News30 August 2024

Three hires at Affinity Solutions

Consumer purchase insights company Affinity Solutions has made three appointments, including Jaime Hawkins as senior vice-president of client success and Henry Tam as senior vice-president of sales.

News30 August 2024

Client Cupid founded

Marketing and sales agency Client Cupid has been launched to help research agencies better connect with client-side research teams.

News30 August 2024

FreeWheel and Proximic by Comscore agree partnership

Proximic by Comscore, the audience targeting division of Comscore, has partnered with FreeWheel on identification-free audiences for CTV.

News30 August 2024

Repetitive questioning reduces survey effectiveness, says Walr

The practice of repeating similar questions in surveys across different brands – called ‘looping’ – can significantly affect data quality and respondent engagement, a study from Walr has found.

News29 August 2024

MRS CEO writes to Scottish government over ad budget freeze

Katie McQuater

The chief executive of the Market Research Society, Jane Frost, has urged the Scottish government to consider the impact of the freeze on ‘non-essential’ public sector advertising on Scotland’s market research sector.

News29 August 2024

Head of qual joins BVA BDRC

Insight agency BVA BDRC has appointed Shivani Upreti as director, head of qualitative to help expand the company’s qual work.

News29 August 2024

Captify names president for international work

Search data insight firm Captify has appointed Jane Wolfson as international president in a newly-created role.

News29 August 2024

MEL Research hires two and promotes one

Market research company MEL Research has appointed Emily Preston-Jones as senior evaluation manager, Sophie King as senior research executive and promoted Richard Newman to research executive.

News29 August 2024

InfoSum and Choreograph partner on campaign planning

Data collaboration platform InfoSum has partnered with WPP’s data and technology company Choreograph on campaign planning and audience profiling for WPP media investment firm GroupM’s clients.

Feature29 August 2024

Changing faces: Can AI personas work in market research?

Liam Kay-McClean

AI personas are becoming more popular in the research world, but how far can they replicate the views of consumers? Liam Kay-McClean examines an experiment to test how close personas get to the real thing.

News29 August 2024

New rules on reporting precision for Canadian researchers

The Canadian Research Insights Council ( CRIC) has issued new requirements for reporting precision on survey research and on the use of open link surveys.

News28 August 2024

The Insights Family expands in London and New York

Katie McQuater

Kids, teens and family insights agency The Insights Family has expanded its operations in London and New York.

Feature28 August 2024

Celebrating 65 years of the Market Research Society journal

Peter Mouncey

Peter Mouncey, editor-in-chief of the International Journal of Market Research between 2004 and 2019, reflects on 65 years of the MRS journal.

News28 August 2024

Forsta creates survey feature to combat 'ghost completes'

Market research technology business Forsta has launched a server-to-server ( S2S) connection in its Forsta Surveys platform to tackle fraudulent ‘ghost completes’.

News28 August 2024

DVJ Insights hires four consultants for European offices

Global marketing research agency DVJ Insights has appointed four consultants joining its offices in the UK, Germany, the Netherlands and Scandinavia.

News28 August 2024

HubSpot releases AI search analysis tool for brands

Customer platform HubSpot has launched an artificial intelligence tool to help brands understand how they appear in large language models and AI search.

News28 August 2024

Johnny Caldwell joins ResponseAI

Dallas-headquartered survey research platform ResponseAI has appointed Johnny Caldwell as managing director, UK/Western Europe.

News27 August 2024

New centres of excellence and promotions at Verian

Public policy evidence and advisory business Verian has launched seven centres of excellence and promoted 14 UK employees.

News27 August 2024

Melbourne data startup WhyHive secures pre-seed funding

Melbourne-based data analysis startup WhyHive has raised $600,000 in a pre-seed funding round.

Feature27 August 2024

Capturing the zeitgeist: The Washington Post on consumer priorities

Liam Kay-McClean

The Washington Post’s Power Index gives a sense of how business, policy-makers and consumers are reacting to and prioritising the world’s biggest challenges. 

