News31 January 2023

PRS In Vivo expands to Australia

Packaging, shopper and consumer insights business PRS In Vivo has launched in Australia to expand its work in the Asia-Pacific ( Apac) region.

News31 January 2023

BritainThinks hires specialist to build behavioural team

London-based insight and strategy agency BritainThinks has appointed Max Mawby to establish a behavioural science offer as the business looks to expand its services.

News31 January 2023

Researchers to address 'urgent need' for research & innovation diversity data

Katie McQuater

UK Research and Innovation ( UKRI) and the British Academy have invested £3.4m in a network of researchers that will explore equality, diversity and inclusion ( EDI) in the research and innovation sector.

Opinion31 January 2023

Maths until 18 isn't the answer

Bethan Blakeley

There are better ways to foster numeracy than making the study of maths compulsory.

News31 January 2023

PureSpectrum adds Mawn to ANZ team

Market research and insights platform company PureSpectrum has appointed Chris Mawn as ANZ ( Australia and New Zealand) director of clients.

News31 January 2023

GroupM merges Essence and MediaCom

Katie McQuater

WPP-owned media GroupM has combined digital and data business Essence with media agency MediaCom to launch EssenceMediacom.

News30 January 2023

Cynozure bolsters US team

London-headquartered data and analytics strategy consultancy Cynozure has appointed Guy Lehman and Stan Michaud to support US clients.

News30 January 2023

UK profit warnings rise by 50%

Katie McQuater

The number of profit warnings issued by UK-listed companies increased by 50% year-on-year in 2022, according to research from EY-Parthenon, the strategy consulting arm of Ernst & Young.

News30 January 2023

Behaviorally develops qual offer

Behavioural insights consultancy Behaviorally has launched a set of qualitative products for the packaging design process.

News30 January 2023

New client VP at Big Village

Adtech and data company Big Village has appointed Jeron Hernandez as vice-president of client development.

News27 January 2023

Ipsos India reshuffles marketing and operations teams

Ipsos India has changed its leadership for its marketing communications and operations division, including promoting Pallavi Mathur Lal to senior director, content and communications.

News27 January 2023

Strat7 and CGA agree partnership

Strategic insight and customer analytics group Strat7 has formed a partnership with customer experience consultancy CGA.

News27 January 2023

Kantar names insights heads for Singapore and Malaysia

Kantar has named Jane Ng and Paromeeta Mathur Banerjee as general managers of the insights division in Singapore and Malaysia, respectively.

News27 January 2023

MM-Eye announces it is employee owned

Market research agency MM-Eye has become an employee-owned business, with employees having a say in the running of the business and a share in its profits.

Opinion27 January 2023

Three books every researcher should read in 2023

Marie Hense

With the beginning of a new year, it is time to dust off the reading list. Marie Hense recommends three books to kick off 2023.

Feature26 January 2023

Tips on triangulation: A strategy to generate insights

In our series on how insight alchemy can produce deeper insight, Dr Marie-Claude Gervais, Director at The Foundation and a member of the MRS Main Board, explores how to triangulate data, perspectives, and methodologies to access a golden seam of insight.

News26 January 2023

No shortage of hype: Lessons from the MRS metaverse conference

Liam Kay-McClean

The MRS's recent virtual Insights from the Metaverse conference discussed the hype around the metaverse, along with its potential positives and negatives for research.

News26 January 2023

New senior EMEA hires for C Space

Katie McQuater

UK – Research agency C Space has made three additions to the senior consultancy team, with Claire Kennard, Andy Fitzgibbons and Neha Mittal joining its London office. 

News26 January 2023

Alligator hires client partnerships director

Digital research company Alligator Digital has appointed Faraz Zamyadi as client partnerships director.

Feature26 January 2023

How I work: Guy Goodwin, chief executive, NatCen

Katie McQuater

In a new series exploring how research leaders manage work and life, Guy Goodwin discusses the importance of keeping track of your priorities in life and staying calm in a crisis. 

News26 January 2023

Ad spend continues to rise in Q3 2022

Liam Kay-McClean

UK advertising spend rose 4.3% to £8.5bn between July and September 2022, according to the latest quarterly data from the Advertising Association and Warc’s expenditure report.

