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Has ‘big data’ delivered on its promise?

Big data has dominated the list of business buzz words for much of the last five years, as illustrated by today’s booming data analytics industry. At the MRS Data Analytics conference in September we asked clients and agencies what organisations are struggling with most when it comes to making good on the promises of big data.

Thanks to the following participants:

  • Julia Schulte-Laggenbeck, Google UK
  • Nick Bonney, Deep Blue Thinking 
  • Joseph Lane, Home Group
  • Preriit Souda, PSA Consultants
  • Jonathan Chaytor, Questback Ltd

Find out about more MRS conferences covering Data Analytics, MarTech, Kids and Youth, Sports & Gaming and much more. 

We hope you enjoyed this article.
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