Feature29 February 2016

Navigating the new frontiers

Pre-emerging markets such as Myanmar and Sri Lanka represent opportunities for brands to secure first-mover advantages – but they must think like explorers if they are to succeed in their big adventure, says Emma Gage of Flamingo.

News29 February 2016

European marketing budgets see strong growth

Marketing activity increased across all three regions covered in the latest Global Marketing Index, but growth was strongest in Europe. 

News29 February 2016

Vision Critical sells its research consulting division to MARU Group

Customer intelligence software company Vision Critical has announced it is spinning off its Research Consulting division to MARU Group, only days after MARU said it was buying eDigitalResearch. 

News29 February 2016

Taylor joins Gusto Research

Julie Taylor has joined Gusto Research as research director. 

News29 February 2016

Millward Brown buys Analytics Quotient

WPP-owned brand, media and communications research company Millward Brown has announced it is acquiring marketing analytics company, Analytics Quotient, for an undisclosed amount.

News29 February 2016

Maru/edr hires new CFO

MARU Group's new acquisition, maru/edr ( eDigitalResearch) has hired Heather McRae as chief financial officer. 

News26 February 2016

Havas revenue up 17% for 'record year' 2015

Communications group Havas has reported an increase in revenue of 17.3% to €2.2 billion, for the 2015 financial year.

News26 February 2016

Bryson, Osman and Spiegelhalter lined up for MRS annual conference

Bronwen Morgan

The Market Research Society has announced the programme for its annual conference, Impact 2016, which takes place in London on March 15 and 16. 

News26 February 2016

InMoment adds video feedback to platform

The customer experience optimisation platform now offers integrated video voice of the customer feedback, analysis and reporting. 

News26 February 2016

Snapchat picks Nielsen for ad measurement

Mobile video and picture app Snapchat has chosen Nielsen Digital Ad Ratings to measure ad audiences on mobile devices.

News26 February 2016

Adjust to open Paris office

Mobile attribution and analytics company adjust has announced its expansion in Europe with the opening of an office in Paris. 

News26 February 2016

JCDecaux launches London panel run by ResearchBods

Jane Bainbridge

Outdoor advertising company JCDecaux has created a 5,000-strong London panel, MyLondon, as part of its investment in data support for advertisers.

Feature25 February 2016

Inflaming the brain

Heather Andrew

UK CEO of neuroscience-based research firm Neuro-Insight, Heather Andrew, looks at the ASA's most complained-about ads from the brain's perspective. 

News25 February 2016

Baker joins Sociomantic from Guardian Media Group

Adam Baker has been appointed UK managing director at programmatic advertising solutions provider Sociomantic. 

News25 February 2016

MetrixLab unveils digital analysis and reporting tool

MetrixLab has made a tool available to users that allows them to access and track survey data throughout the fieldwork process. 

News25 February 2016

Big Short to win Best Picture Oscar, says big data

Bronwen Morgan

Exponential has predicted that The Big Short will win the top award, based on analysis of the web surfing habits of people with similar demographics to Oscar voters. 

News25 February 2016

More UK online purchases now made via mobile than desktop

Smartphones and tablets accounted for 51% of UK online retail sales in Q4 2015, up from 45% in Q3, according to a new IMRG Capgemini report. 

News25 February 2016

Virtual interactions 'as good as being there' for nearly a quarter

Bronwen Morgan

23% of online consumers worldwide say virtual interactions can be as good as being there in person, according to a new study from GfK. 

Opinion25 February 2016

The golden age of NLP?

Data volumes are growing exponentially with NLP and machine learning improving text analysis. But text mining still requires specialist knowledge to find the genuine insight. By Frank Hedler

News24 February 2016

IRI hires Reckitt Benckiser exec

Global insights company IRI has appointed Caspar Netscher as its executive vice-president of regional client growth delivered ( CGD). 

News24 February 2016

Nichols Research under new ownership

The California-based research firm has been purchased by AMS Ventures, a company established by three Nichols Research partners. 