News25 January 2023

Savanta acquires Infosurv

Liam Kay-McClean

Global intelligence business Savanta has acquired US full-service market research agency Infosurv for an undisclosed amount.

News25 January 2023

Nexxt Intelligence develops research API

Research technology business Nexxt Intelligence has launched an application programming interface ( API) for survey platforms to carry out AI-based probing of open-ended responses.

News25 January 2023

4media hires head of insight

Insight-driven communications firm 4media Group has appointed Ian Jenkins as global head of insight and strategy.

Opinion25 January 2023

The magic of walking, wending and waiting

New measurement approaches for out-of-home advertising include tracking audiences' different walking speeds.

News25 January 2023

InnovateMR acquires Ivy Exec

Global sampling and full-service market research technology company InnovateMR has acquired qualitative business-to-business ( B2B) research network Ivy Exec for an undisclosed amount.

News25 January 2023

I-view names MD for London facility

Viewing facility business I-view has promoted Sam Grey to managing director for the company’s London branch.

News25 January 2023

Research highlights socio-economic barriers to advertising careers

Quantitative and qualitative research commissioned by advertising agency VCCP and member organisation Account Planning Group ( APG) has highlighted the barriers to working-class young people in pursuing a career in advertising.

Feature24 January 2023

ED&I – from problematic to progressive

Pressing problems demand practical solutions. That’s what the ED&I lunchtime workshop aims to deliver at MRS Insight Alchemy 2023. And we need your input.

News24 January 2023

Route adds metrics to OOH data

Out-of-home advertising audience research organisation Route has updated its data to include three new metrics, as part of its research findings for the fourth quarter of 2022.

News24 January 2023

ASC becomes a community interest company

The Association for Survey Computing ( ASC) has secured the status of a 'not-for-profit' community interest company ( CIC).

News24 January 2023

Cambiar names equity partner

Insights consulting firm Cambiar has announced the appointment of Kahren Kersten as equity partner.

News24 January 2023

Walr hires former Forsta director

Global research technology company Walr has appointed Penelope Bloom as head of enterprise sales.

News24 January 2023

Verve launches AI tool

Communities and digital insight company Verve has launched an artificial intelligence-based tool to analyse data using psychological frameworks.

News24 January 2023

Report highlights ‘democratisation’ of research in product teams

Katie McQuater

The majority of product divisions have at least one dedicated user experience ( UX) researcher, and most report that their company has a democratised research culture, according to a study from UX research platform Maze.

Feature23 January 2023

Generative AI: Threat or useful addition to the research toolkit?

Katie McQuater

Since the launch of ChatGPT late last year, the past few weeks have seen a flurry of interest in generative artificial intelligence ( AI) as a means of creating content, with potentially far-reaching consequences for market research. Research Live explores the technology and its possible implications.

News23 January 2023

Google and Meta among new ARF diversity programme partners

The Advertising Research Foundation ( ARF) has added Google, Meta, ESPN, UnitedHealth Group, and Analytic Partners as corporate partners for its workforce initiative for diversity and excellence ( Wide) scholar programme.

Feature23 January 2023

The future in 10: Young researchers and insight's next decade

Katie McQuater

From breaking out of bubbles to focusing on action, 10 new voices share their hopes for the future of insight and their calls to action for Impact's 10th anniversary.

Feature23 January 2023

The future in 10: Young researchers and insight's next decade

Liam Kay-McClean

From breaking out of bubbles to focusing on action, 10 new voices share their hopes for the future of insight and their calls to action for Impact's 10th anniversary.

News23 January 2023

Pollfish launches AI survey tool

Survey research company Pollfish has launched an artificial intelligence ( AI) survey creation platform.

News23 January 2023

BMG Research hires former NatCen team leader

Insights company BMG Research has appointed Caroline Turley as client leadership director.

News23 January 2023

Barb names Ipsos as panel expansion contract holder

UK television audience measurement organisation Barb has awarded Ipsos with its panel expansion recruitment contract.

News23 January 2023

MindProber hires client development VP

Portuguese media measurement business MindProber has appointed Sebastian Tiffert as vice-president of client development.

News20 January 2023

YFM sells part of Vuealta to Anaplan

Investment firm YFM Equity Partners has sold the software division of its planning and forecasting company Vuealta to supply chain tools business Anaplan Inc.