News27 August 2024

Leger names executive VP for eastern Canada

Canadian-owned market research firm Leger has appointed Sébastien Dallaire as executive vice-president, eastern Canada.

News27 August 2024

Escalent hires two senior staff

Data analytics and advisory firm Escalent has appointed Abhinav Kothari as chief information and technology officer and Kisha Payton has been appointed as chief DEI officer and global head of culture.

News27 August 2024

Circana to acquire two Nielsen businesses

Consumer behaviour company Circana has agreed to acquire Nielsen’s Marketing Mix Modeling business and NCSolutions, a joint venture between Nielsen and Catalina on advertising effectiveness.

Opinion23 August 2024

Closing the say-do gap to find the truth about sustainability

The say-do gap in business' approaches to sustainability is a major issue. How can researchers uncover the real barriers to sustainable business models?

Opinion23 August 2024

Closing the say-do gap to find the truth about sustainability

The say-do gap in business' approaches to sustainability is a major issue. How can researchers uncover the real barriers to sustainable business models?

Opinion23 August 2024

Closing the say-do gap to find the truth about sustainability

The say-do gap in business' approaches to sustainability is a major issue. How can researchers uncover the real barriers to sustainable business models?

News23 August 2024

No change in overall UK consumer confidence in August

Consumer confidence in the UK remained stable in August at a score of -13, according to GfK’s Consumer Confidence Index.

News23 August 2024

SurveyMonkey adds PayPal integration

Online survey company SurveyMonkey has agreed a new integration with online payment firm PayPal.

News23 August 2024

Ipsos launches public takeover of Infas

Liam Kay-McClean

Ipsos has launched a voluntary public takeover offer for Infas Holding AG, a market, opinion and social research company based in Germany, for €61.2m, subject to regulatory approvals.

News23 August 2024

Dovetail names VP of product

Artificial intelligence customer insights platform Dovetail has appointed Srinivas Krishnamurti as vice-president of product.

Opinion22 August 2024

Why do important topics get overshadowed online?

Topics that trend online often do not reflect the issues of most importance to the general public. An Unlimited study examined the reasons behind the disconnect.

News22 August 2024

Pret a Manger data and insight lead leaves

Fast food company Pret a Manger’s global director of data and insight Matt Lovell has departed the company after three-and-a-half years.

News22 August 2024

Appinio bolsters leadership team

Market research agency Appinio has appointed Mitja Raubach and Teresa Martos as general managers for the UK and Spain respectively.

News22 August 2024

Advertising spend set to surpass $1tn worldwide

Liam Kay-McClean

Global advertising spend is set to exceed $1tn for the first time this year, according to projections from marketing effectiveness company Warc.

News22 August 2024

Research consultancy PunkMRX established

Former YouGov head of research innovation Graeme Ford has launched a market research consultancy, PunkMRX.

News21 August 2024

Growth in UK supermarket sales

Sales at UK supermarkets increased by 5.5% year-on-year in the four weeks to 10th August - the largest growth recorded to date in 2024, according to data released by NIQ.

News21 August 2024

Lumivero acquires Risk Decisions

Data intelligence company Lumivero has acquired risk management software firm Risk Decisions for an undisclosed amount.

News21 August 2024

Boxclever names quant research director

Leeds-based full-service market research agency Boxclever has appointed Harry Westerman as quantitative research director.

News21 August 2024

Ipsos Iris partners with YouTube on CTV data

Ipsos has launched YouTube audience reach and watch time data for CTV in the Ipsos Iris digital audience measurement currency.

News20 August 2024

Simpson Carpenter makes changes in healthcare team

Market research business Simpson Carpenter has brought back Emma Basden-Smith as team lead and promoted Jo Wicks to associate director in its healthcare department.

News20 August 2024

Researchers embracing AI and tech, finds report

Insights professionals are in favour of using AI in consumer insights initiatives, according to Zappi and the American Marketing Association.

News20 August 2024

Harlow Consulting expands team

Research agency Harlow Consulting has expanded its team with two new appointments.

Opinion20 August 2024

Balancing productivity and wellbeing

Just because we can do something faster doesn’t mean we should. How do we balance productivity and lifestyle?

