Feature1 January 2016

The lifetime of a habit

Bronwen Morgan

Does true loyalty exist, or is there always another, more rational, explanation? This special report examines the different types of consumer loyalty, and how research can help brands ensure their customers come back for more. 

News10 June 2015

Luxury brands must tap into tech changes

Global luxury brands must take advantage of evolving technological and consumer demands to remain competitive as the sector will encounter dramatic changes over the coming decade, according to a Deloitte report.

News10 June 2015

Nectar launches digital rewards platform

Customer loyalty programme Nectar has a new digital platform – Nectar Tickets – launched in partnership with digital commerce company Monitise.

News30 January 2015

Sales down 2% for GfK

Sales for GfK fell by 2.9% to €1.451 billion for the 2014 financial year, compared with €1.495bn in the previous year, with organic sales down 2.1%.

News30 January 2015

Strong to join Verve

Due to leave GfK in March after 19 years, Colin Strong is to join the online community provider in the newly-created role of MD of Verve Ventures.

News30 January 2015

Facebook mobile ad revenue doubles

The company’s fourth quarter results show mobile advertising revenue is now delivering 69% of the company’s total revenues.

News30 January 2015

Mintel opens new office in Munich

Latest office will serve as Mintel’s hub for the D-A-CH and Central Eastern Europe region.

News30 January 2015

Whitmire promoted to US VP role at Cint

Market research solutions provider Cint has promoted its sales director Alison Whitmire to vice-president of sales for the West Coast, as part of a number of personnel changes as it focuses on the North American market.

News30 January 2015

MRS launches video guidelines for kids research

The Market Research Society has launched its recorded guidelines to help promote ethically-driven research of children.

News29 January 2015

Texting as important as TV for young people

As much time is spent by young people on text communications as on watching TV or films on TV sets said Ofcom’s Alison Preston at the MRS Kids and Youth Conference today.

Feature29 January 2015

The value of a like

Gathering significant social media support is cause for celebration, but how can that value be assessed? Celina Burnett of Ohal offers some pointers using a case study from Reckitt Benckiser.

News29 January 2015

Data-driven marketing linked to higher levels of loyalty and engagement

New survey with top-level executives reveals that organisations that are leaders in data-driven marketing report higher levels of customer engagement and market growth than their “laggard” counterparts.

News29 January 2015

Nickelodeon uses facial coding to measure ad response

Kids TV channel Nickelodeon has embarked on a research project to measure children’s in-the-moment responses to advertising.

News29 January 2015

Understanding the mind of a child

Researchers have to understand the age and the systems that a child is growing up in said Dr Angharad Rudkin at today’s MRS Kids and Youth Conference.

News29 January 2015

Strategir invests in WSA

A new company, Strategir-WSA, will join the Strategir group of companies as a result of the investment.

News29 January 2015

Colin Strong to leave GfK

Departure of head of Industry announced alongside three senior appointments across company’s Industry, Market Opportunity & Innovation and User Experience divisions.

Opinion28 January 2015

Humour is a serious business for kids

If you want to have a conversation with young people, then you need to know how to speak their language. At the moment one of their most favourite techniques is that of humour explains Emma Worrollo.

News28 January 2015

Royal Mail MarketReach releases results of 18 month research programme

The Private Life of Mail is a report on the role of mail in people’s lives, designed to support Royal Mail MarketReach’s new campaign promoting direct mail.

News28 January 2015

Marsc boosts board with new apppointments

Technology company Marsc has promoted Allan Shaw to director of sales and marketing and appointed Pat Molloy as a non-executive board member.

News28 January 2015

Ebiquity revenues up with first dividend on horizon

Independent marketing performance specialists Ebiquity announced a rise in revenues of 7% to £35m for the six months ended 31 October 2014, with its maiden dividend proposed.

News28 January 2015

Verve hires Flower to community role

Pete Flower has joined the company from Research Now as community development director.

News28 January 2015

House51 research collective launches

Ian Murray and Catherine Heaney have set up a new research collective called house51 to offer brand, communications and social research.

News28 January 2015

Goddard joins MRS as director of policy and standards

Dr Michelle Goddard has joined the Market Research Society from the Consumer Futures Division of Citizen Advice.

News27 January 2015

Tencent tops China brand value table

Internet service company Tencent has become the most valuable Chinese brand for the first time, ahead of Alibaba and China Mobile, in WPP and Millward Brown’s fifth annual BrandZ ranking.

