News29 September 2023

SurveyMonkey releases new platform

Online survey company SurveyMonkey has launched a platform for creating professional forms.

News29 September 2023

Canvs AI generates $15m in funding round

Consumer and employee insight platform Canvs AI has raised $15m in a funding round led by Fulcrum Equity Partners.

News29 September 2023

GRBN commissions study to measure business impact of research

The Global Research Business Network ( GRBN) is conducting research to measure the business impact of insight teams within client organisations. 

News29 September 2023

Thinks Insight & Strategy hires 11 and promotes 11

London-based global insight and strategy consultancy Thinks Insight & Strategy has made 11 new hires and 11 promotions in the past quarter, including Nick Downes as research director.

News29 September 2023

Premium content improves reception to adverts, finds C4 and Vevo

Audiences are more likely to have a positive emotional response to watching adverts run during premium publisher content, according to research from Channel 4 and music video network Vevo.

News28 September 2023

Change of leadership at Human8 as Camille Nicita becomes global CEO

Katie McQuater

Human8 ( formerly InSites Consulting) has appointed North America MD Camille Nicita as global CEO, with Kristof De Wulf stepping down from the role.

Feature28 September 2023

Stories from the Archive: Sweet treats

1970s reports from the Archive of Market and Social Research highlight our relationship with sugary treats. By Judith Staig.

News28 September 2023

Most black Britons change themselves to fit in at work, study on black British identity finds

Katie McQuater

The majority of black British people have had to compromise who they are or how they express themselves to fit in at work, and most have experienced racial discrimination in the workplace, according to the inaugural study from the Black British Voices research project.

News28 September 2023

ScotCen retains Scottish Health Survey contract for next three years

The Scottish Centre for Social Research ( ScotCen) has retained the Scottish Health Survey contract for the 2024 to 2026 surveys.

News28 September 2023

Former Cint executive Deitch launches advisory business Passagio

JD Deitch, formerly chief operating officer at Cint, has established advisory firm Passagio, headquartered in Paris.

News27 September 2023

Sullivan joins Verve as North America SVP

Culture and digital insight agency Verve has appointed Deidre Sullivan as senior vice-president, North America, based in New York.

News27 September 2023

Proximic by Comscore launches audience targeting tools

Audience and content targeting firm Proximic by Comscore has created three contextual tools to help deliver access to identification-free audiences across platforms.

News27 September 2023

Audio advertising works best when positive, study finds

Audio advertising that helps listeners feel more positive is more likely to drive consumer behaviour change than other emotional responses, according to a publication from creative effectiveness company System1 and commercial radio industry body Radiocentre.

News26 September 2023

Fairer Finance appoints behavioural economics and data science director

Independent consumer group and ratings provider Fairer Finance has appointed Tim Hogg as director to lead its behavioural economics and data science team, with a focus on the consumer duty.

News26 September 2023

MFour adds DIY research tools

Consumer intelligence platform MFour has developed two market research tools for building surveys and analysing data.

Opinion26 September 2023

How to build a sense of belonging

There is a strong case for engaging with industry bodies and taking opportunities to connect with peers outside your workplace.

News26 September 2023

Rival Technologies launches AI tools for research platform

Conversational research firm Rival Technologies has added new capabilities to its mobile research platform.

News26 September 2023

Emergn and Strategyzer establish partnership

Innovation consultancies Emergn and Strategyzer have agreed a partnership to help companies execute transformation and innovation strategies.

News26 September 2023

The Data City gains funding for expansion

Leeds-based artificial intelligence-driven data platform The Data City has raised a six-figure sum in a funding round to help expand its services worldwide.

News26 September 2023

New name for US fieldwork firm Communications for Research

Missouri-headquartered market research logistics business Communications for Research is rebranding as Qlarity Access.

News26 September 2023

Advertising Association to convene AI taskforce

Liam Kay-McClean

The Advertising Association has set up an artificial intelligence ( AI) taskforce to coordinate policy approaches to the technology.

News25 September 2023

Veridata Insights expands to Bulgaria

US market research company Veridata Insights has opened an office in Bulgaria.

Opinion25 September 2023

The special diversity challenge facing healthcare insight

Inclusive panel methodologies are helping to ensure that new treatments for diseases take into account historically under-represented communities. By Mili Bhatia and Danielle Schroth.

