwide, has launched an initiative to use mobile operators’ big data capabilities to address humanitarian crises.
Cracking the cheat code
It’s human nature to cheat a little, says Crawford Hollingworth. That’s why changing the way that forms are completed to improve honesty could have significant impacts on business.
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