Advertisement feature4 April 2022

Rebalancing act: Rebounding from Covid-19

Catherine Turner

As the critical threat of Covid-19 recedes, it’s time for consumers and industries to rebound and rebalance.

News31 March 2022

My Telescope raises €2.5m to kick-start US market presence

Colette Doyle

Market intelligence and search start-up My Telescope has raised €2.5m ( £2.1m) in seed funding, led by Vendep Capital and Trind VC, to help marketers and brands measure and predict long-term trends in demand. 

Opinion31 March 2022

When worlds collide: The dilemmas for Nielsen

Nielsen has accepted a $16bn takeover from a private equity consortium. What does the deal mean for the company and the measurement industry? 

News31 March 2022

NCM launches cinema audience tool

Film industry data platform National CineMedia ( NCM) has launched an insights platform to allow brands to access data about cinema audiences’ behaviour.

News31 March 2022

Vox Pops International to be employee owned

Video-based research company Vox Pops International has become an employee-owned company.

News31 March 2022

IPA study reveals support of brand action amid Ukraine crisis

Colette Doyle

Some 88% of British consumers are in favour of brands taking action in response to Russia’s invasion of Ukraine. 

Feature30 March 2022

Filling the gap: boosting data skills

Liam Kay-McClean

The UK research sector faces a shortfall in high-level data skills at a time when demand is rising. How can the digital skills gap be bridged? 

News30 March 2022

Millions 'unaware' of internet misinformation

More than a third of people using the internet are unaware that online content could be false or biased, according to Ofcom.

News30 March 2022

Schlesinger Group opens hospital simulation centre in Chicago

Colette Doyle

Healthcare industry professionals can now test and substantiate medical products and experiences with their intended users in Schlesinger Clinical Research’s new high-fidelity hospital simulation centre in Chicago.

News30 March 2022

People 'more united in values' than assumed in UK

Colette Doyle

Despite a general feeling of division within the UK, people are much more united in their values than might be assumed to be the case, according to research from Channel 4.  

News29 March 2022

Nielsen board accepts $16bn takeover offer

Liam Kay-McClean

Nielsen has agreed to be acquired for $16bn by a private equity consortium led by Evergreen Coast Capital Corporation and Brookfield Business Partners.

News29 March 2022

Escalent completes Mercator acquisition

Analytics and advisory firm Escalent has acquired research company Mercator Advisory Group for an undisclosed fee.

Opinion29 March 2022

Why data is another story

If brands want to utilise big data management and technology platforms, they also need to invest in those skillsets that enable big data to have a proper impact.

News29 March 2022

Alida partners with CX business

Experience management firm Alida has accepted customer experience ( CX) consulting company Blink CX onto its partner programme.

News29 March 2022

Relative Insight gains £5m investment

Colette Doyle

Text analytics platform Relative Insight plans to expand its operations in the US and strengthen new product development following a £5m growth capital investment by YFM Equity Partners ( YFM). 

News29 March 2022

Merkle partners with RefugeeForce

Colette Doyle

Customer experience management ( CXM) company Merkle has partnered with RefugeeForce, helping refugees to learn digital skills, grow their network and launch their Salesforce careers.

Opinion28 March 2022

Sweetening the deal

UK government regulations on high fat, salt and sugar product promotions in-store are imminent. How will this affect the fast-moving consumer goods industry?

Opinion28 March 2022

Sweetening the deal

UK government regulations on high fat, salt and sugar product promotions in-store are imminent. How will this affect the fast-moving consumer goods industry?

News28 March 2022

Leger hires VP

Canadian-owned market research and analytics company Leger has named William Braün as vice-president, customer experience and implementation solutions.

News28 March 2022

Blended skills and data agnosticism is the 'future of insight'

A panel at the Festival of Marketing last week, produced in partnership with the Market Research Society, discussed how data analytics is now embedded within the insight function in many organisations. 

News28 March 2022

UK consumer confidence continues to nosedive

Colette Doyle

GfK’s long-running Consumer Confidence Index decreased five points to -31 in March as the cost-of-living crisis deepens. 

News28 March 2022

Beesy makes key hire

Colette Doyle

Dorothy Vaughan has joined New Jersey-headquartered Beesy as a senior business strategist.

News25 March 2022

MarketCast acquires Phoenix Marketing International

Colette Doyle

MarketCast has acquired Phoenix Marketing International, a research and analytics provider specialising in advertising measurement. 