News25 September 2023

Trade-offs and tailored content: Highlights from the MRS B2B research conference

Liam Kay-McClean

The important of discussing trade-offs between sustainability and profits and using video to share customer perspectives were among the points raised at the MRS B2B research conference on 21st September. Research Live reports some of the key findings.

News25 September 2023

Affinity hires product chief

Consumer purchase insights business Affinity Solutions has appointed Kalyan Lanka as chief product officer.

News25 September 2023

Freemavens launches AI-based marketing performance tool

Research and insights agency Freemavens has developed a machine learning artificial intelligence tool to offer insights on the factors influencing category and brand performance.

News25 September 2023

Financial pressure hitting mortgage renewers' purchase intentions

There is a ‘stark’ difference between the cost consciousness and spending intentions of people renewing their mortgage and average consumers, according to TGI data from Kantar Media.

News22 September 2023

IAB Europe elects new chair and committee members

European digital marketing and advertising representative body IAB Europe has elected Thomas Duhr as chair and named new members of its executive committee.

News22 September 2023

Consumer confidence increases in September

UK consumer confidence has risen four points to -21 in September, its best performance since January 2022, with the cost-of-living crisis still hitting consumers, according to GfK’s Consumer Confidence Index.

News22 September 2023

Omnicom Media Group names UK CEO

Omnicom Media Group ( OMG), media services arm of Omnicom Group, has appointed Laura Fenton as chief executive officer of OMG UK.

News22 September 2023

Mindline hires five and opens Berlin qual office

German full-service research agency Mindline has opened a new office in Berlin for its qualitative research unit Mindline Explore.

News22 September 2023

One Minute to Midnight launches quant business

Human insight company One Minute to Midnight had launched a global quantitative business.

News21 September 2023

MarketCast launches brand tracking

Research agency MarketCast has developed a brand research offer combining consumer, advertising and survey data.

News21 September 2023

UK more liberal in 2023, finds British Social Attitudes study

Liam Kay-McClean

Social attitudes in the UK have generally become more liberal over the past 40 years, although views about class and the role of the state have been more resistant to change, according to data from the latest British Social Attitudes report.

News21 September 2023

Brightside Research launches in the US

Former Dynata executive Brendan Egan has established Brightside Research Solutions, a fieldwork and sampling business specialising in healthcare.

Opinion21 September 2023

How do you help your people become strong leaders?

Zoe Fenn outlines seven key steps for research agencies looking to properly support the next generation of leaders.

News20 September 2023

Peekator appoints non-executive director

Agile research platform Peekator has named Vik Karwal as non-executive director.

News20 September 2023

MM-Eye obtains B Corp status

Market research and insight agency MM-Eye has become a certified B Corporation.

Opinion20 September 2023

Lorna Tilbian: State of the nation

Covid-19 changed the world and artificial intelligence is likely to pose significant challenges. The Impact columnist asks whether AI is a threat or opportunity to the world. 

News20 September 2023

Barb includes streaming and video-sharing data on API

Television ratings body Barb has upgraded its API to include all data available on its panel viewing file, including broadcaster video-on-demand ( BVOD), subscription video-on-demand ( SVOD) and video-sharing services.

News20 September 2023

Gen X ‘overlooked’ in social media campaigns

The advertising industry is ‘overlooking’ Generation X – people currently aged 45 to 60 – in social media advertising, with 5% of brand spend on influencer marketing campaigns targeted at this demographic, according to research from WPP media agency Wavemaker.

News20 September 2023

Tapestry names research and strategy director

Market research agency Tapestry, part of research and data analytics firm Screen Engine/ASI, has appointed Sam Elphinstone as research and strategy director based in London.

News20 September 2023

Shift Insight launches carbon literacy course

Education and sustainability research consultancy Shift Insight has developed an accredited course to improve carbon literacy for people and organisations in the insight sector.

News19 September 2023

Guy Goodwin to retire from NatCen

Liam Kay-McClean

Guy Goodwin, chief executive at NatCen, is to leave the organisation and retire in May 2024.

News19 September 2023

UK, US, Canada and Australia to fund clean energy research

The UK, US, Canada and Australia have invested a combined £61m in a global centre for clean energy and climate change research.