News27 January 2015

Advertising spend growth forecast to slow

The latest Consensus Ad Forecast from Warc estimates that growth in global advertising expenditure will slow to 5.1% this year.

Opinion27 January 2015

ELECTION BLOG: How ‘accurate’ is ‘accurate’ in political polling?

With 99 days to go to polling day, in the first of research-live.com’s election blogs, Martin Boon looks at poll accuracy.

News27 January 2015

IPA launches behavioural economics guide

The guide sets out the five common behavioural economics strategies to emerge from the analysis of six years of IPA Effectiveness Awards papers.

News27 January 2015

Shareholder changes for Research Now

Digital data collection company Research Now has announced that private equity firm Court Square Capital Partners is to acquire shares in the company from a group of shareholders.

News27 January 2015

Simpson Carpenter adds to qual team

Research and insights company Simpson Carpenter has hired Pedro Oliveira and Sophie Mason to boost its qualitative team.

Feature26 January 2015

Growing from the seed of an idea

LivingLens co-founder Carl Wong gives a first-hand account of the processes involved in securing funding.

News26 January 2015

McCallum Layton adds to data processing team

Daniel Szigeti has joined the company as a data analyst.

News26 January 2015

Ghostery chief privacy officer to address EU Parliament

Todd Ruback, chief privacy officer of digital privacy and transparency consultancy Ghostery will address the EU Parliament about the impact on business of the EU Data Protection Regulation.

Opinion26 January 2015

Challenging cool, talking real

There’s no one-size-fits-all approach to researching kids, says Joanne Cliff of Platypus Research. Here she outlines her four key steps to understanding ‘real’ kids.

News26 January 2015

Online accounts for 39% of entertainment retail

Amazon took one in every four pounds spent on physical music, games and video in Britain in the run up to Christmas this year with online shopping now making up 39% of all transactions in the sector according to Kantar Worldpanel.

News26 January 2015

Natalie Gunning joins Impact Health

Gunning has joined the company from Ipsos Healthcare as research manager.

News23 January 2015

Nunwood reports strong growth in 2014

The company saw its UK business grow by 23% last year.

News23 January 2015

TNS Italy appoints CEO

Kantar-owned TNS has made Federico Capeci its chief digital officer and CEO for TNS Italy based in Milan.

News23 January 2015

BA creates standalone customer experience unit

Former head of marketing, Abigail Comber, has been appointed to the newly-created role of head of customer at British Airways ( BA) in a major marketing reshuffle.

News23 January 2015

Repucom hires Callay to lead on media research and content

Alexandre Callay joins the sports marketing research firm from Mediametrie, where he was key accounts director.

News23 January 2015

Marketing activity shows strong start to the year

The headline Global Marketing Index ( GMI), an indicator of the state of the global marketing industry, is up by 2.6 points on the December figure.

Opinion22 January 2015

The Rise of Quick Qual

Brand marketers need qualitative insight quickly, so Stephen Phillips offers some suggestions to make qual more agile.

News22 January 2015

YouGov offers candidates constituency-based data

YouGov has extended the reach of its Profiles tools to provide constituency-focused big data to all election candidates in the run up to the general election.

News22 January 2015

Nielsen acquires Brandbank

Brandbank helps retailers to create, manage and distribute product content and manages retailer and supplier relationships.

News22 January 2015

Millward Brown and ZappiStore launch TV ad effectiveness tool

LinkNow for TV is a quick-turnaround ad effectiveness product within Millward Brown’s Copy Testing offering on Zappistore.

News22 January 2015

Data Liberation appoints new CEO

Market research technology consultancy Data Liberation has appointed Pat Molloy as its new CEO as part of a shake-up of its exec team.

News22 January 2015

Leith appointed as non-exec director at YouGov

Rosemary Leith is a fellow at the Berkman Center for Internet & Society at Harvard University and a founding director of the World Wide Web Foundation.

News22 January 2015

Summit launches predictive analytics platform

Forecaster combines internal and external data to predict the likely sales from a given marketing spend.

Opinion21 January 2015

Out of Africa: taking inspiration from new markets

A fresher, less cynical view of research in developing countries means established methods can be adapted to great effect says Firefish’s Bob Cook.

News21 January 2015

Nielsen establishes Japanese joint venture with INTAGE

The joint venture company, Nielsen-INTAGE DigitalMetrics, will develop cross-platform advertising effectiveness solutions.

News21 January 2015

Lightspeed GMI named as Superbrands fieldwork partner

The Centre for Brand Analysis will access Lightspeed GMI’s proprietary panels for the annual Consumer Superbrands, CoolBrands and Business Superbrands surveys.