News25 March 2022

UK consumers less concerned about data privacy

Colette Doyle

Consumers are becoming less concerned about their data privacy, reveals new research by the UK Data & Marketing Association ( DMA), Global Data & Marketing Alliance ( GDMA) and customer intelligence specialist Acxiom.

News25 March 2022

Essence makes three senior appointments in India

Colette Doyle

Global data and measurement-driven media agency Essence has made a number of new leadership appointments to strengthen its services and presence in India.

News25 March 2022

Obituary: Andy Cumming

Colette Doyle

Andy Cumming, a managing partner at InSites Consulting, died suddenly of heart failure at his home on 12 January 2022.

News24 March 2022

Warc opens sustainability hub

Marketing effectiveness body Warc has launched a sustainability hub bringing together best practice and thought leadership on environmental policy.

Opinion24 March 2022

Implicitly Bond: reaction time testing and the next 007

Michal Matukin

It’s been the question on fans’ lips since the latest instalment in the Bond franchise, No Time To Die, dropped: who should play the next James Bond? 

News24 March 2022

TRA expands to Sydney

Independent research and insights agency TRA has expanded its operations in Australia by opening a Sydney officer and appointing a new managing partner.

News24 March 2022

Zinklar appoints VP of sales

Colette Doyle

Insights platform Zinklar has hired Jeroen Buijs as vice-president of sales. 

News24 March 2022

Global consumers are comfortable sharing their data

Colette Doyle

Over half of consumers ( 53%) around the world agree that the exchange of personal information is essential for the smooth running of modern society.

Opinion23 March 2022

Can human values solve recruitment challenges?

With competition for talent high, fundamental human values could help attract and retain new researchers.

News23 March 2022

Insights Association launches internship programme

US research industry body the Insights Association ( IA) has launched a year-long internship to help encourage greater diversity.

News23 March 2022

Esomar director general steps down

Finn Raben, director general of data, insights and analytics industry body Esomar, has left his role after 13 years.

News23 March 2022

Verve opens Manchester hub

Culture and community panels research agency Verve has opened a new office in the Ancoats district of Manchester.

News23 March 2022

Behaviorally hires head for New York office

Shopper marketing consultancy Behaviorally has named Jeff Haselum as senior vice-president for its New York practice.

News22 March 2022

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News22 March 2022

Metrixlab names Australia and New Zealand MD

Global market research and insights company Metrixlab has appointed Ed Harrison as managing director of Australia and New Zealand.

News22 March 2022

Ipsos joins with Bolivian research firm

Ipsos has reached an agreement with Bolivian market research and public opinion firm Ciesmori to merge its operations in Bolivia.

News22 March 2022

Kantar Public expands senior team

Kantar’s evidence and advisory business Kantar Public has appointed Kathryn Cooper to the newly-created role of global head of behavioural and communications advisory.

News22 March 2022

NBCUniversal teams up with Dentsu on first-party data

Global media and technology company NBCUniversal has announced marketing and advertising agency Dentsu International as the first agency partner for its first-party data and identity platform NBCUnified.

News21 March 2022

PRS in Vivo names SVP

Behavioural science and consumer insights consultancy PRS in Vivo has appointed Jennifer Engel as senior vice-president, client and market development, US.

News21 March 2022

Nielsen board rejects takeover bid

Liam Kay-McClean

Nielsen’s board of directors has rejected an offer to buy the company from a private equity consortium.

News21 March 2022

DBM Atlas partners with RDA to offer financial market insights

Colette Doyle

Financial insights consultancy DBM Atlas has announced a partnership with RDA Research to offer access to data and insights for marketing, media and insights professionals.

Opinion21 March 2022

Closing the opportunity gap - how the research industry can help

Prof Dan Breznitz’s fascinating keynote points to some important ways to close the opportunity gap and help deliver this essential agenda. His vision of collaboration between local government, business, academia and communities is an inspiring one, writes Anastasia Knox, Associate Partner, BritainThinks.

News21 March 2022

UK advertising exports total £11.7bn in 2020

Colette Doyle

International trade in UK advertising and market research services was worth £11.7bn in 2020, sustaining the same level as the pre-pandemic conditions of 2019.

News21 March 2022

Kantar hires CFO

Liam Kay-McClean

Kantar has named Michael Uzielli as chief financial officer, succeeding Ian Griffiths.

News21 March 2022

Ipsos launches Asia-Pacific online research platform

Colette Doyle

Ipsos has announced the launch of online market research platform Ipsos.Digital in 14 markets in Asia-Pacific.

