NEWS1 July 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK – The majority of European advertisers think data should be more embedded in advertising, suggests research from Kantar.
Three-quarters ( 76%) of advertising executives responding to an online survey said data should be better embedded within the advertising process, both in their organisations and as part of a dialogue with their agencies.
The survey also found that 82% of respondents agreed that brands should look beyond their first-party data to third-party, consented data.
However, fewer than a third ( 31%) agreed that syndicated data provides them with actionable insights.
Kantar conducted an online survey with 672 advertising executives from 39 countries in Europe. The results of the survey were combined with consumer data taken from Kantar TGI studies globally and advertising spend data.
Serge Lupas, president of the media division, Kantar, said: “Marketers are feeling a form of data paralysis, confronted with the need to pivot faster, and to strive for great efficiency and impact in their media and creative strategies.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Julian Adams of @decodingloyalty reflects on how drawing on social identity can help marketers to challenge the sta… https://t.co/TcdyOopBeL
Google tests AI chatbot https://t.co/mLfLNNmDeN #mrx #marketresearch
Insight Association seeks clarity on Colorado Privacy Act https://t.co/9IBlTufUNb #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Client Director – Brand
£60000–70000
Resources Group
Chief Operating Office/Chief Delivery Officer – Digital Insights Consultancy
c. £120–150,000
Resources Group
Senior Research Manager – 3 Month Fixed-Term Contract – Professional Body – Clientside
£48,000–50,000 pro rata
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
RT @amsr_uk: NEW BOOK LAUNCHED on "British love affair wd pets" uses Archive as a source "From pet economics to pet cemeteries, this wo…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments