Smart Data Foundry gains funding for event planning dashboard

UK – Edinburgh-based financial data research company Smart Data Foundry has received £35,000 in funding to develop a new data platform to help address transport and accommodation pressures surrounding major Scottish cultural events.

Edinburgh

The funding is part of the Scottish government’s innovation programme CivTech, with Smart Data Foundry one of 12 Scottish companies selected to fast-track high-impact solutions that improve lives and public services.

The funding will help develop a prototype ‘festival planner’ map-based dashboard to help cities and event organisers better coordinate major events, such as the annual Edinburgh Festival, major concerts and sporting fixtures.

The idea grew out of research by Smart Data Foundry, which showed significant gaps in how accommodation and transport are planned during peak event periods. For example, more than half of people hoping to attend future festivals in Edinburgh struggled to find accommodation within a 90-minute commute, largely due to limited late-night public transport options. 

Smart Data Foundry will now enter CivTech’s 15-week Accelerator programme, working with public sector partners to deliver a minimum viable product. At the end of the programme, participants could compete for a share of up to £7.7m in public sector contracts. 

Smart Data Foundry was created in 2022 to use financial data to tackle issues such as poverty and inequality, and to create a positive impact across society, the economy and the environment.

The company is based in the Edinburgh Futures Institute and is a subsidiary of the University of Edinburgh.

Dougie Robb, chief executive at Smart Data Foundry, said: “Scotland’s festivals attract millions of visitors every year, and play a key role in our vital tourism sector. This brings us incredible cultural and economic benefits, but it can place a lot of pressure on transport, accommodation and residents.

“This prototype has real potential to take some of that strain off cities like Edinburgh and support Scotland’s pioneering cultural sector to grow sustainably. Something as simple as expanding evening and late-night transport could have a strong positive impact, opening up accommodation further afield and improving the experience for visitors, businesses and local communities alike.”

Deputy first minister Kate Forbes said: “CivTech 11 has once again delivered hugely promising proposals to tackle a wide range of challenges. I look forward to the Accelerator helping to deliver more game-changing products and services that can continue improving the public services that matter to people across the country.” 

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts