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How is uncertainty affecting your business?

Does uncertainty – political, social, economic – create opportunities or risk for agencies and brands? We spoke to delegates at the MRS Data Analytics conference earlier this year. 

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Has ‘big data’ delivered on its promise?

Big data has dominated the list of business buzz words for much of the last five years, as illustrated by today’s booming data analytics industry. At the MRS Data Analytics conference in September we asked clients and agencies what organisations are struggling with most when it comes to making good on the promises of big data.