News31 August 2016

20|20 Research names new CFO

Research technology and service firm 20|20 has named John Pflum as its new chief financial officer. 

News31 August 2016

Markets changing to favour older consumers

Europeans over 50 form a significant consumer demographic that are active, digitally engaged and less open to emotional advertising, according to new research.

News31 August 2016

GfK majority owner dismisses sale claims

GfK Verein, the majority owner of GfK, has made a statement denying reports that it was considering a sale of shares. 

News31 August 2016

Mogford joins Qualtrics as EMEA

Enterprise survey software company Qualtrics has hired former head of international marketing for Google Education, Caroline Mogford, as EMEA marketing director. 

Video31 August 2016

TNS BMRB's Lopez on the role of research in social inclusion

The series of video interviews with industry leaders continues with Desiree Lopez, CEO of TNS BMRB talking to Bronwen Morgan about the value of social research and what the commercial sector could learn from it. 

News30 August 2016

True North Market Insights announces new hires

Jason Jacobson and Michelle Seidl have joined the consulting and research firm as vice president and project manager respectively. 

Opinion30 August 2016

BE Bites: Nudging pilots to use less fuel

Crawford Hollingworth

Virgin Atlantic saved an estimated £3.3m in fuel costs over an eight month period by using behavioural science approaches with its pilots. By Crawford Hollingworth. 

News30 August 2016

ComScore wins Indonesian online audience measurement contract

ComScore has been selected by the Indonesian Digital Measurement Consortium and Bekraf as the online audience measurement partner for a two year assignment. 

News30 August 2016

ICO investigates WhatsApp and Facebook data sharing plan

The Information Commissioner has responded to changes that WhatsApp and Facebook have made to how they handle and share users' personal data. 

News30 August 2016

DataSpring expands to London

Tech-based market research firm dataSpring has announced the opening of an office in London, to be led by newly-appointed director of business development EMEA, Arjen van Duijvenbode.

News30 August 2016

Passwaiter to lead Kantar Media's CMAG

Steve Passwaiter has been named vice president and general manager of Kantar Media's political ad monitoring unit. 

News26 August 2016

US ad market on course for record year

The value of the US advertising market is expected to grow by 5.8% to a record high of $178bn this year, according to figures from Warc. 

News26 August 2016

WhatsApp to share user data with Facebook for targeting

The Facebook-owned messaging app has announced a change to its privacy policy which will see it start to share some user data, including for ad-targeting purposes. 

News26 August 2016

App and video streaming experience drive network loyalty

A new report has suggested that traditional loyalty measures such as NPS are no longer enough to gauge smartphone user loyalty.

News26 August 2016

MRS launches data security toolkit

The Market Research Society has launched a toolkit to help businesses prepare for the GDPR regulation that comes into force in May 2018. 

News26 August 2016

UK consumer confidence bounces back post Brexit

Bronwen Morgan

The YouGov/ CEBR Consumer Confidence Index surged from 106.6 in July to 109.8 in August; the largest rise since February 2013. 

Feature25 August 2016

Speed of sound

Bronwen Morgan

New research reveals that we process sounds more quickly than words. Could this be used to marketers’ advantage? 

News25 August 2016

Ipsos launches behavioural economics think tank

The new think tank has been formed alongside the Yale School of Management and Yale Center for Customer Insights, as well as insight leaders from across the industry. 

News25 August 2016

GfK supervisory board elects Klein-Bölting as chairman

Ralf Klein-Bölting has been elected as the new chairman of the supervisory board of GfK, succeeding Dr Arno Mahlert.

News25 August 2016

Kantar retains Norwegian TV ratings contract

The new contract will see Kantar responsible for Norway's TV audience measurement service for five years from 2018, with the option to extend to 2028. 

News25 August 2016

US parents in the dark about teens' online behaviour

Bronwen Morgan

A study of online safety attitudes and behaviours from the NCSA has revealed that 60% of US teen internet users have created online accounts that their parents are unaware of. 

