News30 September 2024

UserTesting hires CSO

Insights software-as-a-service business UserTesting has appointed Baran Erkel as chief strategy officer.

Feature30 September 2024

Seeing different realities: Making research accessible

Katie McQuater

A study on designing accessible research for Meta’s virtual reality team showed how progress, not perfection, can make a difference.

News30 September 2024

B2B versus B2C: Same or different?

Liam Kay-McClean

B2B and B2C research have significant similarities but retain important differences in strategy and execution, the MRS B2B Research Conference has heard.

News30 September 2024

Ipsos Data Labs launches

Ipsos has launched a new data offer, Ipsos Data Labs, to bring together its analytics, data assets and data engineering capabilities.

News30 September 2024

Polling Europe launched by OpinionWay and SWG

French and Italian opinion research companies OpinionWay and SWG have partnered to launch a Brussels-based research institute, Polling Europe.

News27 September 2024

Streetbees expands insights platform to include segmentation

Conversational research firm Streetbees has added a segmentation feature to its artificial intelligence insights platform SBX.

News27 September 2024

NIQ adds former Kantar Worldpanel director to Barcelona team

Consumer intelligence company NielsenIQ has appointed Luis Simoes as the new Consumer Panel Services strategic projects and Iberia lead.

News27 September 2024

InnovateMR hires VP global operations

Full-service sampling and research technology company InnovateMR has named Carmen Day as vice-president, global operations.

News27 September 2024

MRS names Oppies winners

Liam Kay-McClean

The winners of the Market Research Society ( MRS) Operations Awards, also called the Oppies, have been announced at a ceremony in London.

Opinion26 September 2024

Why I teach my strategists that strategy is bull

Tash Walker is on a mission to unravel what people think they know about strategy, starting with being ready to concede that you don't always know best.

News26 September 2024

Morning Consult hires Qualtrics scientist

Polling business Morning Consult has appointed Franck Sarrazit as lead solutions architect with a remit to scale and activate brand measurement and campaign effectiveness.

News26 September 2024

On Device partners with RealityMine on passive social media tracking

Brand lift measurement company On Device has integrated RealityMine’s passive social media measurement into its consumer app.

News26 September 2024

Problematic social media use increases among adolescents

There has been a rise in ‘problematic’ social media use among young people across Europe, Central Asia and Canada, according to a report from the Health Behaviour in School-aged Children ( HSBC) study.

News26 September 2024

RSMB launches data platform

Data science and audience research business RSMB has developed a cloud-based platform aimed at media agencies, advertisers, media owners, and research suppliers.

News26 September 2024

Language research project ceases as generative AI has ‘polluted the data’

Katie McQuater

An open-source project looking up the frequency of words online to analyse language popularity will no longer be updated, as its creator says generative artificial intelligence has ‘polluted’ the data.

News25 September 2024

Bilendi & Respondi to launch 20 panels in Europe

Data collection business Bilendi & Respondi has added new panels in Ireland and Greece, with more panels set to launch around Europe.

News25 September 2024

MarketCast adds ‘hybrid’ ad testing

Marketing research business MarketCast has developed an advertising testing tool combining AI and human research.

News25 September 2024

The Attention Council becomes part of CIMM

The Coalition for Innovative Media Measurement ( CIMM) is to incorporate The Attention Council ( TAC), a community of researchers, agencies, publishers, and holding companies, as an industry working group within CIMM.

News25 September 2024

Ipsos India launches video research platform

Ipsos has introduced a platform for video research across 40 cities in India, via panel research business Crownit, following its acquisition earlier this year.

News25 September 2024

Katie Gross named president at Suzy

Market research and consumer insights platform Suzy has promoted chief customer officer Katie Gross to president.

Feature24 September 2024

Stephan Gans, PepsiCo & Ryan Barry, Zappi: Tech alone isn't enough to be insight-led

Katie McQuater

PepsiCo has worked with Zappi for years to digitise its approach to consumer insights. Research Live speaks to PepsiCo's Stephan Gans and Zappi's Ryan Barry to discuss insights maturity and why people are key to organisations becoming more consumer-centric.

News24 September 2024

Insights video company Explners launches

Insights video company Explners has been co-founded by Mark Whalley, Dan Parker-Smith and Judith Rose ( formerly Judith Staig) to help client-side companies better communicate their insights to internal customers and other stakeholders.