News21 January 2015

ComScore launches multi-device video measurement platform

Video Metrix Multi-Platform provides unduplicated desktop, smartphone, tablet and over-the-top video audience measurement.

News21 January 2015

Rentrak and Kantar in retail and TV data partnership

Rentrak will partner with Kantar Shopcom to integrate retail purchase data and information into its media measurement solutions.

News21 January 2015

TNS promotes Puri to global head of qualitative

Anjali Puri was formerly head of the company’s Qualitative Centre of Excellence and MD of the qualitative practice in Bangalore.

News20 January 2015

Incite poaches Millward Brown's Shanghai MD

Market research consultancy Incite has announced that its new Shanghai office will be led by Jason Spencer, the current China managing director of Millward Brown.

News20 January 2015

Margo Swadley joins Kantar in new MD role

Swadley joins from the BBC as managing director for UK TV and Video Measurement.

News20 January 2015

Join the Dots adds to board

Entrepreneur Alwin Thompson is the first independent non-executive board director since the company’s establishment in 1998.

News20 January 2015

Developed markets 'less positive towards personal tech'

A new survey from Microsoft has revealed significantly different attitudes towards personal technology between customers in developed markets and those in developing ones.

News20 January 2015

Tim Britton exits YouGov

Tim Britton, YouGov’s UK CEO has left the company after seven years with the company, it is not known where he is moving to.

News20 January 2015

NPD Group extends Maury's role to include Asia Pacific

Consumer and retail market research company The NPD Group has announced that its European group president, Michel Maury, will also now manage the firm’s operations in Asia Pacific.

News19 January 2015

Emotional messaging 'most impactful in wealthier nations'

New research indicates that consumers in less affluent nations may respond better to functional, rather than emotional, TV messaging.

News19 January 2015

Repucom hires new head of sales

Simon Long has been appointed by sports marketing research company Repucom as its new head of sales for UK and Ireland.

Opinion19 January 2015

A Choice for MR: Folly Prevention or Fame Promotion?

As BrainJuicer marks 15 years of business, CEO John Kearon argues the case for researchers supporting System 1 marketing and where that may lead.

News19 January 2015

Trinity McQueen grows both UK teams

The agency has added to its qual and quant teams in London and Leeds.

News19 January 2015

Fanuele to lead global innovation at Hall & Partners

Joanna Fanuele, a partner at the research agency, will now lead its global innovation efforts.

News16 January 2015

Meetrics gets MRC accreditation

Online ad viewability company Meetrics has been granted accreditation by US-based Media Rating Council ( MRC) for its viewable ad impression measurement on its Ad Attention Monitor product.

News16 January 2015

Chaibi joins Middle East Broadcasting Center

Laura Chaibi, the former Yahoo research director, has moved to Dubai to take up the role of head of digital research for the Middle East Broadcasting Center.

News16 January 2015

Use of mobile web 'underrated'

New research from the IAB suggests what looks like time spent on mobile apps may be “mobile web use in disguise”.

News16 January 2015

GfK appoints tech leaders in US

Kevin Taylor and Gary Schanzer have been given leadership roles in GfK, North America with Taylor heading technology and Schanzer heading the digital market intelligence ( DMI) team.

News16 January 2015

Joan Lewis joins comScore board of directors

Lewis, former SVP of Global Consumer and Market Knowledge at P&G, replaces Jeffrey Ganek on the board.

News16 January 2015

Stracey to lead innovation at Dub

Dan Stracey has joined the research community software specialist as chief inspiration officer.

News15 January 2015

Bellwether Report reveals record growth for marketing budgets in 2014

The Q4 report from the IPA shows that marketing budgets have increased for the ninth successive quarter, albeit at a slower rate.

News15 January 2015

Bruce Cook joins SMG Insight as director

The former RBS head of Sponsorship will lead the sports marketing research firm’s Scottish operation.

News15 January 2015

Joint programme of consumer behaviour research launches

The partnership between Which?, Warwick Business School and The Design Council will have a strong focus on using behavioural economics to empower consumers.

News15 January 2015

M3 Global Research makes 11 hires

The healthcare research company has made a number of strategic hires across the US and UK, including Amber Esco as vice president of sales.

News15 January 2015

UK customer satisfaction 'at lowest point since 2010'

Latest findings from the UK Customer Satisfaction Index reveal that only the utilities and banking sectors have improved during 2014.