News19 September 2023

Amit Prakash joins SurveyMonkey as marketing chief

Katie McQuater

Online survey and customer experience business SurveyMonkey has appointed technology marketing executive Amit Prakash as chief marketing officer.

News19 September 2023

Lovebrands names director for quant work

Paris-headquartered insight and brand consultancy Lovebrands has appointed Caspar Swanston as director to help expand its quantitative work.

News19 September 2023

TV advertising restrictions to be kept, says Ofcom

Television regulator Ofcom has decided against removing stricter TV advertising rules for commercially-funded public service broadcasters.

News19 September 2023

Boxclever makes two senior qualitative hires

Leeds-based research agency Boxclever has appointed Emma Kirk and Taryn Needham as qualitative research directors.

News18 September 2023

UKRI and UK government launch transport research hub

UK – UKRI and the Department for Transport have helped fund a research hub to help upgrade and decarbonise the UK’s transport infrastructure.

Opinion18 September 2023

Lessons from brands: how insight can bring back human connections

Lucy Davison

Insight teams shouldn’t overlook the importance of connecting with others in an age of AI. Applying the marketer’s toolkit can help.

News18 September 2023

Consumers increasingly opting for environmentally-friendly products

Eco-conscious shopping behaviour has grown in popularity but almost half of shoppers claim they are struggling to afford to shop more environmentally friendly, according to research from Kantar.

News18 September 2023

£3.1m issued for research to track value of heritage

The Arts and Humanities Research Council ( AHRC) and the Department for Culture, Media and Sport ( DCMS) have announced funding for six research projects focused on measuring the benefits of culture and heritage in England.

News18 September 2023

Hannah Rogers joins Kokoro

Liam Kay-McClean

Insight company Kokoro Global has appointed Hannah Rogers as new business director based in Leeds.

News18 September 2023

Ipsos India hires brand tracking and creative excellence lead

INDIA – Ipsos has appointed Shalini Sinha as group service line leader for lead brand health tracking and creative excellence. 

News15 September 2023

Untold Insights launches AI consumer insight tool

Customer insights and artificial intelligence ( AI) company Untold Insights has released an AI tool that allows users to interact in direct conversation with a chatbot representative of their target audience.

News15 September 2023

Potloc names former Cint CCO to board of directors

Research technology company Potloc has appointed Richard Thornton to its board of directors.

News15 September 2023

Research helped mitigate Covid-19 impact in the UK

Liam Kay-McClean

Publicly funded research helped shape government decision-making, helped ease the impact of the virus and saved lives during the Covid-19 pandemic, according to a report published by UK Research and Innovation ( UKRI).

News15 September 2023

Outbrain expands team

Technology platform Outbrain has made several senior appointments in its UK team, including promoting Richard Chambers to managing director, business development, publishers NE.

Feature14 September 2023

Professor Claire Langhamer in seven

Professor Claire Langhamer, director of the Institute of Historical Research, discusses the challenges of researching emotion and the role of historians in understanding the modern world.

News14 September 2023

Dscout launches usability testing tool

Human experience research platform Dscout has released a new usability testing feature on its platform.

News14 September 2023

Omnicom Media Group names Emea CEO

Omnicom Media Group ( OMG), media services division of Omnicom Group, has appointed Dan Clays as chief executive of its Europe, Middle East and Africa ( Emea) division.

News14 September 2023

Nielsen to cut workforce by 9%

Liam Kay-McClean

Nielsen has decided to reduce its global workforce by 9% in a bid to cut costs.

News14 September 2023

Dynata hires first commercial chief

Panel company Dynata has appointed technology executive Brad Brockhaug to the newly created role of chief commercial officer.

News14 September 2023

Marketing mix modelling seeing resurgence, finds Marketing Science Institute report

The Marketing Science Institute ( MSI), a division of the Advertising Research Foundation ( ARF), has begun an initiative to set industry standards for marketing mix modelling, as its research found an increase in the practice.

News13 September 2023

Signicat hires CFO

European digital identity company Signicat has appointed Michel van den Bogaard as chief financial officer based in the firm’s Rotterdam office.

News13 September 2023

OGC Global names GM for growth and strategy

Boutique research and consulting agency OGC Global has appointed John Schiela as general manager growth and strategy.