News20 January 2023

Veridata Insights promotes four

Texas-based market research business Veridata Insights has made four internal promotions including naming Katie Ozdemir as president of global qualitative solutions.

News20 January 2023

Netflix and Nielsen agree measurement deal for three countries

Nielsen has expanded its relationship with Netflix to include linear and streaming audience data across the US, Mexico and Poland.

News20 January 2023

Cost-of-living crisis sees consumer confidence drop

Consumer confidence has fallen three points to near-historical lows of -45, according to GfK’s consumer confidence index.

News19 January 2023

Bellwether: UK marketing budgets grow but market research spend still stifled

Katie McQuater

Total marketing budgets in the UK grew in the last quarter of 2022, according to the latest Bellwether report from the IPA, while budgets for research spend continued to contract.

News19 January 2023

Change of leadership at BVA BDRC

Katie McQuater

Full-service research agency BVA BDRC has appointed Matt Costin as chief executive and Caroline Ahmed as chief commercial officer, with co-founder Cris Tarrant taking on the role of chairman.

News19 January 2023

Delineate hires two to management team

Campaign and brand tracking firm Delineate has appointed Arun Mylavarapu as vice-president of client success and Simon Sketchley as head of data services.

Opinion19 January 2023

Why it’s time to move beyond sentiment analysis

What are some of the myths and misconceptions around natural language processing?

News19 January 2023

Frequence names VP of sales

Advertising sales automation company Frequence has appointed Mike Smith as vice-president of sales.

News19 January 2023

Kantar Group launches ad intelligence business Vivvix

Katie McQuater

In North America, Kantar has merged the advertising intelligence units of its media arm and its consumer and market insight company Numerator to launch standalone business Vivvix.

News18 January 2023

GeoPoll hires chief research officer

Research services and mobile surveys business GeoPoll has appointed Dr Charles Lau as its first chief research officer.

Feature18 January 2023

Out of the ordinary: How insight helped M&S define its customer

Jane Simms

Research has helped to challenge perceptions of Marks and Spencer’s clothing, inform its ‘Anything but Ordinary’ campaign and define a new target audience.

News18 January 2023

Snowplow acquires Poplin Data

Behavioural data firm Snowplow has acquired Sydney-based data consulting company Poplin Data for an undisclosed amount.

News18 January 2023

RDS launches digital transformation project

Research Data Scotland ( RDS) has hired human-centred design agency Nexer Digital to deliver a £300,000 digital transformation programme.

News18 January 2023

Alligator makes several promotions

Digital research company Alligator Digital has appointed Maria Butylina as client services director as part of a raft of promotions.

News18 January 2023

Adelaide launches in London

New York-headquartered attention-based media measurement business Adelaide has opened an office in London.

News17 January 2023

Cowry sells business to VCCP

Katie McQuater

Advertising agency network VCCP has acquired London-based behavioural science consultancy Cowry.

News17 January 2023

Snowflake invests in HyperFinity

Data platform Snowflake has invested in Leeds-based decision intelligence business HyperFinity through its Snowflake Ventures company.

News17 January 2023

Sprinklr partners with Samsung on commercial display

Customer experience ( CX) management company Sprinklr has become an official software partner for Samsung for commercial display advertising.

News17 January 2023

Insider acquires MindBehind

Cross-channel marketing platform Insider has acquired conversational commerce and messaging platform MindBehind.

News17 January 2023

Walr hires GM for new Australia office

Data creation company Walr has appointed Lamia Lee as general manager of its Asia-Pacific operations as part of the company’s expansion into the region.

News17 January 2023

InSites Consulting buys Happy Thinking People

Katie McQuater

Global insights agency InSites Consulting has acquired market research and innovation consultancy Happy Thinking People for an undisclosed sum.

News16 January 2023

Futurum acquires Dash Network

Research, advisory and media company The Futurum Group has acquired customer and employee experience firm Dash Network for an undisclosed amount.

Opinion16 January 2023

Why we need to understand the appeal of Andrew Tate

Hanna Chalmers

How can the popularity of self-proclaimed ‘misogynist’ social influencer Andrew Tate be understood through a cultural lens?

News16 January 2023

The Insights Family hires former BBC executive

Children, teenagers, parents and family market intelligence company The Insights Family has appointed Rachel Bardill as senior vice-president of marketing and partnerships.

