Advertisement feature1 February 2022

Automated Pricing Research to Rapidly Enhance Your Brand Pricing Strategy

Professional pricing research is any form of research that provides a brand with information telling them what consumers are willing and able to spend on their products and/or services. Through a research-backed understanding of consumers’ price perceptions, brands can safeguard their market share by optimizing their prices to keep consumers happy while maximizing their profits. In the recent weeks and months we have seen lots of market changes driven by the hike of energy and resource costs, disruptions of supply chains, and the increase of inflation. It’s no surprise that this causes a lot of headaches for brand managers. 

News1 February 2022

2021 strongest-ever year for marketing budgets

Colette Doyle

Last year was the strongest ever for marketing budgets on a global scale, with growth led by digital, mobile, TV and out-of-home ( OOH) advertising, according to Warc’s latest Global Marketing Index ( GMI). 

Opinion1 February 2022

The art of seduction: capturing customer data

Consumers are growing ever more wary about sharing their data online, but one company has it all wrapped up.

News1 February 2022

Onclusive appoints CEO to lead global media monitoring business

Newly-formed global media monitoring and measurement business Onclusive has appointed Manuel Moerbach as chief executive officer. 

News31 January 2022

Norstat acquires Userneeds

Market research data collection firm Norstat has agreed to acquire Scandinavian data collection business Userneeds.

News31 January 2022

Page & Page and Partners grows team with new hire

UK – Global creative communications agency Page & Page and Partners has appointed Sophie Rutherford as an account director.

News31 January 2022

UK advertising spend recovers to almost £30bn

Liam Kay-McClean

The UK advertising market had its strongest ever year in 2021 with a record 26.4% growth to an overall value of £29.7bn forecasted, according to the latest expenditure report by the Advertising Association ( AA) and Warc.

News31 January 2022

Creative thinking on show at MRS conference

Reimagining how data and research can work together and the influence that younger generations will have on the future of the insight industry are just two of the topics up for discussion at Impact 2022, organised by the Market Research Society ( MRS).

Feature28 January 2022

Sylvia Richardson in seven

Sylvia Richardson is president of the Royal Statistical Society until the end of 2022 and is the former director of the MRC Biostatistics Unit at the University of Cambridge. 

Feature28 January 2022

Anonymising data

Camilla Ravazzolo

Following the publication of the data-sharing code of practice, the Information Commissioner’s Office ( ICO) is now working on guidance on anonymisation, pseudonymisation, and privacy-enhancing technologies.

News28 January 2022

Paradigm Sample appoints vice-president of client development

Paradigm Sample has hired Tacie Avedikian as vice-president of client development.

News28 January 2022

Senior partner returns to Kantar to drive growth plans

Evidence-based insights company Kantar has announced that Paul Cowper is to re-join as a senior partner within the business’ consulting practice. 

News28 January 2022

European consumers want brands to help extend product life cycles

New research has found that European consumers recognise that buying new, even when marketed as a greener alternative, cannot be sustainable.

News28 January 2022

GroupSolver adds new product feature to AI-powered survey platform

San Diego-based market research start-up GroupSolver has launched LiveSlides, described as an intuitive, real-time reporting feature that functions as an alternative to traditional presentation-building tools.

Opinion27 January 2022

Blind to the truth

Crawford Hollingworth

Why do we remain blind to facts in an evidence-driven world?

Feature27 January 2022

Understanding purpose: Humans and AI

Ansie Lombaard

Human stories and artificial intelligence can be brought together to help brands express their purpose in a more meaningful way.

Feature27 January 2022

Across the digital divide

Liam Kay-McClean

The gulf between the real and virtual worlds has been closing in recent years, accelerated by the pandemic. How can businesses interact with audiences in this new world? 

Feature27 January 2022

Forming alliances

Katie McQuater

Allyship is necessary to building truly inclusive environments, so how can businesses be better allies?

Opinion27 January 2022

Lorna Tilbian: Clouds on the horizon

Lorna Tilbian, chairman of Dowgate Capital and Impact columnist, talks about artificially propped up markets and what this could mean for the future.

Feature27 January 2022

A new dawn: Views of Indian millennials

Sabine Stork

India’s younger generations are moving on from the nation’s past and looking with confidence to the future.

Feature27 January 2022

A new dawn: Views of Indian millennials

Smriti Singh Bhatia

India’s younger generations are moving on from the nation’s past and looking with confidence to the future.