News24 September 2024

M3 MI and Simulmedia partner on healthcare data

Healthcare sector focused audience research and advertising intelligence company M3 MI has partnered with advertising technology business Simulmedia on pharmaceutical marketing data.

News24 September 2024

7th Sense UK becomes Lacuna Agency following management buyout

Research agency 7th Sense UK has been renamed as Lacuna Agency following a management buyout.

News24 September 2024

Barb adds Netflix and Discovery+ to Advanced Campaign Hub

Television audience measurement body Barb has added Discovery+ and Netflix to its pre-campaign planning tool Advanced Campaign Hub.

Feature24 September 2024

Checking your expectations: Essential safeguards on neurodiversity

Julie Corney

To coincide with National Inclusion Week, MRS standards and compliance manager Julie Corney outlines new guidance on neurodiversity for researchers.

News23 September 2024

Jon Puleston joins Ipsos

Katie McQuater

Ipsos has appointed longstanding Kantar researcher Jon Puleston to the newly created role of chief methodologist.

News23 September 2024

HubSpot and Amplitude partner

Customer platform HubSpot and digital analytics business Amplitude have agreed a global strategic partnership to support access to insights on product usage.

Feature23 September 2024

After the fall: Research in Afghanistan

Liam Kay-McClean

BBC Media Action research has explored the changed media landscape in Afghanistan.

News23 September 2024

MEL Research hires research manager

Full service social research agency MEL Research has appointed Tamsin Maries as research manager.

News23 September 2024

Livepanel launches SaaS version of synthetic data platform

Synthetic data technology for market research firm Livepanel has released a software-as-a-service ( SaaS) version of its synthetic platform N-Infinite.

News23 September 2024

Women in Research diversity champions awarded

Non-profit organisation Women in Research ( WIRe) has named Jamila Watson and Ana Maria Santos as recipients of the WIRe MRX diversity champion award.

News20 September 2024

L2 and StackAdapt agree integration

Advertising platform StackAdapt has agreed an integration with voter and consumer data company L2 to allow political advertisers to create, launch and activate voter audiences within the same day.

News20 September 2024

Sharp fall in UK consumer confidence in September

UK consumer confidence dropped seven points in September, with sharp falls in attitudes to personal finances, the economy and purchase intentions, according to GfK’s Consumer Confidence Index.

News20 September 2024

Toluna launches synthetic data suite

Global research and insights provider Toluna has released a synthetic data suite for qualitative and quantitative research.

News20 September 2024

Yonder Data Solutions promotes five

Fieldwork and data collection agency Yonder Data Solutions has promoted five staff in its survey programming, survey management and data processing teams.

News19 September 2024

The Insights Family adds young adult tracker

Kids market intelligence company The Insights Family has launched a study to track young adults aged 19-30.

News19 September 2024

Leger hires SVP for Leger Opinion

Canadian-owned market research firm Leger has appointed Jason Bowen as senior vice-president at Leger Opinion.

Opinion19 September 2024

Crawford Hollingworth: The evolution of behavioural science

Crawford Hollingworth

The past few years has seen a lot of innovation in the world of behavioural science. The Impact columnist looks back on some highlights.

News19 September 2024

Bilendi & Respondi adds feature to AI platform

Market research agency Bilendi & Respondi has added a feature to its AI qualitative research platform to allow users to develop and script discussion guides.

News19 September 2024

Former YouGov COO joins Milieu Insight

Liam Kay-McClean

Singapore headquartered market research and data analytics platform Milieu Insight has appointed Sundip Chahal as its new chief executive officer.

News18 September 2024

AI will drive researchers to become more influential, say clients

Katie McQuater

As consumer insights production becomes streamlined by the use of artificial intelligence technologies, the function will need more emphasis on activation, communication and consultancy skills, according to clients from Mars, Johnsonville and Popeyes Louisiana Kitchen.

News18 September 2024

Customerwise partners with HappyOrNot

Customer feedback company HappyOrNot has agreed a deal to allow clients of mystery shopping company Customerwise to integrate real-time feedback tools into its programmes to help improve customer experience.

News18 September 2024

FlexMR adds AI interface to survey platform

Hybrid consumer insights agency and cloud platform provider FlexMR has added a new user interface to improve participants’ survey experience to its InsightHub platform.