News13 September 2023

Krea adds do-it-yourself healthcare insight service

Chennai-based healthcare insight business Krea has launched a quick-turnaround research tool aimed at the pharmaceutical, life science and health technology sectors.

News13 September 2023

Consumers increasingly disloyal to brands, research suggests

Almost two-thirds of consumers are abandoning brand loyalty in favour of discounts and offers, according to research from the DMA and Tapestry Research.

News13 September 2023

UK government research interests published in searchable database

The Government Office for Science and the Economic and Social Research Council have established a database of areas of research interest ( ARIs), with the aim of improving the link between research and policymaking.

Feature12 September 2023

An international outlook: Has Zoom broadened horizons for market research?

Katie McQuater

Digital ways of working are facilitating more opportunities for research across borders.

News12 September 2023

Morning Consult appoints former senior Kantar and Ipsos staff

Global decision intelligence firm Morning Consult has named Joseph DeVeny as head of research solutions, Ryan Bien as head of analytics and data operations and Alex Menendez as head of customer success.

News12 September 2023

Research Partnership names chief commercial officer

Healthcare research company Research Partnership has promoted Andrew Stokes to the newly-created role of chief commercial officer.

News12 September 2023

House of Lords begins large language model inquiry

The House of Lords Communications and Digital Committee has opened an investigation into the risks and benefits large language models could present to society.

News12 September 2023

Rockbridge Associates becomes part of Illuminas

Austin, Texas-headquartered insights business Illuminas has merged with Virginia-based research agency Rockbridge Associates.

News12 September 2023

Advertiser Perceptions hires consulting VP

Media industry market intelligence business Advertiser Perceptions has appointed Jacqueline Baranov as vice-president of consulting, leading client relationships for the company.

News11 September 2023

HubSpot adds AI tools

Customer platform business HubSpot has launched a set of artificial intelligence-based tools aimed at customer-facing teams.

News11 September 2023

FullCircl buys W2 Global Data Solutions

Customer lifecycle intelligence platform FullCircl has acquired W2 Global Data Solutions, a company offering digital tools for global regulatory compliance.

Opinion11 September 2023

Upskilling matters – ignore it at your peril

Training often drops down the list of priorities, but research businesses must regard it as an investment, not a cost.

News11 September 2023

Escalent promotes Mehrotra to lead global delivery 

Data analytics business Escalent, new owner of Hall & Partners and C Space, has promoted Arundhati Mehrotra to executive vice-president of global delivery. 

News11 September 2023

Businesses report ‘tech anxiety’ over cyber security, AI and sustainability tracking

A majority of business leaders are experiencing anxiety over technology, with cyber security the biggest concern for senior leadership, according to a survey by Kin + Carta.

News8 September 2023

ICO to review data policies of period and fertility apps

The Information Commissioner’s Office ( ICO) is to review how period and fertility apps process users’ personal information.

News8 September 2023

EthOS launches desktop screen recording tool

User experience, customer experience and consumer insights company EthOS has released a desktop screen recording tool.

News8 September 2023

Dynata partners with Comcast Advertising on media measurement

Insights, activation and measurement company Dynata has partnered with media, technology and advertising company Comcast to licence and incorporate Comcast data into Dynata’s advertising products.

News8 September 2023

Skim expands to Paris

Insight-based consulting firm Skim has opened a new office in Paris.

News8 September 2023

UK readmitted to Horizon Europe

Liam Kay-McClean

The UK has re-joined the world’s largest research collaboration programme, Horizon Europe, after agreeing to a bespoke deal with the European Union.

News7 September 2023

Cint names head of sales for New Zealand and Australia

Research technology business Cint has appointed Bella Tao as head of sales for Australia and New Zealand ( ANZ).

News7 September 2023

Barb to oversee CFlight from January 2024

Television audience measurement body Barb will assume governance responsibility for post-campaign validation tool CFlight from January 2024.

News7 September 2023

Morning Consult launches insight tool

Global decision intelligence company Morning Consult has released an insights tool to explore consumer survey data.

Opinion7 September 2023

Bethan Blakeley: The power of instinct and context

Humans have many advantages over artificial intelligence that we should remember in the current hype about the technology's potential, argues the Impact columnist.