News20 August 2024

Crossmint buys Canadian user research startup Cycle AI

Miami-based blockchain platform Crossmint has acquired artificial intelligence user research startup Cycle AI.

Feature19 August 2024

Mind games: Psychology in the workplace

Liam Kay-McClean

The world of work has changed dramatically since 2020. Qualtrics chief workplace psychologist Benjamin Granger discusses his role at the company and the future of the workplace.

News19 August 2024

Consumer Panel Services GfK to launch shopper analytics platform

Consumer Panel Services GfK ( now part of YouGov), is developing a shopper insights platform aimed at FMCG category managers, in partnership with Circana.

News19 August 2024

GroupM and Pacvue agree partnership

GroupM, advertising firm WPP’s media investment group, has partnered with commerce technology provider Pacvue on an integrated commerce management tool.

News19 August 2024

Adelaide acquires European insights firm and raises $1.4m

Attention-based media quality measurement business Adelaide has raised $1.4m in a seed funding round and acquired European marketing insights company Rita for an undisclosed amount.

News19 August 2024

Mondelēz International hires ex-Pernod Ricard insights chief

Former Pernod Ricard marketer Pamela Forbus has joined Mondelēz International as SVP, global chief of insights and analytics.

News16 August 2024

IPA criticises Scottish government advertising freeze

The Institute of Practitioners in Advertising ( IPA) has criticised the Scottish government’s decision to halt all ‘non-essential’ public service advertising as a measure to ease budget pressures for the rest of the financial year.

News16 August 2024

Proximic by Comscore partners with Horizon Media

Audience and content targeting business Proximic by Comscore has partnered with media agency Horizon Media on contextual intelligence.

News16 August 2024

Heatmap raises $4m in seed funding

Analytics platform Heatmap has closed a $4m seed funding round to help grow the business and release an artificial intelligence ( AI) model.

News16 August 2024

Rep Data launches voter matched sample feature

Full-service data collection technology firm Rep Data has released a feature that allows researchers to purchase a voter-matched sample.

Feature15 August 2024

Small wins: The rise of fractional leadership

Katie McQuater

Fractional leadership is becoming well established in marketing, and could offer the answer to ‘brain drain’ and budget squeezes.

News15 August 2024

Amperity names CRO

Artificial intelligence lakehouse customer data platform Amperity has appointed Chris Polishuk as its chief revenue officer.

News15 August 2024

Lloyds recruits first director of AI

Katie McQuater

Lloyds Banking Group has appointed Rohit Dhawan to the newly created role of director of AI ( artificial intelligence) and advanced analytics.

News15 August 2024

Streaming reaches 20m UK homes for first time

More than 20m homes have access to a streaming video on demand ( SVOD) service in the UK for the first time, according to data from television audience measurement body Barb.

News15 August 2024

Experian acquires behavioural analytics business

Global data and technology company Experian has acquired behavioural analytics and fraud detection firm NeuroID for an undisclosed amount.

Opinion14 August 2024

What fantasy football can teach us about predictive modelling

Jon Puleston

There are lessons that market researchers can take from the way that football enthusiasts have embraced data to improve their analysis of the beautiful game.

News14 August 2024

Smart Data Foundry launches synthetic data platform

Edinburgh-based data business Smart Data Foundry has created a self-service agent-based synthetic data generation product for the financial services industry.

News14 August 2024

Qlarity Access completes Beall Research acquisition

Research logistics company Qlarity Access has acquired full-service market research consultancy Beall Research for an undisclosed sum.

News14 August 2024

Cint launches brand studies tool

Digital insights firm Cint has launched a self-service brand lift study tool for users of its attitudinal measurement service.

News14 August 2024

Kantar partners with AnswerRocket

Kantar has partnered with generative artificial intelligence ( AI) analytics company AnswerRocket to help clients access and analyse data through the use of generative AI.

News13 August 2024

FMCG spending slightly rises in Q2

Fast-moving consumer goods ( FMCG) spending rose 1.3% year-on-year in the second quarter of 2024 to a total of £51.4bn, the NIQ Retail Spend Barometer has found.