News27 January 2022

Alida offers new platform capabilities with latest product release

Customer experience ( CX) software provider Alida has unveiled its winter 2022 product release, which it describes as “bringing new capabilities in CX, employee experience ( EX), product experience ( PX) and brand experience ( BX)”.

News27 January 2022

Mesh Experience appoints data quality lead

Global data, analytics and insight company Mesh Experience has hired Martin Daniel to lead data quality management.

News27 January 2022

Santander's Saj Arshad to become president of MRS

The Market Research Society ( MRS) has announced that its next president will be Saj Arshad, chief customer & marketing officer at Santander UK.

News26 January 2022

ONS to reform food inflation measurements

Liam Kay-McClean

The Office for National Statistics ( ONS) is looking at changing the way it measures inflation to more accurately identify the impact of price increases on the UK population.

Feature26 January 2022

Reflecting reality: The future of 'nat rep'

Liam Kay-McClean

The concept of ‘nationally representative’ samples has been central to the research industry for decades, but is now facing questions over whether it is truly ‘representative’, and if it needs to change. 

Feature26 January 2022

The history of the data economy: The future of data

Timandra Harkness

Data is now the fuel that drives business. Timandra Harkness considers what the coming years have in store for the data industries.

Opinion26 January 2022

Placemaking and an opportunity for research

Matilda Andersson

Placemaking is a growing trend across multiple sectors in recent years. How can the research industry embrace the concept?

News26 January 2022

NatCen launches survey transformation centre

The National Centre for Social Research ( NatCen) has created a new centre focused on making social research surveys more effective and efficient.

News26 January 2022

Insights industry urged to achieve net zero by 2026

Liam Kay-McClean

Industry action group the Insight Climate Collective ( ICC) has launched a roadmap for achieving net zero carbon emissions by 2026.

News26 January 2022

AI-powered ad testing comes to Kantar Marketplace

Kantar’s AI-powered ad testing solution, Link AI, is now available on Kantar Marketplace, its agile market research platform.

News26 January 2022

Kepler names co-founder Remy Stiles as CEO

Global digital services provider Kepler has promoted co-founder and chief strategy officer Remy Stiles to the newly created role of chief executive for North America.

Opinion25 January 2022

In demand: how to manage segmentation modelling

Demand Spaces look set to continue their growth and become a key segmentation framework in brands’ toolkits throughout 2022.

News25 January 2022

Schöttmer - Research Hub names senior operations manager

Modular market research services start-up Schöttmer – Research Hub has appointed Saloumeh Odendahl as senior operations manager.

News25 January 2022

Meta aims to build the world’s fastest AI supercomputer

Facebook’s parent company, Meta, is building a supercomputer known as the AI Research SuperCluster ( RSC) to accelerate artificial intelligence ( AI) research and help build for the metaverse.

News25 January 2022

Holden Healthcare and Seed Planning partner in China and Japan

Healthcare research agency Holden Healthcare and Japanese healthcare research company Seed Planning have entered into a global strategic partnership with a focus on Asia-Pacific.

News25 January 2022

InnovateMR attracts private equity investment

Tech-enabled survey and sampling services provider InnovateMR has secured financial investment from Chicago-based private equity firm CIVC Partners to support the company’s continued growth.

Opinion24 January 2022

Segmentation is a people problem, not a maths puzzle

What is effective segmentation? Curiosity, creativity and habit all can play vital roles in the segmentation process. 

News24 January 2022

OzTAM names industry development director

Australian television measurement body OzTAM has appointed Kevin Dillon as industry development director, effective immediately.

News24 January 2022

DMA creates Scottish apprenticeships scheme

Trade body the Data and Marketing Association ( DMA) has partnered with Scottish apprenticeship provider Sixth Sense Training to create more entry-level jobs in the Scottish marketing industry.

News24 January 2022

GfK and Dstillery launch CPG shopper segments

GfK and Dstillery have expanded their partnership by developing 32 new audiences that allow digital marketers to target consumer packaged goods ( CPG) shoppers.

News24 January 2022

Former Net-a-Porter and Co-op employees join Kin + Carta

Global digital transformation consultancy Kin + Carta has announced two key appointments to bolster its leadership team.

News21 January 2022

Consumer confidence drops amid cost of living concerns

Consumer confidence has fallen four points in January as fears mount over the impact of rising inflation, higher fuel bills and increases in interest rates, according to GfK’s consumer confidence index.

News21 January 2022

Marketing spend rises despite Omicron

Spending on marketing and advertising has slowed amid the spread of the Omicron Covid-19 variant but is still on an upward trajectory, according to the latest Institute of Practitioners in Advertising ( IPA) Bellwether report.