News7 September 2023

New leadership at Streetbees as founders depart business

Katie McQuater

Data intelligence business Streetbees co-founders Tugce Bulut and Oliver May have left the business, with the chief commercial officer and chief technology officer appointed to lead the company.

News7 September 2023

Amazon tops consumers' preferred advertising platforms

Liam Kay-McClean

Amazon is ranked as consumers’ number one advertising platform, as marketers increasingly avoid X, formerly known as Twitter, according to data from Kantar.

News6 September 2023

BMG Research promotes Simon Wood to MD

Social research and insight agency BMG Research has named Simon Wood as managing director.

News6 September 2023

Former senior Walnut Unlimited staff create insight agency

Liam Kay-McClean

Former Walnut Unlimited senior staff Chris Bland and Matt Rice-Haynes have founded a new insight agency called Disrupt Insight.

News6 September 2023

Savanta expands business tracker to Germany and France

Data, market research and advisory company Savanta has launched its monthly business tracker in France and Germany.

News6 September 2023

Omnisis launches WeThink polling brand

Market research business Omnisis has developed a brand – WeThink – to represent its public opinion polling work.

News6 September 2023

Former Deliveroo & Twitter insight exec Steadman joins Canva in the US

Katie McQuater

Jake Steadman has left Access Intelligence to join graphic design platform Canva as global head of market research and data.

Opinion5 September 2023

Crawford Hollingworth: Rethinking the gap

Crawford Hollingworth

The Impact columnist examines how the intention-action gap can be reduced or eliminated.

News5 September 2023

Total Media Group makes senior team changes

Behavioural planning media agency Total Media Group has reshuffled its board, with James Cowing becoming chief financial officer and Sue Shaw joining as non-executive chief people officer.

News5 September 2023

DJS Research rehires Matthew Bristow as research director

Liam Kay-McClean

Employee-owned market research agency DJS Research has appointed former employee Matthew Bristow as research director following an eight-year hiatus.

News5 September 2023

MMR Research names head of agile research

Consumer and sensory research agency MMR Research has appointed Dan Jenkins as head of agile research.

News5 September 2023

RealityMine launches streaming consumer behaviour tool

Manchester-based consumer behaviour firm RealityMine has released a streaming content consumption measurement tool.

News5 September 2023

Rait acquires majority stake in Danish research business

Market research company Rait has acquired a 70% stake in Danish research firm Wilke for an undisclosed amount.

News4 September 2023

SOCi to release AI engagement tool

Co-marketing cloud company SOCi will publish an artificial intelligence ( AI) tool to help generate responses to social network engagement.

Opinion4 September 2023

How qual researchers really feel about generative AI

Tom Woodnutt

To help qualitative research skills survive the onset of generative AI, the industry must do a better PR job for its uniquely human skills.

News4 September 2023

Radiocentre publishes audio campaign tool

Audio industry body Radiocentre has released a free online tool to help brand plan audio campaigns.

News4 September 2023

Global ad spend set to rise across 2023 and 2024

Global advertising spend is expected to grow 4.4% this year and a further 8.2% in 2024, topping $1 trillion, according to a study from marketing effectiveness body Warc.

News4 September 2023

US market research industry up 14.3%

The US insights and analytics marketplace grew 14.3% in the past year to a total of $71bn, according to data from the Insights Association.

News1 September 2023

Videobot secures €2m in seed funding

Finnish software-as-a-service ( SaaS) start-up Videobot has raised €2m in seed funding from firms and investors including Finland’s Superhero Capital and Luxembourg’s Expon Capital Digital Tech Fund.

News1 September 2023

UK must regulate AI or risk falling behind, MPs say

Liam Kay-McClean

An artificial intelligence ( AI) law will be needed as soon as possible to prevent the UK falling behind the US and EU on AI governance and regulation, a committee of MPs has warned.

News1 September 2023

Qualtrics launches patient experience tool

Experience management company Qualtrics has created a complaints and grievances tool to support quality of care in healthcare organisations.

News1 September 2023

Latcom hires business development director

Out-of-home ( OOH) advertising firm Latcom has appointed Marcelo Fiore as business development director for the US and Latin America.

Advertisement feature1 September 2023

Unlocking the Power of Customer Driven Decisions

According to a recent Marketing Week study, net spend on market research has been negative for almost a decade. The report echoes the ongoing falls seen in the IPA Bellwether report.