News25 August 2016

Remesh closes $1m angel investment round

Software company Remesh, which integrates AI with market research, has raised $1m in angel investment and hired Matt Gershner as EVP of sales and marketing. 

News24 August 2016

Lucid launches sample verification programme

Audience platform Lucid has announced an independent, third-party verified quality assurance and measurement programme for market research sample. 

News24 August 2016

Half of Europeans think future generations will be worse off

A Europe-wide survey from Dalia Research found that 53% of Europeans think future generations will be worse off than theirs.

News24 August 2016

Magnetic hires Phillips as chief data officer

The marketing technology company has hired data strategy, analytics and machine learning specialist Paul Phillips as chief data officer. 

News24 August 2016

Women aged 25-34 most likely to leave customer reviews

New research suggests that the profile of the average UK online reviewer is a female movie-lover aged between 25-34. 

News24 August 2016

Online ad fraud prevention certification announced

JICWEBS, the independent body responsible for best practice and standards in online trading, is to offer independent auditing of processes to reduce the risk of serving fraudulent ads.

Feature23 August 2016

Palm reading

Nigeria’s palm oil production industry reveals a lot about the country’s economy as a whole – not least about the role of women, say Jim Mott and Sidi Lemine of BAMM

Feature23 August 2016

Palm reading

Nigeria’s palm oil production industry reveals a lot about the country’s economy as a whole – not least about the role of women, say Jim Mott and Sidi Lemine of BAMM

News23 August 2016

Freesat launches live audience measurement service

The subscription-free satellite TV service has announced a new service showing viewing behaviour for free-to-air television in real-time. 

News23 August 2016

E-commerce sales approach $1.9tr

Worldwide retail e-commerce sales are expected to grow by 24% to $1.9tr in 2016, which will account for 8.7% of all global retail spending, according to new figures from eMarketer.

News23 August 2016

Selipsky joins Tableau as CEO

Visual analytics specialist Tableau has hired Adam Selipsky, currently vice president of marketing, sales and support at Amazon Web Services, as its new CEO. 

News23 August 2016

Olympic success and sunny weather drive best supermarket results since 2013

Bronwen Morgan

The recent spell of hot weather combined with Britain's success at the Olympics in Rio have combined to generate the best year-on-year supermarket sales figures for nearly three years, according to research from Nielsen. 

News23 August 2016

Q Research Software hires eight

Numbers International, the company behind Q Research Software and DataCracker, has announced eight new joiners across its USA, UK and Australian offices. 

News22 August 2016

The Guardian explores time-based ad campaigns

UK news brand the Guardian has become the latest to explore the potential of basing digital campaigns on the amount of time readers spend viewing ads. 

Feature22 August 2016

The personal touch

Personality scoring, which uses psycholinguistics and text analytics to predict online behaviour from social media activity, is combining with social listening and big data to improve personalisation, says James Blake of Hello Soda.  

News22 August 2016

Tru Optik and TargetSmart collaborate on political targeting

Digital media intelligence company Tru Optik has partnered with political targeting firm TargetSmart to enable voter targeting across a number of platforms. 

News22 August 2016

Choudhary joins GfK technology team

GfK has hired Imran Choudhary to the newly created role of key account director, technology. 

News22 August 2016

UK commercial TV continues to grow

Bronwen Morgan

Commercial TV viewing ( on a TV set) in the UK increased to two hours, 24 minutes per day in the first half of this year, according to new research from Thinkbox. 

News19 August 2016

Repetition is worst UK customer service bugbear

Three quarters of UK consumers say they hate repeating themselves when they have an issue with a brand, according to a recent survey. 

News19 August 2016

EU-US data transfer programme sees slow uptake

Bronwen Morgan

The Privacy Shield programme, designed to replace Safe Harbour, has seen slow uptake among US firms since its launch two weeks ago. 