News18 September 2024

Attitudes to Brexit and Scottish independence 'deeply entwined'

Attitudes to Brexit have become “deeply entwined” with where people stand on Scotland’s membership of the UK, according to research from the Scottish Centre for Social Research ( ScotCen).

News18 September 2024

Apollo Intelligence names new CEO

Insights platform for life sciences and healthcare Apollo Intelligence has appointed Tal Rosenberg as chief executive officer, replacing Dan Fitzgerald.

News18 September 2024

Explorer Research expands in Europe

Liam Kay-McClean

Shopper insights agency Explorer Research, owned by market research company Savanta, has opened a new base in Amsterdam as the company moves further into the European market.

News17 September 2024

CultureStudio hires full-time head of insights

Research and strategy consultancy CultureStudio has appointed Jimmy Ness as head of insights, becoming the company’s first full-time hire.

Opinion17 September 2024

How do we make quant more engaging?

Dave Power

Design, analysis and delivery need to be considered to make quantitative research engaging to clients.

News17 September 2024

Brand owners have 'concerns' over generative AI, says WFA

Eight in 10 multinational brand owners have concerns about how creative and media agency partners are using generative AI on their behalf, according to the WFA.

News17 September 2024

Obituary: John Barter

John Barter, aged nearly 90, died peacefully at the start of September in his home near Horsham in Sussex, supported by his wife Valerie, their son Graham and daughter Judith.

News17 September 2024

Barb and PAMCo to launch data collection trial

Television audience measurement body Barb and joint industry currency PAMCo are to begin a beta-stage trial of shared data collection, starting in October 2024.

News17 September 2024

Investment fund acquires 5% stake in Ipsos

Research firm Ipsos has announced that investment fund Lac1 has bought a 5% stake in the company.

Feature16 September 2024

Climate talks: Communicating sustainability

Florencia Lujani

Communication about climate change should factor in local and cultural nuances, research from around the UK has highlighted.

News16 September 2024

Cognitiv names first president

Artificial Intelligence for marketing company Cognitiv has appointed Eric Danetz as its first president.

News16 September 2024

Need for more AI skills in media industry, study finds

Almost three quarters ( 72%) of global media respondents have said that their organisation needs to significantly change its skills and talent to adapt to artificial intelligence ( AI) and a changing media environment, according to research from Kantar Media.

News16 September 2024

Tracksuit makes two senior hires for UK team

Brand tracking business Tracksuit has appointed Leanne Tomasevic as UK and US head of insights and Dan Fleming as UK country manager.

News16 September 2024

Reach3 and Rival Technologies makes promotions and hires

Conversational research companies Rival Technologies and Reach3 have made a series of new hires and promotions, including 23 new staff across 2024 to date.

Advertisement feature13 September 2024

SAGO VISION ‘25 | DRIVING INSIGHTS & SETTING WINNING STRATEGIES IN 2025

Sago, a trusted leader in market research, will host Sago Vision '25, a forward-thinking virtual event poised to unveil innovative insights and opportunities in the market research landscape on October 1, 2024, from 10:00 a.m. to 4:00 p.m. ET. 

News13 September 2024

Government confirms ban on pre-watershed junk food TV ads from October 2025

Advertising for junk food is to be banned from airing on television before 9pm from 1st October 2025, as the government looks to address childhood obesity. 

News13 September 2024

Nielsen partners with Video Research on Japanese media measurement

Nielsen has formed a strategic partnership with Tokyo-based media and marketing research company Video Research.

Feature13 September 2024

Identifying insight: Designing the Armed Forces Veteran card

Samantha Elliott

Market and user research can be a powerful combination. Samantha Elliott reflects on how this mix helped in the design of a new digital ID card to help veterans access vital services.

News13 September 2024

Stravito hires finance VP

Insights platform Stravito has appointed Erik Lystedt as vice-president of finance.

News13 September 2024

Fractional executive Leet joins Nexxt Intelligence

Toronto-based research technology and AI business Nexxt Intelligence has appointed Ben Leet as fractional chief financial officer.

News12 September 2024

Circana launches customer data tool for SMEs in UK

Consumer behaviour company Circana has launched its shopper behaviour insights tool Liquid Data Go in the UK.

News12 September 2024

Verve hires four in Johannesburg

Artificial intelligence, cultural and human understanding business Verve has expanded its team in Johannesburg with four new hires.

Feature12 September 2024

Can AI understand emotion?