Feature15 January 2015

A wearable benefit

Digital market research agency, Clicked, conducted research to provide UK-relevant insights in a wearables market. A range of research methods were used to examine attitudes and market potential by business sector, shedding light on some surprising results.

Opinion14 January 2015

New year, new job?

The most effective researchers are those perpetually seeking to advance their skills and many will be contemplating how a new role in 2015 could help them get ahead. But don’t be impetuous, warns Sinead Hasson, there are steps to follow before making the leap.

News14 January 2015

Speake joins Clear Channel as CMO

Sarah Speake, formerly director of Commercial Marketing and Research at ITV, will join the outdoor media owner’s UK management board.

News14 January 2015

New appointments at The Behavioural Architects

Insight and research consultancy The Behavioural Architects has made a string of new hires across its offices in the UK, Australia and China.

News14 January 2015

App Annie launches app user trends product

Usage Intelligence provides metrics such as active users, time spent, usage frequency and retention.

News14 January 2015

Marketers must expand programmatic advertising

Marketers need to build creative content that can be readily delivered by media buying algorithms according to Millward Brown’s Digital and Media Predictions for 2015.

News14 January 2015

McCullough elected president of MRII Board of Directors

Wayne McCullough, MD of the Office for Health Equity and Inclusion at the University of Michigan Health System, has replaced Barry Watson as president.

News14 January 2015

Reddy to replace Puliyel as IMRB International president

Preeti Reddy, currently senior vice president, will take over from Thomas Puliyel when he retires in August of this year.

News13 January 2015

UK ad forecasts revised downward

Advertising forecasts in the UK have been revised downward, to 5.7% adspend growth ( down from 6.5%), because of economic caution.

News13 January 2015

Greg Treat joins Dialsmith

Treat joins as a project consultant on its Perception Analyzer research consulting team.

News13 January 2015

Future Thinking France launches pharma healthcare division

SPA Future Thinking’s French subsidiary, Future Thinking France, has established a pharmaceutical healthcare division as part of its European expansion and diversification strategy.

News13 January 2015

FocusVision buys Decipher in US

Market research tech solutions company FocusVision has announced the acquisition of quantitative market research tech and services firm Decipher for an undisclosed amount.

News13 January 2015

Twitter activity 'could indicate success' of new TV shows

A new study from Nielsen suggests Twitter activity surrounding new TV shows ahead of their autumn premieres could be an ‘additional signal’ of potential success.

News13 January 2015

B2B International expands to Singapore

Latest permanent office is the company’s third in the Asia-Pacific region.

Feature12 January 2015

Speeding on a Sunday morning and other interesting facts

Measuring the out-of-home audience provides insight into how people travel around the UK, with some unexpected findings among the more predictable says Route’s Holly Stead.

News12 January 2015

BrainJuicer ranks emotive advertising

Research agency BrainJuicer has launched this year’s FeelMore50, its global ranking of the top 50 ads which sees Leo Burnett Paris’ ‘Emma’ ad for French toilet paper brand Le Trefle come out on top.

News12 January 2015

UK shoppers more 'phy-gital' than those in the US

70% of UK shoppers say they combine online and in-store purchases, according to a new study from Mindtree.

News12 January 2015

Creative industries upbeat for the coming year

Increased digitisation, changes to UK tax and investment rules, and educational schemes are among the reasons cited by creative industry leaders for their optimism for 2015.

News12 January 2015

Millward Brown Digital partners with Snapchat

Partnership saw the agency measure the first six advertising campaigns to appear on Snapchat.

News12 January 2015

Marketing Sciences promotes four

Promotions include both Deborah Hall and Gerry Curtis being promoted to research director.

Opinion9 January 2015

Innovate and Die

Jigsaw Research’s Peter Totman argues there’s an innovation problem with qualitative research that needs to be addressed.

News9 January 2015

TNS appoints Stephen Hillebrand as CEO, Middle East

Former VP for Africa, Mediterranean and Middle East region, Hillebrand replaces Steve Hamilton-Clark in the role.

News9 January 2015

Consumers want to own personal data collected through smart devices

More than three quarters of US ( 79%) and UK ( 80%) consumers are concerned about their personal information being collected by smart devices as the Internet of Things ( IoT) grows according to a Truste survey.

News9 January 2015

Data incompetence contributed to 'under-performing campaigns' in 2014

New research claims that 75% of marketing strategies in 2014 under-performed, partially due to marketers’ incorrect use of data leading to poor decisions.

News9 January 2015

Dun & Bradstreet buys NetProspex

Dun & Bradstreet has bought NetProspex, the Massachusetts-based B2B data management company.