News18 March 2022

Combining face-to-face and online focus groups can reap benefits

Combining face-to-face and online focus groups within the same project can lead to boundless opportunities, says a leading market research executive.

News18 March 2022

Businesses must embrace social causes for the right reasons

Liam Kay-McClean

Businesses need to demonstrate they are getting involved in social or charitable causes because they are “at the heart” of their purpose, according to a Market Research Society Impact 2022 conference panel.

News18 March 2022

Research must help marketers embrace behavioural science

Liam Kay-McClean

The market research industry should “kill” some traditional forms of research and more work needs to be done to help marketers understand and appreciate behavioural science, the Market Research Society’s Impact 2022 conference has heard.

News18 March 2022

The power of keeping it simple

Colette Doyle

Rejecting an overly complex business model and embracing simplicity has served the family-owned Timpson Group well over its almost 160 years of operation, CEO James Timpson has revealed.

News18 March 2022

MRX 'hugely important' to my brand, says skincare founder

Research is “hugely important” to skincare brand Childs Farm, says its founder, who has spoken out against greenwashing from large corporations.

News17 March 2022

Brands urged not to 'bamboozle' consumers in eco-messaging

Brands should not “bamboozle” and “lie” to consumers about their sustainability efforts or they face being accused of greenwashing, according to business and sustainability leaders.

News17 March 2022

No easy cure for cyberfraud

Liam Kay-McClean

There is no “silver bullet” to eradicate cyberfraud and research companies need to be more flexible with their tactics to prevent surveys being infiltrated, the Market Research Society’s Impact 2022 conference has heard.

News17 March 2022

Why we must bring big data into the insights mix

Colette Doyle

There is “an immense complementary overlap” between research techniques and data mining and the use of big data in customer insights, according to Saj Arshad, chief customer and marketing officer at Santander UK and incoming president of the Market Research Society ( MRS).

News17 March 2022

Research sector should ensure 'transparency' of political & business leaders

The market research sector has an “important role” to play in holding leaders to account, ensuring decisions are “fact-based”, according to former Unilever CEO Paul Polman.

News17 March 2022

Market research urged to take lead on DE&I

The market research sector should “jump in a speedboat” and take a lead on diversity, equity and inclusion, according to a panel of insights professionals.

News17 March 2022

How to translate happiness into commercial advantage

Colette Doyle

Feeling happy can drive consumer confidence and, therefore, economic growth, according to a conference debate on the importance of happiness from a business perspective. 

News17 March 2022

'GDPR moment' looms for AI industry

Liam Kay-McClean

The artificial intelligence ( AI) industry faces a “GDPR moment” as governments respond to concerns about the technology’s potential for unethical use, according to Ray Eitel-Porter, global lead for responsible AI at Accenture.

News16 March 2022

Balancing the need for evidence with creativity is crucial, says Boots CMO

Colette Doyle

The best kind of research balances the need for robust evidence with creativity, according to Pete Markey, chief marketing officer at Boots UK.

News16 March 2022

Put hard-to-reach participants' needs 'front and centre'

Liam Kay-McClean

Research with hard-to-reach groups, such as homeless people or migrants, should put those people’s needs “front and centre”, the Market Research Society’s ( MRS’s) Impact 2022 conference has heard.

News16 March 2022

Rule of law vital, says Baroness Hale

Liam Kay-McClean

Rule of law means that society is not governed by “the whims of individual people”, Baroness Hale of Richmond has told the Market Research Society’s annual conference.

News16 March 2022

Diverse workforce vital to success

A diverse workforce is a commercial necessity, according to former John Lewis marketing director Gill Barr. 

News16 March 2022

MRS Delphi Group launches Insight Alchemist report

Colette Doyle

The Market Research Society’s ( MRS) Delphi Group has published a report that examines the impact data has had on market research and insight.

News16 March 2022

A low-tech approach

Colette Doyle

The use of accessible tools and a participatory methodology enabled African research agency Ordinary Differences to create a study that brought to life the often poignant story of refugee teenage girls living in South Africa.

News15 March 2022

Quadrangle names qualitative research MD

Research and strategy consultancy Quadrangle has appointed Dr Russ Wilson as managing director of qualitative.

News15 March 2022

The Forge appoints new director

London-based consultancy The Forge has appointed Shanna Boland as director to support its customer strategy and quantitative insight practices.