News16 January 2023

Former Amazon Ads exec joins IRI

Data, analytics and insights organisation IRI has appointed Amazon Advertising’s Florian Clemens as vice-president of advertisers & agencies EMEA.

News16 January 2023

Funding for Consumer Edge

New York-based data insights and analytics company Consumer Edge has raised $60m in equity financing from funds managed by asset management firm CoVenture.

News16 January 2023

Consumer confidence up in December

Consumer confidence in the UK rose slightly in December driven by significant improvements in outlook for household finances, according to analysis from YouGov and the Centre for Economics and Business Research ( Cebr).

News16 January 2023

Cynozure hires marketing head

Data and analytics strategy consultancy Cynozure has appointed Ashley Walker as marketing director.

News13 January 2023

UKRI funds household energy usage observatory

UK Research and Innovation ( UKRI) has provided £8.7m funding towards a new Energy Demand Observatory and Laboratory ( EDOL) to track energy usage across the UK.

News13 January 2023

Consumers 'cannot afford' to shop sustainably, finds Savanta

Almost a third of consumers cannot afford to buy more sustainable products and services, according to research from Savanta.

News13 January 2023

The Forge hires innovation director

Strategy consultancy The Forge has appointed Elspeth Edwards as director in its innovation practice.

News13 January 2023

Demos names new senior team members

Cross-party think tank Demos has appointed Andrew O’Brien as director of policy and impact and Lucy Bush as director of research and participation with Ben Glover promoted to head of social policy.

News12 January 2023

Committee created for video measurement reforms

Liam Kay-McClean

A joint industry committee ( JIC) for emerging cross-platform video measurement has been established by OpenAP, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros Discovery and the Video Advertising Bureau.

News12 January 2023

Kantar Belgium names innovation director

Kantar Belgium has appointed Sabine Vermeulen as innovation director.

News12 January 2023

New hires at Blue Marble

Research agency Blue Marble has appointed Olivier Boelman and Amelie Treppass as research directors and Brigid Eades as a research executive.

Feature12 January 2023

Bringing people together: How research can build human-centric businesses

Insight is being used to bring the whole picture of humanity – with all its multifaceted, real, messy perspectives – to organisations. 

News12 January 2023

Screen Engine/ASI buys Coherency

Entertainment and media market research business Screen Engine/ASI has acquired brand insights and strategy company Coherency.

News12 January 2023

Savanta expands qual and UX to Americas

Katie McQuater

Savanta has launched a qualitative and user experience ( UX) research group in the US and Canada, appointing Barbara Weisfeld to lead the team.

Feature11 January 2023

In defence of qual: follow the money

Research Live talks with Chris Molloy, chief client officer at Brand Potential, about the debate he is joining in March at Insight Alchemy 2023, the MRS Annual Conference.

Feature11 January 2023

The decade in 10: What were the industry's biggest trends?

Liam Kay-McClean

To celebrate 10 years of Impact, we explore 10 trends that have shaped the decade for insight, and hear from industry figures on what these shifts have meant for research.

Feature11 January 2023

The decade in 10: What were the industry's biggest trends?

Katie McQuater

To celebrate 10 years of Impact, we explore 10 trends that have shaped the decade for insight, and hear from industry figures on what these shifts have meant for research.

News11 January 2023

Relative Insight launches text analysis tool

Text analysis company Relative Insight has formed a healthcare text analysis platform called Relative Health.

News11 January 2023

Ofcom seeks evidence on online harm to children

Media regulator Ofcom is seeking evidence on the risks of harm to children online as it prepares to develop codes of practice ahead of becoming the UK’s online safety watchdog.

Feature11 January 2023

Practical ideals: representation at a crossroads

Research Live talks with Kenny Imafidon, co-founder and managing director of ClearView Research, about the session he will be chairing in March at Insight Alchemy 2023, the MRS Annual Conference.

News11 January 2023

MRII appoints Hunter as president

Market research industry consortium the Market Research Institute International ( MRII) has named Paul Hunter as its president for 2023.

Feature11 January 2023

Creativity doesn't have to come at a price

Research Live talks with Quadrangle's chairman, Alison Camps, about the session she will be chairing in March at Insight Alchemy 2023, the MRS Annual Conference.

