VIDEO20 February 2020

What role does data play in research at Sky, BT and other brands?

Data analytics Innovations Media Technology Telecoms Trends Video

We asked delegates at the MRS Sports and Gaming conference how they integrated data into their research methods.

Thanks to:

Mike Cooper, Trinity McQueen
John Bettinson, Sky
Carla Allen, BT
Vanessa Goff-Yu, Bidstack
Simon Thompson, Relish
Sania Haq, AudienceNet

Find out more about MRS conferences here.