News15 March 2022

Ipsos allows paid leave for pregnancy loss

Liam Kay-McClean

Ipsos has introduced fully paid leave for employees who are undergoing fertility treatment or who suffer pregnancy loss.

News15 March 2022

Omni joins NBCUniversal audience insights hub

Omnicom Media Group ( OMG) is to be the first agency to integrate with the NBCUniversal audience insights hub, the company’s data clean room environment.

Opinion14 March 2022

Hit the brakes: why speed isn’t always what research needs

Research is vital to innovation. But our obsession with speed is limiting how much value we can bring to one of business’ two basic functions.

Feature14 March 2022

‘We’re stronger when we do things together’

On 3rd March, leaders of some of the research sector’s largest and most influential agencies met to discuss their progress with the MRS Inclusion Pledge. 

News14 March 2022

Radio industry bodies restructure to maximise digital opportunities

The BBC, Global, Bauer and Radiocentre have jointly agreed to restructure two radio industry bodies, Radioplayer and Digital Radio UK, following the government’s Digital Radio and Audio Review.

News14 March 2022

Brothers & Sisters becomes social enterprise ad agency

Advertising agency Brothers & Sisters will become a social enterprise with all future profits invested in charitable causes.

News14 March 2022

Pureprofile names UK operations head

Data and insights company Pureprofile has promoted Rebecca Mansley to head of operations for the UK.

News14 March 2022

DVJ Insights expands team

DVJ Insights has made several new hires, including Matthias Hallmann as senior business partner in Germany and Ashley Endenburg as finance manager.

News11 March 2022

Birdie names directors

Artificial intelligence ( AI) software-as-a-service ( SaaS) platform Birdie has appointed two directors, including Cadu Chiba as director of consumer insights and Andrea Hiranaka as director of insights products.

News11 March 2022

Retail finance schemes growing in popularity in the US

Logica Research’s ongoing Future of Money study has found that 20% more Americans are using financing options or buy now, pay later ( BNPL) services to manage expenses and help alleviate financial uncertainties.

News11 March 2022

MEL Research hires research manager

Social research agency MEL Research has appointed Bronwyn Vermaat as research manager in its quantitative team.

News11 March 2022

AMC Global announces raft of promotions

Custom market research firm AMC Global has promoted multiple employees throughout the company.

News10 March 2022

Comscore expands WideOrbit agreement

Media evaluation business Comscore has expanded its relationship with broadcast television and radio inventory and workflow management firm WideOrbit to include liner TV buying and selling.

News10 March 2022

UK launches consultation on online advertising regulation

Liam Kay-McClean

The UK government has published an Online Advertising Programme and is reviewing regulatory and self-regulatory frameworks for online advertising as part of a bid to tackle fraudulent advertising on the internet.

News10 March 2022

Confidence in household finances falls

Consumer confidence fell 2.4 points in February with household finance measures hitting their lowest levels since tracking began almost ten years ago, according to YouGov and the Centre for Economics and Business Research ( CEBR).

News10 March 2022

Kynetec appoints COO for customer insights

Agriculture and animal health market customer insights provider Kynetec has appointed Paul Walker to the company’s executive committee as chief operating officer for crop market and customer insights.

Opinion9 March 2022

Good marketing comes down to timing

Timing is one of the crucial elements that can dictate whether business-to-business marketing sinks or swims.

News9 March 2022

Verve to open Australian centre of excellence

Liam Kay-McClean

Community panels and digital research company Verve has appointed Daniel Alexander-Head to lead its new Global Centre of Research Innovation in Sydney, Australia.

News9 March 2022

Pureprofile teams up with community parenting platform

Global data and insights company Pureprofile has partnered with TheAsianparent, Southeast Asia’s largest content and community platform for parents.

News9 March 2022

Mesh Experience expands data team

Data, analytics and insight company Mesh Experience has appointed Javin Fletcher as part of its data science team.

Advertisement feature9 March 2022

Consumer insights on Veganuary: the 'steaks' are high for UK brands

If you’ve turned your TV on or been grocery shopping, chances are you’ll have heard of Veganuary. With 35% of global conversations, the United Kingdom is clearly a market with huge potential for brands that want to ride the vegan train.

News9 March 2022

MRS board elects two new members

The Market Research Society ( MRS) has appointed two new members to its main board, Parves Khan and Marie-Claude Gervais.