News11 January 2023

Vision One hires neuroscientist Hannah Roberts

Full-service market research company Vision One has appointed Dr Hannah Roberts as a market research manager.

News11 January 2023

2CV hires two senior directors

International market research agency 2CV has appointed Keith Crane as group research director and Bogumila Cartwright as quantitative research director.

News11 January 2023

Sprinklr and Sitel Group partner on customer experience

Customer experience ( CX) businesses Sprinklr and Sitel Group have partnered to combine software and digital CX services.

Opinion11 January 2023

The evolving context for research

Katie McQuater

In her leader for the 10th anniversary issue of Impact magazine, Katie McQuater reflects on how the insight industry can offer clarity in an increasingly complex world.

News11 January 2023

January 2023 issue of Impact published

The 10th anniversary issue of Impact magazine has been published, featuring views from senior industry figures and young professionals about the key trends over the past decade and aims for the years ahead.

News10 January 2023

QuMind launches MaxDiff tool

Consumer intelligence platform QuMind has added a new feature based on MaxDiff methodology.

News10 January 2023

Kantar names Asia-Pacific CEO

Kantar has appointed Cheong Tai Leung as chief executive officer of its Insights Asia-Pacific business.

News10 January 2023

GfK US makes senior tire hire

Market research business GfK has appointed Miguel Quiros as vice-president, market intelligence, for the US tire industry.

News10 January 2023

Cloud data business Snowflake to acquire Myst

Data cloud company Snowflake plans to acquire San Francisco-based time series forecasting business Myst.

News10 January 2023

New leadership at Research Partnership

Healthcare market research business Research Partnership has appointed Gareth Phillips as CEO, with founding directors Mary Assimakopoulos and Mark Jeffery stepping down, effective immediately.

News9 January 2023

Meta Ireland fined €390m for GDPR breaches

Meta Ireland has been fined €390m by the Irish Data Protection Commission ( DPC) for alleged General Data Protection Regulation ( GDPR) breaches relating to its processing of data for advertising purposes across its Facebook and Instagram social media platforms.

News9 January 2023

Support from publishers for US research data transparency

Several open access scholarly publishers have backed a US government proposal to make all taxpayer-funded research and underlying raw data freely available by 2026.

News9 January 2023

SAI acquires Fulcrum Research

Health sector strategic insights and analytics business SAI MedPartners has acquired healthcare and biopharmaceuticals market research company Fulcrum Research Group.

Feature9 January 2023

Safeguarding: How to protect vulnerable research participants

Julie Corney

Julie Corney, standards and compliance manager at MRS, writes about how to protect vulnerable participants in light of the cost-of-living crisis. 

News9 January 2023

Bergh joins Walr in senior commercial role

Research technology company Walr has appointed Courtney Bergh as director of platform commercialisation.

News9 January 2023

Former MRS president Jeremy Bullmore dies

Katie McQuater

Advertising executive Jeremy Bullmore, former president of the Market Research Society and non-executive director at WPP, has died, aged 93.

News9 January 2023

Salesforce to make 10% of its staff redundant

Customer relationship management software business Salesforce has said that it will reduce its workforce by 10% as part of a plan to reduce operating costs.

Feature6 January 2023

Qual: are we risking turning gold into base metal?

Research Live talks with Rhea Fox, chief digital officer, Paperchase, about the session she will be chairing in March at Insight Alchemy 2023, the MRS Annual Conference.

News6 January 2023

CRG Global acquires HUUNU

Market research firm CRG Global has purchased the predictive intelligence brand HUUNU from prediction research company Cipher for an undisclosed amount.

News6 January 2023

Channel 4 privatisation plans formally cancelled

The privatisation of publicly-owned television brand Channel 4 will not go ahead, according to the secretary of state for digital, culture, media and sport.

News6 January 2023

Traverse closes citing economic instability

Liam Kay-McClean

Employee-owned social purpose consultancy Traverse has closed due to the current downturn in the UK economy.

News6 January 2023

Ipsos hires three senior staff

Liam Kay-McClean

Ipsos has hired Valerie Vezinhet as chief people officer and Michel Guidi as chief operating officer in its senior team and promoted Melissa Moodley to managing director of healthcare in the UK.