Christian Walsh

A recent paper published in the International Journal of Market Research ( IJMR) investigated how a large language model was trained to identify text that corresponds to emotions.

News12 September 2024

The Insights Family expands Manchester team

Children, teenagers and families research company The Insights Family has grown its operations in its home city of Manchester following new investment.

News12 September 2024

Survey Futures to fund nine projects to reform survey methods

The Survey Data Collection Methods Collaboration, also known as Survey Futures, has made £1.28m funding available for nine research projects to develop survey methods.

News12 September 2024

Walnut Unlimited promotes three in behavioural science team

Market research agency Walnut Unlimited has made a number of promotions within its behavioural science team, including appointing Andreea Redfern as head of behavioural science.

News11 September 2024

WPP buys creative and CX agency New Commercial Arts

Katie McQuater

Advertising network WPP has acquired creative and customer experience agency New Commercial Arts ( NCA), adding it to creative group Ogilvy.

Feature11 September 2024

'We need to be more intentional': Aura chair Ruth Hinton on the client-agency relationship

Katie McQuater

Earlier this year, client-side researcher network Aura launched the Working Well Together Charter with the aim of addressing stress-triggering behaviours in the client-agency relationship. Research Live speaks to chair Ruth Hinton to discuss the Charter and how it’s going.

News11 September 2024

Eumetra opens London office

Social research and marketing institute Eumetra has opened a new office in London as part of an expansion of its international business.

News11 September 2024

Produkt + Markt names new leadership team

Liam Kay-McClean

German market research company Produkt + Markt has appointed a new leadership team of Katja Birke and Axel Schomborg.

News11 September 2024

Vypr launches in the US

Manchester-based product intelligence platform Vypr is planning to expand its services into the US market.

News11 September 2024

Brunswick Group appoints head of insight from Gallup

Strategic advisory firm Brunswick Group has appointed Mohamed Younis as partner and global head of insight, based in San Francisco.

News10 September 2024

Delineate appoints three

Global research and technology business Delineate has made three new hires, including appointing Tobin Sparrow and Anna Driscoll as insight directors.

News10 September 2024

Prodege releases conversational AI feature

Consumer marketing and insights platform Prodege has added a conversational artificial intelligence ( AI) feature for qualitative research.

News10 September 2024

TV overtaken as most popular news source, finds Ofcom

Television is no longer the main source of news for UK adults, with online websites and apps growing in popularity, according to research by Ofcom.

News10 September 2024

Ipsos corporate reputation MD joins Echo Research

Reputation analysis and strategic insights company Echo Research has appointed two new hires from Ipsos’ corporate reputation business

News10 September 2024

Blue Yonder hires senior insight exec

Market research business Blue Yonder Research has appointed Veenisha Fatnani as senior insight executive in its quantitative research team.

News9 September 2024

Cynozure adds to advisory board

Data, analytics and artificial intelligence business Cynozure has named Kim Gray to its advisory board.

Opinion9 September 2024

How insight can put climate action at the heart of growth

Jonathan Hall

Insight can play a vital role in the adoption of more sustainable business practices and help drive growth and innovation.

News9 September 2024

Consultation begins on data protection fee rises

The UK government is consulting on increases to the data protection fees payable by data controllers to the ICO.

News9 September 2024

Peekator adds conversational AI to survey platform

Market research company Peekator has added conversational artificial intelligence ( AI) into its survey tools.

News9 September 2024

Glow updates consumer data tool

Research technology company Glow has created a next-generation Omnibus consumer research tool in the UK, US and Australia.

News6 September 2024

Marketing confidence in X plummets, finds Kantar

Marketer confidence in social media network X, formerly known as Twitter, has fallen significantly in the past year, according to research from Kantar.

News6 September 2024

CFO joins StackAdapt

Advertising platform StackAdapt has named Cassandra Hudson as chief financial officer.

News6 September 2024

Rep Data names sales SVP

Full-service data collection technology firm Rep Data has appointed Ricky Odello as senior vice-president of sales.

News6 September 2024

Two hires at RAPP UK

Precision marketing agency RAPP UK has promoted of Sam Kennedy to executive vice-president, client leadership and Jessica Vo to executive vice-president, global marketing orchestration.

News6 September 2024

MRS launches Leaders Forum

MRS has created a VIP network for agency leaders to discuss the critical strategic, operational and financial challenges and opportunities in running and growing an insight agency.