News13 August 2024

Almost a third of X users in UK considering leaving, finds Savanta

Three in 10 users of X, the social media platform formerly known as Twitter, say they are considering leaving the site, according to research from Savanta.

News13 August 2024

Nielsen and Innovid partner on ad measurement

Nielsen has partnered with independent television advertising platform Innovid on advertising measurement.

News13 August 2024

Good-Loop hires two

Media firm Good-Loop has appointed Carlos Restrepo as senior vice-president, global sales and Erez Levin as head of product.

News12 August 2024

Comscore revenues fall in Q2

Second quarter revenues at media evaluation firm Comscore fell year-on-year with a net loss of $1.7m for the period, according to the company’s Q2 2024 financial results.

Feature12 August 2024

Scrolling up: Insight at Reddit

Liam Kay-McClean

Reddit is one of the world’s most popular social media platforms, and its ‘deep’ communities are a rich source of insight for its advertising strategy.

News12 August 2024

Verve promotes 14 across business

Artificial intelligence and culture business Verve has made 14 promotions across its insight consultancy work.

News12 August 2024

2CV makes two promotions as part of restructure

International market research agency 2CV has appointed Ruth Noble as head of commercial and culture, while Rachel Cope has been named global head of growth as part of a business restructure.

News12 August 2024

Ipsos creates new CX and EX division in Australia

Liam Kay-McClean

Ipsos has launched an integrated customer experience ( CX) and employee experience ( EX) division in Australia and made three senior appointments.

News9 August 2024

AIC joins Insights Association IDEA Council

The Accessibility Insights Consortium ( AIC) has become part of the Insights Association IDEA Council.

News9 August 2024

UK and US programme funds misinformation research

The joint US-UK Bilateral Academic Research Initiative ( BARI) social science programme will investigate misinformation as its first funded research project.

News9 August 2024

Beesy hires senior behavioural research manager

Behavioural science company Beesy has appointed Ify Akaniru as senior behavioural science manager.

News9 August 2024

Circana names CFO

Liam Kay-McClean

Consumer behaviour firm Circana has promoted Holly Knightly to chief financial officer, effective from Monday 12th August.

Opinion8 August 2024

Rory Sutherland: Less is more

Rory Sutherland

Columnist Rory Sutherland asks researchers to consider what people might need less of.

News8 August 2024

Public spending needed to boost overall R&D investment, says NCUB

The National Centre for Universities and Business ( NCUB) has called for more government investment in R&D in the UK to bolster private spending.

News8 August 2024

WPP to sell FGS Global

WPP has entered into an agreement to sell its majority stake in strategic communications and advisory firm FGS Global.

News8 August 2024

Gen2 Advisors and Qrious Insight announce partnership

Data insight and analytics company Qrious Insight has partnered with strategic advisory business Gen2. 

News8 August 2024

UK government invests £32m in AI projects

The government has announced funding of £32m for artificial intelligence projects, including research, after it shelved a previous plan promised by the Conservatives.

News8 August 2024

Alter Agents makes new hires and promotions

Full-service market research consultancy Alter Agents has expanded its team and promoted several staff.

Feature7 August 2024

Risk and reward: How Axa uses insight to focus on the sum of the parts

Katie McQuater

Axa’s Patrick Alcantara is focused on insight that intersects different business lines, to be consistent, stay competitive and reap rewards.

News7 August 2024

Walnut promotes several staff

Insight agency Walnut Unlimited has made 13 promotions across the business. 

News7 August 2024

YouGov buys Yabble in £4.5m deal

Katie McQuater

YouGov has acquired New Zealand-based audience insights business Yabble to integrate generative AI into its data products. 

News7 August 2024

New hire at MEL Research

Market research company MEL Research has appointed Kathy Seymour as research manager within its qualitative team.

News7 August 2024

Dig Insights acquires Ignite 360

Market research technology company Dig Insights has acquired US insights, strategy and training agency Ignite 360. 