Feature5 January 2023

Turning fragmentation into clarity: navigating an increasingly complex media world

Research Live talks with Sarah Robson, global head of advertising effectiveness, On Device Research, about the session he will be chairing in March at Insight Alchemy 2023, the MRS Annual Conference.

Feature5 January 2023

Turning discomfort into change: a revolutionary role for the insight alchemist

Research Live talks with Sabrina Trinquetel, UK sales director at Measure Protocol and co-chair of MRS Pride, about the session he will be chairing in March at Insight Alchemy 2023, the MRS Annual Conference.

Feature5 January 2023

The survey is dead. Long live the survey!

Research Live talks with Colin Strong, global lead for behavioural science at Ipsos and Chair of the MRS Delphi Group, about the session he will be chairing in March at Insight Alchemy 2023, the MRS Annual Conference.

News5 January 2023

Culture secretary reportedly advises against C4 privatisation

Michelle Donelan, secretary of state for digital, culture, media and sport, has recommended that the UK government does not privatise Channel 4, according to a letter leaked online.

Opinion5 January 2023

We ran our first focus group in the metaverse, and this is what happened

Amy Song and Diana Orrico share what they learned from conducting research in the space.

News5 January 2023

Directions promotes Finn to CCO

Insights company Directions Inc has promoted Elizabeth Finn to the newly created role of chief client officer.

News5 January 2023

Madison Logic sells majority stake to investment group

Account-based marketing company Madison Logic has had a majority stake of its business sold by its owners Clarion Capital Partners to investment firm BC Partners.

News5 January 2023

Nielsen launches advertising tool

Nielsen has announced that its measurement product Nielsen One Ads will be made available across the US next week.

News5 January 2023

Poynter develops word cloud tool

Research industry veteran Ray Poynter and his son, engineer Will Poynter, have launched 'Word Cloud Plus' for researchers.

Feature4 January 2023

Turning tactical necessity into strategic direction: insight can lead the way

Research Live talks with Mark Thorpe, director, at Truth, about the session he will be chairing in March at Insight Alchemy 2023, the MRS Annual Conference.

Feature4 January 2023

The alchemist at court: staying at the heart of decision-making

Research Live talks with Britain Thinks co-founder Viki Cooke about the session she will be chairing in March at Insight Alchemy 2023, the MRS Annual Conference.

News4 January 2023

Meta to settle $750m data privacy lawsuit

Liam Kay-McClean

Social media giant, and parent company of Facebook, Meta has decided to settle a $750m lawsuit related to the Cambridge Analytica scandal.

News4 January 2023

TechTarget promotes two

Business-to-business technology purchase intent data and services firm TechTarget has promoted Rebecca Kitchens to president and Steve Niemiec to chief operating officer and chief revenue officer.

News4 January 2023

VideoAmp partners with Warner Bros

Advertising measurement and planning business VideoAmp has partnered with Warner Bros. Discovery to measure cross-screen campaigns across the media company’s brands.

Advertisement feature4 January 2023

How Project Managers Can Overcome Stress

Aamod Tyagi

InnovateMR’s Aamod Tyagi discusses different methods and techniques project managers can use to save time, reduce stress, and accomplish more in their daily routines.

News4 January 2023

Qualytics raises $2.5m

Data quality platform Qualytics has raised $2.5m in a funding round led by venture capital firm Tech Square Ventures.

News3 January 2023

Airtel acquires stake in Lemnisk

Indian communications firm Bharti Airtel has acquired a strategic stake in marketing automation and customer data platform provider Lemnisk for an undisclosed amount.

News3 January 2023

UKHSA to end Covid-19 'R rate' publication

The UK Health Security Agency will cease its publication of Covid-19 modelling data from 6th January, the agency has announced.

News3 January 2023

WPP to launch Atlanta campus

Advertising giant WPP will open a new campus in the US city of Atlanta in the second quarter of 2023.

News3 January 2023

Behaviorally hires lead for Mexico City hub

Behavioural and digital insights company Behaviorally has appointed Gustavo Alvarez as vice-president to help launch a hub in Mexico City.

Feature19 October 2022

A real hot topic

As bills rise, research agencies are looking closely at how they manage and monitor their energy use. The subject of whether companies should replace traditional means of measuring gas and electricity consumption with smart meters has risen up the corporate agenda as part of the broader sustainability conversation. Steve Hemsley reports