Opinion24 February 2016

It’s not the policies, it’s the culture that counts

Anna Cliffe

Anna Cliffe shares her five pointers for how to create a business culture that encourages better female representation at all levels of the market research profession

News24 February 2016

Verto Analytics releases mobile app audience measurement solution

Audience measurement company Verto Analytics has launched Verto App Watch, a mobile app audience measurement solution.

News24 February 2016

SSI and Amtrak launch loyalty programme

Data solutions and technology research company SSI and Amtrak have created a new loyalty programme called Survey Points Club for members of the Amtrak Guest Rewards.

News24 February 2016

MARU Group acquires eDigitalResearch

Global intelligence and professional services firm MARU Group has acquired voice of the customer company eDigitalResearch. 

News24 February 2016

Nielsen expands e-commerce measurement to US

The combination of multiple data sources and Nielsen's data science is already available in eight markets worldwide and will be available to US clients later this year. 

News23 February 2016

B2B CEOs increasingly turning to data analytics

50% of CEOs of B2B media and information companies intend to make more hires in the area of data analysis — more than any other area — according to a new survey. 

News23 February 2016

Market Cube and SociaLabra join forces for new service

Online research service Market Cube and insight software developer SociaLabra have partnered on a new service Market Research Cloud offering quicker research results. 

News23 February 2016

UK TV ad spend breaks £5bn barrier

TV advertising revenue in the UK reached £5.27 billion in 2015, up 7.4% on the previous year, according to commercial TV marketing body, Thinkbox. 

News23 February 2016

Ifop hires Zhou as China MD

The Paris-based market research group has hired Kevin Zhou as managing director of its China operations. 

News23 February 2016

Network Research unveils customer insight aggregation tool

Fabric, Network Research's new knowledge management tool, aggregates customer feedback from multiple sources, including CRM systems and survey data.

News23 February 2016

ComScore introduces Mobile Metrix to Philippines

Mobile Metrix, comScore's tool for the reporting of mobile web and app audiences on smartphones and tablets, is now available in the Philippines. 

Opinion22 February 2016

The job market: career development now and then

Sinead Hasson

As the Market Research Society celebrates its 70th birthday, Sinead Hasson takes a look at how career development has changed.

News22 February 2016

Trust in brands' ability to safeguard data declines

70% of people don't trust brands and mobile operators to safeguard their personal data, and 55% say their trust has declined in the last three years, according to new research. 

News22 February 2016

Three's ad blocking tech 'will hurt consumers and publishers'

IAB Europe has expressed its 'serious concern' following the announcement that mobile operator Three is to introduce network-level ad blocking in the UK and Italy.

News22 February 2016

BARC introduces mobile app

The Indian TV rating body Broadcast Audience Research Council ( BARC) has launched a mobile app to provide access to viewership data. 

News22 February 2016

Adoreboard launches content optimisation tool

Content analysis software provider Adoreboard has launched Toneapi, a tool designed to optimise written content for emotion.

News22 February 2016

Eade returns to Cello Health Insight to lead digital offer

Damian Eade has returned to Cello Health Insight as global head of digital following two years as head of healthcare and MD at Kiosk.

News19 February 2016

Telegraph Media Group hires Yahoo's Bridge as first chief customer officer

Yahoo's former vice president of international marketing, Robert Bridge, will join the Telegraph Media Group as its first chief commercial officer. 

News19 February 2016

Adbrain raises $7.5m to drive expansion

The data intelligence company has also announced the appointment of Jason Atlas as chief technology officer. 

News19 February 2016

TV best for influencing voters

A study conducted following the Kentucky gubernatorial election revealed TV to be the most important medium for issue awareness and voting influence. 

News19 February 2016

CMOs should embrace 'creative destruction' to drive brand loyalty

CMOs from leading organisations are more likely to embrace the 'creative destruction' of tech disruption to build business models that invite collaboration, according to a new IBM study.