News19 August 2016

E-Tabs expands consultancy team

The data visualisation, automated reporting and charting company has hired Michaela Rojkovicova as a client consultant. 

News19 August 2016

Fraud and ad blockers undermining integrity of metrics, says Fulgoni

The comScore executive claims invalid traffic ( IVT) and ad blocking are combining to 'undermine the effectiveness of every other performance and effectiveness metric'.

News19 August 2016

Data is key to successful ad strategy, say creatives

Bronwen Morgan

A recent study by Turn revealed that 88% of creatives either depend on data or find it helpful in developing messages with greater impact. 

News19 August 2016

Coyne named as Lux Research CEO

Former Quantia and Verisk Health CEO Mike Coyne is to join the company as president and CEO. 

News18 August 2016

Structured data more valuable than unstructured, say analysts

Internal, business systems and structured data is of more value than unstructured data from IoT, social networks and external sources, according to a survey of business intelligence data analysts. 

News18 August 2016

Pinterest rolls out native video ads

The image sharing and cataloguing site added a native video player to its offer in the last few weeks. 

News18 August 2016

Oracle Data Cloud unveils 'biggest B2B data marketplace'

Software giant Oracle has launched what it claims to be the biggest B2B audience data marketplace, offering 400 million business profiles to marketers. 

News18 August 2016

Majority of online shoppers seek second opinion

New research suggests as many as 78% of online shoppers worldwide look for some form of second opinion before making a purchase. 

News18 August 2016

Nielsen and FMI join forces for digital shopping insights

Nielsen has formed an alliance with the Food Marketing Institute ( FMI) to uncover insights on the 'digitally engaged food shopper'. 

Opinion17 August 2016

Predictions and people: innovation in market research

Jack Miles

If the market research industry is to successfully innovate it needs to first improve its external image to attract the right talent, says Jack Miles of Northstar Research Partners. 

News17 August 2016

Market Intelligence company Nowigence launches

Nowigence delivers market insights by relaying personalised and tailored information sorted from licensed and published news and social media items. 

News17 August 2016

Young people 'more influenced by family than friends'

Those aged 18-24 years old are more likely to be influenced online by family members than friends, according to new research from affiliate marketing network.

News17 August 2016

UK ad blocker use plateaus

Research from IAB UK and YouGov shows there has been a slight decline in the overall number of UK online adults using ad blockers since February. 

News17 August 2016

Relevance trumps personalisation for brand loyalty

New research from the DMA reveals that 40% of consumers would like event reminders and purchase suggestions from brands, while only 33% want tailored offers and deals. 

News17 August 2016

Nielsen announces mobile data collaboration with Bridge Marketing

The collaboration will see mobile audience segments and device IDs added to the Nielsen Marketing Cloud platform. 

News16 August 2016

Integration concerns slowing digital transformation of customer contact centres

A lack of coordination across departments, low availability of resources and concerns over technology integration are the key barriers, according to new research. 

Opinion16 August 2016

BE Bites: reducing antibiotics prescriptions with behavioural economics

Crawford Hollingworth

Overprescription of antibiotics has catastrophic consequences, but behavioural economics interventions to curb this practice are having some success. By Crawford Hollingworth 

News16 August 2016

Smart machine technologies to be most disruptive over next decade, says Gartner

Bronwen Morgan

Gartner's 2016 Hype Cycle for Emerging Technologies has highlighted three key trends: transparently immersive experiences, the perceptual smart machine age and the platform revolution. 

News16 August 2016

Lotame launches consumer data product

Lotame Data Stream provides consumer data from Lotame's global network of publishers that can be combined with businesses' first-party data.

News16 August 2016

MARU/VCR&C hires Devlin as SVP of sales

Dean Devlin has joined MARU/VCR&C, the former research and consulting division of Vision Critical, as senior vice president of sales.

News15 August 2016

Unruly Pulse launches in Australia

Ad tech company Unruly has made its Pulse analytics engine available to track emotional trends in Australian video advertising. 