News21 January 2022

New executive team at Cint

Colette Doyle

Cint has announced details of its new executive team following the completion of the acquisition of Lucid.  

News21 January 2022

PureSpectrum hires central Europe sales director

Market research and insights platform PureSpectrum has expanded its team in Europe, Middle East and Africa ( Emea) by appointing Sebastian Wezel as sales director, central Europe.

News21 January 2022

Obituary: John Downham

John Downham, who had been a member of the MRS since 1953, and who worked for BMRB as its first research officer before joining Unilever’s client-side operation, has died. He was 97.

News20 January 2022

Merkle B2B merges Gyro and Merkle DWA

Customer experience management ( CXM) company Merkle has integrated B2B agencies Gyro and Merkle DWA, retiring the brand names and creating a new entity under the name Merkle B2B. 

News20 January 2022

Iterable expands leadership team with new chief marketing officer

Cross-channel marketing platform Iterable has appointed Adriana Gil Miner as chief marketing officer ( CMO).

News20 January 2022

Schlesinger launches insights tool

International data and research services business Schlesinger Group has produced a tool to provide large-scale insights in real time.

News20 January 2022

Verve makes promotions amid increased growth

Community panels and digital research firm Verve has seen growth rise around 28% as it announces several promotions, including Melissa Birkett as research director.

Opinion19 January 2022

Rory Sutherland: The value of nothing

Rory Sutherland

In his most recently published Impact column, Rory Sutherland reflects on the real price of overquantifying.

News19 January 2022

Alida partners with Rybbon on employee engagement

Total Experience Management ( TXM) specialist Alida is to partner with Rybbon, a provider of digital rewards.

News19 January 2022

BritainThinks expands team

Liam Kay-McClean

Insight and strategy consultancy BritainThinks has made three hires and several promotions, including Alasdair Pearce as associate director.

News19 January 2022

Behaviorally launches e-commerce division

Behavioural insights consultancy Behaviorally has formed a new e-commerce optimisation division to help drive sales online.

News19 January 2022

UK records rise in data privacy complaints

Issues around data management and privacy were the biggest concerns in 2020/21, according to the Data and Marketing Commission’s ( DMC) latest annual report.

Feature19 January 2022

Refreshing research: How PepsiCo uses insight

Katie McQuater

Food and beverage giant PepsiCo wants insight to be a source of competitive advantage, and has placed a focus on technology to help it achieve that. 

Feature19 January 2022

Uneven impact: Feminism and pandemic recovery

Katie McQuater

Research in Canada has helped policymakers see pandemic recovery through a feminist lens.

Feature19 January 2022

Refuge from the storm: Covid-19 and refugees

Liam Kay-McClean

As Covid-19 hit, a BBC Media Action public awareness campaign began in a refugee camp for Rohingya in Bangladesh. 

Feature19 January 2022

Mapping change: What do young Europeans want?

Ana Martins

A research team from Oxford has examined what young people across Europe want from their politics, and how the EU should respond. 

News19 January 2022

Government wins appeal on Covid messaging contract

The government has won its bid in the Court of Appeal to overturn a High Court finding that its award of a contract to a company with links to Dominic Cummings was unlawful.

News18 January 2022

Former Schlesinger Germany MD to lead Schöttmer start-up

Modular market research services firm Schöttmer – Research Hub has appointed Stephan Schmid as unit director.

News18 January 2022

Dunnhumby releases retail media platform

Data science business Dunnhumby has launched a data-led end-to-end platform for retail media.

News18 January 2022

The Forge hires new director

London-based strategy consultancy The Forge has appointed Daniel Quinn as director to support its customer strategy and innovation practices, as well as expand its geographic footprint into mainland Europe.

News18 January 2022

Obituary: Jonathan Shingleton

Jonathan Shingleton, who was a senior consultant at the BPRI Group for 21 years and EMEA chair at WPP subsidiary PSB, has died. He was 75. Jonathan had more than 30 years’ experience of applying research-based insights to business strategic development.

Opinion17 January 2022

Quality time: What does 2022 mean for research?

Last year saw an incredible amount of innovation due to the market research industry having to adapt to ongoing disruptions caused by the Covid-19 pandemic. What can market research leaders expect over the next 12 months?

Opinion17 January 2022

Predicting the future

Keen to find out what will be the main trends impacting on the insights and wider marketing sectors this year? Read on to discover what some of the top industry operators have to say.

Feature17 January 2022

A clear vision: Insight at the RNIB

Liam Kay-McClean

Insights and research are helping sight-loss charity the Royal National Institute of Blind People understand the needs of its beneficiaries and tackle the thorny problem of public perception.