News19 February 2016

IVP launches emotional and behavioural measurement lab

Mobile research lab provider Interactive Video Productions has launched an integrated emotional and behavioural measurement solution. 

News18 February 2016

ComScore 2015 revenue up 13% with new TV measurement product in pipeline

Cross-platform measurement company comScore reported a 13% increase in revenue for 2015, taking it to $368 million. However it recorded a pre-tax loss of $5m.

News18 February 2016

B2B International unveils video platform

B2B Spotlight allows instant video capture for respondents to record survey responses across any device. 

News18 February 2016

Sequent Partners welcomes back Spaeth and Sylvester

Jim Spaeth and Alice Sylvester are returning to media metrics and brand consultancy Sequent Partners following a year at RealityMine. 

Opinion18 February 2016

The power of relationships in an age of overload

Paul Tredwell

As our lives are increasingly ‘always on’ and bombarded with information, the value of relationships and genuine human interactions grows, says Paul Tredwell

News18 February 2016

IAB Europe launches programmatic library

The Interactive Advertising Bureau ( IAB) Europe has launched a library of programmatic case studies to illustrate good practice and increase understanding. 

News18 February 2016

Ipsos revenues up 6.9% but Connect has bumpy start

Jane Bainbridge

Market research company Ipsos has reported revenue of €1.8 billion for the 2015 financial year, a 6.9% increase.

News18 February 2016

Leger adds to US team

Payal Kondisetty has joined Leger in the US as a senior account manager.

News17 February 2016

VOC programmes not meeting business needs

More than half ( 56%) of customer experience professionals think their voice of the customer ( VOC) programmes are failing to meet management expectations.

News17 February 2016

Plamed Asia expands fieldwork remit

Healthcare fieldwork company Plamed Asia now offers qualitative and quantitative services across the APAC region.

News17 February 2016

Kantar Health launches mobile survey app

Kantar Health has partnered with Lumi Technologies to create a mobile survey app that taps into mobile health technology. 

News17 February 2016

Solutions-2 announces name change and new positioning

Belgian analytics company Solutions-2 has changed its name to boobook. 

News17 February 2016

Start early and focus on health for ageing well

Good health is the essential element of ageing well according to a survey on the attitudes and behaviours of the Baby Boomer generation, conducted by business intelligence consultancy Future Thinking.

News17 February 2016

Havas acquires social media agency beebop

Global communications group Havas has bought a 100% stake in beebop media, a Hamburg-based social media and ambient agency.

News16 February 2016

The Guardian's data editor to join BuzzFeed

Alberto Nardelli, The Guardian's data editor, is to join BuzzFeed as Europe editor. 

Opinion16 February 2016

‘Respondents’ are people too

Chris Dubreuil

How we interact with, and show respect to, people filling in our surveys is vital for good market research says Research Now's Christian Dubreuil.

News16 February 2016

Customer data 'as important as capital' for banks

A new report urges the biggest UK banks to invest more in transforming customer service, with an emphasis on personalisation based on analytics. 

News16 February 2016

Brainjuicer partners with ZappiStore

Jane Bainbridge

Brand strategy and research agency BrainJuicer has announced a collaboration with automated market research platform ZappiStore.

News16 February 2016

Bilendi bolsters sales and operations

Data collection company Bilendi has announced a number of appointments to sales and operational positions over the last few months. 

News16 February 2016

Tobii Pro boosts global insights team

Eye tracking research company Tobii Pro has hired John Traynor as its vice-president of its insight research services in North America.

News16 February 2016

Three new hires for IFF

IFF Research has announced three new appointments, including a research director in its Learning and Skills team. 

News16 February 2016

Peter Kellner steps down as YouGov president

Jane Bainbridge

YouGov's president Peter Kellner is standing down from his role as president, effective from 31st March.

Feature15 February 2016

Mates' rates

Bronwen Morgan

Peer-generated product reviews can provide reassurance for prospective buyers, but a new breed of apps suggests there could also be a market for reviews of people. By Bronwen Morgan

News15 February 2016

Blinc hires Charlton-Jones as MD

Media research agency Blinc has hired former Ipsos ASI MD Justin Charlton-Jones as managing director. 