Feature15 August 2016

Building blocks of happiness

Jane Bainbridge

It's easy to assume life was simpler, and happier, for the younger generation in the pre-internet good old days, but a research project by 2CV, among 16- to 18-year-olds, points to a generally happy generation. Jane Bainbridge reports

News15 August 2016

Virtual Incentives expands Murphy's role

Lenny Murphy has been made chief client engagement strategist at research rewards and incentives company Virtual Incentives. 

News15 August 2016

Smartphones overtake laptops among UK teens

New research has revealed that smartphone use has overtaken laptop use for the first time among UK 10-15 year-olds. 

News15 August 2016

Hello Soda expands to US

The Manchester-based big data analytics firm has announced the opening of its first US office, in Austin, Texas. 

News15 August 2016

Research Now partners with FocusVision

Research Now has announced that it is collaborating with FocusVision to use its Decipher survey platform. 

News12 August 2016

Geoffret joins Norstat UK

Xavier Geoffret has joined integrated data services provider Norstat UK as associate director - consultancies. 

News12 August 2016

Toluna opens Dubai office

Toluna has announced the opening of a new office in Dubai, to be led by Nader Kobeissi, general manager of Toluna MENA. 

News12 August 2016

LRWTonic hires three in New York

Carolina Jiménez has joined the digital qual specialists as a research director in the New York office, alongside two other new joiners. 

News12 August 2016

ZappiStore appoints Franco to Americas role

Market research tech company ZappiStore has hired Julio Franco to be its vice-president Americas for the Eastern Region based in Boston.

News12 August 2016

Dentsu Aegis Network forms Marketing Intelligence Practice

Jane Bainbridge

Three companies in the Dentsu Aegis Network – Isobar, Forbes Consulting Group and Copernicus Marketing – have joined together to form the insight-led Marketing Intelligence Practice.

News12 August 2016

Matthias Hartmann exits suddenly from GfK

Jane Bainbridge

GfK has announced that Matthias Hartmann, its chief executive officer, is leaving the company after five years in the role.

News11 August 2016

Ipsos Healthcare announces NASH therapy monitor

The global healthcare division of Ipsos has launched a nonalcoholic steatohepatitis therapy monitor in the US and Europe.

News11 August 2016

Media measurement body ABC launches worldwide brand report

The Audit Bureau of Circulations' new report allows brands and media groups to demonstrate reach across multiple platforms and different global regions.

News11 August 2016

Fulgoni named as comScore CEO

Bronwen Morgan

ComScore's board of directors has named company co-founder Gian Fulgoni as its new CEO, following the resignation of Magid Abraham. 

News11 August 2016

Engagement Labs releases social impact measurement tool

Technology and data company Engagement Labs has launched TotalSocial, a tool to measure a brand's social impact of online and offline conversations.

News11 August 2016

SoapBoxSample launches DocThought

Market research and panel company SoapBoxSample has created a new physician panel, DocThought.

News11 August 2016

Initiative launches path-to-purchase tool

Interpublic-owned global communications network Initiative has developed a tool to uncover the factors influencing a customer's path-to-purchase decisions and whether or not the sale will be a success.

Opinion10 August 2016

Exchanging values

Richard Thornton

The Internet of Me - where consumers can offer access to their personal data in exchange for cash, gifts or information - could change the face of data gathering as we know it, says Cint's Richard Thornton.

News10 August 2016

DJS Research boosts its ranks following strong growth

The Cheshire-based research agency has announced seven appointments and five promotions. 

News10 August 2016

Facebook to bypass adblockers

Social media giant Facebook has announced it will bypass adblockers on the desktop version of its site, to address the growing practice of people using adblocking software.

News10 August 2016

Symphony EYC hires two across Americas

The retail data specialist has appointed Brian Gillis as general manager, Americas, and Adriano Araujo as general manager, Latin America. 