News8 March 2022

Nielsen Sports highlights growth of live streaming

Sponsorship analytics and fan intelligence specialist Nielsen Sports' 2022 marketing report has revealed that 40.7% of global fans now stream live sports through digital platforms. 

News8 March 2022

Phoenix MI boosts client services team

Global advertising and brand specialist Phoenix Marketing International has appointed Brigette Lytle as senior vice-president of client services.

News8 March 2022

LinkedIn buys Israeli analytics company

Social media platform LinkedIn has acquired Israel-based marketing analytics firm Oribi for an undisclosed fee and will open an office in Tel Aviv.

News8 March 2022

Crowd DNA hires London head and announces LA office

Liam Kay-McClean

Cultural insights and strategy consultancy Crowd DNA has appointed Dave Power as head of agency for London and set up a Los Angeles office.

Opinion7 March 2022

Immerse yourself in the future

Customers no longer judge a brand’s performance based purely on competitors in the same sector. Brands need to get on board with shifting consumer expectations.

News7 March 2022

Research Partnership acquired by healthcare services firm

Global healthcare market research and insights company Research Partnership has been acquired by healthcare services business Ashfield for an undisclosed fee.

News7 March 2022

WPP to cease operating in Russia

British multinational communications, advertising, PR and technology firm WPP has decided to discontinue operations in Russia.

News7 March 2022

Walr appoints chief of staff

Research technology company Walr has named Emily Whiting as chief of staff.

News7 March 2022

Maslansky + Partners hires head of quantitative research

Language strategy firm Maslansky + Partners has hired Jaime Hodges as senior vice-president and head of quantitative research.

News4 March 2022

Advertising export tool launches

Advertising industry partnership organisation UK Advertising Export Group ( UKAEG) has developed a search and selection tool for UK advertising and marketing companies seeking new business worldwide.

News4 March 2022

Nielsen expands Experian deal on identity data

Liam Kay-McClean

Nielsen and information services firm Experian have launched a partnership on using identity data in the US for digital measurement of the open web.

News4 March 2022

AMC Global adds EVP to leadership team

Custom market research firm AMC Global has hired market research veteran Miriam Konz as executive vice-president of corporate strategy and innovation. 

News4 March 2022

QuestionPro introduces new employee experience practice

Online survey service provider QuestionPro has launched a new department called Positive People Science, designed to help companies use data more effectively when creating employee experiences.

News3 March 2022

Boxclever expands team

Research agency Boxclever has named two new research directors, including Sara James.

News3 March 2022

Firefish UK names cultural insight strategist

Strategic insight consultancy Firefish UK has appointed cultural insight strategist Zoe Liu as an associate director in its London team.

News3 March 2022

Kantar and Affectiva examine eco trends in advertising

New analysis from Kantar and consulting company Affectiva has revealed how to get sustainability in advertising right. 

News3 March 2022

NatCen appoints head of new Centre for Health Research

The National Centre for Social Research ( NatCen) has appointed Dr Laura Johnson to lead its new Centre for Health Research.

News2 March 2022

Scottish parliament launches evidence week

The Scottish parliament has launched its first ‘evidence week’ with evidence charity Sense About Science.

News2 March 2022

McCann announces new group head of research

McCann Central has promoted Gideon Wilkins to group head of research to lead its integrated research capabilities across its offices in Birmingham, Bristol, Milton Keynes, Leeds and London. 

News2 March 2022

Comscore CEO to retire

Liam Kay-McClean

Bill Livek, chief executive at media evaluation firm Comscore, is to retire and move to a non-executive vice-chairman role at the company once a successor is identified.

News2 March 2022

New department created at Acumen

Colette Doyle

Acumen Fieldwork has launched a business-to-business ( B2B) and social research department to focus primarily on hard-to-reach groups in research.

News1 March 2022

Behaviorally hires head of Switzerland office

Behavioural insights consultancy Behaviorally has named Lonneke de Roo as senior vice-president at its Geneva office.

News1 March 2022

Nielsen turnover up by 4.1% in 2021

Revenues at Nielsen Holdings increased by 4.1% on a reported basis to $3.5bn in 2021, while fourth quarter revenues of $894m grew by 2.5%, compared to the same period the previous year.

News1 March 2022

McLeod returns to Kantar as UK head of media

Kantar has appointed Richard McLeod as head of media – UK to lead its work on how consumers engage with media and advertising.

News1 March 2022

MIS Group appoints client development director

Market research panel company MIS Group has appointed Izzy Nurdin as client development director for its UK operations.