News15 February 2016

Verto and iResearch partner on Chinese audience measurement

Verto Analytics and iResearch Consulting have announced a strategic partnership to provide cross-device audience measurement services in China. 

News15 February 2016

Instantly's Leet joins Dalia

Former European MD of Instantly, Ben Leet, has joined Dalia Research as chief commercial officer. 

News15 February 2016

Shorter is better for mobile video engagement

Bronwen Morgan

Mobile video creative of between six to eight seconds delivers 36% higher engagement levels than long-form content, according to a new study.

News15 February 2016

Social media analytics market set for strong growth

The worldwide social media analytics market is set to grow from $1.6bn ( 2015) to $5.4bn by 2020, at a Compound Annual Growth Rate of 27.6%, according to new figures. 

News12 February 2016

InSkin Media and Moat partner on measuring non-standard viewability

Ad technology company InSkin Media and analytics firm Moat have formed a partnership to address measuring viewability of non-standard ad formats such as skins and wallpapers. 

News12 February 2016

AnalogFolk launches data intelligence arm

The creative agency's new specialist business unit, AnalogFolk DNA, will be led by Ben Silcox and Mark Barry. 

News12 February 2016

Nielsen reports 5% revenue growth for 2015

Nielsen returned revenues of $6.2 billion for the year ended 31 December 2015, an increase of 5% on a constant currency basis, compared with the previous year.

News12 February 2016

Silverman and Unilever launch visual survey tool

Silverman Research has launched Crowdoscope, a survey and discussion tool developed in partnership with Unilever. 

News12 February 2016

Leger appoints head of analytics division

Canadian market research and polling company Leger has hired Rocco Vernacchio to be its vice-president for Leger Analytics, based in its Philadelphia office. 

News12 February 2016

Touchstone launches VR consumer insight division

Tech market research firm Touchstone Research has created a new division, Touchstone VR, offering consumer insights for virtual and augmented reality.

Feature11 February 2016

Tell me a story

Anthony Tasgal

Avoid weighing down clients with data. It’s time to start storytelling to make sure insight is acted upon, says Anthony Tasgal, author of The Storytelling Book.

News11 February 2016

TV set no longer the focal point, even when watching TV

Bronwen Morgan

Around 60% of the time a person is most highly engaged during an evening TV session is in non-TV related activity, according to a new IAB study. 

News11 February 2016

Informa revenue up 6% for the year

Business intelligence and events company Informa has reported revenue growth of 6.6% to £1.2 billion, for the year end 31 December 2015.

News11 February 2016

Maxus launches worldwide tech consultancy

Media agency network Maxus has created a new division – Maxus Technology Consulting – to advise businesses on the best use of technology in their marketing. 

News11 February 2016

New CFO at Morpace

David Salkowski has joined research and consulting firm Morpace as CFO following the retirement of Chuck Haffey. 

News11 February 2016

Havas Helia appoints chief data officer

Data and digital agency Havas Helia has hired Russell Marsh as its chief data officer.

News11 February 2016

ComRes restructures board

Clare Hayward of Cirrus, Simon Carter of Fujitsu and political consultant Chris Guyver have all joined the consultancy's board as non-executive directors.  

Feature10 February 2016

Measuring the immeasurable

A new passive metering technology that records all of an individual’s digital activity is shedding some interesting light on the difference between what people think they do online, and what they really do. By Ian Ralph

News10 February 2016

Future tech trends rooted in data

According to predictions from GfK, all of the ten key technology trends for 2016 will involve data in some way. 

Opinion10 February 2016

The secret life of ideas

Linda Green shares her lessons from the BBC and beyond on how to get your most creative ideas to happen

News10 February 2016

Kortext releases new analytics dashboard

Digital textbook platform Kortext has launched an analytics dashboard giving lecturers and university staff insight into how students are engaging with their digital learning content. 