News6 August 2024

YouGov appoints Marc Ryan as product chief

YouGov has appointed former Kantar exec Marc Ryan as its chief product officer to lead its audience intelligence, brand tracking and behavioural tools, effective from 3rd September.

News6 August 2024

RSS gets funding for diversity data gaps

The Royal Statistical Society has received funding from the Academy of Social Sciences and the Economic and Social Research Council for research on the barriers faced by membership bodies in assessing the diversity of their membership. 

News6 August 2024

ICO puts social media firms on notice and launches children’s privacy consultation

The Information Commissioner’s Office ( ICO) has warned 11 social media and video sharing platforms that they must improve their practices around children’s privacy, as it seeks more evidence on children’s privacy online.

News6 August 2024

Philip Jansen to join WPP as non-exec chair

WPP has appointed former BT CEO Philip Jansen to its board as a non-executive director and chair-designate, to succeed Robert Quarta as non-exec chair of WPP from next year.

Feature6 August 2024

Impactful memories: Reflections on Impact magazine from over the years

From 3D-printed mastheads to inspiring interviews, current and former editorial staff and MRS colleagues look back at the articles, moments and people that have made an impression on us.

News6 August 2024

Human8 appoints Emea senior business development director 

Insight consultancy Human8 has promoted Arjan Veninga to senior business development director for Emea, with immediate effect.

News5 August 2024

Senior hires at iProspect

Dentsu-owned digital media agency iProspect has made two leadership appointments in the UK and France.

News5 August 2024

Business confidence of CFOs rises post-election

Chief financial officers of the UK’s largest companies are more optimistic about business prospects following the general election, according to a survey by professional services firm Deloitte.

News5 August 2024

OMD UK appoints former Channel 4 exec to lead strategy

Omnicom Media Group ( OMG) agency OMD UK has appointed Clare Peters as chief strategy and effectiveness officer, with immediate effect.

News5 August 2024

Business groups warn bill would hit US census response rates

Business groups in the US have warned House leaders that planned changes to federal funding legislation would result in lower response rates for the census and have a negative impact on the economy. 

Opinion2 August 2024

How to really switch off this summer

James Pickles shares some thoughts on how to properly disconnect from work while on holiday. 

News2 August 2024

Insight Awareness Index launches

Communications agency Keen as Mustard Marketing and industry resource Insight Platforms have partnered to launch the Insight Awareness Index to offer an awareness ranking for insight companies.

News2 August 2024

Tony Goncalves joins Mediaprobe as adviser

Media measurement company Mediaprobe has appointed media executive Tony Goncalves as an adviser.

News2 August 2024

Study to track health of adolescent population

A new £62m longitudinal population study is set to collect biological and lifestyle data on 100,000 eight to 18-year-olds over a decade, to understand the health of adolescents post Covid-19.

News2 August 2024

Research Illuminous rebrands to Agilent Insights

Online survey programming and sample company Research Illuminous has announced it has changed its name to Agilent Insights following acquisition by an angel investor.

Opinion1 August 2024

Humans vs AI: Researchers take on ChatGPT

How do humans compare when challenged to face ChatGPT in a range of tasks? The recent ASC conference put the two sides to the test.

News1 August 2024

Fall in proportion of younger people watching traditional TV

Fewer than half of 16 to 24-year-olds are watching broadcast television in an average week, spending three times longer on video-sharing platforms such as TikTok and YouTube, according to data from Ofcom.

News1 August 2024

Serendipity2 launches Coca-Cola project

UK – Coca-Cola Europacific Partners and The Coca-Cola Company have appointed Serendipity2 for a pan-European research campaign.

News1 August 2024

Commercial radio weekly audience surpasses 40 million

Commercial radio has for the first time surpassed 40 million weekly listeners in the UK, according to figures from Rajar.

News1 August 2024

Oppies finalists for 2024 announced

The Market Research Society has named the finalists of this year’s Operations Awards, known as ‘the Oppies’.

News1 August 2024

Norstat names MD for Poland business

Data collection provider Norstat has appointed Marek Szymański as managing director for Norstat Poland, effective from 1st August.