News10 August 2016

Cision makes Akeroyd CEO

The global media intelligence and communications company has appointed Kevin Akeroyd as its global chief executive officer.

News10 August 2016

Paradigm Sample appoints chief research officer

Online market research data collection company Paradigm Sample has hired Andy Pyle as chief research officer. 

News9 August 2016

Researchers in life sciences embracing tech innovation

A study of researchers working in life sciences and healthcare suggests more and more are embracing big data analytics and new technologies. 

News9 August 2016

Ogilvy Labs to close

Bronwen Morgan

The innovation hub within the Ogilvy group is to close, with all staff made redundant, as part of post-Brexit cost-cutting measures. 

News9 August 2016

Mobile marketing set for strong EMEA growth despite privacy concerns

Mobile marketing budgets across EMEA are set for significant growth this year, though privacy concerns are a threat to this, according to new research.

Feature9 August 2016

The art of insight

Bronwen Morgan

The Royal Academy of Arts is nearly 250 years old, but its relationship with research began in earnest less than four years ago. The RA's head of insight, Claire Clutterbuck, talks about her struggle to be heard.

News9 August 2016

Explain launches ‘confidence' evaluation tool

Newcastle-based market research agency Explain has developed a tool for businesses to measure the levels of trust and confidence that their customers have in their products and services. 

News9 August 2016

Amanda Boote joins Big Sofa

Market research tech specialist Big Sofa has appointed Amanda Boote to the newly created position of global head of marketing and business development. 

News8 August 2016

Snacking and out-of-home eating mean calorie intake is under-estimated

Jane Bainbridge

National surveys used to measure calorie intake are failing to accurately represent how much people are consuming according to a new report from the Behavioural Insight Team.

News8 August 2016

Xaxis names Mentasti as CEO, Latin America

Lucas Mentasti has been promoted to CEO, Latin America, at programmatic audience company Xaxis. 

Opinion8 August 2016

The reality of using VR and AR in automotive

There are many challenges facing the car market as it experiments, builds and deploys virtual and augmented reality but there is also much to be gained.

News8 August 2016

GfK adjusts 2016 guidance following disappointing first half

GfK's results for the first six months of 2016 are below prior years' figures for the same period, with preliminary organic sales growth at -1.5% and AOI margin down from 9.5% to 8.2%. 

News8 August 2016

Experts urge caution around over-reliance on neuroscience techniques

Marketers must be wary of the 'early over-promise of neuroscience', according to two experts from the Ehrenberg-Bass Institute. 

News8 August 2016

TNS BMRB hires Roberts to qual team

Nick Roberts has joined TNS BMRB as an associate director in the qualitative team. 

News5 August 2016

AAP buys Mediaverse

Australian Associated Press ( AAP) has acquired Melbourne-based media analysis business, Mediaverse, for an undisclosed amount.

News5 August 2016

Ofcom appoints content group director

Communications watchdog Ofcom has hired RTÉ deputy director general, Kevin Bakhurst, as content group director, overseeing its content and media policy.

Opinion5 August 2016

Could Brexit actually be good for brands?

Uncertain times can force change and that can be good for innovation and new business thinking.

News5 August 2016

BritainThinks hires fieldwork manager

Insight and strategy consultancy BritainThinks has hired Ellie Kilinc as its fieldwork manager.

News5 August 2016

FocusVision promotes Tice and hires Kuehne

Market research tech company FocusVision has made Jonathan Tice senior vice-president of North American Sales.

News4 August 2016

Hall & Partners' Bird joins house51

Grant Bird, formerly managing partner at Hall & Partners, has joined the behavioural science inspired 'research collective' as partner. 

News4 August 2016

US marketers put social media on top for video campaigns

Two thirds of US marketers see social media platforms as the most important partners for any digital marketing campaign, according to new research. 

News4 August 2016

15m UK internet users seeking digital detox

Bronwen Morgan

UK internet users are ditching their screens in a bid to find a healthier balance between technology and 'life beyond the screen', according to new Ofcom research. 