News17 January 2022

A third of UK businesses to use AI by 2040

Liam Kay-McClean

Rates of artificial intelligence ( AI) adoption by UK businesses is expected to reach 22.7% of companies by 2025, with a third of UK businesses expecting to have at least one AI tool by 2040, according to research commissioned by the Department for Digital, Culture, Media and Sport ( DCMS).

News17 January 2022

Kantar Public names global panels director

Kantar Public, public policy evidence and advisory division at Kantar, has appointed Tom Burgess to the newly-created role of global panels director for panel research tool Public Voice.

News17 January 2022

Kantar acquires Italian AI company MindIT

Kantar has acquired MindIT, a Bologna-based artificial intelligence ( AI) company.

News17 January 2022

Ipsos UK Public Affairs hires head of cohesion and security

Ipsos UK has appointed Dr Caroline Paskell as head of cohesion and security in Ipsos UK’s Public Affairs division. 

Advertisement feature14 January 2022

New HSE Tool designed to measure workers’ stress, mental health, and engagement levels

The Health and Safety Executive ( HSE), Great Britain’s regulator for workplace health and safety, has recently launched the second version of the popular Stress Indicator Tool built in partnership with Snap Surveys.

News14 January 2022

Dun & Bradstreet hires marketing lead

Business data and analytics company Dun & Bradstreet has appointed Susan McKay as international chief marketing officer, based in the firm’s London office.

News14 January 2022

Comscore partners on political data

Media evaluation firm Comscore and voter data business L2 have created a cookie-free audiences tool based on behavioural political data for targeting advertising across digital, mobile and connected television.

News14 January 2022

NBCUniversal announces cross-platform video measurement partner

NBCUniversal has entered into a multi-year video measurement deal with iSpot.tv.

News14 January 2022

GBK Collective partners with Qualtrics

Marketing strategy, consumer behaviour and analytics consultancy GBK Collective has partnered with Qualtrics, which offers experience management ( XM) services. 

Opinion13 January 2022

The evolution of online: the future of digital ads

A shift has taken place in digital advertising and the way in which brands respond to it will determine the future of their relationship with consumers – and, with it, the very core of their business success. 

News13 January 2022

Criteo hires UK MD

Advertising and marketing-based technology platform Criteo has appointed Ryan Cook as managing director for the UK.

News13 January 2022

McKnight joins Verve to lead culture practice

Kelly McKnight has been hired as executive director at Verve to build out their culture and trends, semiotics and social intelligence practice.

News13 January 2022

The Insights Family expands to four countries

Children and families market intelligence firm The Insights Family has launched into Argentina, Turkey, South Africa and Saudi Arabia.

News13 January 2022

Voxco acquires Actify Data Labs

In-cloud and on-premise survey software firm Voxco has acquired Actify Data Labs, an end-to-end data and analytics platform.

Feature12 January 2022

Ipsos Covid study highlights the vital role of social research

The adaptability of large-scale research infrastructure is one of the main takeaways from Ipsos’ much-lauded Covid-19 study.

News12 January 2022

Leger names analytics VP

Canadian market research and analytics business Leger has appointed Aksel Bedikyan as vice-president of its analytics division.

News12 January 2022

Meta certifies AudienceProject as official measurement partner

AudienceProject has become the first European partner to provide independent audience measurement of Meta campaigns in real time.

News12 January 2022

InSites Consulting purchases Gongos

Consumer insights and collaboration agency InSites Consulting has acquired customer-centricity consultancy Gongos.

News12 January 2022

Verve and Alida partner on CX initiatives

Experience management specialist Alida has selected community panels and digital research agency Verve as its first premium partner.

News11 January 2022

Delineate names first product research director

Research and data business Delineate has appointed Debbie Stephens to the newly-created position of product research director.

News11 January 2022

Manchester’s Mustard expands team

Manchester-based agency Mustard has added to its senior team, with Anthony Shephard-Williams has been promoted to director, while Andrew Wiseman moves over from sister agency Honeycomb to take up the newly formed role of strategy director.

News11 January 2022

The Nursery promotes three

Brand communications and experience research agency The Nursery Research & Planning has promoted three staff members to the position of associate director with immediate effect.

News11 January 2022

MRS president honoured by IPA

The Institute of Practitioners in Advertising ( IPA) has bestowed Fellow of the IPA status on six advertising industry stalwarts, including MRS president Jan Gooding.