News8 January 2015

Tesco reportedly exploring sale of dunnhumby

The ailing supermarket group is looking to sell its assets to fund lower prices in response to the biggest crisis in its history.

News8 January 2015

Tonic launches semi-automated online qual products

Tonic Express is a suite of online qual tools offering short turnaround qual projects.

Opinion8 January 2015

A sense of satisfaction

Customer satisfaction is not necessarily a meaningful metric – a customer can be satisfied but not inspired – so what can research do to better measure customer engagement? By Alison Blair, PwC r2i

News8 January 2015

US regulator warns of risk of 'ubiquitous data collection'

The rise of the Internet of Things ( IoT) and the associated collection of huge volumes of data poses a risk to privacy warned Edith Ramirez, chair of the Federal Trade Commission, in her speech to the Consumer Electronics Show ( CES) in Las Vegas.

News8 January 2015

BARB launches broadcast measurement training sessions

IPA-accredited training sessions, BARB Boot Camp, are designed to help the media and advertising industry “better understand the strength of the TV broadcast currency”.

News7 January 2015

Sainsbury's Christmas ad tops YouTube charts

YouTube’s ad leader board for 2014, which ranks the ads people have chosen to watch throughout the year in the UK, showed Sainsbury’s Christmas ad featuring the WW1 truce football game was the most watched.

News7 January 2015

CivicScience hires Jake Sedlock

Sedlock has joined the company as vice president of client development.

Opinion7 January 2015

Is it time for the board to be replaced?

Businesses need to judge and anticipate what will happen in future markets, Jon Puleston asks whether boards of directors are up to the job.

News7 January 2015

FreshMinds appoints two senior consultants

Ramona Bartlett has joined the company from Nunwood while Martin Ash has joined from Millward Brown.

News7 January 2015

CNBC to abandon Nielsen's daytime ratings

Financial news network to instead rely on Cogent for daytime audience measurement, claiming that Nielsen has never measured its ratings accurately.

News7 January 2015

Desiree Lopez made CEO of TNS BMRB

TNS UK has promoted Desiree Lopez to be CEO of TNS BMRB and will join the TNS UK board.

News7 January 2015

Promotions at BrainJuicer

Market researcher BrainJuicer has announced a number of promotions in its US and UK offices including Alex Hunt, formerly EVP US, taking the role of president, the Americas based in its New York office.

News6 January 2015

BMW launches first NFC-enabled print ad

Car manufacturer has teamed up with London tech start-up Tamoco to place chips inside a magazine to allow tracking and analysis of readers’ responses.

News6 January 2015

MRS annual conference keynote interview announced as Paul Polman

The Market Research Society’s annual conference programme has been announced, including a keynote interview with Unilever CEO Paul Polman.

News6 January 2015

20|20 Research opens UK office

New office, led by David Chandler, aims to make services more readily available throughout Europe, the Middle East and Africa.

News6 January 2015

Stan Sthanunathan on why insight is a broad organisational function

Sthanunathan, senior vice president, Consumer & Market Insights at Unilever, believes a critical role of the insights function is to enable the whole organisation to create insight.

News6 January 2015

Lightspeed GMI signs new panel partnerships

Global digital data collection company Lightspeed GMI has announced a collaboration with SportsOnEarth.com so that baseball fans can join its global panels.

News6 January 2015

Relish boosts quant team

Relish Research has hired two senior account directors to join its quantitative team.

News5 January 2015

Schlesinger launches handheld data collection tool

Dials by Schlesinger captures quantitative responses to test material in a focus group setting.

News5 January 2015

Burnett joins TNS UK as director

Jamie Burnett has joined TNS UK from Quadrangle as director of Survey Methods and Sampling.

News5 January 2015

New CEO at Cint

Research technology and panel exchange operator Cint has announced the appointment of Morten Strand as its new CEO.

Feature5 January 2015

2015 Preview: What will success look like?

If this year is going to go well, what should researchers and marketers be ready for?

Feature2 January 2015

2015 Preview: The buzzwords

In this preview article, Research-live contributors offer their predictions of the words that will sum up the zeitgeist in 2015.

News23 December 2014

Ford hires data and analytics expert

Ford has appointed Paul Ballew as its executive director and chief data and analytics officer to help the company better understand consumer behaviour.

News19 December 2014

WPP acquires Mexican digital marketing agency

Clarus Digital, a full-service digital marketing agency, has clients including Telcel, Citi-Banamex, Aeromexico and Sigma Alimentos.