News10 February 2016

Culture Engineers founded by former researcher

Ashley Walker, former Hall & Partners director and vice-president of Research Now, has set up a consulting firm, Culture Engineers.

News10 February 2016

YouGov and Cebr announce quarterly economic index

The UK Economic Index, a collaboration between YouGov and the Centre for Economics and Business Research, will be available from April.  

News9 February 2016

Superbowl 50: Doritos stirs emotion and controversy

Bronwen Morgan

Doritos created delight and controversy in equal measure with its Super Bowl 50 ad offerings, according to analysis. 

News9 February 2016

MRSS completes acquisition of EMTEE

Majestic Research Services and Solutions has acquired a further 30% stake in EMTEE, making it a wholly-owned subsidiary. 

News9 February 2016

Join the Dots opens in Singapore

The new office, to be led by Karen Schofield, is the company's first international expansion. 

Opinion9 February 2016

Bias in the spotlight: default bias

Crawford Hollingworth

When presented with pre-set courses of action or defaults, we tend to accept what is presented and ‘go with the flow’, acting without considering other options. By Crawford Hollingworth

News9 February 2016

83% of consumers worried about data safety

The majority of consumers ( 83%) are concerned about which businesses have access to their data and whether it’s safe, according to the findings of a government report.

News9 February 2016

Trinity McQueen reports 13% increase in turnover

Insight consultancy Trinity McQueen has recorded double digit growth, with turnover up 13% to £4.48 million, for the year ending September 2015.

News9 February 2016

Nielsen and Media General sign local TV measurement agreement

Media General has renewed its subscription with Nielsen for its local television measurement service. 

Video8 February 2016

Ipsos MORI's Ben Page on media convergence and the resilience of postal surveys

Bronwen Morgan

A series of interviews with industry leaders continues with Ipsos MORI's chief executive Ben Page. 

News8 February 2016

Kantar streamlines senior management

Chris Riquier, CEO of TNS APAC, is among the high profile departures as the company consolidates its leadership of TNS and Millward Brown. 

News8 February 2016

B2B companies risk losing customers because of poor business relationships

B2B companies are failing their clients with low levels of customer engagement according to a long-term study from Gallup.

News8 February 2016

Field Scope International expands to Serbia

The UK-based medical market research firm has opened an office in Belgrade. 

News8 February 2016

BMG Research joins BPC

BMG Research has been admitted as a member of the British Polling Council ( BPC).

News8 February 2016

InCrowd 2015 sales up 70%

Life sciences and healthcare insight company InCrowd saw sales increase more than 70% in 2015, with strong growth across all segments of its ‘Answers as a Service’ business.

News5 February 2016

Virality not enough for long term impact

Bronwen Morgan

Early analysis of Super Bowl ads suggests a lack of long-term brand building, even among ads that have gone viral.  

News5 February 2016

Time in view most important for ad effectiveness

Bronwen Morgan

Time in view is responsible for more variation in online ad effectiveness than percentage in view, according to a new study. 

News5 February 2016

CMI expands healthcare practice

Research and consulting firm CMI has appointed Wyndy Greene Smelser to lead its healthcare and life sciences practice.  

News5 February 2016

Millennial shoppers: same but different

Generations Y and Z are closer to each other than to older age groups but show distinct shopping habits, according to a new report. 

News5 February 2016

RPA to license Nielsen's Local Buyer Research service

Nielsen has reached an agreement with US ad agency RPA to license its Local Buyer Reach service connecting TV viewing with consumer buying behaviours.

News5 February 2016

GfK acquires Netquest

Jane Bainbridge

Global market research company GfK has bought the digital panel specialist Netquest for an undisclosed amount.

News4 February 2016

Entertainment, texting and calls get equal billing for smartphone users

A new study has revealed that 22% of time spent on smartphones is dedicated to entertainment; the same proportion spent texting and making calls. 

News4 February 2016

New CEO for Mu Sigma

The decision science and analytics company has appointed Ambiga Dhiraj as its CEO. 