News5 September 2024

The Outsiders founds masculinity research subdivision

Research firm The Outsiders has launched a cultural insight agency focused on masculinity and men.

News5 September 2024

Tracksuit expands to London

Consumer brand tracking business Tracksuit has opened an office in London.

News5 September 2024

Quant director joins The Forge

London and Amsterdam-based strategy consultancy The Forge has appointed Michael Martin as director in its quantitative practice.

News5 September 2024

Holden opens Tokyo office

Healthcare research firm Holden Healthcare has opened a new office in Tokyo as part of its expansion in Asia.

Opinion4 September 2024

Very demure: Why brands should pursue meaning over meme-ing

Annie Auerbach

From 'demure' to 'brat summer', navigating the latest internet crazes can feel like wading through endless word salad, but do brands actually need to join in? Annie Auerbach and Adam Chmielowski explore how to pursue meaning, not meme-ing.

Opinion4 September 2024

Very demure: Why brands should pursue meaning over meme-ing

Adam Chmielowski

From 'demure' to 'brat summer', navigating the latest internet crazes can feel like wading through endless word salad, but do brands actually need to join in? Annie Auerbach and Adam Chmielowski explore how to pursue meaning, not meme-ing.

Feature4 September 2024

Checking your privilege: India's middle class consumers

Ethnographic research with middle-class consumers in India led one researcher to reflect on challenging biases and embracing humility.

News4 September 2024

Horizon Europe funding for UK reaches £2bn

The UK has reached a milestone of more than £2bn in Horizon Europe Guarantee funding awarded to UK-based researchers.

News4 September 2024

Behavioural data firm Behavix founded

Online behavioural data company Behavix has been launched by Hannu Verkasalo and Surath Chatterji.

News4 September 2024

FlexMR launches Consumer Duty service for finance clients

Consumer insights agency FlexMR has created a new service to help financial services clients adhere to the UK’s Consumer Duty regulations.

News4 September 2024

PureSpectrum names chief innovation officer

Market research technology company PureSpectrum has appointed Phil Ahad to the newly-created role of chief innovation officer.

News3 September 2024

Rise in inclusive approaches to British identity, finds NatCen

There has been a sharp fall in the proportion of people who believe someone’s family background is an important part of whether they are ‘truly British’, research from NatCen has found.

News3 September 2024

Harvard launches AI B2B insights tool

Technology marketing and PR agency Harvard has created an artificial intelligence ( AI) business-to-business ( B2B) insights-as-a-service ( IaaS) service.

News3 September 2024

MRS publishes neurodiversity and metaverse guidance

MRS has issued guidance on neurodiversity for researchers and developed a best practice guide for data collection in the metaverse.

News3 September 2024

Dive acquires Norwegian mystery shopping firm

Northern European mystery shopping company Dive has acquired Norwegian mystery shopping firm SeeYou for an undisclosed sum, effective immediately.

News3 September 2024

Tim Wragg departs Hall & Partners for Human8

Katie McQuater

Insights consultancy Human8 ( formerly InSites Consulting) has appointed Hall & Partners CEO Tim Wragg as its new chief executive, replacing Camille Nicita.

News2 September 2024

UKRI grants £32.4m to 36 cross-disciplinary projects

UK Research and Innovation ( UKRI) has provided £32.4m to 36 projects as part of its new cross research council responsive mode ( CRCRM) pilot scheme, designed to stimulate exciting new interdisciplinary research.

Opinion2 September 2024

Bethan Blakeley: Evidence alone isn’t enough

Storytelling is a vital skill, and yet, the Impact columnist argues, the research and data industry needs to do much more to strengthen its approaches to creating effective narratives. 

News2 September 2024

Keen Decision Systems and TapClicks partner on marketing mix data

Marketing mix software-as-a-service ( SaaS) company Keen Decision Systems has partnered with marketing technology business TapClicks with the aim of simplifying data collection in marketing mix models.

News2 September 2024

Norstat names UK and Ireland MD

Data collection firm Norstat has appointed Andrew O’Connell as managing director for Norstat UK and Ireland.

News2 September 2024

Sky Media hires Matt Hill from Thinkbox

Katie McQuater

Sky Media has appointed Thinkbox’s Matt Hill as director of insight and measurement, effective from February 2025.