Opinion4 August 2016

Uncertainty premium

Rory Sutherland

Rory Sutherland's latest opinion looks at the illusion of choice.

News4 August 2016

Nielsen launches standardised social ratings

Nielsen has released its Social Content Ratings, the first standardised measurement of programme-related social media activity across Facebook and Twitter. 

News4 August 2016

JWT acquires Wanda Digital in Turkey

WPP-owned advertising agency J. Walter Thompson has bought a majority stake in Turkish digital agency, Wanda Digital.

News3 August 2016

Mohammadally joins Lucid in EMEA business development role

Emel Mohammadally has joined Lucid as executive director of business development, EMEA. 

News3 August 2016

Dub expands in US and UK with two hires

Simona Kats and Gareth Mellor have joined Dub as senior research consultant and marketing manager respectively. 

News3 August 2016

US consumer confidence on the rise despite political uncertainty

Americans remained optimistic about their economic prospects in Q2 2016, despite being in the midst of a contentious presidential election season, according to figures from Nielsen. 

News3 August 2016

Global marketing spend will break $1tr barrier in 2017

Jane Bainbridge

Global ad spend will reach $552 billion by 2017 and when other marketing services are included, total marketing spend worldwide will exceed $1 trillion for the first time, according to Group M.

News3 August 2016

Carbone joins OnePoint Global

Mobile survey tech company OnePoint Global has appointed Rick Carbone as corporate advisor and interim chief financial officer across its worldwide business. 

News3 August 2016

JWT buys iStrategyLabs

WPP-owned advertising agency J. Walter Thompson has acquired digital agency iStrategyLabs ( ISL) in the US.

News2 August 2016

Olympics and Paralympics sponsorship 'won't impact brand perceptions'

Almost half ( 47%) of UK consumers have said that sponsoring the Olympics and Paralympics would have no impact on their perceptions of a brand, according to research. 

News2 August 2016

Avention reports strong first half in the UK

Business insight solutions provider Avention has reported a successful first half of the year, in particular in the software & IT sector. 

Opinion2 August 2016

BE Bites: elephants and alien toys – salient behavioural reminders

Crawford Hollingworth

How might toy aliens and elephants help us to follow through on our plans and intentions? 

News2 August 2016

Data challenges continue to beset businesses

Jane Bainbridge

Two fifths of marketers ( 41%) aren't confident in their use of data, while agency and media organisations are significantly more confident ( 60%) that they can generate usable insights from their data, according to Millward Brown.

News2 August 2016

Norstat Poland appoints new MD

Data services company Norstat has hired Michal Junik to be managing director of its Poland business. 

News2 August 2016

UK adspend set to grow 4.2% in 2016

Advertising expenditure in the UK is forecast to increase by 4.2% in 2016 and 3.8% in 2017, according to figures from the Advertising Association and Warc in the Expenditure Report. 

News1 August 2016

DataSpring unveils mobile survey app

Online panel and survey software firm dataSpring has launched its first mobile survey app, developed in partnership with Intage. 

Opinion1 August 2016

Podcasts in their prime

Research by the7stars and Dax shows that podcasts are a valuable medium for holding listeners’ attention, and one that brands should be ready to engage with.

News1 August 2016

Intent Lab launches Digital Satisfaction Index

A Digital Satisfaction Index ( DSI) to measure consumers’ attitudes and perceptions of online marketing has been created by Intent Lab, a research partnership between performance marketing agency Performics Worldwide and the Northwestern University.

News1 August 2016

PUBLIC NYC launches brand consulting practice

The media and brand identity firm's new practice, PANIC Brand Metrics, is based around a previously developed perception measurement solution of the same name. 

News1 August 2016

Marketing budgets take a hit

Marketing budgets fell in the Americas and Asia-Pacific in July and although they grew slightly in Europe, they were down considerably on June following the uncertainty as a result of the Brexit vote.