News4 February 2016

European ad viewability declines

Online ad viewability levels across a number of European countries dropped noticeably in the final quarter of 2015, according to new figures. 

News4 February 2016

Populus promotes seven

Populus has made a number of promotions across its Business & Consumer Insight and Reputation & Strategy divisions. 

News3 February 2016

Twitter follower segments linked with supermarket sales

Christmas supermarket sales success can be correlated to an increase in Twitter followers within two specific categories, according to new research from Starcount. 

Opinion3 February 2016

Laptops are dead, long live mobiles

Steve Mellor

Mobile-first means creating digital strategies that assume consumers will primarily be using a smartphone to interact with brands. By Steve Mellor

News3 February 2016

Big data and bureaucracy lead to bad decisions, say senior leaders

Bronwen Morgan

72% of organisations admit to at least one strategic initiative failing in the last three years as a result of flaws in their decision-making process, according to new research. 

News3 February 2016

Movvo hires Petit to customer experience role

Movement intelligence company Movvo has hired Alexandra Petit as its customer experience officer.

News3 February 2016

RB appoints Nielsen for measurement

RB ( previously known as Reckitt Benckiser) has appointed Nielsen to provide the consumer health company with global measurement for retail and consumer information.

News3 February 2016

MarketResearch.com acquires The Freedonia Group

MarketResearch.com has bought industry research report company The Freedonia Group for an undisclosed amount.

Feature2 February 2016

Going beyond the gilded cage

Elina Halonen

To understand better how gender stereotypes might impact on market researchers’ careers, Women in Research ( WIRe) looked at nonconscious gender perceptions. Elina Halonen shares the findings

News2 February 2016

NextON Services opens UAE office

Project management and data collection company NextON has established a new office in Ras al-Khaimah, UAE.

News2 February 2016

UK adspend hits new high

UK advertising expenditure grew 6.8% year on year in Q3 2015 to reach £4.6bn, the strongest third quarter on record, according to new figures. 

News2 February 2016

Norstat Denmark appoints new MD

Tue Meier-Poulsen has been hired by data services company Norstat Denmark as its new managing director, to replace Jesper Platz who is leaving the company.

News2 February 2016

Star Wars gives power to Disney brand as VW feels force of its scandal

Jane Bainbridge

Disney has come out as the most powerful brand in the world boosted by the recent Star Wars movie’s record-breaking success according to Brand Finance.

News2 February 2016

Fiftyfive5 makes senior hires

The Australian research firm has boosted its Shopper and Category capabilities with the appointment of Sue Temple and Peter Firth. 

News2 February 2016

Cross Marketing boosts neuromarketing with Centan partnership

Cross Marketing has formed a business alliance with marketing consultancy Centan to bring an enhanced neuromarketing service to the market.

News1 February 2016

ZappiStore promotes Ovaere to CMO

Automated market research platform ZappiStore has made Christophe Ovaere its chief marketing officer for the group.

News1 February 2016

European marketing budgets rise

Overall marketing activity dipped slightly in January according to the World Economics Global Marketing Index ( GMI) but Europe stood out as having the most buoyant marketing budgets with a GMI of 58.0 ( compared with 53.2 for Asia Pacific and 52.9 for the Americas).

Opinion1 February 2016

Reputation is all - a view from the city

A successful and sustainable company needs to look after all constituents for its stakeholders, employees and customers, and a good reputation for these translates into top-line and bottom-line growth, says Lorna Tilbian.

News1 February 2016

Market Cube partners with Platnijopros

The online sample, research, panel and tech services company has been granted the rights to represent and sell Platnijopros, a Russian survey panel. 

News1 February 2016

Shoppercentric launches grocery retail index

The Shopper Stock Take report reviews UK shoppers thoughts and feelings about the grocery retail sector. 

News1 February 2016

Schlesinger merges its Advisors and MedQuery teams

Research data collection company Schlesinger has announced it is merging MedQuery and Advisors by Schlesinger teams to create MedQuery Advisors.