News11 January 2022

Quantilope introduces unlimited paid time off for employees

Colette Doyle

Software company Quantilope is to allow all its employees worldwide to take unlimited paid leave.

Opinion10 January 2022

Say yes to 2022

There is plenty to be optimistic about for the market research industry in 2022.

News10 January 2022

MRII appoints Stark as president

The Market Research Institute International ( MRII) has named Mariette Stark as its president for 2022.

News10 January 2022

Ipsos Mori appoints new head of deliberative engagement in the UK

Ipsos Mori has hired Reema Patel as head of deliberative engagement based at its Qualitative Research and Engagement Centre.

News10 January 2022

WarnerMedia names three ad measurement partners

Media and entertainment firm WarnerMedia has appointed ad measurement businesses Comscore, VideoAmp and iSpot.tv as its alternative measurement partners for its advertising sales department.

News10 January 2022

Rare Patient Voice announces staff changes

Market research patient recruitment firm Rare Patient Voice has made a number of changes to its staff line-up.

News7 January 2022

Comscore launches measurement tool

Media evaluation firm Comscore has released a measurement tool for content, advertising, planning and optimisation across media platforms.

News7 January 2022

Day One Strategy hires research director

Healthcare strategic consulting and research company Day One Strategy has appointed Emma Eden as research director.

News7 January 2022

Accelex and Simcorp partner to automate fintech workflows

Data acquisition and analytics firm Accelex has agreed a partnership with Copenhagen-headquartered Simcorp that combines Software-as-a-Service ( SaaS) technology tools for global alternative investors.

News7 January 2022

Ipsos UK pools advisory resources

Ipsos is bringing together its existing advisory units in the UK to enhance its end-to-end consulting services.

News6 January 2022

Digital-first policy fuels growth at Verve

“Smart digital insight” and increasing the scope of work undertaken on behalf of clients helped community panels and digital research agency Verve to grow its business by 23% during the financial year 2019-20, as reported in the Research Live Industry Report 2022.

News6 January 2022

Ipsos Mori Public Affairs hires economic evaluation lead

Ipsos Mori Public Affairs has named Dr Ricky Lawton as its director of economic evaluation.

News6 January 2022

US Census Bureau chief sworn in

Robert Santos has been sworn in as the 26th director of the US Census Bureau, becoming the first Latino person to hold the position.

News6 January 2022

MEL Research adds to quant and data teams

Behavioural insights consultancy MEL Research has hired Kirsty Marshall and Michael Deeming as senior members of its quantitative and operational teams respectively.

Feature6 January 2022

It's the taking part that counts: Improving the participant experience

The research industry must improve the experience of people taking part in surveys, or risk declining participation numbers and poorer results for clients. 

News6 January 2022

Social commerce to top $1tn by 2025

Shopping on social media platforms is expected to grow three times as fast as traditional ecommerce to reach $1.2tn by 2025, according to a new study from professional services company Accenture.

Opinion5 January 2022

What to expect from market research in 2022

It's a new year - how can we expect the research industry to fare over the next 12 months? 

News5 January 2022

Leadership changes at The Nursery

Brand, communications and experience research business The Nursery has promoted David Alterman to chief executive, replacing founding partner Peter Dann.

News5 January 2022

Nielsen launches CTV advertising tool

Nielsen has released a connected television ( CTV) tool to help advertisers better understand who is watching a television show within a household.

News5 January 2022

STG merges acquisitions to create new media monitoring business

Technology investor Symphony Technology Group has completed its acquisition of Kantar’s Reputation Intelligence business and announced the additional purchase of PRgloo and Onclusive.

News5 January 2022

January 2022 issue of Impact published

The Market Research Society has published the January 2022 print issue of Impact.

News5 January 2022

Torfac hires CX industry veteran as CTO

Torfac Canada has announced the appointment of Sahil Chachan as its new chief technology officer ( CTO).

News4 January 2022

US Census Bureau opens appeals in census review

The US Census Bureau has begun accepting Census Count Question Resolution ( CQR) cases as part of its review of the 2020 census.

News4 January 2022

Nielsen adapts analysis tool to college American football

Nielsen Sports has expanded its athletics programme valuation tool Nielsen Impact Score to the American football college leagues.

News4 January 2022

Cint finalises Lucid acquisition

Liam Kay-McClean

Digital insights firm Cint has completed the acquisition of research technology business Lucid.

News4 January 2022

Honours for UK scientific and health advisers

Senior government advisers and medical experts leading the UK’s response to Covid-19 have been rewarded with knighthoods and damehoods in the New Year’s Honours list